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Business Wars

Business Wars

Author: Wondery

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Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet, or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. 

Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.

180 Episodes
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Introducing Business Wars

Introducing Business Wars

2018-01-1900:01:3540

Netflix-HBO. Nike-Adidas. Business is war. Sometimes the prize is your wallet. Sometimes your attention. Sometimes just the fun of beating the other guy. From Wondery, the network behind Dirty John and American History Tellers. Premieres February 6.
Support us by supporting our sponsors!Policy Genius - Check out the easiest way to compare and buy insurance at PolicyGenius.com
Want more Business Wars? We have your daily dose. Subscribe to Business Wars Daily wherever you listen to Business Wars.It's Tuesday, July 17, and we're looking at Uber vs. Lyft.
Want more Business Wars? We have your daily dose. Subscribe to Business Wars Daily wherever you listen to Business Wars.It's Thursday, July 19, and we're looking at Wag vs. Rover.
Waze vs Apple Maps | 3

Waze vs Apple Maps | 3

2018-12-1800:29:3414

The debut of the Apple iPhone in 2007 means unprecedented changes for human communication. But even its inventor Steve Jobs at first fails to realize that the most powerful part of his invention isn’t the music player or the web browser. It’s the map. The physical world is about to collide with the virtual one, and that means a bitter fight for mobile mapping supremacy between Apple and its rival, Google. The two companies’ battle eventually leads to one of Apple’s rare missteps — but not before Jobs stuns the world by dying of pancreatic cancer. Meanwhile, an Israeli start-up is starting to make waves by crowdsourcing data to create a turn-by-turn navigation tool that provides up-to-the-minute accuracy. Good thing the founders have agreed not to sell for less than a billion dollars…Brought to you by the 2019 Lincoln MKC. Support us by supporting our sponsors!
Oreo vs. Hydrox. Twitter vs. TikTok. Business rivals are doing battle every day. On Business Wars Daily, we give you a brief daily update, Monday through Friday, on the latest wars between the world’s biggest companies happening right now. On this episode of Business Wars, we’re sharing our favorite Business Wars Daily episodes. We’ve got provocative ad campaigns, the next big thing in social media, accusations of corporate sabotage, and of course, beer. Check out Business Wars Daily for a daily fix of Business Wars, hosted by David Brown. Support us by supporting our sponsors!Robinhood- Robinhood is giving listeners of Business Wars a FREE stock like Apple, Ford, or Sprint to help you build your portfolio. Sign up at businesswars.robinhood.comZipRecruiter- Find your next great hire for free at ZipRecruiter.com/BW
With all the hype around portable and smart speakers, it’s easy to forget that they didn’t always exist. In fact, it took one fateful meeting with Monster Cables and Interscope Records to really kick the industry off. In this one-episode Business Battle, we explore the time when headphones became fashion, what it takes to get people to shell out $350 for a pair, and what happens when a million dollar mistake becomes a billion dollar mistake.  Support us by supporting our sponsors!Westin Hotels - Business Wars is brought to you by Westin Hotels & Resorts. Because when you Eat Well, Move Well and Sleep Well, you rise – No matter where in the world you travel. Explore at Westin.com, a member of Marriott Bonvoy.
A shakeup in the maple syrup industry. The slowest pizza delivery in the world. Pet food companies cashing in on your love for Fido. On our sister show Business Wars Daily, we bring you breaking news about the business rivalries you know and love — along with some you’ve never heard of before. This week, the latest and greatest of our weekday updates, including an unconventional entrant to the life insurance industry and how harnessing progressive values helped a tear-jerking ad campaign go viral. Support us by supporting our sponsors!Zip Recruiter - Right now, you can try ZipRecruiter FOR FREE at this exclusive web address: ZipRecruiter.com/BW
Business Wars Goes Global

Business Wars Goes Global

2019-11-1900:01:232

Subscribe today at the links below: - Portuguese - wondery.fm/BWPortuguese - Spanish - wondery.fm/BWSpanish - French - wondery.fm/BWFrench - German - wondery.fm/BWGerman
This is Episode 1 of an 8-part series on the brutal business battle between Netflix and Blockbuster, and later HBO.It all started around 1997, with a guy named Marc Randolph and his mathematician friend Reed Hastings. Randolph and Hastings knew they’d have to take on Blockbuster, but what they didn’t anticipate was that their business model would take on network television and eventually change the entire movie industry.This was an 8-year total war that left innumerable casualties in its wake: thousands of hollowed out buildings and economic losses in the billions.Support us by supporting our sponsors:ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BWSquarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!
After Hastings pleaded with Antioco to buy Blockbuster Online, Antioco agreed to present Hasting’s proposal to the board. What he didn’t tell him was that he was pushing the board to reject the offer so Netflix would wither and die. Meanwhile, Netflix was struggling to gain legitimacy in Hollywood. Netflix quickly realized that before it could take on the Hollywood gods, it would have to slay Blockbuster.Support us by supporting our sponsors:Legal Zoom - For special savings, be sure to enter code BW in the referral box at LegalZoom.comQuip - Get a free refill pack with the purchase of a toothbrush when you visit them GetQuip.com/BW
Thinking like your enemy is the best way to beat them, and during the war, Blockbuster tried every trick in the books to get inside Netflix. Sometimes they succeeded - sending “housewives” into warehouses as spies, and sometimes things didn’t go as planned. But when Blockbuster did deliver, they delivered big. They threw everything they had at Netflix, but the war raged on.Support us by supporting our sponsors:Keeps - Get your first month of treatment for free and start keeping your hair at Keeps.com/BW
You know that expression “content is king”? Well it turns out, sometimes it’s not. Sometimes it’s a hard-working algorithm that burrows into customer habits and viewing patterns. With that, Netflix had a clear upper hand on Blockbuster.That, and the fact that Netflix targeted this new “streaming” technology that in 2007, no one really believed in. Soon they were on top of the world.But it’s dangerous being on top. If you trip, you have a long way to fall.Support us by supporting our sponsors:Squarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!Quip - Get a free refill pack with the purchase of a toothbrush when you visit them GetQuip.com/BW
We take a step back to explore how a little company called Home Box Office went from serving B-movies to 325 homes in Wilkes Barre, Pennsylvania to become the juggernaut that we know as HBO. In the process, HBO, become the standard by which all other cable companies would have to measure themselves - after all, it's not TV. It's HBO.Support us by supporting our sponsors:ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BWSquarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!
Hollywood execs thought Netflix was crazy to give up advertising and spin off opportunities by letting viewers flop on a couch and watch a whole season of a show all at once. But Netflix knew it was on to something. All of their studies and focus groups revealed something new: viewers who binged content formed an emotional attachment to Netflix. Support us by supporting our sponsors:ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BWSquarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!
Netflix goes from being a streaming company to a movement in which consumers all over the world decide what show to watch -- and when and how they watch them. The future that Reed Hastings and Marc Randolph envisioned two decades earlier has arrived. The unfettered reign of cable television has ended. The war for streaming viewers will become richer. And more cutthroat.Support us by supporting our sponsors:Casper - Get $50 off your purchase of a mattress when you go to Casper.com/BWSquarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!
Rich Greenfield is a tech and media analyst with BTIG who’s been covering this battle in some capacity for decades. We had the chance to talk to him in depth on today’s episode.Follow Rich on Twitter @RichBTIGSupport us by supporting our sponsors:ZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BW
In 2015, Kanye West turned his back on Nike, an all out battle in the ongoing war for sneaker supremacy. Nike and Adidas are two multinational companies worth billions in an industry estimated to be valued at $220 Billion by 2020 (which is double the GDP of Ukraine) but that begs the question - Why are companies sinking so much money into mesh and rubber for your feet?In this series of Business Wars, we'll find out. This is Episode 1 of a 7-part series on the brutal business battle between Nike and Adidas.Support us by supporting our sponsors:Policy Genius - Compare life insurance quotes in minutes at PolicyGenius.comLegal Zoom - Get a free business startup kit at LegalZoom.com/startup and use code BW at checkout
Rudi and Adi Dassler started the “Dassler Business” in the 1920s in their parent’s garage, recycling materials from WWI military gear and uniforms. They got a pair of their track spikes on an athlete named Jesse Owens at the 1936 Olympics and the company took off… until WWII.The war may have been over for Germany, but the rivalry between Adi and Rudi was just heating up.Rudi left to start his own company, Puma, and Adi created Adidas.50 years later, with a waffle iron and inventory from Onitsuka Tiger, Phil Knight and Bill Bowerman start tinkering with some shoes in Bowerman’s kitchen. The waffle iron didn’t last long, but the shoes did.Support us by supporting our sponsors:Squarespace - Get 10% off your first website or domain when you enter code BW at checkout. Visit them at Squarespace.com to get going!
As long as there have been professional sports, there have been professional athletes, willing to accept money to wear certain brands, but the biggest endorsement deals were only made possible by a mid-20th century invention: the television. Fans realized they could tune in to see their favorite athletes almost any day of the week. Brands realized they just got hundreds of walking billboards showing the capabilities of their athletic gear in action… and it’s a race to see who can reach the world’s best athletes first.Support us by supporting our sponsors:Plated - Get 25% off your first 4 weeks of meals when you visit them at Plated.com/BWZipRecruiter - Post jobs on ZipRecruiter for FREE by visiting them at ZipRecruiter.com/BW Keeps - Get your first month of treatment for free and start keeping your hair at Keeps.com/BW
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Comments (251)

Karl Spencer

I reallly enjoy Business Wars, Fender vs Gibson got me hooked, I really enjoyed the series on Harley, Gimble vs Macy's, cereal Wars, and Chocolate Wars too. I'm looking forward to Sony vs Nintendo, Ford vs. Chevy, and Sony vs Xbox. I am a farmer. I'd really like too see John Deer Vs. International, and Kinze vs. John Deer, as well as American vs Eroupean farm Equipment. There are plenty of colorful characters and exciting moves in these Agriculural stories that will be relatable to people of many backgrounds.

Dec 10th
Reply

Sameer Kulkarni

awesome story

Dec 9th
Reply

JaQuane Green

Barnes & Noble Vs. Amazon

Dec 8th
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JaQuane Green

This is a great podcast. I love the dialogue, it's an easy listen & it's amazing how much research and production went into making this podcast to be historically accurate as possible, but also entertaining. it's nothing for me to rip off 4 or five episodes at a time Everytime I listen because the insider's battle of business is just so riverting. no matter which company's in these business wars you secretly or openly root for war. it's fun reliving the moments you remember & playing revisionist history by wondering why certain company's did what that did or what weren't that proactive enough & what might you had of done(differently) had you been in that position. hindsight is always 20/20 but I like that this podcast makes you think, feel and root (sometimes) for the underdog. keep the podcast coming. also I would like to listen to Telsa vs The World & Apple's IOS vs Android

Dec 7th
Reply

Donjit Chinjai

Really good podcast :)

Dec 5th
Reply (1)

Ahmad Hamad

Why not cotton or wheat or barley?

Nov 28th
Reply

Jordan Teo

Thanks for sharing this. Beautiful story!

Nov 28th
Reply

Vishesh Gupta

good content but too much acting and drama🤔

Nov 26th
Reply

Oliver Fritsch

I love Business Wars just the way it is. The unique narrative style with the voice acting makes it funny and pleasurable to listen to. there is so much boring and plain crap out there where no one goes through the trouble of bringing a story really to life...for those listeners CNN or MSNBC may be the better choice ;)

Nov 24th
Reply

Craig Booth

It's incoherent. I don't think I've heard a clear explanation as to why cocoa farming leads to so much deforestation

Nov 21st
Reply

Ahmad Hamad

no Arabic?

Nov 19th
Reply

Chidube Ezeozue

It skips at 23.16

Nov 19th
Reply

Jugjit Kairo

Great podcast on chocolate.

Nov 18th
Reply

Ahmad Hamad

Dear @businesswars @WonderyMedia , please use accents.

Nov 13th
Reply

UJJAWAL SHARMA

Great work team... kudos

Nov 11th
Reply

Alonso Garcia

love this!

Nov 11th
Reply

Hugo Tavares

I'm Brazilian and prefer to listen in English, but I'm pretty much glad to know you've included a Brazilian Portuguese version ❤️ I'll recommend it to more friends

Nov 8th
Reply

Ahmad Hamad

Please add Arabic translation

Nov 7th
Reply

Ahmad Hamad

Arabian restaurant, not middle eastern.

Nov 6th
Reply

Richard Lynd

Fascinating story, one of the best lately!

Nov 6th
Reply
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