The 5-Minute Podcast: Digital Marketing Lessons

In 5 minutes or less: how do I get started in SEO? Let’s take a look at the very first thing  new website authorS should do to start in SEO. It all starts with an SEO audit: a way to figure out where your website is today, and where you need to go tomorrow.  Once you have that audit, you need to know who your competitors are and how they are ranking in the search engines.  A competitor reports and back a link report will do that for you.  You also need to know who is linking into your website, and how you can get more of those links.  Lastly, use a tool called SEMrush to monitor your progress over time and track keyword ranking reports over time. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In 5 minutes or less: which SEO tools should I use?  In our agency, we use SEMrush, Screaming Frog, and Ahrefs primarily. There are a few others, too: Google Keyword Planner, KeywordTool.io, Answer the Public, and Google Trends. In this episode, we look at the benefits and features of our 3 primary SEO tools, used by agency professionals.  We could do entire episodes on individual features and tools within these platforms—they are that robust. But we don’t have time for that in this show. Which SEO tools do you use? Let us know, thanks for listening. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In five minutes or less... SEO is a contest, but most people treated like a pageant. In this business, there are winners and there are losers. Publishers needed to take a CEO seriously, and understanding for the competition is that it is Your job is to win. Your job is to be ranked as of the very best page on the entire Internet for your topic. You want that gold medal. If you want to win in the SCO landscape, you need to aim for 10 works better than your competitors Let’s talk about how to do that. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In five minutes or less: where to find content and how to turn it into a content strategy.  Everyone has heard "content is king." Content, content, content.  But where do you find that content?  Where do you go for inspiration to turn  ideas into marketing content? How do you find those ideas?  I have one simple answer to this:  Reddit.com  Reddit is organized into categories and groups called Subreddits. Those subreddits, or “subs,” are categories into which the website content is grouped.  Find subs about your topic, industry, or interests and see what people are talking about. But there's a shortcut: A sub called r/AskReddit.  On AskReddit, users ask everyone anything. There are thousands of questions there and dozens added every day.  Go to Ask Reddit, and read the questions to see what people are talking about. Find some inspiration there, based on the topics that resonates with you.  When you find a question that resonates with you, put your spin on it. Adapt it for your audience and your industry.  Then, tested out on your audience.  Post a Facebook status to see if it gets any comments. Post an Instagram story to see if it gets any reactions.  When you find an idea that performs well: getting 100+ comments on a Facebook post for example, take that idea and use it in your content strategy.  Maybe this whole episode could have been called “get on Reddit.” --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

A look at mobile usage stats released by Yahoo, and what they mean for social marketing, mobile marketing, and Digital marketing in general.  In 5 minutes or less, we dive into what Yahoo’s study means for marketing in 2019 and beyond. Spoiler alert: think mobile first. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In 5 minutes or less—once you hit the Publish button, your job is half done. "It's not the best content that wins. It's the best-promoted content that wins." — Andy Crestodina, Founder of Orbit Media, Content Marketing World 2016. Now that you know who you're talking to, it's time to go out and find them—and tell them to listen. Find your audience hanging out in Facebook groups and other online hangouts and talk to them. Don't just shout at them about how awesome you are, but ask questions, answer questions, make jokes, be a resource—make a friend. And make sure they know that your content can help them! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In 5 minutes or less—if you don't know EXACTLY who you're writing for, don't write it. You have to know who your content is speaking to. You have to know your audience. In 5 minutes or less, let's talk about finding and focusing on one audience for all your content and marketing initiatives. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In 5 minutes or less: let’s talk organic social strategy for selling real estate and marketing your brand. For me, that’s all about Facebook groups. Make a group that you own and manage. If you already have one, here’s what I recommend you do with it: Make it about your community. It’s about the people, businesses, events, and life in your area. Be a promoter. Be a producer. Be the local news coverage. Be a documentarian. Be everywhere. Keep it positive. Keep it focused. Keep it local. Keep it coming. Your group is your opportunity to establish yourself as the expert in the area, not just on real estate transactions and laws, but on what life is like in that area. If folks have lived in your town for decades, they probably already know the things you’re going to tell them. That’s OK. Tell them anyway. It will endear you to them. And it will make you stick out in their mind. Not to mention the folks who are not from your area. You will be their firs --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In 5 minutes or less: how to use free, organic content to create a custom audience in Facebook ads. In the last episode, we talked about how to make a video in about an hour for $0. Today, let’s talk about what to do with that video: turn it into a marketing segmentation tool. In today’s 5 Minute Podcast: how to use yesterday‘s video to create a custom audience. What can YOU create with this tool? --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

Let’s talk about branding, shall we? Your brand is bigger than just your logo. In 5 minutes or less, let’s talk about what branding is, what branding isn’t, and why you should shut up about NAR’s new logo. First of all, and a R doesn’t care what you think about their logo. Their logo is not their brand, and their brand is as strong as ever: everyone in America who has ever bought a house knows what a realtor is. Second of all, if you want to see what a field logo redesign looks like, hit google and search for the Gap’s new logo, from 2010. Vanity Fair wrote an obituary for the new logo, which lasted only one week. It was killed by the Design community and Twitter. Lastly, ask any professional designer if the output of the logo process is what is worth the money. Have you ever had a real estate clients argue about commission? They don’t think your contribution is worth the money. Imagine how designers feel right now. It is not the logo output that you pay for. It’s the expertise, e --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

The Facebook Meltdown! All about "Big Data" in 5 minutes or less. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

How to find video topics and blog post ideas: these are your marketing CONTENT opportunities. Leverage your expertise. Questions are content. Think back to your license education. What did you learn? Or better yet— what questions do clients ask you all the time? If one person asked you, about 100 people Googled it. Record a 2-minute video explaining the answer. Do some quick googling to see what the most popular questions and answers are, and then LOCALIZE your answer. — How to find the best realtor in Boston — How to sell your home fastest in Dallas — How to sell a house during a divorce in Seattle Provide professional *AND* local expertise and give the answers away. Use video first, and then write up text versions. Your education and expertise are an endless supply of answers to users' questions. Questions are content. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

You need to produce content. You already knew that. You can document your day, to produce that content. It’s that easy. In 5 minutes or less: I’ll show you how easy it is. I’m shooting a video of myself recording this podcast. Look for that on YouTube. So let’s talk about how to use documentation as content. Gary Vee talks about this all the time: it doesn’t need to cost you a lot of time or money to produce content. You already do it every day, you’re just not leveraging it properly yet. Get the camera out, turn the microphone on, and record your every day activity. Chris Smith from Curaytor has an entire podcast where he ears phone calls with his clients and staff. The phone calls were going to happen anyway, you might as well record them and get some marketing value out of them. Record yourself. Record your day. Share your wisdom. That has value. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

We’ve already talked about how the “publish and pray“ method doesn’t work. In five minutes or less, let’s talk about what does work. Find audiences that already exist, and use them to amplify your message, in order to grow your own audience. I am not telling you to use people and spam groups. Instead, I’m telling you to use existing audiences and things like Facebook groups to network with like-minded professionals, and get in front of the right people. This starts with relationships. Connect with the admin‘s of these Facebook groups, and strike up relationships with them. If you make friends – truly make friends – these people will help you promote your message and your business to their audience. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

In 5 minutes or less: I made a video! Here’s what I learned… iMovie for Mac is a great place to start. Sure, it’s not the best software out there. But it’s free for Mac users (or really cheap) and very easy to use, especially if you’re just getting started. It took me under 20 minutes to shoot my video. And it took another 30-45 minutes to edit my video. All in, I’m at about an hour. I distributed my video on YouTube, Facebook, Twitter, and Instagram. I made it in a square format, with “letterboxing“ black bars above and below my 16:9 video. The black letterboxing let me put a large-type caption above and below my video. Great for thumb-stopping power on mobile. Check out the video on all of my channels to see what I came up with! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

Why 35% of Agents are Missing Out— Placester just announced their 2018 real estate marketing survey results. 85% of survey respondents send that Facebook is the most important platforms. But only 50% of respondents said that video is an important part of their marketing in 2018. Facebook themselves have said that they are moving toward “video only.“ 35% of agents plan to use Facebook but not video, according to Placester’s results. They will be left in the dust. Today, we talk about video and why you need to be on it, in 5 minutes or less. --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

Why audio? 3 reasons in 5 minutes or less! Week 1, Day 2 of the 5 Minute Podcast about Real Estate Marketing. 1. It’s easy. Lower barrier to entry means more people have the opportunity. All it takes is a smart phone. There’s nothing in your way. Get started now. 2. Wider distribution. You can publish your audio via RSS feed to iTunes, stitcher, and countless other podcast host and subscription services. With a video, you have only two or three major options. With audio, there are many more than that. Cast that and that as wide as possible. Three. Passive attention means wider audience. Video requires me to drop what I’m doing and watch the screen to watch your video. You’re asking people to disrupt their attention and workflow. With audio, they can listen passively. How many people do you know who listen to podcast while commuting? --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

Top 5 audio apps for real estate marketing in 5 minutes or less! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

Ever notice how easy it is to start something? • Bad timing! Where was Anchor in 2013? • It still makes me nervous! --- Send in a voice message: https://podcasters.spotify.com/pod/show/tjkelly/message Support this podcast: https://podcasters.spotify.com/pod/show/tjkelly/support

Make your own podcast: https://anchor.fm/tjkelly