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Welcome to the PRmoment Podcast.This week we’re chatting to Emma Kane, Chief Executive of SEC Newgate UK and Deputy Group CEO Deputy SEC Newgate S.p.A about her career story in public relations.Previously Emma founded Redleaf Communications before selling the business to Porta in 2014. Porta combined with SEC Newgate in June 2019 in a reverse merger to form SEC Newgate.This integrated a number of businesses that had been acquired over the years including Redleaf, Publicasity, Newgate, SEC and Newington.  SEC Newgate has 43 offices globally, has revenues of about $150m and employs 900 people globally.Before we start - if you haven’t seen them already - take a look at the categories for The ESG Awards - the final entry deadline is 7th October.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as a B2B Marketing Channel, The Most Popular KPIs in PR and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here’s a summary of what Emma and PRmoment founder Ben Smith discussed: 2 mins Emma’s career is a wonderful story of PR agency secretary to PR agency CEO. Here she talks us through how that happened.“One day my saxophone got exchanged for a briefcase!”4.30 mins Emma gives us a potted history of her career in PR5 mins Emma explains how a psychometric test she needed to take for a new job lead to her having a crisis of confidence!8 mins Emma talks us through when she had an awful experience in one job, “the leadership was feral and the culture was toxic…The catalyst for setting up my own agency was a day when a book that was left on my desk entitled ‘How to dine out and look weight’’12 mins Emma describes the decision in 2000 to found Redleaf Communications - as the most important decision of her career. 15 mins How significant was Redleaf’s acquisition of Polhill in the company’s growth story?20 mins How and why did Emma decide to sell Redleaf to Porta in 2019 and how did the original deal with Porta work?24 mins Emma talks us through how Porta became SEC Newgate.25 mins Emma became Chief Executive of SEC Newgate UK and Joint Group CEO in April 2018 - here she explains why it was a turnaround job for the UK business at that point in time.28.30 mins SEC Newgate acquired US firm Global Strategy Group in 2022 - which prior to being acquired had a turnover of $54 million in 2021 - so in PR land that’s a big deal size!31 mins It seems to me, quite quietly SEC Newgate has had a pretty formidable couple of years. What sort of shape is the business in now? And what type of work does SEC Newgate want to be known for?33 mins Emma talks us through how in her spare time she is Vice Chair & Chair Global Development Board for the Elton John AIDS Foundation and chair of Target Ovarian Cancer. 
Welcome to the PRmoment Podcast.This week we’re chatting to Emily Morgan, managing director, operations and innovation at The Red Consultancy.Emily has worked at Red for over 22 years and she’s recently evolved her role too, as the job title suggests, prioritise innovation within the firm.The Red Consultancy has a fee income of about £13m and is part of the Accordience, which was previously known as the Huntsworth Group. Red has a fee income of circa £14 m.The nature of a consultancy business is that to continue to add value to clients, you must innovate and as has been widely discussed the last 5 years have seen huge changes to the PR business and therefore the PR consultancy business - so I thought it would be interesting to get Emily on the show to talk about the innovation predictions and priorities in 2022 and beyond.Before we start - if you haven’t seen them already - take a look at the categories for The ESG Awards - the early entry deadline is 16th September.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, The Most Popular KPIs in PR and The intersection of Data, Insight and PR Planning.Indeed Emily is a speaker at our free-to-attend Most Popular KPIs in PR webinar - so if you like the sound of what she talks about today - do register for that one.Finally, thanks to our PRmoment Podcast sponsor, The PRCA.Here’s a summary of what Emily and PRmoment founder Ben Smith discussed: 2.30 mins Why does Emily believe the pace of innovation in PR firms has increased?3 mins Emily talks us through the different types of innovation within a PR firm - from client innovation, to service innovation, to employee-related innovations and innovation of the PR tech stack.6.30 mins The raison d'etre of an agency is pretty much about being able to innovate - isn't that why clients have always hired agencies?8 mins Emily talks us through the intersection of innovation and operations within a PR firm.10 mins Innovation is such a broad word - it can encapsulate tiny process changes through to business-critical changes - how does Emily search for innovation within Red?14 mins How does a modern PR firm's offer need to adapt to updated client needs? Beyond ideas and activation - what else do clients want?17 mins Culture and sharing knowledge are pretty key to innovation, Emily explains how Red has balanced the desire for employees not to want to be in the office 5 days a week with the need to retain collegiate working practices.25.30 mins Emily talks us through what the intersection of people and technology looks like at Red.28 mins What innovations in the PR agency market over the last few years have stood out for Emily?
Welcome to the PRmoment Podcast.This week we’re chatting to Bradley Tooth, head of social media at Democracy PR about how brands can move from broadcasting content on social media to engaging with their customers and potential customers through social media.For those vintage social media users amongst our listeners - Brad was one of the guys who got blisters on his hands when 02 attempted to reply to every customer's Tweet during the early days of its Surprise and Delight strategy.Since then Brad has done some super interesting work for Sage - which we’ll talk about later and now he works for Democracy PRThanks to our PRmoment Podcast sponsors, The PRCA.Here are a few of the highlights that Brad and PRmoment founder Ben Smtih discussed:2 mins How Brad believes so many brands are getting their social media strategy wrong by broadcasting too much content and not engaging with their audiences.“Of all The Premier League football club's Facebook posts last year, not one of them replied to a customer comment”3 mins Understanding on-feed and off-feed content on the social platforms4 mins What sort of content gets engagement?“Look at Manchester United on TikTok, they wax lyrical about the number of views their content has generated - views are great but TikTok’s basis and antithesis is that it is an engagement problem and they (Manchester United) don’t respond!... It’s madness - the way the platforms work is that when you respond to your customers and you’re a verified account, you get more views”6 mins How the social media channel algorithms reward engagement7 mins Can social media engagement be automated?“AI’s great for lots of stuff, but social networks are for people”9  mins How brands can manage and respond in an engaging way on social - by scaling up and scaling down.10 mins Where does a social media engagement strategy meet the customer services team?“Don’t try and close off conversations on social…Why would you want to stop your customers from communicating with you!?”14 mins Is the trick to get lots of engagement as a brand - to be funny? And lots of brands don’t want to be funny?“Engagement doesn’t have to be funny, it has to be authentic…tailor yourself to the room”16 mins How are brands scaling up and down their social media teams?“Comms people are best placed to deliver interactions (on social)”“Social never sleeps and it never stops - sign up to the platform notification updates to see how quickly things change”18 mins What is the skill set of a good social media community manager?20 min Good engagement requires specific content across different channels, Brad talks us through what that looks like across the channels.22 mins What are the best tools to help brands manage their communities across the different social media channels?“The platforms want you to interact on their platforms”26 mins Brad discusses the need for brands to adapt their social media strategies according to the platform’s algorithm.28 mins Brad talks us through “The Sage Boss it 2021” campaign, 
Welcome to the PRmoment Podcast.This week we’re chatting to Ruth Allchurch, UK MD WE. We’re going to talk about Ruth’s career to date including her time at Diageo, her experience at Cirkle and most recently at WE where she has took the UK income of the firm to close to £7m, from about £3m when she joined as the UK MD 4 years ago.Currently, 60 people work in London for WE and current clients include Capgemini, Intel, Abbott, Johnson & Johnson, Boehringer Ingelheim and Google Waves.Before we start - if you haven’t seen them already - take a look at the categories for The ESG Awards - the early entry deadline is 16th September.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as a B2B Marketing Channel, The Most Popular KPIs in PR and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here's a summary of what Ruth and PRmoment founder Ben Smith discussed:2 mins Ruth talks us through how a PR firm with a fee income of £3m turned itself into a PR firm with a fee income of over £6.5m inside 4 years. “There is no scope for ambiguity when you're looking to grow a business”“We were overservicing on low fee accounts…it's not about more clients its about having healthier partnerships with the ones we choose wot work with”9 mins Ruth was on Weber Shandwick’s first-ever graduate training programme. In PR it seems unfashionable to be a graduate at the moment - would Ruth go to Uni again?11 mins Are graduate PR schemes still a good idea?13  mins Ruth started her career agency side at Weber Shandwick and then went to Cohn & Wolfe before she went in-house at Diageo. How important was that period in-house in the story of her career?15 mins Why did Ruth leave a nice in-house role to go back agency side when she joined Cirkle?17 mins Ruth talks us through her time at Cirkle. “It was probably the steepest learning curve I’ve ever had in my career”19 mins Why did Ruth leave BCW to move to WE?22 mins How has the type of work changed that WE UK does in the last 4 years?“We do much more employee engagement work than we’ve ever done before”24 mins Has the culture of WE changed in the last 4 years?26 mins What do you need to do to change the culture of a PR firm?28 mins Ruth talks us through why she’s not a great fan of the pitching process, and how she’d change it.31 mins Why Ruth doesn’t believe PR prices itself correctly.32 mins As a female leader of perhaps the only female-founded international PR network - what mark out of 10 does  Ruth give PR on its gender equality progress?33.30 mins Ruth talks us through her experience of having a Ukrainian family stay for 4 months.
Welcome to the PRmoment Podcast.Here’s the latest of our bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene.Andrew is a co-founder and Non-Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies.Don’t forget the early entry deadline for The ESG Awards is coming up on Friday 16th September.Thanks to our PRmoment Podcast sponsors, The PRCA.Here’s a summary of what Andrew and I discussed:3 mins It’s been a bumper month on the PR agency new business front and Andrew talks us through some of the most recent PR account wins including wins for Adhuro, Ketchum, Edelman, The Academy, Boldspace, news of a shake-up of Direct Line’s agency roster, Kindred, Splendid, Tin Man, Wildcard and Spider.9 mins Andrew updates us on the PR M&A market: we’ve seen the larger enterprise values (over $50/100m) deals suffer from uncertainty in the market.11 mins The number of micro deals involving independent PR firms continues to increase with organisations continuing to want to broaden their offer.12 mins Andrew M&A acquisition update: including Splendid’s acquisition of Riot, Enero and Hotwire’s continued buying spree, Square in the Air and CTP launch of a JV called Chalk+Dog, another Selby Anderson acquisition and PMLR’s acquisition of Health Comms Consultants.20 mins “You need scale to succeed…to generate organic growth but also as a protectionist measure.”
Welcome to the PRmoment Podcast.This week we’re chatting to Rebecca Grant, UK CEO,  BCW Global. Rebecca has one of the biggest jobs in UK PR. She heads up a team of over 200 people at BCW’s London office and she led the Cohn & Wolfe London operation through the merger with Burson Masteller to a period of significant growth for what was already a big PR and comms operation.Rebecca joined BCW in 2011, previously she worked for Weber Shandwick and The Red Consultancy. She was appointed UK CEO on 2016.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as a B2B Marketing Channel and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here is a summary of what Rebecca and PRmoment founder Ben Smith discussed:3 mins Rebecca on what it's like running a PR team of over 200 people.5 mins Rebecca reflects on how PR has changed so much in a relatively short period of time6 mins Rebecca’s personal story is an interesting one. Her grandmother moved to the UK as a refugee from Zanzibar - so she is living proof of the moral and economic benefits of welcoming refugees into the UK.10 mins I put it to Rebecca that she’s got the second biggest PR agency job in the UK!11 mins What is Rebecca most proud of during her time as UK CEO of BCW?14 mins How has the type of work that BCW has changed in the last couple of years?“When I started this job (in 2018) the briefs and client problems were contained at a practice level, so you’d have a  consumer brief and a corporate brief or a healthcare brief, the client work we’re doing now isn’t confined by those silos, it’s about a business challenge.”“As a PR agency, you have a very different perspective on your client’s business than many of your competitors within the marketing (consultancy) world.”16 mins WPP’s PR Division grew by 27.4% in Q1 2022 - how did the UK bit of BCW fair?18 mins Has the cost of living crisis impacted the PR agency market yet?19.30 mins It's been a full-on couple of years at BCW - they had the merger of Burson Marsteller and Cohn & Wolfe and then Covid. What's the shape of the business at the moment? Is the bulk of the revenue still in corporate and healthcare?22 mins What type of consumer work is coming out of BCW London?24 mins BCW has just moved into WPP's office in Bankside - does Rebecca worry that it will be an increasing challenge to retain the BCW brands and culture in a multi-firm office?25 mins A discussion of how multi-disciplinary, multi-agency teams within a holding group can work together.
Welcome to the PRmoment Podcast.This week we’re chatting to Alex Myers, founder and global CEO of Manifest. Manifest employees circa 70 people globally, has a fee income of over £5m globally, with about $2m of that coming from its fast-growing New York Office. London remains its largest hub. It also has offices in Stockholm and Melbourne.Do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as B2B Marketing Channel and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.Here’s a flavour of what Alex and PRmoment founder Ben Smith discussed:2 mins We last had Alex on the show in 2018. How have the last 4 years been for Manifest?4 mins Alex discusses the challenges of trying to take a British consumer PR firm global.7 mins Alex talks about the UK PR market - from regulation, culture and media differences. 10 mins Digital media is very fragmented in the US, so you can’t start with the media - you have to start with the brand strategy.13 mins “Sustainability is a four-letter word in Sweden, it’s beige level.”15 mins What was the decision-making behind where Mianfest launched its international offices?20 mins Why Manifest have just changed its creative team’s structure - making it a centralised resource.23 mins “I don’t care what room the money is in as long as it’s in the house.”24 mins “I didn’t set up the business to be a boss, I set up the business to not have a boss.”24 mins Alex talks us through Manifest’s central strategy of trying to move its work “upstream.”26 mins “The best articulation of your brand is your product”31 mins “The challenge with the words “public relations” is that they don’t tell you what it (PR) does”34 mins Alex argues that PR agencies that are part of networks are in danger of being merged into the holding company's “endorsement brand.”37 mins “It’s not about efficiency it’s about efficacy - there are too many channels to have a budget for each of them…you need a customer-based strategy, not a channel strategy”
Welcome to this week's The PRmoment Podcast.On the show, this week is James Beveridge, founder of Made by Giants. James is one of PR's most experienced creative directors. He moved from the creative agency Further into PR in 2014 to work for Fishburn. He started Made by Giants back in 2020 and it's now a £700K B2B tech PR firm.On the show today we're going to talk about some research that James has been doing on creative directors in PR, the skill sets of good creative directors in PR and also the theme of James' 30-year PR career - the intersection between design and communication.Do take a look at the homepage of PRmoment for details on all our latest webinars and thanks so much to our PRmoment Podcast sponsors The PRCA.James welcome to the show.2 mins James talks us through his research into how many creative directors there are in PR.6 mins James' hypothesis is that most Creative Directors in PR come from a PR background - this means that they are likely to be more tuned into the news agenda and good with words but they may miss the visual dimension of creativity.“They lack the qualifications, skills and experience in conceptual visual and design skills that make creativity”6.30 mins How often do PR creative directors miss out because they didn’t go to art school?8.30 mins According to James’ research 38% of creative directors in PR have no creative qualifications and 21% of PR agencies have creative directors with a design background.9 mins Is James saying PR has got the creative director role wrong? Or does a creative director in PR just have a different skill set than that in advertising?12.30 mins James talks about why he places such an emphasis on the craft between creativity and design.14 mins James talks about how different types of businesses need creativity in different ways - from a category creator, to a disruptor, an evolutionary or a refresher business strategy.15.30 mins Why does B2B creative still lack the aura of consumer creativity?18 mins James talks us through what his experience of starting a business previously taught him when it came to starting Made By Giants. 19 mins What was the catalyst that led to James and Made By Giants co-founder Grace Keeling to set up a business together?20 mins Made By Giants doesn't have an office but hires out a hotel lobby once a week where they all spend a day together!
Welcome to the PRmoment Podcast.This week we’re chatting to Alex Aiken, long-time executive director, of the UK Government’s Communication Service.We’re going to talk to Alex about his career in government communications, the personalities of the Prime Ministers he’s worked with and the changes he made during his time heading up the Government Communications Service.Before we start, just to tell you about PRmoment’s new Patron Scheme. If you are a regular consumer of our content, including this podcast, and you’re getting value from it, if you fancy making a contribution to help fund PRmoment - now you can.We have three different Patron Tiers—The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.And do check out the home page of PRmoment for our latest webinars, including PR Analytics, LinkedIn as a B2B Marketing Channel and The intersection of Data, Insight and PR Planning.Finally, thanks to our PRmoment Podcast sponsors, The PRCA.This interview was recorded before the resignation of Boris Johnson as the UK’s Prime Minister.Alex welcome to the show: 2 mins Alex talks us through his new job!3 mins Alex reflects on his 9 years heading up the UK’s Government Communications Service, a period which covered The Referendum, Brexit, COVID and Putin’s war in Ukraine“What I wanted to do is create an exceptional standard of government communication”5 mins Alex compares the 3 Prime Ministers he’s worked with  - David Cameron, Theresa May and then Boris Johnson. How would you compare their leadership styles?6 mins Alex discusses the leadership styles of Cameron, May and Johnson.“The demands on PMs is so much greater in 2022 than when I started”7 mins How Prime Ministers have had to adapt their leadership styles over the last 10 years.“The UK Government is a £700 bn beast that operates 24/7”8 mins Does the work of GCS’s change depending on who is the leader of the government? Or is the approach fairly standard?9 mins Due to the volume of communications channels - has the complexity of government communications become too complex?11 mins As a government communicator does Alex worry about the impact of the current “party” scandals on the public’s trust in government?13 mins Alex about his passion for effective government communications and how “effective public service communications can change, improve, enhance and save lives”14 mins“The issue, whether your private sector or public sector, is evaluation”16 mins How can governments fight disinformation? Alex recommends the RESIST toolkit for further reading. 20 mins Alex talks about the risk of the UK coming under a cyber security attack from a foreign government.20.30 mins Alex discusses the behavioural science strategy behind the UK’s COVID communications.22.30 mins Will Alex’s work on the UK government's evaluation framework be his legacy from his 
On the PRmoment Podcast this week with me Ben Smith we’re talking to Darryl Sparey, co-founder of Hard Numbers about how to measure the impact of your PRDarryl believes the opportunity is ripe for communicators everywhere to accurately measure their results through sales software like Hubspot and the like.And today Darryl is going to give his insight into the techniques and tools that he’s found most useful in taking that approach.Hard Numbers is a B2B tech PR firm with a fee income of £1.4 m in the last financial year and 18 employees. Darryl co-founded the business in 2020 with Paul Stollery.Don’t forget you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Here’s a summary of what Darryl and I discussed:3 mins Are most B2B PR campaigns still not properly integrated with the sales process? Aren’t we a bit beyond that now? 4.30 mins Why PR people need to spend more time with chief revenue officers6 mins “PR measurement is (mainly based on) content analysis, not what impacts the business.”8.30 mins Darryl talks about the wonder of the B2B space: you can target content specifically to your buyer.10 mins Why B2B PR firms must have read-only access to their client’s CRM and Google Analytics - otherwise they can’t do their job.12 mins Darryl's advice for PR people: “Ask the CRO/Head of Sales: What are the most commonly held reasons why you don’t win business?”14.30 mins A discussion of the best CRM, data and business intelligence tools13 mins How to cost-effectively bring your data together from multiple sources15 mins The customer’s data journey will enable you to see the content ecosystem that they operate in and the cost per acquisition of the content.18 mins “Did that activity lead to an opportunity in the CRM and did it close?”19 mins Darryl’s PR: sales impact tools of choice: Google Analytics, paid media channels, the clients CRM, the agency CRM (Darryl uses Hubspot), Google Data Studio, Databox, Microsoft’s Power BI.23 mins Everyone has access to the tools: the secret source is how you bring them together in an accessible dashboard.25 mins Darryl’s most popular impact KPIs: Leads, leads and leads27 mins How to link content to results: links, links links28 mins “50% of our coverage for a client, as a minimum, must have a link - if it does we can do all the clever measurement stuff. If you don’t have a link the measurement is a lot harder.”30 mins “If you don’t get a link (in coverage) to demonstrate a referral traffic, you can use branded search stats to help show the impact of a campaign”31 mins Why Darryl is trying to move PR down the funnel!
When will Boris go?

When will Boris go?

2022-07-0609:17

On the PRmoment Podcast this week with me Ben Smith we’re talking to Chris Curtis, head of political polling at Opinium in the first of a regular slot where we discuss the latest polling trends in UK politics.Before we start, PRmoment’s webinar caravan is off again. We’ve got a programme of 8 webinars coming up in September and November which we’ll be launching over the next 6 weeks. Already up on the site are PR Analytics, LinkedIn as a B2B Marketing Channel and The intersection of Data, Insight and PR Planning so do have a look at the home page of PRmoment where you can see the full programmes. Tickets, as ever, are at the cheap end of affordable - from only £40 plus vat.And don’t forget if you enjoy the show you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Below is a summary of what we talk about, please note this podcast was recorded before Rishi Sunak and Sajid Javid quit Boris Johnson's government.1.30 mins Will Boris will go this year?3 mins “The Prime Minister has fallen to the level of approval rating that prime ministers don’t usually come back from and things are going to get a lot worse”4 mins Chris on why The Tories are only 3 points behind in Opinium’s latest poll from 22nd June5 mins Chris identifies the WAND (working age, no degree) voters who “will decide the next election.”6.30 mins 58% of WAND’s voted to leave the EU.8 mins Why the high rate of inflation and cost of living crisis has changed the communications response required from the government to the strikes. 
Welcome to the PRmoment Podcast.Here’s the latest of our bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene.Andrew is a co-founder and Non-Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies.Don’t forget the entry deadline for The Creative Moment Awards is coming up on Friday 1st July.Thanks to our PRmoment Podcast sponsors, The PRCA.Here’s a summary of what we talked about:1 min Andrew gives us his run of this month's biggest pitch news with wins for Kindred, Finn, Luchford, Stir, Alfred, Mischief, John Doe and Rise at Seven.4 mins How likely is the PR market likely to slow down because of the cost of living crisis?7 mins The continued trend towards project work away from retainer relationships.8 mins The continued buoyancy of the corporate PR market - retaining the growth of the COVID years in crisis and issues work.9 mins This month’s M&A activity round-up - including news of another funding round for Selby Anderson and a potential hiccup in Next Fifteen’s acquisition of M&C Saatchi.
On the PRmoment Podcast this week with me Ben Smith we’re talking to PR academic Tom Watson about the History of PR - when, where and how did the business of public relations begin.Tom is a professor emeritus at Bournemouth University, he taught on Bournemouth’s PR degree for a number of years. Previously he spent much of his career running his own PR firm and he was the founder of the annual History of PR Conference - the 2022 version of which takes place in Bournemouth on July 6th and 7th.Before we start just a nudge to remind you all about the final deadline for The Creative Moment Awards on Friday 1st July 2022.And don’t forget you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Here’s a summary of what Tom and I discussed:1.30 mins How PR goes as far back as Julius Caeser and The Babylons! From the beginning of time Kings and Queens have tried to promote themselves!3.30 mins Historically is the rise of public relations linked to the rise of journalism?6 mins When did professional PR as we recognise it today start to appear?8 mins How there were 3 different, separate beginnings to professional public relations - in the US, in Germany and in the UK in the 19th Century.“Evangelical Churches, railways and circuses all played an important part in the development of publicity methods in North America.”11 mins How public relations has tended to start with government promotion, then move onto corporate PR and then consumer brand PR would follow.12 mins Tom talks about earlier corporate PR - “the journalist in residence model”12.30 mins Why agencies have tended to be the final stage of PR’s evolution. The first PR agency in the UK was called “Editorial Services” which was set up by Sir Basil Clarke in 1924. The Guardian refers to Clarke as “the man who invented PR” in this archived article.“The first public relations officer was appointed by Southern Railways in 1925”15 mins When did public relations become a broader discipline beyond just publicity?“It was (Arthur) Page who was the first to look at public relations in a far bigger context, affecting the whole organisation and not just a communication/publicity activity.”17 minsTom talks us through his most important personalities in the evolution of PR“Bernays is massively overrated in importance”“Ivy Lee made some mistakes but he was important as he was seen as the epitomisation of this new promotional profession.”20 mins Why does Germany remain the centre of PR research excellence?22 mins Tom summarises the timeline of PR academia24 mins Tom talks about the internationalisation of PR and the rise and dominance of the large US PR firms - as American companies went around the world, US PR firms followed them25.30 mins The rise of women in PR: how we’re barely starting to research why the gender change in public relations took place from the 1980s
On the PRmoment Podcast this week with me Ben Smith we’re talking to Nick Braund, founder of Words and Pixels about the PR for start-ups market.Nick founded Words and Pixels in 2020, it has a fee income of just over £1 million, grew by 300% in 2021 and specialises in the PR for start-up scene.Just a nudge to remind you all about the final deadline for The Creative Moment Awards on Friday 1st July 2022.And don’t forget you can become a PRmoment Podcast Patreon - just follow the link on the page where you listen to this podcast. From just £5 a month we have three different Patron Tiers - The Daney Parker Tier, The Chadlington Tier and Edward Bernays Tier.Thanks as ever to the PRmoment Podcast sponsors The PRCA.Here’s a summary of what Nick and PRmoment founder Ben Smith discussed:2 mins Nick reflects on the start-up PR market at the moment?3 mins A discussion of London’s role in the tech start-up ecosystem“The investment community is now looking for bottom-line, rather than top-line growth”9 mins What does good start-up PR look like?“Half of our clients come to us because they have funding, half of our clients want us to help them get funding”12 mins A discussion of the tech start-up media15 mins When is the right time for a start-up to use PR?19 mins Does start-up PR often result in funding success?21 min Nick takes our start-up terminology test!
Welcome to the PRmoment Podcast with me Ben Smith.Today we’re talking to Daisy Hawker Wallace about what clients want from their PR agency?Daisy is currently deputy director & head of PR at Avanti West Coast. Previously she’s worked in-house at Virgin Trains and Virgin. She’s had agency roles at Ketchum and TVC. So she’s sat on both sides of the fence and today she’s going to give her perspective on the agency: in-house relationship and how you can make it work most effectively.Before we start don’t forget the final entry deadline for The Creative Moment Awards is coming up on Friday 1st July.Thanks to our PRmoment Podcast sponsors, The PRCA. Here’s a summary of what Daisy and I discussed:1 min As a client, has Daisy had a positive experience with PR agencies over the years?9 mins Daisy has had experience both agency side and in-house, does that help when it comes to the management of a PR agency?11 mins As a client - what do you want from your PR agency?19 mins Have many in-house teams become basically an internal agency for their organisation?21 mins What are the biggest agency turn-offs for a client?24 mins Has the agency: client relationship changed over the last few years?If you enjoyed this podcast and work in-house? Then please take part in this groundbreaking research: Why do clients hire PR agencies? 
Welcome to the PRmoment Podcast.Here’s the third of a new bonus pod series where I chat to Andrew Bloch about PR Pitches and merger & acquisition trends in the UK PR scene.Andrew is a co-founder and Non-Executive Director at Frank PR and is now Head of PR at the new business consultancy firm AAR. He is also a partner at PCB Partners where he advises on buying and selling marketing services agencies.Don’t forget the entry deadline for The Creative Moment Awards is coming up on Friday 1st July.Thanks to our PRmoment Podcast sponsors, The PRCA.Here’s a summary of what Andrew and PRmoment founder Ben Smith discussed:1 min Andrew gives us his run of this month's biggest pitching scene - including wins for Hope&Glory, W, The Romans, Cow and Manifest. 3 mins The Dept for Business, Energy and Industrial Strategy announces its roster including Four Communications, M&C Saatchi, Freuds, Havas and Engine. 5 mins Andrew’s rundown of interesting M & M&A deals in PR, including BGF’s investment in Media Zoo, another private equity firm Northedge invested in life science specialist Ramarketing and Clarity acquired 93xdigital.8 mins and 13mins A discussion of Next Fifteen's potential acquisition of M&C Saatchi for £310 million.“We’re seeing the future of marketing where data and tech meets creativity and that blend is driving the market”10 mins Andrew on why the PR M&A market is so hot at the moment.
On the show this week we’re talking to Fenella Grey EMEA managing director & chair at Porter Novelli. Porter Novelli has had an interesting few years. Brad MacAfee took over from Karen van Bergen as Porter Novelli’s global CEO in 2016 and he was replaced by ex McKinsey executive David Bentley in early 2020.But a constant throughout this period was Fenella Grey who headed up the London office and is now leading the agency across EMEA.Porter Novelli is part of the Omnicom PR group and has 85 people in its London office.Omnicom PR has global venues of $1.39 billion in 2021. Today we’re going to talk to Fenella about the challenges of being a mid-sized firm surrounded by giants and how Porter Novelli in EMEA has reinvigorated itself over the last 12 months Just a nudge to remind you all about the early entry deadline for The Creative Moment Awards on Friday 27th May 2022Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here’s a summary of what Fenella and PRmoment founder Ben Smith chatted about:2 mins What has Porter Novelli got right and what has it got wrong over the few years?5 mins At one point Porter Novelli very much positioned itself as a Purpose agency - did that not really work out?6 mins When does an agency specialism become a growth constrictor?8 mins What kind of agency is Porter Novelli now?10 mins Fenella gives her perspective on why mid-size firms are thriving at the moment.“The old fashioned hub and spoke model is no longer fit for purpose”12 mins Porter Novelli had 22% growth across EMEA last year, so it's outperforming the rest of Omnicom PR which had 6% growth in 2021. What accounts for that difference in growth rates?13 mins Porter Novelli EMEA had a 96% employee retention rate last year, with a 40% increase in headcount.16 mins Fenella talks to us about The Omnicom Tech Stack. What exactly is it and why does Fenella describe it as “transformative” to Porter Novelli.18 mins On the personal side of things Fenella went down to 2 days a week in 2019 and has returned to 4 days a week - what happened to her side hustles?21 mins Did Fenella’s experiences during the COVID years make her better at her job?24 mins Did lockdown make PR agencies better employers?“Taking a talent first approach pays in the long term”
One year on from the MBO of Frank PROn the show this week we’re catching up with Frank PR’s Graham Goodkind and Alex Grier, one year on from a particularly eye-catching deal where Alex and Graham bought back the remaining 75% of Frank for approximately £850,000 from Enero. 14 years earlier, back in 2007, Frank was sold to Photon Group (as Enero was then known) for more than £20m.If you haven't already, do register for your free ticket for our upcoming webinar on ree webinar on The link between corporate reputation and business performance.Thanks as ever to the PRmoment Podcast sponsors The PRCA. Here’s a summary of what we discussed:1.30 mins Graham talks us through the history of Frank's original sale, the original earn-out and the subsequent 25% share buyback deal with Enero. 4 mins Why Graham fell out of love with PR and how he got it back. 5 mins and 7.30 mins Why did Alex and Graham buy Frank back?6 mins Graham talks us through the negotiation of the MBO to buy Frank back.10.30 mins How much did Alex and Graham buy Frank back for?“The business was treading water…the work wasn’t as exciting”13 mins What was its fee income of Frank in the year before it was bought and what is the fee income now?14 mins What changes have Graham and Alex made to the business since the MBO?“The business was being run way too much by numbers”“We were financially driven,  now we’re creatively driven”“Structurally we had a whole creative department, planners, strategists…but we hadn’t really come up with an award-winning campaign in years. We had amazing Powerpoint presentations!”20 mins Can you track the rebirth or Frank to the Weetabix and Beans campaign?22.30 mins How many brands rung up Frank wanting their Weetabix and Beans moment?27 mins What is Frank today? A consumer PR firm or a social media agency?27.30 mins How big do Alex and Graham want Frank 3.0 to get?“As an agency, you need to grow - as that’s the way your people can grow.”30 mins Graham talks us through his exit plan for Frank 3.0 - does he envisage making another call to Enero in a couple of years' time?!
This week on the PRmoment Podcast we’re talking to Alex Warren about his book Spin Machines - which asks the question “Can PR be replaced by AI?”As well as writing his book Alex is also a senior account director at Wildfire PR.On the show, Alex talks about whether an algorithm can devise a PR strategy? Can a robot brainstorm a creative campaign? Can artificial intelligence write persuasively, spin stories or even pitch to journalists? These are the questions Alex poses in his book Spin Machines which is described as an investigation into the changing nature of PR, the future of agency life and the role that machines will play in an industry built on human relationships.Before we start just to promo our stunning free webinar we’ve got coming up on The link between corporate reputation and business performance.Thanks as ever to the PRmoment Podcast sponsors The PRCA.Here’s a flavour of what Alex and PRmoment founder Ben Smith discuss:2 mins Alex talk us through what his book Spin Machines is all about?3.30 mins What are the lessons to be learnt from marketing automation, when it comes to the use of AI in PR?4.30 mins The book focuses on the extent machine learning and AI can replace the creative PR brain, not merely the automation of repetitive tasks.6 mins What bits of PR are most likely to be automated first?8 mins How does an AI tool write creatively? 12 mins Can an AI tool be creative? Or is that an oxymoron!13 mins Big C and small c creativity: How much of what PR people do today is truly creative?14 mins Do you think PR people have underestimated the extent to which they are likely to be replaced by automated AI tools?18 mins What are the data sets at the foundation of PR that AI tools can use to predict outcomes?19 mins Alex explains the ketchup effect and why it’s relevant when discussing the use of AI in PR.21 mins How will AI change the PR agency model?
This week on the PRmoment Podcast we’re talking to crisis PR lawyer Jonathan Coad, about his new book Reputation Matters. Jonathan is one of the UK’s top media lawyers, he’s spent 30 years working on both the PR side and the editorial sides of the fence. Reputation Matters gives a unique insight into how the media works with practical advice on how to deal with PR crises effectively. Jonathan is also the principal at Coad Law.Before we start just to promo our stunning free webinar we’ve got coming up on The link between corporate reputation and business performance.Thanks as ever to the PRmoment Podcast sponsors The PRCA.Here’s a flavour of what Jonathan and PRmoment founder Ben Smith discuss:1 min Jonathan talks us through what the book is all about and why he wrote it?3 mins Why PR people need to have a better knowledge of media law and media regulation than most of them currently do4 mins Why you can’t do crisis PR without an intricate knowledge of both the Independent Press Standards Organisation's Editorial Code and OFCOM’s Broadcasting Code.4.30 mins Why are these codes so often ignored by the press?7 mins Is this a legal textbook or a PR textbook?7.30 mins Jonathan claims that this book tells PR people how the media works8.30 mins How can a lawyer, or a PR person, undermine the confidence of a journalist's source?10 mins Is the reason Jonathan wrote the book because of his deep-seated anger with the UK press?12 mins “When the press tell us something that is untrue, we all suffer.”13 mins “The best way to deal with a media crisis is to stop it from happening” - how can you use the media’s regulations to do that?13.30 mins Why writing a statement in response to a story is very often completely the wrong thing to do.14 mins Why the golden hour of crisis response is actually the hour before publication, not the hour after publication.15 mins Jonathan gives us his insight into who is likely to win the Rooney Vardy case. The key element is likely to be the cross-examination of Rebecca Vardy and whether she can convince the judge that her personal PR person leaked information to the press about Coleen Rooney without Rebecca Vardy’s knowledge.17 mins Jonathan reflects on the Johnny Depp Amber Heard case and the differences between UK and US law.
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