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The Audiobook is now available! Get the Audiobook from Audible - click here Get the Audiobook from Apple Books - click here Streaming music has proven it is here to stay. Artists and their teams now find themselves with many new challenges in the digital landscape. With more options than ever for music distribution, standing out in a crowd, deciding where to focus your energy and finding ways to reach your audience become critical choices you and your team will have to make. Now updated to include the latest in digital music, this second edition of Work Hard Playlist Hard covers everything from growth hacks for TikTok and Twitch plus many more. With a focus on playlists and beyond, Work Hard Playlist Hard breaks down the streaming platforms and provides tools that can help artists find and grow their audience. Work Hard Playlist Hard (Second Edition) includes contributions from artists and music-industry experts and is written and narrated by Mike Warner. Get the Audiobook from Audible - click here Get the Audiobook from Apple Books - click here Looking for the paperback instead? Click here to purchase from Amazon, Walmart or hundreds of book stores around the world.
Do not buy streams! Repeat after me. Do not buy streams! This is something I will not stop talking about. I don't want to see artists risk their music being taken down, their distributor or label breaking up with them, or even worse, giving up on music all together.  It is not a fast track to success, it will actually harm you long term. There's so much more I could say but I needed to get this off my chest. Please, do not buy streams!  Thanks for hearing me out and please spread the word, protect your fellow artists and friends. Video description: A white male in his 30's wearing a t-shirt that says "practice safe sandwiching". Standing at a desk with a boom mic near his face and vinyl records plus a fake fiddle leaf fig plant with toy koalas in the background.   Please note. I am making every effort to ensure my content is accessible to as many people as possible. That is why I include closed captions and a video description. If there's something I can do to make my content even more accessible please let me know. Thank you.  Make some noise in the comments if there's something I missed, and if you know another artist that could benefit, please tag or share this with them! If you have the Spotify app on your phone, computer or TV you can watch the video version of this podcast. For anyone else that would like to see the video version you can find it on my YouTube channel - https://www.youtube.com/askmikewarner Want to book a one-on-one consultation? Book me at https://joinbonsai.co/mikewarner
Are Pre-Saves still worth it? What about Pre-Adds? How do I set up a pre-add without paying for it? I’ve had so many questions and seen lots of debates about pre-saves and pre-adds. In this video I weigh in on the debate and share some examples of how to collect pre-saves in Spotify in the day leading up to an album release, I also cover instant gratification tracks in Apple Music and iTunes. If you have the Spotify app on your phone, computer or TV you can watch the video version of this podcast. For anyone else I would like to see the video version you can find it on my YouTube channel - https://www.youtube.com/askmikewarner
This episode is a recording of the live stream I hosted with three members from the Pandora team. We discuss and walkthrough Pandora's Artist Marketing Platform and some of the new tools that have been added recently. Follow me on YouTube to see when the next live recording will take place. YouTube.com/askmikewarner Speakers listed in alphabetical order: Andee Connors Senior Manager, Catalog & Creator Services Head Of Metal & Punk Programming Jamie Freedman Catalog & Creator Services - Operations Manager Head of Classical Programming Michelle Solomon Catalog & Creator Services - Senior Operations Manager Head of Jazz, Oldies & Showtunes Programming SUBMIT YOUR MUSIC: https://amp.pandora.com/submit AMP: https://amp.pandora.com/ AMP PLAYBOOK: https://www.ampplaybook.com/ SIGN UP FOR STORIES: https://www.ampplaybook.com/pandora-stories-signup AMP INSTAGRAM: https://www.instagram.com/amp_pandora/ AMP TWITTER: https://twitter.com/pandoraAMP AMP FACEBOOK: https://www.facebook.com/pandoraAMP ANDEE’S EMAIL: andee@pandora.com _________________ ANDEE’S BANDS: https://myheartaninvertedflame.bandcamp.com https://commoneiderkingeider.bandcamp.com ANDEE'S RADIO SHOWS: BATTLEFLUTES & SIDEWAYS SKULLS - https://battleflutesandsidewaysskulls.com CASTLE WEATHER - https://www.repeater-radio.com _________________ MICHELLE aka DJ MEXICAN SPITFIRE: https://www.facebook.com/djmexicanspitfire _________________ JAMIE'S CHOIR: http://www.conspiracyofvenus.com/
Artists have long been asking for a way to pitch music for editorial playlists and programming consideration on Amazon Music, similar to how they pitch on platforms such as Spotify for artists. The wait is over! Artists can now pitch their music directly within the Amazon Music for Artists App. Songs can be pitched in advance or up to 14 days after they are released. This update went live in the App Store on October 27, 2021. Make sure you download the latest update and happy pitching! One instant benefit is that all followers of the artist will receive a notification on the device the day the song is released. Additionally there are hints that this may provide benefits beyond the opportunity to be considered for playlists. For example, adding additional tags to your music could help it to go into rotation across radio within Amazon Music, resulting in more listeners (and the right listeners). Don't forget to subscribe for more news!
My first Video Podcast

My first Video Podcast

2021-10-2847:07

This is a video podcast on Spotify. Check it out in the Spotify App. It will be audio only on other platforms.
This workshop is for artists and their teams that want to make sure they are capturing every opportunity. Platforms covered include Amazon Music, Anghami, Apple Music, Boomplay, Deezer, JioSaavn, Pandora, Qobuz, Spotify, Twitch, Twitter and YouTube Music. This is an audio only version of the workshop. You can view the video in full at https://workhardplaylisthard.com/p/workshop or by going to https://www.youtube.com/watch?v=G-XD9oSCn30 This workshop covers specific tools provided from the major music streaming platforms including: Amazon Music for Artists App Amazon Music x Twitch Integration Amazon Music Artist Merch Anghami for Artists Anghami Editorial Pitching Apple Music for Artists Apple Music Milestones Apple Music Artist Playlists Apple Music Twitter Preview Cards Boomplay for Artists Deezer Backstage (Deezer for Creators) Deezer Highlights JioSaavn for Artists (JioSaavn ArtistOne | JioSaavn for Creators) JioSaavn Shorties JioSaavn Artist Playlists (Artist Hits | Made By) Pandora AMP (Artist Marketing Platform | prev. Next Big Sound) Pandora Featured Track Pandora Catalog Track Reporting Pandora Artist Audio Messages Pandora Stories (for Creators, Brands and Curators) Pandora Skip Rates, Completion Rates and Listener Data Qobuz Artist Bio (TiVo | AllMusic) Spotify for Artists Spotify Codes Spotify URI (how to find a Spotify URI instead of URL) Spotify Promo Cards (Milestones | Podcasts | New Releases | Playlist Adds) YouTube Music YouTube New Analytics for Artists YouTube Official Artist Channel (OAC) YouTube Community Posts YouTube Shorts (BTS) We also highlight creative marketing ideas from Emperors Night, Charlie Lane, BTS and a number of other very smart artists! We also cover Twitter Tips, the new tipping feature. If you found value in this please share and consider checking out the Work Hard Playlist Hard book and course. You can find both at WorkHardPlaylistHard.com.
My second book is now available. I made the decision to set myself up as a publisher and distribute it directly through Amazon's Expanded Distribution offering. In this episode I share why it's so important to handle customer support and feedback directly. Find out more about the book at WorkHardPlaylistHard.com Purchase the book Work Hard Playlist Hard (Second Edition) here! Reach me on socials @askmikewarner
My second book is now available. I made the decision to set myself up as a publisher and distribute it directly to multiple stores include Amazon, Apple and Barnes & Noble. In this episode I explain some challenges I faced in making the book available through other stores after self releasing through Amazon's Kindle Direct Publishing. Find out more about the book at WorkHardPlaylistHard.com Purchase the book Work Hard Playlist Hard (Second Edition) here! Reach me on socials @askmikewarner
My second book is coming and I made the decision to set myself up as a publisher and distribute it directly to multiple stores include Amazon, Apple and Barnes & Noble. In this episode I breakdown the process of self releasing through Amazon's Kindle Direct Publishing. Find out more about the book at WorkHardPlaylistHard.com Pre order the Kindle version of Work Hard Playlist Hard (Second Edition) here! Reach me on socials @askmikewarner
My second book is coming and I made the decision to set myself up as a publisher and distribute it directly to multiple stores include Amazon, Apple Books + Barnes & Noble. In this new season of the podcast I will be walking through the steps I followed and sharing everything I've learned along the way. This first episode I explain why I purchased my own ISBN’s and set myself up as a publisher through Bowker. Find out more about the book at WorkHardPlaylistHard.com Reach me on socials @askmikewarner
In this episode I discuss the importance of including an ISRC (International Standard Recording Code) when including a previously released song in a new release. The example I share is the new single 'Big Blue Sky' which is a collaboration between Date Night (my group) and Chris Robley. On this release we included a second song 'True North' which was previously released. On release day there was over had 1 million streams in Spotify for Artists because of the existing streams that 'True North' had already were merged. This shows the power of an ISRC and why artists should consider releasing EP's, Compilations and Albums to include previously released songs and give them another chance to be heard. datenightmusic.com chrisrobley.com workhardplaylisthard.com
In this season of the podcast we invite music industry friends to share their tips for artists going into 2021. This episode features Nick Ditri from The Disco Fries. Follow The Disco Fries on Twitter, Instagram & TikTok @TheDiscoFries Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com
In this season of the podcast I invite music industry friends to share their tips for artists going into 2021. This episode features Dr. Ulf Oesterle . Follow Dr. Ulf Oesterle on Twitter, Instagram & TikTok. Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com
In this season of the podcast I invite music industry friends to share their tips for artists going into 2021. This episode features Andrea Young. Follow Andrea Young on Twitter and Instagram. Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com
Clubhouse is an audio only app that is taking over (almost) globally and has some truly exciting potential. Hope to see you on there soon! Follow me @MikeWarner and let's chat!
In this season of the podcast I invite music industry friends to share their tips for artists going into 2021. This episode features Kelli-Leigh . Follow Kelli-Leigh on Twitter and Instagram @kellileighuk Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com
In this season of the podcast I invite music industry friends to share their tips for artists going into 2021. This first episode features Troy Carter Jr . Follow Troy on Twitter @troycarterjr and on Instagram @troycarterjrr  Learn everything Mike knows on the #WorkHardPlaylistHard website @ WorkHardPlaylistHard.com 
Spotify Canvas

Spotify Canvas

2020-12-0902:36

Hey guys! It's Mike Warner and you’re tuned into Streamline with Mike Warner. Today I wanted to update you on an exciting feature that Spotify has finally made available to most artists. It’s called Canvas. If you’ve pressed play on a track from a major artist on Spotify, you’ve probably noticed that a lot of them have short video clips that play instead of the usual static cover art. That’s Canvas. It’s basically an 8 second loop of any video you want. It's kind of like a mini music video. And until now, you basically had to be [Drake] to have access to it. So, how do you make yours? It’s pretty simple. Log in to Spotify for Artists, go to Music, pick a song and click ADD CANVAS. Then just click the big plus sign and upload your video file. Make sure your video is 9x16 and 720 px and... it should be up in around an hour! If you don’t see this option yet in your Spotify for Artists, just be patient - They’re still rolling it out. Oh, and if you don’t know how to make a video that fits those specs, you can always find someone who does on SoundBetter, which is Spotify’s own work-for-hire site to hire other creatives. That’s it! I can’t wait to see all the cool videos you guys come up with. Definitely tag me so I can see them or if you have any questions @askmikewarner, and follow the academy at @workhardplaylisthard for other quick tips like this!
You heard it here! My online course is now on sale for just $20 USD. Visit WorkHardPlaylistHard.com for all the details!
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