Authentic Influence

You've probably heard of virtual assistants, but what's it actually like to work as one?    Working as a virtual assistant can be a great way to make money from home, but it's not for everyone. Find out if this type of work is right for you in this interview with our super VA Janine Cabato.   Janine shares her journey of leaving her job in hospitality and becoming a successful virtual assistant.  Topics discussed: Introducing Janine Cabato What Janine was doing in her past career/life What led her to transition to her current career/life What did she find most challenging about the transition What Janine loves most about her current work What other benefits have she gained since changing careers/lifestyle What's been her top 3 lessons so far since the transition What advice she might offer to someone thinking about doing the type of work she does What's one thing she wish she'd known before her transition What's one thing that she does for mental health and wellbeing Janine's top 3 highlights working with SCM Final thoughts or words of inspiration Resources:   The Growth Hub Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

In this episode, we dive into the world of newsletters. Entrepreneur Ngoc Le seeks guidance on starting her newsletter journey, exploring platforms beyond LinkedIn. Tune in as we provide actionable insights and strategies to kickstart your newsletter adventure. Subscribe to my Authentic Marketer newsletter for weekly marketing, online business, and wealth-building88 tips - https://join.theauthenticmarketer.com/ #newsletters #contentstrategy #podcast #livecoaching --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to create some fast-cash wins with your business? In this episode with Jennie Wright and Alyson Lex of System to Thrive, we discuss: 00:00 Introducing Jennie Wright & Alyson Lex 04:07 Jennie & Alyson’s key philosophy & approach to marketing & sales 08:01 What’s holding business owners back from generating real results in their business? 22:00 ​Do you need a super huge, complicated funnel in order to be successful? 28:00 ​The difference between a launch and a sales funnel 34:00 Why some business owners struggle to generate leads from their email list ​37:00 How to nurture your list the RIGHT way to lead them to a sale 43:00 Lessons from publishing over 150 podcast episodes 44:40 What Jennie & Alyson do for mental health About Jennie Wright and Alyson Lex: Jennie & Alyson are two industry experts and best friends who have joined forces to be the change they want to see in the marketing world. Resources: System To Thrive podcast Jennie Wright on LinkedIn Alyson Lex on Linkedin Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

In this episode, we share a recording of a live Q&A session from our May B2B Podcast Party where Elle Kersey, founder of luxemaverick.com, asks "how do I create a content strategy for my healthcare consulting business?".    Resources:  5 reasons why using a content strategy will make your marketing more effective Register for our next Podcast Party  Write content faster and easier. Grab your free 10,000 word trial of Jasper  Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

What's the value of blogging and why would a business want to invest in having content created for their blog?  This question was submitted by Stevie V Brown from TheChangeStarter.com during our recent B2B Podcast Party. Stevie asked this question from the perspective of a marketing consultant helping her clients, but my response will be relevant to you even if you run your own business.     Resources:  Register for our next Podcast Party  Write content faster and easier. Grab your free 10,000 word trial of Jasper  Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

You're a property buyers agent, and you want more leads. But where do you start?      It can be tough to know where to focus your marketing efforts when there are so many options available. And it's easy to waste time on activities that don't actually produce results.      In this podcast, we'll share three tips for generating more leads as a property buyers agent. We'll talk about how to use Facebook, LinkedIn, and podcasts effectively to reach potential clients.     This is a recording of a live coaching call with Sanders Muleya, Managing Director and Founder of MSISA Property and Consulting Agents. Sanders helps Australian medical professionals like nurses to build wealth through property. What we discussed: [00:00] Introducing Sanders Muleya [05:30] How a book launch has helped Sanders to achieve a special goal [09:17] Current marketing challenges and goals [12:30] How to find & connect with leads on Linkedin [24:43] Using an email welcome series to turn leads to clients [25:10] Tips for repurposing existing content for your welcome series [29:18] How to find guest podcast opportunities [41:16] How to leverage a book to generate leads Resources: MSISA Property and Consulting Agents  10X Property System ebook  Sanders Muleya LinkedIn  Connect with me: Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ Subscribe to my newsletter: https://anferneec.com/newsletter Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Sometimes we can feel like our business is failing. We may be working hard, but things just don't seem to be going our way. In this episode, I share my personal experience with failure and some thoughts on what to do if you're experiencing similar feelings.    Resources: Dr. John Demartini's Value Determination Process - it's a free 13-Step Quiz to uncover your highest Priorities. Understanding North and South nodes in Astrology Get your free Human Design chart Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Want to learn how to craft a compelling landing page for your offer, or optimize an existing landing page?  In this episode, we'll show you how.  This episode was recorded live as part of our monthly B2B Podcast Party.  Topics discussed:  [00:00] B2B Podcast Party welcome  [05:54] 5 Essential Elements of a High-Converting Landing Page  [21:45] High-converting landing page design  [24:18] When to use multiple CTAs on landing pages  [26:00] How healthcare companies can share social proof  [40:30] B2B Speed networking: 60-second pitches  [52:14] How to identify referral partners for your business  Resources:  – Get a free 10,000 word trial of Jasper AI software and write your marketing copy faster  – 5 reasons why using a content strategy will make your marketing more effective – The 5 Essential Elements of a Winning Landing Page – Join our next podcast party – Apply for a free 30-min content coaching session on the podcast  Guests: Ericka Bates Elle Kersey Stevie V Brown Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to implement the 80/20 principle of online course funnels in all aspects of the business? Watch this interview with John Ainsworth of Data Driven Marketing, where we’ll discuss: – How to increase the number of email subscribers from existing traffic – The 80/20 of online course funnels – what gives the best results quickest – How did John get into building funnels for online course businesses? Topics discussed: 00:00  Meet John Ainsworth 08:10  Where course creators fail with marketing 11:45   3 areas where course creators are losing money 12:17  2 ways to Increase revenue per sale 18:13  The power of upsells & the ideal discount range 22:54  How to make more sales through your email list 24:33  How do you create a good email promotion? 25:12  6-part email sequence to increase sales 31:54  3 easy ways to increase email subscribers from existing traffic 41:39  What’s the best tech stack for selling online courses? 45:00  How Data Driven Marketing uses case studies to sell 51:16  John Ainsworth’s recommended resources for marketers 53:30  John Ainsworth’s mental health practice About John Ainsworth: John Ainsworth is the CEO and founder of Data Driven Marketing. They help online course creators increase revenue by 4.86x on average. With 20 years experience in building funnels and a degree in Mathematics, John has conducted extensive data analysis of hundreds of millions dollars of online business to create the field of Strategic Funnel Optimisation. Data Driven Marketing has proven this process by helping dozens of online course creators 2x – 5x their revenue, and directly drives several million a year in revenue. He’s a guest lecturer at Greenwich Business school and has been featured on Forbes. Resources: Data Driven Marketing website Get a free personalised report to increase your course sales How To Double Your Online Business Revenue In 3 Months Dotcom Secrets: The Underground Playbook for Growing Your Company Online with Sales Funnels by Russell Brunson Perfect Webinar by Russell Brunson Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Want to get better engagement and sales from your email list? In this episode, Anfernee Chansamooth shares the benefits of email segmentation and how you can use ConvertKit to segment your audience. Get started for free with ConvertKit https://simplecreativemarketing.com/CK Topics discussed: 00:00 Welcome 02:22 5 benefits of segmenting your email database 07:59 3 Types of Segmentation 11:49 2 Ways to Segment Your Email List 18:40 ConvertKit demo: Live walk-through of how to segment your email audience 38:12 How to send an email to a specific segment in ConvertKit 41:35 ConvertKit pricing options Resources: Get started for free with ConvertKit Mailchimp vs Convertkit – Which email marketing software is better? Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Want tips to create a high-converting lead magnet to attract B2B customers?  Tune in to this episode as we share why most lead magnets fail and how you can create one that doesn't.    This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party.    Topics discussed: [00:00] B2B Podcast Party Welcome &   [04:55] Creating High-Converting Lead Magnets for B2B  [05:12] Why lead magnets fail to convert  [09:57] High-converting Lead Magnet Checklist  [14:23] A not-so-great B2B Lead Magnet example  [17:07] 3 Examples of Great B2B Lead Magnets  [28:47] B2B Lead magnets Q&A  [34:30]  Speed networking 90-second pitches  [49:07] Content marketing Q&A   Resources:  Register for our next Podcast Party Write content faster and easier. Grab your free 10,000 word trial of Jasper  Free 7-Min Training: How to use case studies to market your business (+ PDF workbook)  How to Create a Case Study That Converts: The Ultimate Guide for Businesses Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to build and sell online courses? Listen to this interview with Tom Libelt of The Smart Brand Marketing, where we’ll discuss: – Staying in business pivots, failures & mindset – Building remote teams – Creating marketing systems Topics discussed: 00:00 Meet Tom Libelt 07:10 Problems with relying on one channel for course promotion 09:20 Should you sell courses on Udemy? 12:43 Questions to consider before you launch a course 13:48 The #1 reason why people won’t buy your course 17:00 How to appear as an authority in your industry and sell more courses 21:00 What should you do if you’re not a super entertaining person? 24:00 The key to making webinars work for selling courses in 2022 27:11 Tom’s thoughts on Russell Brunson’s perfect webinar formula 28:55 Typical webinar attendance rates 31:17 Why the $7 trip wire strategy didn’t work for most people 35:00 Winning Strategy – Sell from results 35:25 A proven path for service providers to make money 39:40 Common gaps in online course sales funnels 42:40 Why done-with-you cohort-based programs are becoming popular 49:30 The biggest mistake with lead magnets 56:16 Tom’s recommended tool for selling your first online course 1:00:00 One thing Tom does for mental health About Tom Libelt: Tom Libelt is the guy you call when your online course is not selling. He spends most of his time in Chiang Mai, Thailand. He is a host of The Smart Brand Marketing Show. In the past Tom has published around 5000 Kindle books, built a successful SEO business, owned a coffee shop, a retail store, a record label, created a documentary, and released two albums with five hits on top ten Polish radio. He likes to say that “If you can’t sell, then you’re not in business. Marketing and Sales are the backbone of a company.” Resources: Tom’s website Tom’s free resources designed to help you take your course marketing to the next level Tom Libelt’s DCBKK Bangkok 2019 talk on How to Increase Online Course Conversions Russell Brunson’s perfect webinar script Grant Cardone on The undercover Billionaire David Perell’s writing course Peter Shankman --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Launching a new coaching product or service, and wondering how to generate more sales? Our guest business owner is Ericka Bates of Talk Virtual, and she runs a mastermind group for event producers. She helps busy event producers who want to host attention-grabbing virtual summits and make money while creating great content they can repurpose. In this coaching session, Anfernee Chansamooth helps Ericka clarify her sales approach and offers suggestions to improve her sales. Topics discussed: 00:00 Meet Ericka Bates 03:30 Ericka’s 90-day business goals 17:01 Clarifying Ericka’s current challenge 17:20 Identifying the ideal client 23:52 Clarifying the core product 43:40 Role play – sales conversation & tips for improving sales Resources mentioned: - Ericka Bates website - Ericka’s Virtual Summiteers mastermind - Your value is not your time – how to charge more as a consultant ft. Deborah Zahn of Craft of Consulting  - Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. - Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to create content that brings traffic with Surfer SEO Content Editor? Watch this episode where we’ll discuss: Using Keywords Everywhere to identify keyword search volume Using Surfer SEO Content Editor to write your article Customizing Surfer SEO Content Editor to produce the most relevant article for your audience Topics Covered: [00:00] Welcome [01:40] Features of Surfer SEO Content Editor [06:15] Getting started with a relevant keyword for your article [07:45] Using Keywords Everywhere to identify keyword search volume [09:23] Using Surfer SEO Content Editor to write your article [10:47] Understanding search intent [11:40] Customizing Surfer SEO Content Editor to produce the most relevant article for your audience [31:36] Sharing your Surfer SEO content editor with team members and clients [32:35] Using Surfer SEO content editor with Google docs Resources: Try Surfer SEO for 7 days Keywords Everywhere chrome plugin Surfer SEO Audit: Get More Traffic By Optimizing Your Existing Articles How to create articles that rank on Google using Surfer SEO + Jasper AI Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Want tips to cut down your content production and content marketing time? Tune in to this episode as we share five time-saving tips for your business. This community-powered episode was recorded live and features speed networking & Q&A session with live business owners who joined our B2B Podcast Party. Sign up for our next monthly B2B Podcast Party at www.simplecreativemarketing.com/podcastparty Topics discussed: [00:00] B2B Podcast Party Welcome & [05:40] 5 Ways to Save Time Producing Content [10:47] 3 types of content every business should focus on [32:14] How much content should you put in your newsletter? [36:50] How often should you send newsletters to your list? [42:28] Speed networking 90-second pitches [1:01:21] Content marketing Q&A Resources: Register for our next Podcast Party Free Case study guide Done-for-you case study service  Take smarter notes and transcribe your voice with Otter Pro Lite (1-month free)  Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

In this special episode, Anf handed over the mic to his good friend and Influence By Design podcast host Samantha Riley. Sam asked Anf questions about business and life. Topics Discussed: 0:00 Sam Riley welcome 01:05 A look into Anf’s corporate career 05:30 Launching a side hustle in Toronto, Canada 08:26 Partnership lessons from a failed FB Ads agency business 16:16 How to find your mojo after you’ve lost it 17:11 An important lesson about getting what you want from Anf’s mentor 18:42 Two lessons from working in a call centre that apply to business 22:49 Why authentic marketing is so important 29:20 Benefits of niching down a product or service 36:25 Anf’s 3 favourite travel destinations and why Resources: Samantha Riley’s website Influence By Design podcast Long Term Success In Business (Mic Takeover with Anfernee Chansamooth)  Sam Riley’s “Coaches, Course Creators & Speakers: Community & Collaboration” FB group Obviously Awesome: How to Nail Product Positioning so Customers Get It, Buy It, Love It by April Dunford Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to grow a SaaS startup from 0 to profitable on a shoestring budget? Listen to this interview with Vedran Rasic of LeadDelta, where we’ll discuss this topic. Topics discussed: 00:00 Meet Vedran Rasic 05:55 What is Lead Delta? 07:48 How Ved’s previous startup Autoklose got acquired 11:23 Tips for selling a SaaS business 14:05 How to determine a selling price for your SaaS company 17:00 How to launch a SaaS product in a month 20:15 Finding a SaaS product to buy 21:10 Are you a producer or a seller? 23:10 How Ved grew Lead Delta from 0 to profitable 26:00 How to get user feedback for your SaaS product 27:20 The importance of good copy for attracting the right customers 28:00 How to get early funding by launching on Appsumo 34:47 How to sell more with integrity 38:30 How to go from launch to growing 39:20 Why customer success is more important than sales 43:06 Lessons from launching on Product Hunt 54:00 Can you get your Linkedin banned using Lead Delta? 55:00 How does Lead Delta work with your existing CRM tool? 59:48 Why LeadDelta ships product features weekly 01:01:00 Lead Delta’s current team structure 01:04:00 Ved’s tip for hiring interns 1:05:47 Recommended resources for entrepreneurs 1:10:45 One thing that Ved does for mental health About Vedran Rasic: Vedran is an entrepreneur experienced in delivering successful product GTM strategies, achieving targets & building high-performance teams. His core competencies come to light where customer, product, and growth strategies intersect. Resources: Leaddelta website Ved’s Product Hunt Masterclass training (use discount code VEDANF) Vedran Rasic’s LinkedIn Viral loops  Y-Combinator entrepreneurship lessons  Good To Great by Jim Collins Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to grow your business without spending big on marketing? Listen to this interview with Therese Tarlinton, author of SWAP! Marketing without Money, where we discussed: Three different types of marketing partnerships you can use to grow your business. Five most important assets in your business you can leverage to collaborate with other brands – and it doesn’t include your social following Six steps you can implement to become a sought-after brand others want to work with. Topics discussed: 00:00 Meet Therese Tarlinton 04:36 How Therese got her first brand partnership 14:20 Why Therese sold her first business 17:50 Lessons from selling a business 25:00 3 different types of marketing partnerships 28:44 Examples of partnerships for services businesses 33:20 The 5 most important partnership assets in your business 36:22 Partnerships vs influencer marketing – what’s the difference? 40:08 How do you measure the ROI of partnerships? 51:20 6 steps to becoming a sought-after brand others want to work with 56:20 One resource Therese recommends for being great at partnerships 59:20 One thing Therese does for mental health About Therese Tarlinton: Therese is passionate about marketing partnerships and is the author of SWAP! Marketing without Money. She created a start up that grew to a business in five countries manufacturing for Jeep, Sesame Street and United Colors of Benetton using this strategy. After selling her company, she now works with the big brands creating campaigns that collaborate with other businesses, with a focus on delighting their mutual customers. She has helped charities raise funds, a SAAS get seed funding, been an ambassador for LG Electronics and now works with CSR creating partnerships with interior designers, tradies and even The Block. Resources: Therese’s book “SWAP! Marketing without Money” Free course – “103 assets in your business you can leverage to collaborate with other brands” Key Person of Influence Accelerator Interview with Glen Carlson of Dent Join our upcoming B2B Podcast Party to learn awesome content tips, connect with cool businesses, and pitch your business on our podcast. Register now. Be a guest on Authentic Influence & get a free 30-min content audit with expert advice on how to get more traffic and leads for your business. Apply today. Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Want a powerful way to prove your brand's value?  On this episode, we share a recent interview that I did as a guest of #b2bpowerhour.  Host Nicholas Thickett and I dive into the value of case studies for B2B sales.  Topics covered:  - Are case studies still relevant in our digital world?  - Where can we use case studies?  - How to create a compelling case study that delivers results?  - and more!  Resources: - Register for our upcoming B2B Content Marketing Q&A + Speed Dating #podcastparty  - Subscribe to B2B Power hour podcast - Connect with Nicholas  --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message

Do you want to learn how to grow your business using referrals? Watch this interview with Raul Galera of ReferralCandy, where we’ll discuss: – How has referral marketing evolved over the past decade? – What’s the difference between word of mouth and referral marketing? – For upcoming brands: When is it the right time to start a referral program? Topics discussed: 00:00 Meet Raúl Galera 05:15 About Referral Candy 07:07 The importance of partnerships for growing Referral Candy 07:41 How referral marketing has evolved over the past decade 12:39 The difference between word of mouth and referral marketing 15:30 Why referral programs fail 19:44 The best incentives for referral programs 21:00 How exactly should you structure the incentives 24:30 The right time to start a referral program 28:00 4 steps for setting up a referral program 31:50 Using partnerships & influencer marketing to launch and promote referral programs 34:40 How to measure the ROI of your referral program 38:20 Why & How Referral Candy uses case studies 43:35 Referral Candy’s content marketing strategy 46:33 The importance of community for brand building 47:30 Referral Candy’s 10K Small Business Growth Grant 53:37 Three online eCommerce communities that Raul recommends 56:45 One thing that Raul does for mental health About Raul Galera: Raúl Galera is the Chief Advocate at ReferralCandy, an app that allows ecommerce brands to set up and run customer referral programs. Raul currently leads ReferralCandy’s partnership efforts, working alongside agencies, media and tech companies. Referral marketing is a blend of organic content, community marketing and influencer marketing. Word-of-mouth is a powerful channel for both successful global names as well as new, niche brands. Resources Mentioned: ReferralCandy’s website Referral Candy’s 10K Small Business Growth Grant (apply before March 1, 2022) Thinking About Starting a Referral Program? Start Here ReferralCandy’s case studies DTC Fam community for e-Commerce Partner League website Shopify Partners Slack The Bonfire of the Vanities by Tom Wolfe Dark Matter: A Novel by Blake Crouch Connect with me: - Join the Authentic Influence community: https://www.simplecreativemarketing.com/community/ - Subscribe to my newsletter: https://anferneec.com/newsletter - Grab my free case study guide: http://simplecreativemarketing.com/caseStudyGuide - Want free coaching? Submit your question: https://anchor.fm/authenticinfluence/message #authenticinfluence #b2b #podcast --- Send in a voice message: https://podcasters.spotify.com/pod/show/authenticinfluence/message