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Empire Flippers Podcast
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Empire Flippers Podcast

Author: Justin Cooke and Joe Magnotti

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Fast. Safe. Simple. Investing in online business has never been easier. The Empire Flippers Podcast discusses buying and selling websites, investing in online assets and businesses, and discusses the successes and failures that come with online entrepreneurship.
210 Episodes
It's been a good year for us at Empire Flippers, even in the midst of this pandemic. Our industry keeps growing and the proof is in the pudding—we have over $1 billion in verified proof of funds from buyers on our marketplace.  That's why in this episode, Joe and I really wanted to shared some great negotiation tactics that all buyers can use when finding the right deal for them. We'll talk about why and how you should consider a seller's emotional equity in a deal, managing expectations so you can agree on a sales price everyone's happy with, and how to set your buying strategy depending on the types of deals you're going after. Our featured listing in this episode is for an Amazon FBA business that's had strong year-on-year growth and doesn't need much effort to maintain right now. It's ideal for a one-man band type of operation, and there's room for diversity outside of Amazon while having plenty of avenues to explore within Amazon too: a great option for someone who's looking for a hands-off business that pulls in a healthy amount of income while having lots of opportunity to grow. There are tons of helpful and exclusive tips, so tune in and take notes!
Who doesn't love a good deal? But for online businesses, a great deal doesn't always mean buying at the lowest price. In this episode, Joe and I talk about what a great deal looks like when you're shopping for a digital asset in 2020. We'll talk about what value looks like and discuss some of the practical things to look out for when you're doing your due diligence, like how many hours you actually need to manage the business, and why you shouldn't go into an uncomfortable niche even if it has loads of potential. Our featured listing in this episode is for an Amazon FBA business that ticks a lot of these boxes for value. It's not a business we normally list on our marketplace, but there's a lot of opportunity for the right buyer - it's well-balanced, has multi-channel revenue, and could be a great deal for you.
It seems the best way to take down fake gurus is by pulling the curtain down and revealing exactly what they're offering. That's why in this episode, Joe and I are really excited to speak with Mike Winnet from The Contrepreneur Formula where we discover how he got into the business of calling out contrepreneurs online - you might know some names like Grant Cardone, Dan Pena, and Gary Vee. We appreciate it's easier to criticize fake gurus instead of giving constructive criticism, which is why Mike's perspective is interesting given his entrepreneurial background that provides the foundation behind recognizing deals that seem too good to be true. Our featured listing in this episode is for an Amazon Associates business that provides electronic reviews and compares and contrasts products. Traffic is mostly organic, and it's worth noting that declining traffic could be a great opportunity for a buyer to pick up and grow the business.
While 2020 has been a rough year around the world, our industry has been booming. We're seeing a lot of activity from partners and groups looking to snap up 6-, 7-, and 8- figure digital assets. In this episode, Joe and I dive into what the selection criteria for these deep-pocketed groups look like, how they negotiate deals, and what are their ultimate long-term plays. We also cover why brokers are key in these types of deals and how sellers can benefit from listing on our marketplace. Stay tuned for two featured listings this week. Both are in the technology niche providing a special type of internet service in different geographic regions, and are potentially great deals for groups looking to buy a business providing a full-time income instead of a full-time job.
If you send me a few laptops I'll wire $50,000 to your account tomorrow..." By now we're all familiar with online scams that appeal to our emotions or a path to get rich with a "small" investment. What if Instead of ignoring or trolling scammers, there was a more wholesome way of dealing with these types of emails? In this episode, Joe and I talk with Ben Taylor, the man behind the Youtube channel Pleasant Green, who's mission is to identify scams and find ways to help online scammers financially without having to rely on these schemes. We'll cover what types of scams exist with online businesses, how Ben dealt with these, and how he saw that was a genuine deeper need behind these scams so he could turn these encounters into positive opportunities. We'll also talk about a solid business that's for sale with lots of diversification in traffic and revenue sources that makes just under $50k in monthly net profit and suits people looking for a really profitable online business without the need to grow one from scratch.
This is a departure from our regular episodes where we talk about buying and selling online businesses, the overall industry, and entrepreneurship in general.  Today I talk with Michael Erickson from digital marketing agency Search Scientists about how political operatives use Facebook and other major online platforms to manipulate the vote. We cover what were some of the old school ways that elections could have been manipulated pre-Internet, how big data is used to drive voters towards your candidate (and away from the opposition), and how these tactics might be used in Small Town, USA. No featured listings or updates for this episode, we'll be back with that on the next one. I hope this serves as a warning to anyone who's missed the looming danger of these platforms being used as a tool to manipulate elections.
2020 remains a seller's market, but there's NO guarantee you'll be able to sell your online business, especially at your perceived value or on your terms.With that said, we can't wait to give you some actionable tips to help you bridge this gap between buyers' expectations and your expected sales price. In this episode, Joe and I talk about how you can step into a buyer's shoes to understand their wants and needs to give you a better chance to sell your asset. We'll cover what types of factors are attractive to buyers like how you've established a unique brand, how you've managed to lower risk through diversification, or different ways a buyer can expand your business. If you're looking for an asset to replace your main income, keep an ear out for when we talk about a SaaS business in the business niche that makes over $16k each month in net profit and has a large team to support with daily tasks.
After this yacht broker found out just how lucrative buying and selling online businesses was, it blew any doubts he had out of the water. In this episode, Joe and I talk with Zac Zorn who turned his hand to flipping online businesses for a profit. We'll cover how he came about founding, and discuss how to get started with flipping online businesses with smart tactics based on Zac's personal experience. We're also excited to share about an Amazon FBA business that's for sale on our marketplace in the gifts niche that's making over $17,000 in monthly net profit and requires few hours a week to maintain (this might be a business to replace your main source of income!).
During the COVID-19 pandemic, traffic for porn increased by 10% worldwide. But are adult businesses increasing by the same amount across the board? In this episode, Joe and I talk with Bruce Friedman, a broker in the adult business industry. We'll compare the state of the adult industry between 2015 and now, which niches are growing or dying out, and issues that are becoming increasingly common among buyers and sellers. We also go into a bit more detail about a 6-figure advertising and digital product business in the diet niche and why declining traffic presents a potential great growth opportunity.
"You're going to lose a lot of trust in a buyer if you're overly greedy at the end of deals—don't do it." Not revealing the whole truth about your business can lead to an adversarial relationship between a buyer and seller.    In this episode, Joe and I discuss some of the most common tricks sellers use to present their business as a sweetheart deal. We'll go over why honesty is the best policy when you want the sale to work out well for all parties, and how an online business broker helps you see through the smoke and mirrors. This week we'll also review two exciting 6-figure businesses on sale right now, as well as go over some excellent news and updates for this quarter—stick with us!
In this episode, Joe and I discuss what we learned were some of the most important values when you grow a company. This week we share what lessons stuck with us as we pivoted and changed companies, and how we made sure that company values played a huge role in our decision making as founders and CEOs to ensure the business grew from strength to strength. We discuss the benefits of not taking shortcuts, looking at long-term benefits over short-term, and the types of clients we want to do business with along with our other values.
In this episode, Joe and I discuss how to build a rock-solid content marketing game plan that you can use for your business. This week we bare all about how we started creating content, what are some of the lessons we learned along the way, and how we nailed content marketing by being honest in all of the content we produced, even though we were complete beginners in content marketing at the start. We also discuss how to identify your target audience, what type of content you should create to resonate with readers, and what are some of the more creative strategies to content marketing that we discovered.
In this episode, Justin and Joe sit down and talk with Mads Singers the owner of an outsourcing and managements business that fits business owners with VAs located in the Philippines. We discuss some of the benefits and cultural differences when it comes to outsourcing work to the Philippines compared to outsourced workers in the U.S. This episode is great if you're interested in utilizing outsourced VAs and some of the complications you may run into while doing so. For all of this, and a deep dive into the changing market conditions and how to adapt your team management operations to fit the current economic climate listen in below and don't forget to leave us a comment.
In this episode, Joe and I discuss how building a successful business can be difficult, however, it’s all the more rewarding when you get to celebrate with someone who is both your business partner and your spouse. This week we sit down with Matt and Liz Raad from to talk about their experiences in buying and selling businesses in Australia.  We also discuss some of the challenges you may face deciding how to divide the work load living and working as a couple. For all of this, and a deep dive into the conference and courses business model for those interested in pursuing this as an investment opportunity, listen in below and don't forget to leave us a comment.
In this episode, Justin and Joe discuss the options you have when considering whether you should build a business from scratch, or purchase a keyword optimized niche site already generating revenue. That’s the proposition over at Human Proof Designs, and we've invited the owner Bryon on the show to discuss his background, how he purchased Human Proof Designs, and even get into some industry gossip as well.
In this episode, Justin & Joe go into detail to describe the Empire Flippers hiring process. From the initial application through the onboarding process, get an inside look at how a scaling company hires. You’ll find the show notes at
Justin and Joe discuss the similarities between Real Estate investing and investing in online businesses. They sit down with Roofstock’s founder, Gary Beasley, for an in-depth interview that covers the founding and scaling of Roofstock, how Roofstock works for both sellers and investors, and the unique challenges that come with running a 2-sided marketplace.
Justin and Joe dig into the predictions they made in 2019 to discuss which panned out and which didn’t. They also make some predictions for 2020 in the industry around buying, selling, and investing in online businesses.
In this episode, Justin talks with the #1 New York Times bestselling author of The Subtle Art of Not Giving a F*ck, Mark Manson. Mark went from being a relatively obscure blogger to a leading self-help author and bonafide public intellectual. Listen in as they discuss Mark’s story, his framework on deciding what to value in life, and the business side of being a bestselling author.
In this episode of the podcast, Justin and Joe talk about the types of online businesses that are NOT selling well in 2019. They get into specific feedback from buyers and offer recommendations that'll help you make your business more sellable. If you're a buyer this is a great episode to learn more about less popular deals to gain more leverage.
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