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The SoVerve Lounge

Author: SoVerve Marketing Group

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Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!
75 Episodes
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"The truth about launches is that people underestimate the amount of work that it takes and the village that it requires to get a course, membership program, mastermind, product or service launched. This lack of understanding often leaves teams drained and processes rushed." ― Stephanie RubioEver wonder what goes into a launch or even a successful Quarter Four sales season? Let me tell you, there is a lot that goes into a successful Q4 season. From the strategizing to the planning to the execution, there is a lot to consider when determining what is required in order to welcome our New Year with success .FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"You'll never get to where you want to get to in business if you don't take the time to analyze what has worked and what hasn't. There is power in understanding your numbers. A marketing audit is only the tip of the iceberg." ― Stephanie RubioMarketing audits have always been somewhat a task that seem unnecessary people truth be told, people don't know what to look for. In this podcast  I'm covering exactly what it is that I want you to consider when you're auditing your marketing process. Once you're done listening to this episode, head over to our blog and check out our write up on Marketing Audits. Click here to read that.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Simply put, podcasting as allowed me to connect with my audience on an even deeper level. They can tune into an episode while they commute, take notes while they coffee shop work, and then reach out to me directly with questions. I love it!" ― Stephanie RubioWelcome to Season Four of The SoVerve Lounge Podcast. I'm so excited for what this season has in store as we enter Quarter Three; and really, the last half of the year! Where did time go?! This season will be full of special guests and some of your favorite marketing topics. Thank you so much for being here and for allowing me to share my knowledge and expertise in this way. I love connecting with so many of you from around the globe! Which brings me a question I get asked often: Should I start a podcast? With so many entrepreneurs, brands and small business owners starting podcasts, it goes without saying that podcasting is a bit of "on trend" right now, but should you start one? My answer? YES! And in this episode, I share with you exactly why. Thanks for tuning in! FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
 "If I could sum up Nicole with only three words it would be: Vibrant, Confident, and Fearless!" ― Stephanie RubioNicole Mickle is a Realtor from Orlando, Florida; where she has lived, worked and played her entire life.Her passion lies in helping people with their real estate transactions so they can get the most out of their investment and move onto the next chapter in their lives.With a 20 year career in this business (mortgage broker, real estate transaction coordinator, loan officer as well as running a successful mobile notary closing company), Nicole knows a real estate transaction has many key players and lots of moving parts. And she knows them inside out. From the day your house is listed until the minute the keys are handed over to the new owner at the closing table - she is always on top of the "what happens next."As a real estate agent, Nicole wants to give her clients a great experience and prides herself on having a different outlook and approach to real estate. Nicole has a developed a simple system for open communication with her clients which ensures that they are never in the dark - she educates you about the general process and let's you know what to expect every step of the way.If you are looking to move to Orlando, Florida or live here and want to know about a different neighborhood or subdivision, there's nothing like working with someone who lives here and knows the area. Our conversation today focuses around Nicole's start in real estate and how carving a niche for herself, has allowed her to grow an authentic community on platforms like Instagram that have made connecting with her ideal client - seamless.FIND NICOLE ONLINE AT:Web - nicolemickle.comFacebook (Business) - @nicolemickleFLInstagram - @iorlandorealestateFIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram! 
"Marketing during the summer months is not easy, but staying consistent now will certainly pay off come October and November." ― Stephanie RubioWe're not a huge fans of marketing during the summer, because let's face it, who wants to be cooped up working when you can be outside enjoying a cold margarita with your biz besties? Well, on the flip side we also know that what you do today, sets you up for tomorrow. For many small business owners, that means better sales in October and November - more on that later. For now though, it's all about doing what is smart, while still preparing for the long game - which for now is Quarter 4. FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Coaching and group coaching programs - are essential, but like a marketing strategist, they each have their place." ― Stephanie RubioRecently, we shared our thoughts on a client qualifying question over on our Instagram account. You can see the post by clicking here. The feedback that we received from our community was wonderful - just as we knew it would be because we have a hunch that these are the types of situations that many of our service-based colleagues are encountering. Are you someone who is struggling with establishing proper client qualifying questions? Send us an email! We'll be sharing part two of this bonus podcast episode live on Instagram soon!FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Consistency only works if you are intentional, purposeful, and if it's filling you in business (and life). Say no to overwhelm and redefine what consistency mean to you." ― Stephanie RubioA couple of weeks ago, I made the decision to pause our marketing and advertising efforts because I was feeling overwhelmed and uninspired. This wasn't the first time we have paused our marketing and advertising efforts, but it was the first time that we were hyper-intentional about the "why." Guess what? Business went on just fine, and I gained the inspiration I was missing. When done right, a break is just what the doctor prescribed!FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram! 
"Watching Jasmine's story evolve has been such a treat to watch. I've seen her go from YouTuber (which she still is) and corporate worker, to a thriving small business owner, wife, and mother. How she manages to do it all, while still telling her story gracefully the reason I invited her to The SoVerve Lounge. I want all of you to pay attention to this episode, because she gives us all insight on how to blend the brand story with the business - effortlessly." ― Stephanie RubioMeet Jasmine Chanelle Johnson is a personal brand strategist and founder of The J. Chanelle Group, LLC.  She specializes in helping female entrepreneurs craft meaningful brand stories to attract their ideal clients. After 10 years in corporate branding, Jasmine now uses her education, experience and passion for digital communication to provide clients with innovative marketing techniques to elevate their brand across the digital landscape.  When she is not working on branding projects, Jasmine inspires millennial moms to have it all, by sharing her life on YouTube and Instagram.  She is a mom, wife, and entrepreneur with more than 310,000 views on her YouTube channel, The Journey Continues. On the channel, she highlights what it takes to be a boss in her business and at home.  Many subscribers confirm that Jasmine has something positive to share with the world by sharing and liking her videos. She is also the creator of a growing Facebook community called Building Boss Brands with Jasmine Chanelle. In this community Jasmine shares free informative branding content to help side hustlers and other entrepreneurs build their brand knowledge to advance their businesses.In 2016, Jasmine was recognized by the Black Pages South as a Top 20 Under 40 award recipient. She has been featured on NBC/ABC, WJXT, the Jacksonville Business Journal, People on the Move, and various podcasts and events. FIND JASMINE ONLINE AT:Web - jasminechanelle.comFacebook (Personal) - @jchanelleFacebook (Business) - @TheJChanelleGroupInstagram - @_jasminechanelleFIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Know what you're good at and have the understanding that if you are not good at something, you will be realistic about what the expectations will be on the outcomes of your effort." ― Stephanie RubioWhile you're busy doing all of the things and marketing all of the services or products keep in mind that if you're not good at it because it is not your zone of genius or because you simply do not like doing it, you are under no obligation of doing it. It's best to outsource it or cut it completely. "Pruning" your marketing only works if you are actually invested in allowing it to work.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Truly purposeful brands can change the world while driving fantastic business results." ― Michelle KeaneyTiffany works daily to combat the battle that many small business owners and ministries face – creating content. Your social media platforms need to speak to your audience. Take advantage of Tiffany’s expertise to get the right social media content to your ideal client.She has developed leading tools and cutting-edge resources to help you expand your brand loyalty online. Tiffany has demonstrated remarkable leadership skills and implementation of creative thinking to help your brand. Her innovative strategies lead to desirable results. You don’t have to be confused about this world of social media.To add, she’s a confident coach, trainer, and speaker dedicated to serving women in business, personal brands, and Christ-based ministries. Connect with Tiffany at:Website: http://tiffmarshall.comLinkedIn: https://linkedin.com/in/tiffmarshallInstagram: https://instagram.com/iamtiffmarshallFacebook: https://facebook.com/IAmTiffMarshallTwitter: https://twitter.com/iamtiffmarshallNote: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com.Follow us on Instagram at instagram.com/_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks, there you'll be able to grab our Marketing Bundle; our complimentary gift to you for being such fabulous listeners and community members. 
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