The SoVerve Lounge: A Marketing Podcast

"What a breathe of fresh air!! Listen, you are simply put, going to LOVE Yulante. She is just such a powerhouse of confidence, style, and self-love. Her self-care tips are achievable and exactly what every fempreneur needs. Enjoy the show!" ― Stephanie Rubio Yulante Darling is a beauty expert, fab life aficionado, and all-around fly chic. She is a beauty professional of nearly fifteen years, having begun her career while modeling in college. Preferring to be behind the scenes of the runway, instead of on it, she honed a passion for creating flawless faces as a makeup artist. Her talent became known in many local beauty circles and she was persuaded to start teaching makeup artistry courses. Her enthusiasm for educating women on how to enhance—not change-- their respective beauty has been well received throughout South Florida. The popularity of her classes has garnered the attention of aspiring makeup artists from all over Florida, including Orlando, Miami, and several cosmetology schools. More recently, Yulante has put her popularity and natural communication skills to work as she has been requested to host and emcee popular Palm Beach County events. FIND YULANTE ONLINE AT: Web - studiominxcosmetics.com Instagram - @studiominxcosmetics Instagram - @thesocialbutherfly FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"You are absolutely going to love this episode with Jay Black, of Jay Black and Co. She is one of my closest biz besties and friends. Plus she is a funnel strategy extraordinaire. Enjoy the show!" ― Stephanie Rubio Jay Black is the CEO, Sr. Launch Project Manager and funnel strategist of Jay Black & Co (JB&Co), a boutique launch and business management company that supports seasoned coaches and business owners in removing the overwhelm of launching their products and streamlining their businesses. After 10+ years as a successful virtual assistant and online business manager to an international client list of life, health/wellness, and business coaches, Jay has refined her talent as a strategist and project manager and gathered a rock star team to deliver 5-star full-service support as you build, strengthen and grow your online fempire. Whether through her one-on-one consultations, business and process audit or her result driven packages, Jay is committed to inciting positive change and business advancement for female entrepreneurs who are determined to positively impact other women worldwide. Jay is determined to elevate and deepen the current partnership between a small business owner and her client through business processes, systems, and packages/courses. Over time, Jay has been successful in creating the most dynamic partnerships to bring you complete support in project management, launch and business strategy, marketing, graphic design, business administration management and more! Providing you the ideal launchpad and ultimate support for your business as you bring your genius to life! FIND JAY ONLINE AT: Web - jayblackandco.com Instagram - @jayblackandco Facebook - @jayblackandco LinkedIn - @jayblackandco FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"When it comes to marketing, you have to look back to move forward." ― Stephanie Rubio I'm so excited to announce that our 2020 Marketing Refresh is complete and ready to be sent directly to your inboxes on the 15th. This 10 Page Checklist and PDF will make your 2020 marketing plans so much easier than ever before. Between the vision boards, bullet journals, and resolutions it’s easy to get caught up in the planning of it all, BUT when it comes to marketing it’s all about looking back at what has worked and what hasn’t. This year, we’ve created a [FREE – bit.ly/marketingrefresh] Marketing Refresh Checklist full of insights so that you can: 📋 Learn how to analyze your marketing insights and platform data, the right way, in order to strengthen your marketing campaigns in the new year. 📋 Refresh your community with revitalized content that converts based on what they [your ideal customer/client] wants! 📋 Stop spending money (and time) on tools that aren’t helping you to leverage your social media platforms, grow your email list, or add to your bottom line. Here's what you'll receive with your [FREE – bit.ly/marketingrefresh] Marketing Refresh Checklist: 📋 10-Page PDF with everything you need to kick-off and update your marketing campaigns, your content creation strategy, and customer/client retention process. 📋 A special invitation into our 2020 Focus Group (for business owners), where you will get first dibs on our services, products, courses, and coaching programs before they launch. 📋 New, updated checklist will be delivered to your inbox each year so you can get a head start on your content marketing planning 📋 And so much more... Ready to refresh and revitalize your marketing in 2020? Visit bit.ly/marketingrefresh to secure your PDF! GRAB OUR DOWNLOAD HERE: 2020 Marketing Refresh FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"Ask yourself, how can you continue to serve in your industry?" ― Stephanie Rubio Mentioned Article - The Misguided Marketing of Military Discounts from DMNews.com. FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction." ― Alvin Toffler Today, I'd like to introduce you to Kendra Lambert. Kendra is a wife, mom, multi-passionate, multi-faceted business owner who has amassed success in launching and growing both brick & mortar, as well as online (remote) businesses. She is a self-proclaimed recovering crazy-chaos lover and a trial-and-error learner. Kendra has paved her own path to success by tapping into the interests she has had her whole life, developing the skills to sustain them, and making them profitable. Kendra resides in Minnesota - home of LaCroix and the sub-freezing temperatures for about half the year. She's a coffee addict, and if you ask her, her Bernedoodle, Holly, has the best hair of anyone she knows - humans included. When she is not busy strategizing the "next big thing" for her brand Kendra, Inc. you can find her shuffling her girls to gymnastics and juggling various other mompreneur tasks. In today's episode, Kendra shares with us her unique perspective on what she has appropriately penned, "The Top Knot Goals System," a blend of good ole fashioned "Getting Things Done," a la David Allen with a chic and mompreneur approved approach to making a list and checking it twice! CONNECT WITH kENDA ONLINE AT: Shop - shopkendrainc.com Instagram - @thetopknottribe + @kendrainc Facebook - @topknottribe Facebook Group - @thetopknottribe FIND SOVERVE ONLINE AT: Web - soverve.com Instagram - @_soverve Facebook - @soverve LinkedIn - @stephanievrubio HELP SPREAD THE WORD: It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love! FEEDBACK + PROMOTION: Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!

"No one is useless in this world that lightens the burdens of others." - Charles Dickens I am so excited to announce that The SoVerve Gives Program, which we launched earlier this year, will be opening it's doors to nonprofits nationwide starting January 15, 2019. During these past two years in business, we've had the honor of working with some incredible clients and have delivered to them some equally unbelievable results. We've done this through our unique approach to customer-centric, data-driven marketing. There is just something about #TheSoVerveWay that is rooted in service, and our community knows it! The SoVerve Gives Program was designed with the same approach - to be able to bring these same concepts to US-based 501c3's. Our goal with this program has been simple: to make sure that qualifying, nonprofit organizations receive the highest quality of marketing advice, strategies, and training at no cost when they need it most. Until now, we have only been working with Florida-based nonprofits, for case study and testing purposes. Now, we're ready to open the program up to all, and it is my goal to help 12 nonprofits in 2019, with digital marketing strategies. For more information on this program, please visit: https://soverve.com/about/soverve-gives/

This week, we are joined by the very talented Elle Jones of ELLEvate NOW!™️ Creative Agency, a luxe personal branding & film. Elle's team specializing in video marketing for the modern storytellers. Today, we are discussing tips for you to start utilizing video marketing to leverage your brand's online presence. Episode Links: • Phone - iPhone 8+ Plus • Selfie Ring Light Holder - http://a.co/b9tPUJD • Selfie Ring Light - http://a.co/3hAlh3H • Selfie Stick Tripod - http://a.co/1OQPOEa • HD Webcam - http://a.co/1Mrnu8j • Lapel Microphone - http://a.co/j4VdZY0 • USB Microphone - http://a.co/7Iin2nM • Rachel Luna - https://instagram.com/girlconfident • Alex Beadon - https://instagram.com/alexbeadon • Gary Vee - https://instagram.com/garyvee • Dayna Bolden - https://instagram.com/daynabolden Follow Elle on Instagram at @ellevatenow + on the web at https://www.ellevatenow.com! Follow us on Instagram at @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

We're so excited about all of the updates that have been rolling out recently on Instagram. From new Call to Action buttons to a new Spotify sharing feature, the platform is really setting the stage to not only become your favorite platform, but to replace all platforms! Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks

To be creative at creating content for your social media, email marketing, blog, or even live videos, you need to be unique and unique to your brand. | For More Information: bit.ly/sovervelinks

Engagement on social media may seem elusive, but it can be easily achieved by producing content people enjoy! | For More Information: bit.ly/sovervelinks

How are you utilizing content on social media to drive traffic back to your email newsletter? | For More Information: bit.ly/sovervelinks

Being consistent will always be more important than being frequent. When it comes to digital marketing, consistency is key! | For More Information: bit.ly/sovervelinks

Utilizing Facebook Messenger chatbots as a way to generate more organic engagement with your audience on the platform.

Facebook Algorithm Change: Part Two - Increasing your advertising budget and thinking like a media company.

Facebook Algorithm Change: Part One - Diversifying your marketing mix.

Part Four of our 2018 Content Marketing Trends! In this episode we are talking about all things "content personality."

Part Three of our 2018 Content Marketing Trends! In this episode we are talking about all things "content focus."

Part Two of our 2018 Content Marketing Trends! In this episode we are talking about all things "content expansion."

Part One of our 2018 Content Marketing Trends! In this episode we introduce our December mini series.

Three, common, email marketing fails.