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The SoVerve Lounge

Author: SoVerve Marketing Group

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Stay in the know with our CEO & Marketing Director, Stephanie Rubio, as she brings you marketing with a shot of cafe con dulce! Learn more about strategies to help your digital marketing ecosystem in short snippets that are less than 15 minutes long. Consider this your HIIT Cardio marketing sprint - each week!
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There is nothing new about this topic. We have danced around it often on social media, but it wasn't until recently that we have noticed an influx of small business owners asking more and more about buying likes/followers on the Instagram platform.In this episode, we cover the reasons why you should build organic and holistic social proof and stir clear of buying your way into the hearts of your potential buyers, customers, and clients.Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
Is low engagement on Instagram getting you down? No worries. With these five tested and proven ways to increase your engagement on Instagram, you will be nothing but smiles! Take it from us, we know a thing or two about social media and community building.Follow us on Instagram @_soverve for more deets and subscribe to our newsletter at bit.ly/sovervelinks
"There is so much to be grateful for this year, and as always our community over on Instagram takes the highest praise because when it comes to community building, there is no better platform than the 'gram." ― Stephanie RubioThis year, we wanted to talk specifically about Instagram updates that we are thankful for because we feel like out of all the social platforms, Instagram, really saw a massive amount of growth and really started to spread its legs as far as its direction. We believe that it is just going to continue to be one of those powerhouses in 2020. But more on that later. Today, we really just want to share with you the three things that have just made us continue to fall in love with this platform, not only for us but also for clients, specifically those clients that are e-commerce based, and use the platform in conjunction with other marketing strategies like influencer marketing, etc..FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"What's worse than visiting a companies Facebook Page and realizing they don't even have their hours of operations noted?! I'll wait." ― Stephanie RubioWe're only asking you this question, because as the saying goes, "been there, done that!" Literally. Sure, you can plan for the best with the rest of them, but the fact remains that things happen.  Even more so when you're working with AI, social media networks, and automation. This is why crossing all of your T's and dotting all of your I's is so important. The best place to start? Your social media platforms; which should be near the top of your marketing sales funnel.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"The holiday season is not the time to introduce a new service, completely unrelated to the content your audience has been receiving from you. Instead, offer up what they have already been consuming at a premium or in a bundle." ― Stephanie RubioThere are six specific things that we need to identify in order to determine what it is that you are going to be ( what you should be selling is more like it) this holiday season, as a service-based business owner. So, why is it that you need this data? Well, because while creating all-new products and services seems like a fun idea, the truth is that many of you don't need new services, you need to compile data in order to figure out how to sell more of what you have already been selling. It's that simple really.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"After three Black Friday, Cyber Monday seasons you start picking up a thing or two about how to finish the year strong. Here's what not to do..." ― Stephanie RubioLet's chat about the final four. And no, we're not talking about basketball or anything related to the month of March. We're talking about that final sales week in the year that is so crucial to small business owners. In other words: Thanksgiving Day, Black Friday, Small Business Saturday and Cyber Monday. Now, there is a Sunday there in between. We could call that a bonus if you like. But really, these are four dates that can wreak such havoc on a holiday campaign season; if things are not done right.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"What to scare your prospects to death? How about a slow loading website that isn't mobile-optimized, and that's just scratching the surface." ― Stephanie RubioIf we could build a campfire around our Instagram DM's, Slack Messages, and ZOOM Conference Calls, we'd have stories that would rival The Texas Chain Saw Massacre any day! Truth be told, marketing has changed so much but the basics remain the same. And yet, so many of you are still making these widely known errors over and over again! In today's episode, we're going to go over the most common marketing errors that we see daily and why you need to avoid them at all cost!An honorable mention: The shiny object syndrome! Avoid this mistake like a plague. You are bad all by yourself and that's a good thing ;)FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"When people purchase a pumpkin spice latte, they often don't buy it for the taste. What they buy is a feeling, a memory, a tradition; because nothing reminds millenials of the start of the fall season quite like a #PSL after Labor Day." ― Stephanie RubioWhat is it about a Starbuck's Pumpkin Spice Latte that just screams "Fall Season has arrived," because even if you are not a fan of the pumpkin spice taste (preferring an apple cider instead), the chances are that you have been touched - even if it's by association - by the pumpkin spice bug. In today's podcast, we talk about the three main marketing tactics that have driven the sales of the #PSL to soaring heights and have all of the coffee house competitors begging for leftovers!FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Becoming a better leader for my team has got to be at the forefront of all of the goals that I have here at SoVerve. We truly are the sum of the people that we keep around us." ― Stephanie RubioIn this episode, you'll find me reflecting on the lessons that I have learned over the course of the year, and I throw in there a few expectations both personally and professionally that I am looking forward to in the year ahead. What am I looking forward to most? How social media trends will continue to impact our industry. I'm also looking forward to the continued growth of our team here at SoVerve Marketing Group.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Creating a Holiday Marketing Strategy doesn't have to be overwhelming and for many of you buying a course or joining a mastermind is simply out of the question - monetarily. If you are solopreneur this beyond fact, which is why you need to focus on what is tried and true instead of the shiny object." ― Stephanie RubioWe know that a lot of you are struggling in very key areas of your business: you know that you should be running promotional sales content during the holiday season but you have absolutely no idea how. That is where our Holiday Marketing Resource guide comes in.With this guide we have done the leg work for you, all you need to do is print a black calendar like the one found here (or you can use Asana, Trello, or Google Calendar) and get to work outlining your promotions. It's that simple.Reserve your copy of our Holiday Strategy guide by visiting bit.ly/asoverveholiday.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"You do not - and I repeat: YOU DO NOT - need a massive budget in order to have a meaningful and impactful marketing strategy for any platform and Facebook is no exception." ― Stephanie RubioToday, we want to chat with you a little bit about budget friendly marketing tips for the holidays and these are specific for Facebook. As we wrap up this conversation on Facebook Holiday Marketing Tips, we wanted to wrap up the conversation with tips that won't break the bank. Since a lot of you are new business owners and solopreneurs, you may do not have these massive marketing advertising budgets in order to create otherwise costly campaigns.Some of the tips that we're going to give you are tips that we have chatted about along the way, but we wanted to create a specific podcast episode for them because we know that these tips are going to be helpful and for us, a lot of these are foundational pieces. It's something that we include pretty much in all of our strategies, as far as we go and even for our clients. So, a lot of these are ones that we always integrate and they're just, they're staples, if you will.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Engagement on Facebook can be tricky. It's like adding that pinch of sugar too your Sunday Sauce (or Sunday Gravy) a little too much kills the vibe, but if you do it just right you cut straight through the acidity of your marinara." ― Stephanie RubioIn today's episode we are chatting up about Facebook Holiday Engagement ideas to give you posts the much needed organic boost they need without all of the crazy Ad dollars.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"When I launched SoVerve, I did so with the use of our Facebook Business Page primarily. We didn't launch our website until 6-months after we had launch; yet we were booked and busy." ― Stephanie RubioDon't like the Facebook algorithm? Well, we don't love it, but we also don't hate it! Why? For starters, the algorithm makes you a better marketer for your business and secondly, the algorithm allows you to get creative with your marketing tactics. Today, we're talking specifically about how you can use use Facebook Page as an integral part of your holiday marketing strategy. Enjoy!FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"Ask yourself, how can you continue to serve in your industry?" ― Stephanie RubioMentioned Article - The Misguided Marketing of Military Discounts from DMNews.com.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"You’ve got to think about the big things while you’re doing small things, so that all the small things go in the right direction." ― Alvin TofflerToday, I'd like to introduce you to Kendra Lambert. Kendra is a wife, mom, multi-passionate, multi-faceted business owner who has amassed success in launching and growing both brick & mortar, as well as online (remote) businesses. She is a self-proclaimed recovering crazy-chaos lover and a trial-and-error learner. Kendra has paved her own path to success by tapping into the interests she has had her whole life, developing the skills to sustain them, and making them profitable.Kendra resides in Minnesota - home of LaCroix and the sub-freezing temperatures for about half the year. She's a coffee addict, and if you ask her, her Bernedoodle, Holly, has the best hair of anyone she knows - humans included. When she is not busy strategizing the "next big thing" for her brand Kendra, Inc. you can find her shuffling her girls to gymnastics and juggling various other mompreneur tasks.In today's episode, Kendra shares with us her unique perspective on what she has appropriately penned, "The Top Knot Goals System," a blend of good ole fashioned "Getting Things Done," a la David Allen with a chic and mompreneur approved approach to making a list and checking it twice!CONNECT WITH kENDA ONLINE AT:Shop - shopkendrainc.comInstagram - @thetopknottribe + @kendraincFacebook - @topknottribeFacebook Group - @thetopknottribeFIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"What started out as a simple Anchor.fm station has quickly turned into one of our biggest channels and forms of content delivery for YOU, our beloved community. Thank you for another fabulous year full of some great conversation." ― Stephanie RubioHappy Anniversary SV Lounge!! In this episode I chat with you about the technical side to podcasting. My favorite podcasting equipment, my favorite software, and my mindset for how to podcast with a simple yet effective process. Take a peek at my favorite podcasting equipment all on Amazon!PODCAST EQUIPMENT + SOFTWARE:Blue Yeti USB Microphone - https://amzn.to/33ccI4sBlue Yeti Pop Filter - https://amzn.to/2Kry31qBlue Yeti Windscreen - https://amzn.to/338TVXQAudacity - http://bit.ly/svaudacityMovavi Movie Editor - http://bit.ly/svmovaviFIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
 "That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward." ― Stephanie Rubio20%, 50%, and 80%. Those are the percentages of business failures in the US according to the U.S. Bureau of Labor Statistics. To be specific 20% of business will fold in their 1st year, 50% in their 5th year, and 80% by their 10th year. That you'll have obstacles and hurdles? That's a given, it's what you do when you face them that determines how you'll succeed moving forward. Has marketing changed? Yes! many of you are facing obstacles that are as classic as a fresh pair of Air Force 1's circa 2007. Is there an easy fix for most of these? No, because no fix is easy to implement. The three marketing hurdles that I mention are ones that I notice so many of you struggling with. Let's overcome them by knowing how to quickly fix them!FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram! 
 "It's all fun and games until you realize you either don't have the manpower or the time to get it done and get it done right!" ― Stephanie RubioIf you're interested in launching a Facebook Group, then head to our blog to read all about how to Start and Nurture a Facebook Group (here is the link:  https://soverve.com/starting-nurturing-a-facebook-group). This episode isn't about that - precisely. This episode is about the Facebook Group that I had every intention on launching to support our podcast, but decided to postpone until certain internal systems are at 100%. It's important for you to identify the difference between "launching even when you aren't ready," and simply launch to launch. This is the story of the Facebook Group That Wasn't...FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with your Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram! 
"You don't have to be a "creative" to experience content burnout. If you're a small business owner creating content in 2019 and beyond, changes are that you have experienced content burnout." ― Stephanie RubioPicture this: Each month, you find yourself either creating content on a commercial converibelt that has you completely uninspired, only to find that this mistargeting of inspo is affecting your sales. So, what do you do in order to regain your creativity and officially hop OFF the dronelike activities in order to gain more inspiration?! In this episode, I discuss what I did to avoid this and provide you with some tips on how you can keep this from happening in the future.FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
"The truth about launches is that people underestimate the amount of work that it takes and the village that it requires to get a course, membership program, mastermind, product or service launched. This lack of understanding often leaves teams drained and processes rushed." ― Stephanie RubioEver wonder what goes into a launch or even a successful Quarter Four sales season? Let me tell you, there is a lot that goes into a successful Q4 season. From the strategizing to the planning to the execution, there is a lot to consider when determining what is required in order to welcome our New Year with success .FIND SOVERVE ONLINE AT:Web - soverve.comInstagram - @_soverveFacebook - @soverveLinkedIn - @stephanievrubioHELP SPREAD THE WORD:It would be be absolutely amazing if you could please share this episode with our Twitter community. Click here to tweet some love!FEEDBACK + PROMOTION:Is there a specific topic that you'd love for us to cover on the show? Drop us a note at hello@soverve.com or send us a voice note/direct message on Instagram!
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