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Bloom in Tech

Author: David Bloom

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I talk with (and about) smart, innovative people about where they and their companies are headed in tech, media, entertainment, VR/AR, esports, AI, blockchain and advertising. Support this podcast: https://anchor.fm/davidlbloom/support
72 Episodes
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Claire Wineland became a popular YouTube influencer talking about the thing that ultimately killed her, cystic fibrosis. But she also became popular because she talked about so much more than just CF, living a remarkable life and teaching us repeatedly that we need to pursue something bigger than ourselves, no matter the challenges life dumps in our lap. I talked with Nicholas Reed about Claire Wineland and "Claire," the YouTube Original documentary he co-directed (You can read my Tubefilter column about "Claire" here, and watch the doc for free on YouTube here). "Claire" has already received nearly 1.4 million views since its Sept. 2 release, and it's worth the watch. In the meantime, Nick and I talk about the lessons we all need to learn from Claire's example. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support
My East Coast trip last week included a stop at the Future of TV conference, where I sat down with Viacom SVP Christian Kurz to talk about their new report, Power in Progress, and to moderate a panel of marketing and biz-dev executives on how to get and keep subscribers. The Power in Progress report looks at the ways traditional power structures are changing and having to adapt to newly powerful movements such as the March for Our Live, #MeToo, the Hong Kong protests, France's Gillets Jaune, and more. Just as importantly, it talks about ways that brands, and Viacom itself, can find new roles in working with and speaking to the young generations who are driving so many of these new power centers. The report details a series of  are lots of ways brands can find a way to connect with and The panel, meanwhile, talks about strategies for smaller VOD services to make themselves invaluable to their fans, and to find ways to succeed despite competition from more than 300 other services, including big new competitors from Apple, Disney, Comcast, AT&T, and  others. Even if you're in marketing for other kinds of entertainment, or just about any other product (think niche consumer packaged goods), there are tips and approaches of value for you. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support
With one simple word, Apple may have unleashed a path to a huge user base for TV+, the streaming service it plans to launch Nov. 1. That word: free. The impact, possibly 100 million or more subscribers. During the first part of this episode of Bloom in Tech, I'll give you my reasoning for this possibly game-changing deal here near the start of the Streaming Wars. For the show's second half, I sat down recently with Mike Keyserling, chief operating officer for Philo, which offers 58 channels of TV networks you probably like a lot, at a price you'll almost certainly like even more. Philo is one of several so-called skinny bundles jostling for the subscription dollars of cord cutters looking to get off traditional cable, while still getting most of the channels they like watching there. Mike and I talked about what makes Philo different, building your own pay-TV bundle in the streaming age, and why college campuses have been an ideal testing ground for the service's development the past several years. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support
Apple's big week of announcements included some bargain prices  on its new TV+ and Arcade video- and  game-streaming services. In turn, I suggest that may be a source of headaches for competitors such as HBO Max and Quibi.. As well,  last week I moderated a panel of executives from several smaller online video services (Condé Nast Entertainment, Whistle, Ellation, and College Humor's Dropout). We talked about what companies such as theirs need to do to thrive amid all the new big-name competitors. One big hint: be everywhere. And I talk about how. The next few months will see the business of online video move to a very different new level.--- Support this podcast: https://anchor.fm/davidlbloom/support
The Worldz conference starts this week, or at least the biggest expression of what's a year-round experience called Worldz, and a related professional network called PTTOW! (it's their exclamation point, not mine). The mothership  launches Tuesday, Sept. 10 and Sept. 11 at the Long Beach Performing  Arts Center, an unusual mix of marketing conference, self improvement, conscious  capitalism, world-changing tech prognostication and more. It packs a ton of  highly intimate  conversations between about 2,500 attendees and maybe 250 "masters"  and "titans," top-dog talkers from companies such as  Mastercard, Hyundai, Estee Lauder, IHeartMedia, Vans, Marvel, T-Mobile, and Facebook. To learn more about Worldz, I connected with founder Roman Tsunder and Samantha "Sammie" Rabstein, the conference's senior director of programming. It's a conference,  and really a year-round experience, I strongly endorse that you take advantage of, if you can. In the meantime, listen to my conversation with Sammie and Roman here. Some good  stuff. --- Support this podcast: https://anchor.fm/davidlbloom/support
After winning four Oscars last year, Netflix is betting even bigger this year with special theatrical runs and awards handling for a whopping 10 films. Martin Scorsese's pricey mob picture, The Irishman, might be the most expensive bet, but there are plenty of other contenders in the Netflix portfolio, including films from Steven Soderbergh, David Michod, Fernando Meirelles, and Noah Baumbach, featuring a large truckload of Oscar-winning actors.  Netflix is giving all these prominent films a longer exclusive run in theaters (usually, films just appear on Netflix, like everything else). But this year, with more competition coming and stalled-out subscriber numbers, the stakes are bigger than ever for Netflix  this Oscar  season.  We'll have plenty to watch for beyond just a batch of extremely promising movies. --- Support this podcast: https://anchor.fm/davidlbloom/support
Ken Jennings made a name as the No. 2-winningest player on Jeopardy,  while Richard Garfield was the creator of Magic the Gathering, one of the most successful card games ever. Now they've teamed up for a new trivia game called Half Truth, designed to be a lot more accessible to an audience far beyond the usual trivia traffickers. I talked with Jennings and Garfield before their game's Kickstarter launch this week to talk about how you make a game for non-trivia players, the history of trivia, why use Kickstarter, and more. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support
A flurry of deals and deal-related news this week, led by the Viacom-CBS merger's long-anticipated merger and Verizon's dumping of former social-media giant Tumblr got me thinking about what it all means for the tech-centric entertainment world we're entering. I also have lots to say about a deal that didn't happen, Facebook's acquisition of Houseparty., among other hijinks at the social-media giant. Can ViacomCBS survive even as a combined standalone unit? Is Tumblr really only worth $3 million? And could the fear of antitrust keep Facebook on some sort of straight and narrow path away from jerkdom? Give a listen, then share your thoughts through Anchor.fm's audio comment function, or send me a Tweet and LinkedIn message. --- Support this podcast: https://anchor.fm/davidlbloom/support
Ninja (Tyler Blevins) has been the best-known star in the booming business of live-streaming online about games. Until the first week of August, he did that for Amazon-owned Twitch. Then he turned the business of live-streaming upside down when he announced he would jump to Microsoft's Mixer service, which has been in fourth place among game streaming services. The move has lots of implications, and I talk about them on this episode of Bloom in Tech. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support
Netflix had a bad couple of weeks, for several reasons. In this episode of Bloom in Tech, I talk about the implications of Netflix's stumbles, and what it means for the looming streaming-video wars. And as all that was going on, I sat down onstage at the OTT_X Conference in Los Angeles to talk with Adam Lewinson, the Chief Content Officer for Tubi, the biggest of the ad-supported video-on-demand services out there. AVOD services  such as Tubi have a very different set of challenges and user expectations than do the subscription services such as Netflix, Hulu, Amazon Prime Video, Disney+ and CBS All Access. We talk about why, and where Tubi is headed. Give a listen. --- Support this podcast: https://anchor.fm/davidlbloom/support
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