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The Digital Café

Author: Jennifer Weed and Barb Davids

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2 wild and crazy marketing gals bring actionable advice about web design, WordPress, SEO and other digital marketing while working on their own websites and clients'. Uncensored and tangential conversation between Jenn and Barb, they talk about the knowledge they’ve attained in their careers. Jennifer and Barb are relatable, funny and real, and tailor conversations to bring you the best tips to enhance your website and grow traffic. The Digital Café is published once a week with tools and tactics business owners can use RIGHT NOW. Jennifer Weed is owner of Caffeinated Web Studio (caffeinatedwebstudio.com) and Barb Davids is owner of Photog Marketing (photogmarketing.com). To be a part of the show or get your questions answered, send an email to thedigitalcafepodcast@gmail.com.
7 Episodes
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Sometimes you need another set of eyes on your site. Today we’re reviewing ten sites that listeners submitted.This episode is pretty long (we got a little carried away… ha), so grab a cup of coffee or a beer!Note: The audio for this episode has been split in two. The video is a complete recording.Video: https://youtu.be/ZktZbXiocCMWebsites Reviewed:https://jubileecollective.com 00:4:18http://sightglassphoto.com 00:14:14https://periwinkleweddingdecorandmore.com 00:23:40http://cottonflowerpress.com 00:37:28http://yourperfectbridesmaid.com 00:48:40http://katelynpattersonphotography.com 01:11:41http://simonejaramillophotography.com 01:22:18http://atiphotography.com 01:36:32https://desertdaisyjewelry.com 01:43:09http://marcyjohnsonimages.com 01:57:57Quick Links:The Contract Shop (affiliate) – https://thecontractshop.com/?ref=jenniferweedPrivacy Policy Generator – https://www.iubenda.com
Sometimes you need another set of eyes on your site. Today we're reviewing ten sites that listeners submitted.This episode is pretty long (we got a little carried away... ha), so grab a cup of coffee or a beer!Note: The audio for this episode has been split in two. The video on our site has is a complete recording.Video: https://youtu.be/ZktZbXiocCMWebsites Reviewed:https://jubileecollective.com 00:4:18http://sightglassphoto.com 00:14:14https://periwinkleweddingdecorandmore.com 00:23:40http://cottonflowerpress.com 00:37:28http://yourperfectbridesmaid.com 00:48:40http://katelynpattersonphotography.com 01:11:41http://simonejaramillophotography.com 01:22:18http://atiphotography.com 01:36:32https://desertdaisyjewelry.com 01:43:09http://marcyjohnsonimages.com 01:57:57Quick Links:The Contract Shop (affiliate) - https://thecontractshop.com/?ref=jenniferweedPrivacy Policy Generator - https://www.iubenda.com
In part one, episode 4, we talked about why it's important to start with setting up Google Analytics.In today's part II, we're going to dive into the specifics. Setting up analytics to read from search console, set up a report, a goal. Dive a little into Tag Manager, using Jenn's site to track her downloads.What You’ll Learn:How to set up a dashboard and send reports via Google Analytics.What search terms your website is coming up for.How to exclude your own visits from Google Analytics.How to exclude spam referral sites.How to track downloads and external links with Google Tag Manager.A fun way to view ALL THE DATA!Quick Links:You've set up your website, now what? Part I – https://thedigitalcafepodcast.com/004-youve-set-up-your-website-now-whatGoogle Analytics – https://analytics.google.com/analytics/webGoogle Search Console – https://www.google.com/webmasters/tools/homeJenn's Google Data Studio Dashboard – https://datastudio.google.com/open/12AjZk8sJiidDwdeTVcMi2kqCJSgwwwh8Podcast Video – https://youtu.be/QVO5KwYD0GE
011: How to do Local SEO

011: How to do Local SEO

2018-06-0700:35:05

What is Local SEO? Why should you care? Jenn and Barb dive into how it can help your business get in front of the right people.What You’ll Learn:Simple ways to get started with Local SEO.Where to list your business.Why your Facebook page is making Jennifer crazy.How reviews impact your SEO.Quick Links:Photograph Like a Thief – http://a.co/d2rcTOSThe Steal Like an Artist Journal – http://a.co/1TehsE8Google My Business – https://www.google.com/businessBing Places for Business – https://www.bingplaces.comYahoo Business Listings – https://localmarketinginstitute.com/yahoo-free-business-listingApple Maps – https://mapsconnect.apple.comYext (manages your listings for you) – https://www.yext.comMoz Local (manages your listings for you) – https://moz.com/products/localHyperlocal Example 1 – https://www.tayloredphotomemories.com/best-las-vegas-photo-shoot-locationsHyperlocal Example 2 – https://www.tayloredphotomemories.com/las-vegas-murals-guideSchema Plugin (free) – https://wordpress.org/plugins/wp-seo-structured-data-schemaSchema Plugin (paid) – https://wpschema.com
Today we're covering how to find keywords.What You’ll Learn:How to find a keyword.How to use Google Suggest.Tip to see how Google sees your site.List of tools free and paid to help find keywords.Quick Links:Kristen Kay Photography - https://www.kristenkayphotography.comDocument for Keywords discovered for Kristen Kay's website - https://thedigitalcafepodcast.com/wp-content/uploads/Sample-Keyword-Discovery.xlsxLoom - https://www.useloom.comWP Media Folder - https://www.joomunited.com/wordpress-products/wp-media-folderTuesdays Together (Community Over Competition FB Group) - https://www.facebook.com/groups/TuesdaysTogetherLVRising Tide (National Group for Tuesdays Together) -  https://www.facebook.com/groups/therisingtidesocietySEMrush - https://www.semrush.com/sem/?ref=2017011925 (Barb is an affiliate because it's her #1 go to tool.)Screaming Frog - https://www.screamingfrog.co.uk/seo-spiderKW Finder - https://kwfinder.comUberSuggest - https://neilpatel.com/ubersuggestAnswer the Public - https://answerthepublic.comAHrefs - https://ahrefs.comKeywordTool - https://keywordtool.ioWordtracker - https://www.wordtracker.comKeyword Discovery - http://www.keyworddiscovery.co.ukSoovle - https://keywordseverywhere.com/soovle.htmlGoogle Trends - https://trends.google.comKeyhole - http://keyhole.coBuzzSumo - http://buzzsumo.comTweetReach - https://tweetreach.comSpyFu - https://www.spyfu.com
005: Kickass WP Plugins

005: Kickass WP Plugins

2018-04-1900:22:46

WordPress plugins are a great way to add functionality to your website. In this episode, Jenn talks about her favorite plugins and why she loves them.What You’ll Learn:What is a plugin?Our favorite WordPress plugins.What we use them for.Quick Links:WP Media Folder - https://www.joomunited.com/wordpress-products/wp-media-folder/?atid=269ShortPixel - https://shortpixel.comConvert Fox - https://convertfox.comDrift - https://www.drift.com/wordpressFacebook Messanger - https://developers.facebook.com/docs/messenger-platform/discovery/customer-chat-pluginSEOPress - https://www.seopress.org/ref/71SEO Framework - https://theseoframework.comYoast SEO - https://yoast.com/wordpress/plugins/seoBloom -  https://www.elegantthemes.com/plugins/bloomMonarch - https://www.elegantthemes.com/plugins/monarch
Starting a business is exciting! But, when it comes to your business website, things can get confusing. If you glaze over when people start mentioning things like domains, hosting and email clients… you’re not alone.Jenn and Barb discuss what hosting is and why you need it.What You'll Learn:What hosting is.Why you need it.What to look for in a hosting company.Benefits of having your hosting separate from your domain registration.What we recommend and why.Quick Links:Flywheel Hosting - https://share.getf.ly/y09v1rSiteground Hosting - https://www.siteground.com/go/caffeinatedwebHosting Cheat Sheet - https://caffeinatedwebstudio.com/wtf-is-hosting
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