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Elliot Roe's A-Game Advantage

Author: Elliot Roe

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Those who live a high-performance life have figured out how to consistently bring their best...Their A-Game...To the most important areas of life. On The A-Game Advantage Podcast you’ll get to peek inside the mind of the world’s highest performing individuals so you can learn and model the mindsets and systems that allow them to bring their A-Game everyday.
39 Episodes
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In this episode, Steph and Shay, a power-couple that has successfully trained and coached couples for a decade, explain how to enhance and strengthen your relationship with your partner. Steph and Shay share their journey to becoming relationship coaches and vulnerably share about their own personal relationship. They give real-life examples of transformed relationships and give some tips that are sure to make a difference in the way you communicate. Listen in to learn about “love crumbs”, reestablishing rapport, and the true purpose of relationships – and get a peek at what they offer in their courses so you can perform at a higher level alongside your loved one. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Weak communication is the #1 root issue in relationships. A strong relationship is key to high performance. The true purpose of a relationship is wholeness. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Steph and Shay’s Website
In this episode, Scott Young, the author of the bestselling book Ultralearning, explains the difference between traditional learning and ultralearning. Scott describes the qualities of an ultralearner and breaks down what we must do to activate knowledge. Elliot and Scott discuss why it’s important to be direct and why we lack the ability to transfer our knowledge from the classroom to real life. Listen in to hear the steps you can take to become an ultralearner so you can learn and use whatever you choose. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Tailor the way you learn to your specific goal. The easiest path isn’t always the most effective. Be deliberate and direct. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Elliot’s Survey  Scott’s Website Scott’s Book - Ultralearning
In this episode, Justin Kavanaugh, owner and head coach at the Sport and Speed Institute, shares why mindset comes first – even for athletes. Justin explains how the mind-body connection is integrated in his work and why his program taps into not just the body, but the mind and spirit. Elliot and Justin discuss why any successful person must be rooted in their passion, purpose and principles to be truly fulfilled. Listen in to hear some tips from Justin on how to get an advantage and perform at your best.   Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Training the mind comes first.  To excel you need passion, purpose, and principles.  The biggest power is being able to mentally turn on and off no matter the circumstance. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Justin’s InstagramThe Sport and Speed Institute website
In this episode, Elliot speaks to Nir Eyal about his new book 'Indistractable.' Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Distraction is anything that takes you away from what you intended to do. Traction is anything the moves you closer to what you intended to do.  The first step to mastering distractions is learning to manage internal triggers. Work hard and go home. Contact/Resources Nir’s Website Indistractable Book Distraction Guide  Schedule Maker
In this episode, Bill Perkins, a successful businessman, hedge fund manager, and high-stakes prop better, reveals the ripple effect he loves to see from prop betting. Bill explains the difference between something that’s impossible and something that simply requires hard work and resources, and shares how he tries to bring out the best in people. Elliot and Bill discuss his upcoming book “Die With Zero” and what he believes is the biggest mistake someone can make. Listen in to learn how to get real results – now. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Your beliefs inform your behavior. Change your beliefs, change your behavior.  Always do your best and recognize the possible.  You aren’t going to live forever and your resources aren’t static. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Bill’s Instagram Bill’s Book – Die With Zero
In this episode, Lauren Zander, the co-founder of Handel Group, reveals how to identify and interrupt destructive behavioral patterns. Handel Group is a renowned corporate consulting and life coaching company dedicated to teaching people how to realize their personal and professional visions. Elliot and Lauren discuss the Handel Method and how she came to develop it for herself and those she teaches. Listen in to learn “how to human better” by stopping the lies and realizing a worthwhile dream.   Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points It’s important to study our parents and our epigenetics. You need basic principles to produce actual change. Don’t lie to yourself and others.  Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Lauren’s Website – Handel Group
In this episode, Tony Yu, an entrepreneur and co-founder of Vessi Footwear, reveals the psychology behind a successful Kickstarter campaign. Elliot and Tony discuss how he dove into entrepreneurship and the challenges he quickly encountered along his journey. Listen in to hear some tips on how to start a successful Kickstarter campaign – and learn why it’s so important to capture emotion when trying to convey your brand’s messaging. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points It’s important to grow your team when trying to scale your business.  Learn by doing.  Capture emotion to effectively convey your brand. Contact/Resources Website – Vessi Footwear Primed Mind – Elliot’s Mindset Coaching App 
In this episode, I speak with Sarah Prout, a writer, entrepreneur, motivational speaker, and author of Dear Universe: 200 Mini-Meditations for Instant Manifestations. Elliot and Sarah discuss her trauma-healing journey and how vulnerability and joy unlocked her freedom and power. Listen in to hear some tips on how to cultivate an abundance mindset and move through difficult emotions – and learn to redefine yourself with an evolved awareness around any phrase beginning with “I am”. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Anything the mind can think is possible. Meditation and the healing journey can take many forms. Joy is the currency of consciousness. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Sarah’s Website Sarah’s Book Sarah’s Instagram
In this episode, I speak with Jeff Banman, an army ranger and fire captain who participated in the fire rescue and emergency response at the Pentagon during the 9/11 terrorist attacks and worked for the CIA. Elliot and Jeff discuss what separates high performers from the rest in terms of their key behaviors and ability to cope with stress. Listen in to hear the three things Jeff uses to measure mindset strength – and find out how The Primal Journey transforms weak points into performance indicators. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Stay present. Breathe and set recovery points and periods. Comfort, confidence, and creativity are the three components of a strong mind. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Jeff Banman – Website
In this episode, Kayvon Kay, sales master and creator of the One Call Closer methodology, reveals the mindset difference between a salesperson and a closer. Elliot and Kayvon discuss the importance of listening, asking the right questions, and being empathetic towards a prospect’s personal pain. He’ll explain the three “C’s” – Certainty, Clarity, and Conviction – and why they are critical for closing success. Listen in to hear an expert share how to change lives by selling what you truly believe in. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Sell what you believe in. To close you must have certainty, clarity, and conviction. Listen and ask the right questions at the right time with finesse. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Kayvon – Kayvon’s Website For information about Kayvon’s live 2-day intensive email kay@kayvon.com
In this episode, Steve Sims, founder of Bluefish and expert at making things happen, reveals how he went from poor bricklayer to Oscar party host. Elliot and Steve discuss how he built his company from nothing and the mindset required to achieve the impossible. Listen in to hear why people don’t dream big enough, how Steve built a process to fulfill the dreams people didn’t know they had, and what he’s doing now to keep the dreams alive. Click here to access the full show notes & extra content for this episode and to listen to all of the other episodes! 3 Key Points Relationships are when both parties benefit; value must go both ways. People don’t dream big enough; that’s why Steve helps realize bigger dreams than his clients initially had. When you dig into them, big dreams usually come from a trigger of an emotional memory. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Steve’s book: “Bluefishing: The Art of Making Things Happen” Steve’s Website Bluefin’s Website In the U.S., you can text “SIMS” to 345345 to get videos, a tip sheet, and alerts Steve’s Instagram Steve’s Facebook
In this episode, Michael Naylor, the Head of Performance Nutrition at the English Institute of Sport, reveals what nutritional strategies really work to increase your performance and gain a competitive edge in any area of life. Elliot and Michael discuss how he works backward to create nutritional plans that fit his client’s individual needs while optimizing their performance. Listen in to hear an expert share the truth about popular diets – and learn the best way to fuel your own life’s purpose. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.  Time Stamped Show Notes: 01:00 – Introducing Michael, the head of Performance Nutrition at the English Institute of Sport who has worked with international football, rugby, and Olympic teams 01:45 – Michael’s background and journey 02:00 – He has a degree in Nutrition and got an internship at the English Institute of Sport 02:45 – He travelled and worked with international teams and was Head of Nutrition for Team GB at the Rio Olympics 03:50 – Nutritional needs are different in every sport, in every position within a sport, and in every individual 05:10 – New diets are so common and the messages out there are conflicting and confusing 06:00 – It comes down to your purpose and goals; from there, a nutritional plan can be put in place to get you to where you want to be 07:00 – How Michael creates a nutritional plan 07:15 – He assesses what the athlete is doing that day in training and works backwards from there to support the activity and body 09:18 – The individual might have dietary restrictions, so Michael works with them to respect those while still getting them to their purpose 10:30 – The role of supplements 10:42 – He recommends supplements on occasion, but urges athletes to just eat real food unless they have a deficiency 11:15 – Even vegans can get their dietary requirements through food; there’s an element of convenience with supplements 13:05 – Michael’s thoughts on carbohydrate-limiting diets 13:15 – Every gram of carbohydrate holds about three grams of water so if you limit carbohydrates, you’re limiting water mass, not losing fat mass 14:00 – It’s all about being in a negative energy balance when wanting to reduce fat mass 15:45 – General tips for anyone trying to be healthy 16:00 – Reflect on what you eat and what your goals are and write it down 16:50 – Educate yourself on basic nutrition and balance your vegetables, fruits, protein, healthy fats, and carbohydrates 17:39 – Build in your carbohydrates based upon your activity level and use free tools like My Fitness Pal to log food 18:15 – Plan your food based upon your activity and think ahead 19:00 – Why it’s important to choose lean meat 19:15 – There’s less calories and saturated fat in lean meat 19:45 – Subtle changes that make a big impact 20:10 – Eliminating sugary drinks or snacks; many athletes have a bad habit of drinking sugary drinks 21:15 – What he sees at the Olympic level 12:30 – Athletes get great nutritional support in the UK but in the Olympic Village they try to get the athletes to eat McDonald’s and other unhealthy food 22:42 – The athletes have to get prepared for the village because they are the ones that must make the responsible choice 24:00 – Performance shifts over time when their nutrition is changed 25:00 – Every meal is a stimulus in your body; it either maximizes or minimizes your wellness and adaptation 26:24 – You can gain a competitive edge and increase performance by eating the right foods 26:35 – Match your nutrition strategies to your purpose 27:30 – There’s a much simpler approach that’s more effective than eliminating entire groups of food 3 Key Points Don’t believe in every fad diet – what’s trendy now may not be next year! Fuel your body based on your purpose. Food can be used in many ways to increase performance and gain a competitive edge. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App My Fitness Pal – Nutrition Tracking App Instagram & Twitter– Keep in touch with Michael Credits Podcast Production by Podcastily
In this episode, Alexandra Stockwell, MD, a relationship and intimacy coach, reveals what high-achievers typically lack within their personal life. Elliot and Alexandra discuss the common concerns she hears from couples and why her work is so important for future generations. Listen in to hear a relationship expert share some tips to improve your own relationship – and find out what it really means to be good in bed. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:30 – Introducing Alexandra, her background in medicine, and her journey to becoming a relationship and intimacy coach 03:00 – She prioritized her patients and family and wasn’t honoring herself; she learned from other people’s experiences that if she continued she’d get burnt out 05:15 – She took a sabbatical from medicine and found herself chairing a committee for her son’s school three months later 06:05 – She realized that she didn’t know how she wanted to live her life and lacked the skillset of enjoyment and fulfillment 07:00 – She had spent a night in the children’s ICU and came home to her daughter who had just lost a tooth; she lost her touch to feel for less intense situations 07:50 – She enrolled in the School of Womanly Arts and did a lot of personal growth and mindset work 08:30 – She realized that she needed to focus on intimacy, sensuality, and sexuality; she took what she learned to improve her relationship with her husband 10:00 – Alexandra also took a coaching course and realized that coaching is what she wants to do 10:55 – Why people don’t take the time to learn how to improve themselves 11:10 – People are busy and tend to take their identity from other labels 11:40 - When people are high-achievers, they typically aren’t in the realm of intimacy, self-connection, and vulnerability 12:50 – We learn through imitation as mammals but for relationships there aren’t that many role models 13:40 – Barak and Michelle could be a good example; some people use their parents as a starting point for inspiration 15:00 – The idea of being great in bed 15:30 – If you’ve had a great time, then you’re great in bed; being great in bed involves being right with who you are 16:12 – The responses Alexandra gets when working with high-achieving couples 16:45 – She works with couples who ask, “Is it actually possible to transform this?” 18:00 – The couples she works with have a pattern and limiting beliefs of the union 18:45 – Oftentimes there will be a woman who wants her man to change and a man who wants to change but can’t face his inability to please his woman 19:50 – Guiding people through difficult conversations 20:10 – Nothing anyone can say will shock her, she seeks to clarify to couples that they each must take 100% responsibility 21:20 – Advice for intimacy in parenthood 22:05 – A dip in connection tends to happen when a baby is born; her and her husband did sensual practices and never had that dip 22:50 – It’s possible and there’s hope; Alexandra advises awareness and attention towards the significant other when integrating a baby into your life 24:10 – Keeping the marriage strong for the children and family 25:00 – Alexandra believes that the best thing she can do for children is teach their parents how to have a good, nourishing relationship 25:45 – There are gender roles in the household and relationship, but she wants women to feel beautiful, attractive, and attracted and men to feel appreciated in their being 26:50 – Each person should feel that who they are and their being – not just their tasks - is nurtured and loved 27:45 – What high-achievers tend to track 28:00 – With relationships, the parameters are not as clear as with fitness and money 28:33 – Acceptance and love coming from both sides impacts everything, including business; be your partner’s biggest fan  3 Key Points Be right with who you are and you’ll be great in bed. Intimacy as a new parent is possible – but you’ve got to give it attention and awareness. Be your partner’s biggest fan.  Contact/Resources Primed Mind – Elliot’s Mindset Coaching App alexandrastockwell.com –Keep in touch, receive a gift, and learn about her course Credits Podcast Production by Podcastily
In this episode, AJ Yager and Meaghan Connell, owners of the data agency Praxis Metrics, reveal why using data is critical when companies want to acquire, convert, and retain more customers. Elliot, AJ, and Meaghan discuss how data sets you apart from the competition and why data provides relief instead of overwhelm. Listen in to hear a data-nerd power-couple share how anyone – at any level – can begin using data to leverage their efforts in business and in life. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:00 – Introducing AJ and Meaghan’s company, Praxis Metrics 02:10 – The story behind Praxis Metrics and how they use data in life 2:30 - AJ likes to use data to make and justify decisions while Meaghan likes to be inside the data; when they started dating they saw that their brains complemented each other 03:00 – They started working together and data was the common bond; they are passionate about education, knowledge and understanding 03:40 – AJ seeks wisdom which is the collection and implementation of knowledge and information; he tracked everything health-wise to figure out what made him healthier 04:45 – Getting caught up in the business and not on it as entrepreneurs 05:00 – They work with teams that rarely take time to review the insights they have access to; there doesn’t have to be a separation between you and big data 06:00 – People are overwhelmed by numbers and aren’t taught to understand data-reading; they don’t know what to do with it 07:15 – Numbers tell a story that doesn’t lie; some people avoid it if it’s not what they want to hear 08:00 – Using data to set yourself apart from the competition 08:30 – Companies that didn’t use data from the dot com boom no longer exist; it’s the companies that saw new information and used it that succeeded 08:45 – Your competitors are using data to get ahead; they’re looking at ads and internal operations that work and that don’t 09:17 – Don’t hope and guess – use data to know your efforts will work 10:20 – The starting point for entrepreneurs 10:33 – It all starts with tracking; focus on marketing and sales and implement standard operating procedures that implement data 11:50 – The more information you get, the more you have to track; know who you attract so you can target more of those people, for example 14:10 – Use Google Analytics, Google Tag Manager, and tracking pixels to track your customer’s journey 15:30 – You don’t need an IT department; you just need to outsource or have someone on your team who is tech savvy 15:50 – The changes AJ and Meaghan see in businesses who begin tracking data 16:00 – It speeds up time to value and scalability; all it takes is seeing the 20% that is yielding 80% of results 17:45 – Just with one number, they have seen a company grow drastically and completely change the way they get customers 18:30 – Entrepreneurs feel relieved when they see data that answers why things are or aren’t working; the data optimizes and eliminates waste 19:45 – Data is critical when investing or looking for investors 20:25 – Investors are impressed by numbers and appreciate businesses that get the data themselves 21:20 – On using data personally 21:35 – Health-wise, data is obviously used; AJ and Meaghan use data in their relationship, too 22:00 – They understand each other’s love language and track how they show love to each other 22:45 – They used the data as feedback to change and become better at showing love to each other; at 3:33pm Meaghan gives AJ physical touch and words of affirmation 25:35 – They use apps to track habits; where you spend your time and money is what you prioritize 3 Key Points Don’t hope and guess – use data to know your efforts will work. Data optimizes your business and eliminates waste. See where you spend your time and money and that’ll tell you what you prioritize.  Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Praxis Metrics – AJ and Meaghan’s company Facebook, LinkedIn – Praxis Metrics Instagram, LinkedIn – Meaghan Connell Instagram, LinkedIn – AJ Yager  Credits Podcast Production by Podcastily
In this episode, Amy Morin, a psychotherapist turned “accidental” author, reveals the struggles in her life that caused her to turnaround her mental state. Elliot and Amy discuss how, when you cut bad habits, your good habits become that much more effective. Listen in to hear a world-renowned author and speaker share what not to do to become mentally strong and live a healthy, happy, and fulfilled life. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.  Time Stamped Show Notes: 01:00 –Amy’s background and journey 01:40 – Amy was a therapist and interested in psychology; she realized that she needed mental strength in her own journey 02:07 – Her mother passed away suddenly; she began studying mental strength from a new perspective 02:30 – She wondered why some people got “stuck” when bad things happened while others could move on 02:50 - Her 26-year old husband died of a heart attack 3 years after her mother’s death; she had since learned strategies to cope 03:45 – Soon her father-in-law was diagnosed with terminal cancer; she went into a bad mental state and wrote herself a letter to get herself out 04:20 – She published the letter online and it has been read 50 million times; an agent contacted her and told her she should write a book 04:40 – In 2013 she wrote that article, her first book came out in 2014 and was translated into 33 languages, and now she speaks 05:40 – When you cut bad habits, the good habits become that much more effective 06:58 – The most powerful habit to deal with grief 07:07 – Don’t give away your power; don’t let other people or situations take away your control of how you feel 07:42 – Decide to do what’s best for yourself despite others or their expectations 09:40 – How Amy’s techniques apply to business and other areas of life 10:05 – Social media opens the door for resentment and comparison 10:30 – How Amy’s techniques are applied 10:40 – They are applied gradually and some may apply more than others at different points in life 11:00 – Your mental strength is like muscle; you must keep working at it to make it stronger 11:30 – She’s honest and tells people that she still struggles with not doing certain things; it requires constant work and conscious effort 11:50 – She realized that her potential is greater than what she thought 10 years ago 12:50 – She never thought she could be a public speaker; but she decided it was ok to be scared as long as she did it anyway. Her TedTalk is currently at 9 million views. 13:45 – About her new book 13:50 – It released in January and is based on questions readers asked her after reading the first books 14:05 – Her book is specifically for women; it explains what it looks like to be a strong woman 15:10 – The difference between a man and a woman becoming strong 15:55 – Girls are raised seeing only powerful male figures but are told they can do anything; there’s a disconnect 16:15 – The book helps people understand their self-worth, where the ideas come from, and how to break through 16:30 – How women can break through the programming 16:36 – Raising awareness of stereotypes and stories from her childhood help show women their power 19:05 – Going from therapist to public speaker 19:12 – It’s the same strategy and skills but just used on a larger scale 20:30 – She shared her personal story while still a therapist and was worried how it would affect her career 21:38 – The impact of social media on mental strength 21:55 – It has become a way to escape feelings and get distracted; Instagram is bad for mental health and opens the door to comparison and feelings of lack 22:40 – Social media has become a replacement for face-to-face contact 23:00 – She uses social media for business but finds it important to unplug; studies show a boost in happiness if you don’t sleep with a smartphone in the bedroom 23:35 – Become more aware of what life is like without your phone 3 Key Points Mental strength is like physical strength – you’ve got to keep exercising it. When you cut bad habits, your good ones become more effective. Unplug regularly to experience more happiness and fulfillment. Contact/Resources Primed Mind – Elliot’s Mindset Coaching App Katherine Switzer – YouTube Video Amy Morin – Website 13 Things Mentally Strong People Don’t Do – Book 13 Things Mentally Strong Parents Don’t Do – Book 13 Things Mentally Strong Women Don’t Do – Book Credits Podcast Production by Podcastily
In today’s episode, Matt Mullenweg, co-founder of WordPress, CEO of Automattic, photographer, and world traveler, explains why he believes open-source is the only moral way for software to continue. Matt has witnessed the rapid advancement of open-source through his work with WordPress and has dedicated his life to democratizing publishing on the entire web. Although his lifelong mission is lofty to say the least, he maintains a balanced life with meditation, disconnected breaks, and travel. Listen in as Matt shares his opinion on culture, results, and taking control of your journey. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes 01:30 –Introducing Matt Mullenweg, co-founder of WordPress, CEO of Automattic, photographer, and world traveler 02:00 – He loved the idea of making websites; he started coding by contributing to his own blog 02:30 - Matt’s early days 02:40 – He volunteered for B2-Cafelog and when they stopped being developed he posted on his blog about wanting to continue 03:00 – He set up the software for 5 or 6 of his friends from his performing arts high school and those were the first ever WordPress sites 04:27 – The most exciting thing about the journey 04:42 – When someone he admires uses WordPress, he feels proud; he loves the open-source volunteers he works with from all over the world 06:30 – Matt’s views on open-source technology 06:40 – Everyone uses it and improves it, which makes improvement so much faster than if it were proprietary 07:30 – It’s important for the community to see and help improve how our technology works 08:00 – The WordPress hierarchal structure 08:10 – Things get approved; but if someone disagrees with his decision, people can still take ideas and go a different direction 08:56 – There are about 300-500 code contributors per release; this doesn’t include all the other positions that go into making a release possible 10:35 – Dealing with people who disagree with his decisions 10:53 – He engages with the community to hear their concerns and get input; Twitter doesn’t lend itself well to effective communication with the community 12:20 – Matt’s self-care routine 12:55 – He meditates with the Calm app; his self-awareness has improved with meditation 13:25 – He thinks music is the most underrated mood-changer; he has different music for different tasks 13:48 – He’ll listen to the same song or album on repeat to get in the zone; deep house and DJ sets help him get energy and focus 14:50 – He uses the net “Sleeping Dragon” sound 15:18 – Matt’s Burning Man experience 16:40 – How Matt disconnects 16:46 – At least once a year he completely unplugs and goes somewhere where connecting is difficult 17:10 – He takes micro-breaks throughout the week and avoids things building up while he’s on vacation by working a bit each day 19:50 – Tips for others running young companies 20:06 – Don’t try to innovate in too many ways at the same time 20:30 – Focus on hiring, retention, and letting go; it’s important how you treat your employees 21:05 – It’s respectful to let go of those who aren’t a good fit 21:55 – How Matt trusts the people he brings on 22:28 – In the early days, he enjoyed doing all the jobs; then, he could hire for those jobs or delegate 22:40 – He still loves to code but doesn’t necessarily like the way the company codes now 23:30 – The importance of culture 23:40 – He believes culture is an overused word; just practice what you preach 24:30 – Emphasize that the rules are an iteration; keep building and reexamine your assumptions 24:50 – Results keep you honest; Uber and Google as an example 25:45 – Matt’s future 25:50 – The goal of his companies is to democratize publishing; they want the whole web on an open-source operating system 26:13 – He plans on working on this for the rest of his life 26:50 – Their philosophy and quality of software keeps WordPress popular 3 Key Points                                                          Open-source is critical for rapid worldwide innovation. Practice what you preach. Results keep you honest. Contact/Resources Primed Mind – Elliot’s Mindset App Calm – Meditation App net – Sound Site Work Rules! – Book Principles – Book Matt’s Instagram Matt’s Twitter Matts Website Automattic – Matt’s Company com – WordPress Add-on Credits Podcast Production by Podcastily
In today’s episode, Ben Greenfield, a world-renowned expert in health and fitness, explains how his lifestyle and business evolved into what it is today. Ben is a wildly successful speaker, entrepreneur, and expert on human optimization, and he attributes his ability to operate at such a high level to his purposeful, self-sustaining, and relaxed home life. He also tells us his thoughts on homeschooling, “health” foods, and how he has chosen to raise his kids. Listen in as Ben reveals the four steps to optimization and the secret to rapid recovery.  Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.  Time Stamped Show Notes: 01:11 –Introducing Ben Greenfield, a world expert in health and fitness, who has done bodybuilding, triathlons, and is a professional obstacle course racer 01:20 – He is a public speaker and expert on human optimization 01:40 – Ben’s journey 02:00 – He’s always been into mind and body wellness; he got his master’s in biomechanics and physiology and opened personal training studios 02:25 – He was named America’s top personal trainer in 2008 and began working more on the business side; he started investing, consulting, speaking, and writing 02:40 – He has a podcast and a company that develops formulations and supplements 03:30 – He wakes up happy and with a purpose; he wants to help others live their best life, too 04:00 – On the way he lives 04:22 – He lives in the forest in Washington State and lives off the land; he hunts, his wife grows food, and they have chickens for eggs 04:30 – His relaxed way of living helps him operate better because life isn’t too stressful 04:52 – The evolution of Ben’s diet 05:12 – In college, he ate terribly; he’d eat McDonald’s regularly 05:30 – He shifted into the way he eats now by gradually making changes to his diet as he learned more about nutrition 06:16 – When he tested his blood markers, he realized that he was fit on the outside but dying on the inside 07:00 – He realized that the “health” foods he was eating weren’t healthy at all 08:03 – He began eating superfoods, fasting in the morning, and eating home-cooked meals 08:50 – He’s learned how bad muscle meats are, and that other parts of the animal, like the liver, heart, and organs, are way more nutritious 09:30 – He’s learned how to ethically harvest animals and plants with the least amount of waste possible 10:30 – Ben’s diet 11:30 – He uses ancestral preparation techniques; if you don’t have allergies/restrictions, he recommends a wide variety of foods prepared ancestrally 12:30 – He finds cooking to be meditative and enjoyable 12:53 – How his kids eat 13:10 – His kids eat everything; they don’t like to eat off kid’s meals and would rather have nutrient-dense food 14:38 – His kids are very healthy, fit, and balanced; his goal is to raise them to be independent and free-spirited 15:40 – On not homeschooling his children even though he was 15:50 – Homeschooling allowed Ben to graduate high school at 15, but he believes traditional schooling has its benefits 16:16 – He wants his kids to be able to work in group settings, plus Ben finds it would be unfair to homeschool his kids when he wouldn’t be able to dedicate himself to it entirely 16:53 – He teaches his kids everything they won’t learn in school 18:11 – Some people are better equipped to teach their children at home; he believes he and his wife can teach some things but not all 19:18 – Tips for self-optimization 19:52 –Understanding that your body is a battery; charge it with good water, minerals, sunlight, and by touching the planet 25:43 – Ben’s thoughts on plastic water bottles 26:30 – Plastic impacts our hormone systems; Ben tries to use only glass bottles 27:45 – Ben’s number one physical recovery method outside of nutrition or sleep 27:55 – Cold and heat; find a sauna and finish with a cold shower or plunge 28:45 – A traditional sauna is just heat; an infrared sauna produces a light and heat that penetrates the body deeper 30:10 – Ben starts his day with a hot/cold session 3 Key Points Ancestral food preparation techniques are a tried and true diet foundation. Recharge your body with water, minerals, sunlight, and contact with the earth. Educate yourself on food waste, nutrition, plastics, and healthy habits – and adjust your lifestyle accordingly. Contact/Resources Primed Mind – Elliot’s Mindset App Book – Nourishing Traditions by Sally Fallon Book – Free Range Kids by Lenore Skenazy Spring Locator – Find a Spring Book - Estrogeneration Ben’s Website Ben’s Business Website - Kion  Credits Podcast Production by Podcastily
In this episode, Oli Billson, a marketing and business growth expert who specializes in direct response and marketing automation, reveals the key ways to move the needle in business – and keep it moving. Elliot and Oli discuss how the lessons learned through competitive sport can be both beneficial and challenging when utilized in entrepreneurship. Listen in to hear a highly sought-after business consultant share why working on yourself, maintaining a routine, and focusing on your goals is critical to both personal and business success.  Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:40 –Oli’s entrepreneurial journey 01:50 – He started his first business at 15 years old and played tennis since he was 7 or 8 years old 02:37 – He lost his love for tennis and sought something else; he found joy in making custom-built computers for clients so he began doing that 03:50 – He had the freedom to choose his life’s path from an early age 04:08 – His education in sports translated well to business; the competitive nature of sport can also create internal conflict 04:45 – You must work on yourself to move the needle 05:00 – In sport he wanted to know every aspect of the game but in business it’s hard to do that 05:35 – He went to university for a year and was approached by KPMG; he still dropped out because the corporate life wasn’t appealing to him 07:05 – Bringing on the best staff 07:30 – Early in his business, he had an expectation that the people he hired would be like him; it took him a while to recognize how people were different 08:15 – He learned that he needed to adapt and find more people to act within their unique ability 09:10 – What Oli did to self-teach 09:50 – Before about a year ago, he looked for resources outside of coaching 10:07 – He learned that different techniques need to be deployed at different points in a business’s growth 10:50 – Oli got a coach because he needed support in making decisions 11:00 – The impact coaching has had on Oli’s business 11:20 – He thought it was about getting to the next level as a leader but it has made more of a personal impact than he could’ve ever guessed 11:45 – He can now spend more time with his children and is more clear on his personal vision, goals, and priorities 12:13 – Personal balance is directly impacting his leadership skills 12:40 – His struggles as a leader were like his struggles as a parent; both are connected and being addressed through coaching 13:10 – He has become more mindful 13:32 – How Oli organizes his time 14:00 – Focus is key; a clear personal and business vision is necessary 15:16 – Have a clear mission that is measureable and achievable 15:40 – Create an annual set of priorities and make quarterly, monthly, and weekly projects to achieve those goals 16:48 – Daily disciplines are the daily breakdown to accomplish the goals outlined 17:00 – The 4 P’s 17:00 - Promotion: Diving leads and making money 17:20 – Production: Make something 17:49 – Provision: Things you must do for other people or compliance 18:00 – Pedestrian: Administrative things that can be delegated 18:20 – Oli’s routines 18:30 – Every night he plans the next day and every morning he has a wellness and working routine 20:40 – Advice for someone wanting to build a business 21:00 – Discipline and structure are key to success; work within your unique ability 21:40 – Oli’s “ah-ha” moment in business 22:00 – Successfully helping other people do what he has done to succeed after he tested and refined the process  3 Key Points The lessons learned through sport greatly benefit business – but also challenge a competitive mindset. The strategies implemented to grow to one level of business are different than the strategies needed to grow to the next. Have a clear vision, mission, list of priorities, and goals to get to the next level in life and business. Contact/Resources Primed Mind – Elliot’s Mindset App Next Level Business – Oli’s website Credits Podcast Production by Podcastily
In this episode, Ed Latimore, 13-1 professional boxer, author, speaker, and former alcoholic, reveals what is necessary to create true and lasting change. Elliot and Ed discuss how boxing taught him the grit and resistance he needed in the real world when getting sober, going back to school, and joining the military. Listen in to hear someone who has learned things the hard way share the truth about limitations, making money, and living a fulfilling life. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:00 –Ed’s background and journey 01:44 – He had an alcohol problem, a dead-end job, and was broke into his late 20s 02:50 – When he realized he had a greater vision for himself, he went into the army so he could pay to go to school 05:10 – After being in school and in the military, he quit alcohol and had to re-adjust to the change 06:30 – He was building himself up as a boxer and kept busy 07:00 – The most important decisions he made were to go to college and join the military 07:46 – Getting sober has helped him become a better person for the world; drinking was the one thing holding him back 10:18 - Shifts are spurred by negative reactions or positive ones; Ed’s were spurred by his confidence 10:42 – He gave himself 3 goals and told himself he could drink again if he accomplished 2 of them 11:00 – By the time the goals had been accomplished, he didn’t want to drink again; he’s learned to enjoy life without alcohol 13:55 – Ask the right questions and use the solutions given to you in mentorship 14:45 – He works privately with people and takes it personally if they don’t take the advice that would help them 15:50 – People want confirmation or an easy answer; if they aren’t ready, they won’t make a change 17:00 – Most of the people he speaks with had a clear moment where they realized they needed to change 18:40 – How boxing helped his mindset in other areas of life 19:05 – Boxing helped him build grit and resilience; he didn’t fight his first fight until he was 23 years old so he had to be persistent and dedicated 20:22 – He used that mindset when he went to school for math and when he wrote his books; he didn’t let criticism stop his momentum 23:30 – On how his book changed his life 24:10 – His first book generated life-changing opportunities; it didn’t generate a life-changing amount of money 26:20 – He’s hoping his next book will generate more income because he has learned more about the selling and marketing side of things 26:35 – Tips to start living a life you love 26:40 – Get up an hour earlier and stop wasting time 27:05 – Money is the result of providing value 28:30 – If you can do it in person, you can probably do it online; operating online will give you time and location freedom 29:40 – We accept limitations, but they are just illusions 30:00 – He wouldn’t have tried to do certain things if he would’ve allowed perceived limitations to stop him 3 Key Points People often want confirmation or an easy answer, but real change is hard. Money is a result of providing value. Limitations are illusions; create your desired reality by ignoring the illusion. Contact/Resources Primed Mind – Elliot’s Mindset App Ed’s Twitter Ed’s Website – EdLatimore.com Ed’s Book – Not Caring What Other People Think is a Superpower Ed’s soon-to-be-released book – Sober Letters to my Drunk Self Credits Podcast Production by Podcastily
In today’s episode, George Bryant, US Marine, author, and marketing consultant, shares his incredible journey from a very difficult upbringing to using his story to build successful businesses. George had a childhood that involved physical, sexual, and emotional abuse that led him to develop some unhealthy coping mechanisms. He decided to take control of his story, share it, and use it to grow both as a persona and an entrepreneur. Listen in as George explains why owning your story is so incredibly powerful and how you can do that. Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe. Time Stamped Show Notes: 01:00 –Introducing George and his incredible journey 01:40 – How George went from a very difficult upbringing that included physical, sexual, and emotional abuse to being an incredibly successful and positive person in adulthood 04:30 – How George came to the realization that he needed to change how he was eating to feel better 04:50 – He documented the entire journey and his fight against bulemia on his food blog 05:17 – “My thought was if I could close my back doors, I would have no choice but to succeed.” 06:10 – He realized how much power and healing can come from owning your story and sharing it openly so that it doesn’t control you anymore 07:06 – The common thread is that he was trying to avoid connection 07:50 – Why George thinks you need to work toward sharing your story over time 08:25 – He knew that, for himself, he had to go to extremes and share his story publicly in order to have the breakthrough he needed 08:40 – He reveleaed his story on the biggest podcast in the world 09:20 – You need to own your story for yourself first and there are 4 stages to progress through 09:35 – The 4 As George has had to go through every time there is a breakthrough 10:20 – Acceptance is where you put a pin in the map. It doesn’t mean you have to be okay with what you’re going through, it’s just accepting where you are in the moment. 11:00 – How George utilizes action and accountability to keep himself on track 11:50 – “You’re not alone. These things didn’t happen to you, they happened.” 12:30 – Why George threw the keynote speech he planned out the window and shared his 60 seconds of truth 13:10 – How his wife challenged him to tell his story to the next man he saw 13:50 – What happened when he told 2 complete strangers his entire story 15:30 – How the feeling of sharing his story became a new addiction at first 16:18 – How awareness has made this a strength 16:34 – How he calls himself out and hold himself accountable 17:10 – Why he has embraced unapologetic authenticity even if that means calling himself out publicly 18:15 – How George’s addiction to bulemia was actually an addiction to something that fixed the feeling of the core wound underneath it 18:35 – How shining a light on the dark spots where shame hid made everything easier 19:30 – George wasn’t comfortable taking his shirt off even when he had an 8-pack due to his body dysmorphia 20:05 – All of these issues were wrapped up in taking back control he felt was taken from him 21:10 – The work he did set the foundation for him being able to accept that these beliefs and actions weren’t serving him 22:00 – In the present moment, it’s about course correcting and keeping the ship moving forward 22:50 –He realized he was setting himself up for failure with perfectionism 23:22 – Start with awareness 23:50 – Anger is a secondary emotion and underneath is hurt or fear 24:20 – These feelings are tools your subsconscious has created to keep you safe 24:50 – How George uses the knowledge that he has gained on his journey in his marketing consulting 25:45 – The core of what he does is help people get out of their own way 26:06 – The 3 things that human beings need to change in a specific order 26:28 – He uses his story as a tool to create permission for people to self-identify 28:00 – “Marketing is nothing more than two-way, long-term, value-based relationships” 28:50 – How a previous client doubled revenue by giving permission to the team 30:32 – Marketing is becoming less inhuman 31:00 – How marketing moves in cycles 31:47 – Those who are focusing on two-way relationships are winning and will continue to win 32:20 – We aren’t even seeing ads anymore 32:58 – “Relationships beat algorithms” 33:30 – Where people can find George’s keynotes 34:30 – George is focusing on teaching for the next part of his journey 3 Key Points When you own your story it will no longer own you. All changes start with awareness. Relationships beat algorithms. Contact/Resources Primed Mind – Elliot’s Mindset App George’s Website – Civilized Caveman George’s Facebook Group – Marketing with George Bryant Credits Podcast Production by Podcastily
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