DiscoverWomen Conquer Business
Women Conquer Business

Women Conquer Business

Author: Jen McFarland, Women Conquer Business

Subscribed: 16Played: 98
Share

Description

Conversations, strategies, and how-tos for sustained business and startup growth.
98 Episodes
Reverse
The future is BRIGHT, my friends! We've talked too much on this show about how businesses can recover from COVID-19. Today, you will meet two teenage entrepreneurs who saw a need and created a project to help hundreds of elementary students from around the globe. Sarah Shapiro and Skye Loventhal started the COVID NineTEEN Project, which provides FREE teen-led activities and one-on-one tutoring meant to support elementary school students. The COVID NineTEEN Project is a group of motivated teens who are using this valuable time to make a difference in the world. They hope to serve as mentors for elementary school children to help them fill their time and continue to flourish despite the uncertainty of the outside world. COVID NineTEEN website: covidnineteenproject.com Instagram: https://www.instagram.com/covidnineteenproject Full show notes: https://womenconquerbiz.com/teen-entrepreneurs Meet Skye I am one of the co-founders of the Covid NineTEEN Project. And I am currently a high school junior who is part of the AP Capstone Program. I am also the founding Vice President of her school's Girl Up chapter, a softball coach for an eight and under team, and a kindergarten teacher assistant. I participate in my school's Academic mentor Program as a math tutor for underclassmen. I am passionate about advocacy and I'm so glad to be able to make a difference during this time! Meet Sarah I am an 11th-grade student in the International Baccalaureate Diploma Programme at Granada Hills Charter High School. I am the co-founder of the Covid NineTEEN Project and an avid advocate for change in her community. As a nationally ranked Speech and Debate competitor, in addition to being the founding president of her school's Girl Up chapter, I aim to enact positive social change worldwide by using my voice to bring pertinent issues to the attention of the public.
This week, we dive into the new normal. How have things changed since COVID-19 and what does that mean for your business? That's right. We're going to talk about consumer behavior since COVID-19 what we know right now, and its possible implications for the future. References: thinkwithgoogle.com Are Recent Trends Here to Stay? Signals of a Mindset Shift About the Host Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique consulting firm dedicated to helping people build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at womenconquerbiz.com.
We are taking a break this week. Please enjoy this rebroadcast of one of my favorite episodes from the early days. Are you in a self-created prison? Are you limiting your success? Jen interviews Brian Fowlie who learned meditation to free his mind while in prison. Now he helps people break through the walls of limitation and develop personal empowerment. Brian talks about how the prison system helped him see and breakthrough his limitations. You’ll also learn the business mindset benefits of meditation. About Brian Fowlie Brian Fowlie left home at 14 years old, becoming a homeless youth. Brian experienced drug and alcohol abuse combined with violence on the streets and soon became part of the juvenile justice system. By the time Brian was 21 years old, he had earned himself a 17-year to life sentence in California’s Department of Corrections. He walked into San Quentin fully expecting to die a convict death. Brian did not get better in prison, he got worse. He spent the first 9 years building a reputation based on violence, volatility, and prison credibility in order to build what he believed to be walls of protection, keeping him safe and helping him survive in prison. In 1997 a couple of significant events took place that combined to create the desire for change. Brian realized that he was miserable and put into action a program that led him to accountability, personal empowerment, spiritual devotion, and uplifting his fellow convicts. The prison was his home; he was going to live out the rest of his life there and die there, so he set out on a daily path of creating a different culture than the one that had himself and his friends miserable, depressed, self-loathing, and hopeless. He set out to change his view of his world, choosing to practice living each day with personal accountability, love, hope, possibility, inclusion, and peace of mind. Brian was granted parole by the California Board of Parole Hearings and was released after serving more than 22 years in prison. He was 21 when he committed his crime and he was 43 years old when he walked back out of State prison. Soon after his release, Brian took a minimum wage job. He was stoked because $8.00 an hour was a huge raise from his prison job, which paid pennies. He continued to strive, finding a better paying job later that year and has continued to progress into a journeyman inside wireman electrician, a trade that he learned in prison. Brian earned his Bachelor’s of Science in Criminal Justice Administration with a Human Services Focus. He has continued with his graduate studies working toward a Master’s Degree in Peacemaking and Conflict Studies. While working to provide for his family, going to school to further his education, Brian has also stayed busy serving his community by working with at-risk-youths, Keynote Speaker for the California Coalition for Youth Taking Action Conference 2012, and has even gone back into two prisons and a county jail to work with the prisoners he left behind, sharing his story, successes and challenges he has faced through his transition from a “Lifer” in prison to a citizen and community member in good standing.
I struggled to find my voice this week after the death of George Floyd. I've re-edited an interview from 2018 with Gerald Jones that ties together the history of black businesses, racism, sexism, and what we need to do to change the future. Support black businesses. Black Lives Matter. 
Get the top 4 most important steps you can take TODAY to help you improve your time management. (Yes, even if you're still working from home!)
Let's build those resilience muscles! This episode is about how to lead with resilience during times of uncertainty. Here's what you'll learn: Find pieces of gold in the present landscape “the new normal”Expand your mind to expand your reachFocus on the things you can change (while staying out of busy-ness)Promotion in this strange, new world Things we mention: Marketing Rebellion by Mark Schaefer (book) Pervious episodes: Show up with Empathy & A Growth Mindset with Maria Ross Crisis Marketing with Jeremy Miller How to Implement Agile to Pivot Quicker with Rose Désauguste About Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.
Founder, author, speaker, and brand strategist Maria Ross shares how you and your business can show up with empathy and a growth mindset, to pivot with spot-on messaging during challenging times. Learn about the intersection of empathy, business, and the current health and economic crisisWhy showing up will help you be remembered laterHow a growth mindset benefits business ownersLearn things you need to stop — and start — doing to be successful right nowHow to pivot and adapt your message based on your customer avatar (and what people are saying) Maria also appeared on episode #82, Why Empathy is your Business Edge with Maria Ross. Meet Maria Ross Maria Ross is the founder of Red Slice, a consultancy that advises entrepreneurs, startups, and fast-growth businesses on how to build an irresistible brand story and authentically connect with customers. She is a keynote speaker who regularly speaks to audiences on marketing and building an engaging brand story that drives growth and impact. She is the author of The Empathy Edge, Branding Basics for Small Business and The Juicy Guide Series for Entrepreneurs. Maria started her career as a management consultant with Accenture and went on to build marketing and brand strategies for multiple companies, including Discovery Communications, Monster.com, BusinessObjects (now SAP) and many other startups and technology leaders, before starting her own business. As a brand strategist, she has worked with brands such as Microsoft, Dropbox, Alteryx, and GSK, as well as many smaller leaders in niche industries. Maria has been featured in and written for numerous media outlets, including MSNBC, Entrepreneur, Entrepreneur.com, Huffington Post and Forbes.com Maria understands the power of empathy at both a brand and personal level: in 2008, six months after launching her business, she suffered a ruptured brain aneurysm that almost killed her. Her humorous and heartfelt memoir about surviving this health crisis, Rebooting My Brain, has received worldwide praise. Maria lives with her husband, young son, and precocious black lab mutt in the San Francisco Bay Area. Connect with Maria Ross Red Slice website LinkedIn Instagram Twitter Facebook About Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.
Learn in detail how to name your brand, product or service. Great for small teams or solopreneurs — anyone who can't or doesn't want to hire a marketing team.  Interview with brand strategist and bestselling author, Jeremy Miller. This was recorded before coronavirus hit North America. Everything that he teaches in his book is applicable today. Why? Because if you're pivoting your business, you probably have new products and services you need to name. And this podcast episode will help you with that. Big time. Listen to Crisis Marketing with Jeremy Miller Don't miss Jeremy's take on marketing, branding, and growing your business during COVID-19, https://www.jenmcfarland.com/crisis-marketing/ About Brand New Name (book) Whether you are naming a company, product, service, or even an idea — choosing a brand name is one of the most important business decisions you will make. A brilliant name defines your brand, and it can shape the future of your business. Brand New Name is a proven, step-by-step process to create an unforgettable brand name. It shows you how to name, or rename, anything. The process is simple and strategic. Anyone can do it! You will discover how names persuade people and get stuck in their minds, and the origin stories of iconic brands. Brand New Name brings together a practical how-to guide with loads of examples and inspirational stories so you can create a name that you will be proud to own. About Jeremy Miller Jeremy Miller is a brand strategist and bestselling author. Over the past decade, Jeremy and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy shares his expertise as a writer, consultant, and keynote speaker. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand. About Host Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com.
We discuss crisis marketing with brand strategist and bestselling author, Jeremy Miller. We visit about how the 2008 financial crisis reshaped and grew his family's recruiting business, and how it's helped him guide businesses through today's crises. If you'd like to learn more about how to adapt your business to the current health and financial crisis and the best ways to market your business during this crisis, you are in the right place. You'll learn how: Jeremy grew is family's recruiting business during the 2008 Great RecessionImportant it is to be helpful (and check your ego) right nowCritical it is to create and launch products quicklyBusiness owners choose between closing, hibernating and innovating during this crisisTo market your products without being icky About Jeremy Miller Jeremy Miller is a brand strategist and bestselling author. His blend of humor, stories, and actionable ideas will inspire you to innovate and grow your business and brand. Jeremy’s path into branding wasn’t traditional. He fell into it out of necessity. After watching his family’s business nearly hit rock bottom, he was forced to take a hard look at the way the company was run and at their industry as a whole. Jeremy realized it wasn’t his sales people or marketing processes that were failing, it was the brand: their customers couldn’t distinguish them from anyone else. This insight caused him to rethink, reposition, and rebrand the business. The strategy worked, and within a year the company turned the corner and rocketed into growth mode. And in 2013 Jeremy sold his family’s business to focus exclusively on what he does today: build brands. It was this experience that compelled Jeremy to embark on a decade-long study of how companies grow recognizable, memorable brands. He and the Sticky Branding team have profiled and interviewed hundreds of companies across dozens of industries to uncover how companies grow Sticky Brands. Jeremy’s first book, Sticky Branding, is a branding playbook for how small- and mid-sized companies challenge the giants of their industry to grow their brands. It was a #1 Globe and Mail Bestseller. His next book is called, Brand New Name. It launches in October! The book provides a proven, step-by-step process to create an unforgettable name. It shows you how to name anything — a brand, company, product, service, or ideas — by unlocking the creative genius of teams. About Host Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience in leadership, strategic project planning, and digital marketing. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she is the founder of Women Conquer Business, a boutique firm dedicated to helping women, people of color, and the LGBTQ+ community build sustainable businesses. She's a frequent guest speaker and trainer. You can find her online by listening to her weekly podcast, Women Conquer Business, or at jenmcfarland.com. Free Business Resources
We cover the top 5 things you can do to structure your day while working from home. This is a COVID-19 episode, so we are taking time to acknowledge the typical 'productivity best practices' don't apply — at least not entirely. Prepare to see yourself — and your work day — differently. Show Notes: https://www.jenmcfarland.com/structure-your-day/ Have a question or a comment? Leave us an audio message and we will answer it on air: https://www.speakpipe.com/womenconquerbusiness About Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She's a frequent guest speaker and trainer. If growing your business feels like rocket science, let’s fix that with these free business resources (https://www.jenmcfarland.com/free).
Lori Martin and Susan Kuehl share with us how critical laughter is to building a successful business — especially during uncertain times. If you’d like to learn more about how genuine joy, laughter, and humor can build team cohesion, encourage employees to be themselves in the workplace, and as a result help you increase productivity and retain employees longer, you are in the right place. Show Notes Handouts ROI of Laughter - Bank on It Curiosity Conquers Fear More Than Bravery Misc. Thing We Talked About Caldwell Idaho Police Department Lip Sync Challenge Video About Our Guests Consilio is committed to defining success in human terms. They are a training and development consultancy founded in 2008. Although based in Boise, Idaho, Consilio advises companies throughout the United States and train Strengths-based curriculum internationally. They are a diverse team with over 70 years of collective experience in financial institutions, non-profits, healthcare, startups, family legacy, construction and development, education and professional services. Consilio Website Meet Lori Martin Lori is a Communication Strategist, Executive Facilitator, and Team Dynamic Coach. Lori believes that if you aren’t happy with your career, your leadership, or your life, you can forge a new way forward and that anyone can choose to live life with passion. She knows that people desire to be part of teams that give them the confidence to excel and be appreciated. Lori loves working with leaders who ask the hard questions and act on the answers that will empower people around them to live more vibrant, fulfilling lives. "Leadership is about passion. Passion for what you do, for people and for the culture you want. "  Connect on LinkedIn Meet Susan Kuehl Susan is a Culture Strategist, Performance Coach, and Mindset Trainer. She sees commonalities and leverages individual strengths to create teams engaged in the big picture of the company. She will ask the tough questions, cut to the source and provide a way forward. Susan believes that through neuro-based strategies people can excel in any environment. People will thrive when they are valued for who they are and given the opportunity to grow without boundaries. "I want to empower people to cut through the mental clutter."  Connect on LinkedIn
Today we talk about the quickest way to pivot your business during difficult, uncertain times. Rose Désauguste describes in detail how your business can implement the agile methodology, and a few related tactics such as Lean, Lean Marketing, and Scrum even if you’re new to these concepts. If you’d like to learn more about how to look at data, meet customer demands, and spin up products and ideas quickly, you are in the right place. Rose came on the show before to talk about Purpose-Driven Leadership. She's amazing! If you love learning about concepts like this, join our Free Business Growth Accelerator to get access to even more tools. Read the Show Notes Meet Rose Désauguste Rose Désauguste is an impact entrepreneur, the founder and CEO of HueLixir. HueLixir is a digital growth agency with the mission of helping passionate entrepreneurs and startups to achieve greater impact, profits, and sustainability with innovative strategies and modern techniques. Rose has led digital transformation for companies of various sizes and industries, including Fortune 100 companies.  Through HueLixir, she offers consulting, programs, and services that allow overwhelmed entrepreneurs to simplify and optimize their businesses from the inside out. Rose is a strong advocate for using business and technology as a force for good. Where to find Rose Huelixir Website Find Rose on LinkedIn
This special bonus episode is audio from a Facebook live I did yesterday, where I realized how grateful I am for everything around me, despite COVID-19. I hope this inspires you to take another look at everything you do have, even when everything is sideways. Jen's Appearance on the Growing Your Business Podcast, "Why Grateful Leaders Have Better Businesses" We also mention.... Mindfulness & Radical Acceptance During COVID-19 Don't forget.... get free business resources
Patricia Thompson is back on the show to chat about mindfulness during crisis. She introduces us to the concept of radical acceptance. Learn why radical self-acceptance is so crucial during times of extreme uncertainty, like we are experiencing now with COVID-19. Learn what mindfulness isHow radical acceptance can transform your emotionsWhy mindfulness is important in times of stress (and crisis!)Get the top 3 practical ways a business leader can practice mindfulness Listen to Patricia Thompson's first appearance on our podcast. About Patricia Thompson, Ph.D. Patricia Thompson is an award-winning corporate psychologist, executive coach, and speaker who has been featured in the Harvard Business Review, Forbes, Fast Company, Inc., and many other sites. For almost 15 years, she has advised CEOs and senior leaders to achieve greater success. Five years ago, she left her corporate job to become the founder of Silver Lining Psychology, to teach businesses how to use the science of positive psychology to achieve greater outcomes. She is also the author of The Consummate Leader: a Holistic Guide to Inspiring Growth in Others…and in Yourself. Connect With Patricia LinkedIn Twitter Facebook Instagram About Host Jen McFarland Jen McFarland, MPA, has over 25 years of training, teaching, and executive experience. She led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, Jen consults with business owners on leadership, strategic project planning, and digital marketing. She's a frequent guest speaker and trainer. If growing your business feels like rocket science, let’s fix that with these free business resources.
In the wake of COVID-19, many businesses are pivoting and looking to expand (or develop) their digital presence. Learn how your relationships with data, customers, competition, value, and innovation change in the digital space. We also cover the top four questions you must ask (and answer) before getting started. References: Digital Transformations Playbook (Kindle) Digital Transformations Playbook (Audible)
Seemingly overnight the business landscape changed. Businesses are closing, some for the short-term, and some ... forever. It would be really easy to stay stuck. To remain in this place of constant uncertainty and fear about the future. This episode is intended to help you find and consider another way. Clear the decks and challenge the assumptions about how you do things in your business. Now is the time for innovation. This will help you navigate today and help you in the long-term as well. I'm holding a free webinar to help business owners dive deeper into finding a new way to deliver services. Learn more at https://www.jenmcfarland.com/events/
This week we talk about a historical woman in business. In fact, she's the only woman in the Baseball Hall of Fame. She was a baseball owner and executive who also fought for civil rights. A fantastic woman who will inspire you. References: Effa Manley, National Hall of Fame Effa Manley, Wikipedia Ebbets Field Flannels, The Effa Collection Effa Manley, Society for American Baseball Research Effa Manley, Black Past The Most Famous Woman in Baseball: Effa Manley and the Negro Leagues, Bob Luke
Have you ever wondered how to get started with the planning process? This episode will help you get started with the nuts-and-bolts and the key things to consider before you start working on tasks. Learn why planning is essentialHow to navigate planned vs. actualWhy mapping out timelines and budgeting is important If you'd like to learn the Crazy Simple Sweet Spot to Reach Your Goals download your copy today. References: Eisenhower quote article WCB Podcast Projects Series: Your Life And Business Are A Series of Projects Demystifying the Most Successful Business Projects How to Choose Your Business’ Next Project How to Start Planning Your Business Projects About Host Jen McFarland Jen McFarland loves the power of projects, intentionality, and aligned action. While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day. After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business. ​Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.
There are so many projects you *could* decide to start. How do you choose? The next business project may not be sexy (or it may be sexy beyond belief). Learn how to discern between 'must-haves' and 'nice-to-haves' when choosing the next, best project for your business. WCB Podcast Projects Series: Your Life And Business Are A Series of Projects Demystifying the Most Successful Business Projects How to Choose Your Business’ Next Project How to Start Planning Your Business Projects About Host Jen McFarland Jen McFarland loves the power of projects, intentionality, and aligned action. While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day. After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business. ​Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.
On this week's show, we're going to demystify business project success. Get the hot tips you need to before you start planning your next big initiative, product launch, or business improvement project. Leave us a comment or message and we might play it (or answer your question) on a future show. Goals are where successful project ideas are born. Get The Crazy Simple Sweet Spot to Reach Your Goals today. Previous episodes we mention: Overnight Success Myths; Meet Visionary Entrepreneur Bobbie Stewart Your Life And Business Are A Series of Projects WCB Podcast Projects Series: Your Life And Business Are A Series of Projects Demystifying the Most Successful Business Projects How to Choose Your Business’ Next Project How to Start Planning Your Business Projects About Host Jen McFarland Jen McFarland loves the power of projects, intentionality, and aligned action. While living and teaching as a Peace Corps volunteer Kazakhstan she realized how much she loved projects. She became attuned to the fact that projects drive everything we do. It’s about listening and learning and creating solutions to the problems nagging us day after day. After Peace Corps and getting a master's degree in Leadership and Management, Jen led large-scale public sector projects affecting over 50,000 businesses, handling millions of dollars. Today, she consults with business owners on leadership, strategic project planning, and digital marketing. She also hosts a weekly women in business podcast called Women Conquer Business. ​Join our Free VIP Library, a Business Growth Accelerator, filled with business growth hacks.
loading
Comments 
Download from Google Play
Download from App Store