Relationship Marketing

In today's episode of the Relationship Marketing Podcast, we dive deep into the world of landing pages and lead magnets, exploring their importance for businesses and entrepreneurs online. Whether you're looking to build your email list or convert visitors into customers, we've got you covered. In This Episode: 1. What Are Landing Pages? Unraveling the mystery behind landing pages and lead magnets. 2. The Power of Simplicity: Discover why less is more when it comes to designing high-converting landing pages. 3. Design & Copywriting Tips: Learn how the right layout and persuasive copy can drastically increase your conversion rate. 4. Strategies for E-commerce & Local Businesses: From offering discounts to creating valuable content, find out what works best for different types of businesses. 5. The Role of the Thank You Page: Why the journey doesn't end after the form submission and how to make the most of it. 6. Follow-Up Strategies: Mastering the art of follow-up emails to turn leads into loyal customers. 🔗 Resources: - Free Guide - Relationship Marketing Podcast - AutomationLinks - Services - Automation Workflow - Find what's missing in your marketing Recommended Platforms and Tools for Marketing Automation: - MailerLite - Nutshell Timestamps: 0:00 - Intro & Welcome 4:00 - What is a Landing Page? 8:00 - Importance of Simplicity in Design 12:00 - Design & Copywriting Tips 16:00 - E-commerce & Local Business Strategies 20:00 - The Thank You Page & Follow-Up Strategies 24:00 - Closing Thoughts & Resources --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Today, we're diving deep into the world of marketing funnels, a crucial component for any business looking to scale. Whether you're a B2B or B2C business, understanding and implementing an effective sales funnel is key to driving success. Watch here In this episode, we'll explore: - The basics of a sales funnel and its importance for your business - Differentiating strategies for B2B vs. B2C sales funnels - The essential stages of a customer journey within the sales funnel - Practical tips on building a strong foundation for your marketing efforts - Expert insights into automation and tools for managing your marketing strategies - Effective tactics for driving traffic to your landing page and maximizing conversions Brad and Hannah share their vast experience, providing actionable advice on creating a sales funnel that not only attracts but also retains customers, leading to increased sales and growth. From lead magnets to follow-up strategies, this episode covers everything you need to know to demystify the sales funnel process and make it work for your business. 🔗 Resources: - Free Guide: https://www.automationlinks.com/join-relationship-marketing - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer Recommended Platforms and Tools for Marketing Automation: - MailerLite: https://www.mailerlite.com/a/grs6psegyu We also discuss the importance of content and education in your marketing strategy, ensuring that you're not just selling but also providing value to your audience. If you're looking to enhance your marketing efforts and build a system that supports sustainable growth, this episode is a must-listen! #salesfunnel #salesfunnelautomation #salesfunnelexpert --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Welcome to the Relationship Marketing Podcast, where we dive deep into the strategies that can help your business thrive. In this episode, Brad Smith and co-host Hannah explore the critical phase of pivoting in your marketing journey - an inevitable step towards achieving success in today's dynamic digital landscape. - Find what's missing in your marketing: https://www.automationlinks.com/analyzer Resources - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching 🔹 Episode Highlights: 1. Understanding the Need to Pivot: Discover why change is essential once you encounter the hard parts of marketing and business growth. 2. Strategies for Pivoting Effectively: Learn how to adjust your messaging, marketing, and overall strategy to better connect with your audience. 3. Building a Strong Online Presence: Tips on creating a website and leveraging social media to drive traffic and engage potential customers. 4. The Power of Personal Branding: Insights on why personal branding can be more impactful than corporate branding in the early stages of your business. 5. Domain Name Choices and Branding: How to select the right domain name to boost your online presence and the flexibility to rebrand if necessary. 6. Content Creation Tips: Why sharing personal stories and educational content can build trust and establish a deeper connection with your audience. 7. The Importance of Being Relatable: How to make your content resonate with your audience by sharing relatable stories and successes. From selecting the right domain name to the significance of sharing personal stories for building trust, this episode is packed with valuable insights for entrepreneurs at any stage of their business journey. Timestamps: 0:00 - Introduction & Today's Topic Overview 2:00 - Recap of Previous Episode & Transition to Current Topic 4:30 - The Importance of Pivoting in Marketing 7:00 - Technical Aspects of Starting a Business 10:00 - Personal Branding & Engagement with Audience 13:30 - Conclusion & Final Thoughts on Pivoting #BusinessGrowth #PersonalBranding #DigitalMarketing #Entrepreneurship #RelationshipMarketingPodcast --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Join us on this episode of the Relationship Marketing Podcast as we explore the exciting journey of starting an online business, catering to those in college seeking financial freedom or employed individuals desiring more independence. This episode is an invaluable resource for aspiring entrepreneurs, solopreneurs, and anyone looking to make their mark in the digital marketplace. We dive into identifying your entrepreneurial identity, understanding the essence of taking calculated risks, and provide simple, actionable steps to kickstart or expand your online business. We discuss the intricacies of entrepreneurship, debunk common myths, and clarify terms like solopreneur and multipreneur. The importance of passion in overcoming challenges, choosing a niche with a promising future, and leveraging social media and content creation to engage an audience are highlighted. Furthermore, we discuss the significance of email marketing for direct communication with your audience and share strategies to stand out in a competitive market. Whether you're considering beginning your entrepreneurial journey or looking to enhance your current online venture, this episode offers practical advice, relatable experiences, and inspiring messages to guide you toward success. Tune in to learn how to turn your passion into a profitable online business, navigate the digital world's complexities, and achieve the entrepreneurial freedom you've longed for! Resources : - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching Timestamps: 0:00 - Introduction 2:15 - What Is Entrepreneurship? 5:40 - The Role of Passion in Business 9:30 - Leveraging Social Media for Engagement 13:50 - Importance of Email Marketing 18:20 - Steps to Kickstart Your Online Venture --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Discover the power of the Professor Method in building trust, attracting clients, and growing your business. In this video, Brad Smith, owner of Automation Links, shares actionable tips on how to become an effective educator in your niche. Learn more here: https://www.automationlinks.com/the-professor-method Learn about the platforms involved in sharing educational content, whether it's through YouTube videos, podcasts, or blogs. Find out the ideal length and frequency for your educational videos, and the benefits of consistently producing content. Discover how educational content can position you as an authority, build trust with your audience, and generate qualified leads. Don't miss out on this opportunity to enhance your relationship marketing strategies and take your business to new heights! Resources : - Relationship Marketing Podcast: https://open.spotify.com/show/7aDLzl5ZndqMpw8BelDeam?si=d3b9dd6238964ae8 - AutomationLinks: https://www.automationlinks.com/ - Services: https://www.automationlinks.com/pricing - Automation Workflow: https://www.automationlinks.com/product-automation-workflow - Find what's missing in your marketing: https://www.automationlinks.com/analyzer - MailerLite: https://www.mailerlite.com/a/grs6psegyu Connect with Us: - AutomationLinks: https://www.automationlinks.com/ - Twitter: https://twitter.com/bradsmithcoach - Instagram: https://www.instagram.com/bradsmithcoach/ - Facebook: https://www.facebook.com/bradsmithcoach - LinkedIn: https://www.linkedin.com/in/hylthlink/ - TikTok: https://www.tiktok.com/@bradsmithcoaching Timestamps: 0:00 - Introduction 0:21 - The Professor Method 1:02 - Platforms for Educators 2:54 - The Benefits of Educational Content 1:55 - Frequency and Length of Videos 5:00 - Results from Educational Content 6:12 - Building Trust and Authority 6:39 - How to Create Educational Content 8:35 - Conclusion --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Join Brad Smith of Automation Links as he reveals top marketing strategies for restaurants and local businesses: Know Your Audience: Understand their preferences, habits, and motivations. Optimize Your Website: Ensure it's mobile-friendly with clear pricing, descriptions, and quality images. Social Media Presence: Regularly post high-quality images on platforms like Facebook and Instagram. Email List: Build and utilize an email list for promotions, events, and updates. Google My Business: Keep it updated for better local visibility and gather reviews. Loyalty Programs: Offer promotions and rewards to incentivize repeat visits. Collaborate: Partner with services like Uber Eats, DoorDash, and even other local restaurants. Build Relationships: Engage and connect with your customers for long-term loyalty. Tune in for actionable insights to boost your local business's reach and customer base! Tools & Resources - Custom Sales Funnel: https://www.automationlinks.com/the-s... - Automation Playbook 📒: https://www.automationlinks.com/autom... - Analyzer: https://www.automationlinks.com/analyzer - Twitter Ad Playbook: https://www.automationlinks.com/twitt... - AI Content Playbook: https://www.automationlinks.com/ai-co... - High-Converting Landing Page: https://www.automationlinks.com/product/high-converting-landing-page Quotes: "Today I wanna talk about marketing strategy for restaurants and other local businesses." "Over the last eight years, I've worked with over 6,000 businesses and nonprofits from online businesses to e-commerce, to mostly local businesses that just need more traffic, more leads, and more customers." "So you first want to figure out who your target audience is, right?" "Then you to figure out what their preferences are, what their habits and motivations are." "Number two is you need to have a website, of course." "You need to be on Facebook, on Instagram, and that's where you can share even more pictures." "I really suggest posting once a day because a lot of times people will forget about you." "Email list is much more powerful than anything else out there because you own that list." "SEO Google optimizes their website for what they know their customers want the most." "Use your staff to help you get more five star reviews." "If I know that I get $5 off every time I spend a hundred dollars, I'm gonna keep coming to your restaurant." "You also want to always collaborate and partner with Uber Eats, DoorDash or GrubHub." "So you want to partner with other restaurants and refer each other back and forth." "Build relationships with your customers any way that you can." --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

In this video Brad Smith coaches how to use Twitter ads to grow your business. He provides examples of ads that helped a business generate over $49,000.00 in new sales directly from Twitter ads in the last 30 days. You can get the Twitter Ads Playbook directly from Brad by visiting the page below. TWITTER AD PLAYBOOK: https://www.automationlinks.com/twitter-ad-playbook. Want to save on taxes? Donate to our Donor Investment Fund 100% tax deductible! https://www.paylente.com/donors Are you a nonprofit? We want to feature you for free, click below so we can feature your nonprofit. https://www.paylente.com/investments --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

If you want to grow your brand online and get more customers then read below on how you can use videos to grow your brand.   #1. FAQ Make Videos About Frequently Asked Questions   #2. Blogs Create Videos Around Blog Topics   #3. Keywords Optimize keywords for Google and YouTube   Check out the entire article here - https://www.automationlinks.com/how-to-get-started-with-video-content-marketing If you want to see the fees PayPal and Stripe take from your online payments via your website go here https://www.paypalcalculator.com/.    That will help you know what you should charge when pricing your products on your website!   References in the video:  1. https://neilpatel.com/ubersuggest/ 2. https://ahrefs.com/ --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Hey team, here's some quick tips on how we've been able to help business owners get new leads online. Branding Give Opportunity Social In this video, Brad Smith, owner of AutomationLinks teaches you how to get new leads online 24/7.  Getting new leads is very important for growing your business. Start working on these things today so someday you can get leads coming in every day on a consistent basis.   Grab my Social Strategy below so you know what to post on a daily basis!  https://www.automationlinks.com/social-strategy --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Check out this episode where we interview Jeffrey Paul Dircken. Jeffrey specialized in CRM management "Customer Relationship Manager." He can help you set up your CRM and even help with your marketing. Reach out to him here: E: jpauldircken@outlook.com C: http://myagilecrm.com/calendar --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Hey team, in this podcast I am explaining you the beginning stages of my BAM Framework I'm putting together. If you want to be notified when the framework is finished please comment BAM so I'll add you to the list.  The first stage is building the sales funnel. We have a 6 step process to build the funnel that we know converts.    Step #1 is the pain point your customer is looking for.  Step #2 is the 3 general solutions you offer to fix their pain points.  Step #3 will be the personal side, like a video or image to introduce yourself and why you're a trusted source.  Step #4 is where you will give them the exact services you offer.  Step #5 will be where you provide testimonials that match the services.  And last but not least is step #6 where you give them a free offer in exchange for their contact information.   Stay tuned to see the next section of the BAM Framework! https://www.automationlinks.com/start --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Hey team, in this video I share my experience making videos, how it helped me grow AutomationLinks and why you should start making them today! 1. Branding 2. Relationships 3. Call to actions 4. SEO for website growth https://www.automationlinks.com/start --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Here are the 6 steps to creating a video for the homepage of your website. View the entire article here www.AutomationLinks.com/how-to-make-a-website-video. 1. Introduce the main pain point, you can only choose one so make sure it's general and will serve the majority of your audience. 2. Introduce yourself in 1 to 2 sentences. Your name and your position and leave it at that. Remember you can switch the order from step #1 and #2 if you'd like.  3. Tell them they're in the right place!  4. Talk about 3-6 services you offer and why they will solve their pain points. Why did you create them, why do you offer them and how can it help the viewer? 5. Touch on 1-2 testimonials, reviews or case studies relating to your services and/or pain point. What were the results, how did you fix their frustrations and make the viewer related to someone like them. 6. Tell the viewer where to go next! The majority of websites are "information" based when they really need to guide the customer down the sales funnel. If you're a service-based business tell them to fill out the form to get more information, schedule a call or just call you. If you're an eCommerce store tell them what the checkout experience is like and what they can expect when it comes to shipping. Remember the average website only gets a 0.01% signup rate. By adding relationship builders like videos that are personal you can raise your conversions by up to 7%! --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Hey team, I made this podcast to help you with your pricing structure. If you'd like a free copy and the free download of this PDF presentation you can get a copy here https://www.automationlinks.com/the-four-stages-of-your-pricing-offers Please send me a message if this has helped in any way! --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Relationship Marketing tips by Brad Smith owner of AutomationLinks.  Read the entire article by clicking here: https://www.automationlinks.com/stop-being-burned-by-seo-companies 1. Find the best keywords You need to do your research on exactly what your ideal customer is searching for on Google. It’s probably different than what you think they’re searching for. Do your research and make sure you only show up for those exact keywords. Quick Tips - Make sure you don’t show up for irrelevant keywords because Google will penalize you if people are coming to your site and aren’t finding what they were looking for.  You can learn more about if people are actually searching for your business or if you need to brand yourself here https://www.automationlinks.com/do-they-need-your-service-or-should-you-brand-yourself. 2. SEO your pages once Most companies will tell you they’re doing SEO on the same pages you already have over and over. Unless they’re creating new content or updating that content it’s pointless. You need new content, new pages, and update content if you want your SEO to improve. Quick Tips - Go over all your current pages and update content that’s outdated or not relevant. Update your pages, blogs and even add subpages with more information. Once you have your pages created you need to index them with Google. Learn how to do that here https://www.automationlinks.com/how-to-add-your-website-to-google. 3. Post new content consistently You need to show search engines you’re consistently trying to help their searchers. They want to see that you’re always trying to update your site with content that will bring value to people using their platform. This can be through written, video or even podcasts now. Quick Tips - Plan on posting something consistently every week like blogs, FAQs, testimonials or newsletters. This will show Google you’re updating your site with new content. If you need help planning your content so you'll be consistent use our content planner. You can download a free copy here https://www.automationlinks.com/blog/use-a-content-planner. 4. What are your clients asking? Most likely your potential customers are asking questions in Google. If your business is the website that’s answering those questions they’re more likely to stay on your site and reach out when they need help. Be the expert online and you’ll get more business opportunities. Quick Tips - Listen to questions your current clients are asking you and use that to help you come up with new content for your website. When building a business online you must be able to build better relationships with them. Use this quick article to build better relationships with prospects online https://www.automationlinks.com/how-to-build-relationships-with-90-of-prospects. --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

In this podcast, we’ll be explaining if you should brand yourself to get new customers or if people are already searching for your business as a service.  The ultimate goal online is to have a business someone types into Google to find when they’re ready to hire you. If you sell products or common services consumers will most likely be going into Google and searching for the exact words you offer.  If you show up for those keywords that customer is more likely to buy from you. But if you have a business people wouldn’t necessarily go out and search for you would need to brand your business online.  Your ultimate goal is to use your brand to influence people that they need or want your offering. Assuming most of your ideal audience doesn’t even know they need your services it will be your job to educate, build relationships and show up on a consistent basis. View the entire article or have us help you by clicking here: https://www.automationlinks.com/do-they-need-your-service-or-should-you-brand-yourself --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

In this video, we will be showing a recent case study from our client I-Shred and how they were able to get 59 new paying clients their first month with us! Learn more here: https://www.automationlinks.com/i-shred-case-study-59-more-customers If you want this entire system set up for you please use this link to learn more: https://www.automationlinks.com/start --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

In this podcast Brad Smith speaks about how he struggled with anxiety because he didn't have his days and weeks planned. Learn the strategy he took which helped him get rid of anxiety by scheduling his day on a checklist the night before. https://www.automationlinks.com/start --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

The appointment funnel has been one of the most beneficial systems we've created for AutomationLinks. I want to show you the importance of it and how you can implement it to grow your business. The goal is to have more people schedule with you, get on your calendar so you can speak. If you can speak to potential leads you're more likely to build a better relationship and build trust. The more someone trusts you, feels like they have a relationship with you the more likely they're to become a customer. Try the funnel here: https://www.automationlinks.com/info --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support

Hey team, I have a new book coming out (my first book) called Relationship Marketing.  This is a short piece about the first chapter of the book that teaches how to connect with 90% of prospects you probably are missing right now.  Hope it helps, click the link below to get the book, funnel framework and content planner! https://www.automationlinks.com/relationship --- Support this podcast: https://podcasters.spotify.com/pod/show/automationlinks/support