Not Rocket Science

In this episode, we are back at the rents' house to get out of NYC while this pandemic is happening. Instead of reviewing how people are losing their jobs left and right and all of the other horribleness we are collectively hearing every day, we decided to dive into how this pandemic is affecting companies that are essential businesses. We review types of problems that can occur even when there is a healthy demand for their products and services and how the federal government's approach to handling the economy is affecting these types of businesses. We also dive into how the government's neglect towards their tech stack that powers their internal databases has them scrambling to find programmers for a language that is now 40 years out of date and was considered a fossil a long time ago. We highlight how this massive amount of tech debt is slowing down the ability to get your stimulus check and how these kinds of ridiculous circumstances are, in actuality, not that surprising. All that and more on the latest episode (sorry in advance for the poor mic quality). Have a request, comment, question, or hate rant against us? How are you holding up in quarantine? Loving the free time? Losing your sanity?  Let us know!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode we dive into just how long we think this pandemic is going to happen by outlining the three most popular scenarios presented in most articles these days, and explaining which one we think is most likely to occur. We also break down how this is going to affect common occurrences like going to bars and other social gatherings moving forward, and how long it will be until major gatherings like festivals and sporting events can put on live shows again. We also look at the UFC’s interesting approach towards dealing with this crises since they are still dead-set on having a live PPV event in the next couple of weeks. All that and more on the latest episode! Have a request, comment, question, or hate rant against us? How long do you think this pandemic will last? Still banking on going to festivals this season? What about next year? Let us know!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

In this episode, we dive into one of the secondary problems that have arisen since the outbreak of COVID-19 which is the unexpected strain on internet bandwidth around the world that internet service providers are currently enduring due to everyone staying home. Of course, the biggest bandwidth hogs, video streaming services such as Netflix, Hulu, HBONow, Youtube, etc. are getting more usage than ever and the increase in bandwidth usage is getting the FCC involved in tackling this problem. We review all of the data being released, dive into the conflict of entertainment based streaming versus work-based services like Zoom and Google meetings and what ISPs should do to help resolve the problem. Want to learn more about the impacts of your current Netflix and chill (all day) sessions? Find out in the latest episode! Have a request, comment, question, or hate rant against us? Binging Netflix and Youtube all day? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we continue to discuss the business impact of the current coronavirus pandemic and how it will particularly hit the world of social media influencing harder then ever. Without the ability to book photographers, travel and take high-quality pics of drinking coconuts under a waterfall in Costa Rica, we speculate how “influencers” on social media platforms like Instagram will change and whether there will be a shift back to bedroom DIY creativity that once made platforms like LiveJournal and Tumblr have their moments in the sun once upon a time. We also discuss how this situation impacts brands that rely heavily on social media marketing and influencer brand deals and whether they still would want to budget for social channels anymore. Basically the world of business, tech and culture have been flipped upside down and we are here to break it all down! Have a request, comment, question, or hate rant against us? Do you think the influencer world is going to change because of this pandemic? What do you think will happen? Let us know!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we dig into how the entire world has been currently flipped upside down with this COVID-19 outbreak. This episode is dedicated to providing both general thoughts to how it has directly affected New York City so far and whether residents are taking the spread seriously or not. In addition, I provide a little more insight in how it is affecting certain businesses such as online grocery, who are being swamped with demand during this time, as someone who works in the industry. We also analyze how how technological pursuit’s like Google’s sister company, Verily’s Project Baseline, which was announced as a service to pre-schedule COVID-19 tests folded as bad as the Nike App during an Travis Scott Jordan drop due to the absurd amount of demand. Overall, this episode is dedicated to summarizing the overall craziness currently at the center of the world’s attention. If you are self-isolating like us, check out the latest episode, giving a glass-half full perspective on this thing that hopefully eases your mind a bit! Have a request, comment, question, or hate rant against us? Are you being affected by COVID-19? Are you currently self-isolating? Let us know what you’re doing to pass the time!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we address the impacts and implications that the novel coronavirus COVID-19 is setting on the business and technology industries along with society in general. Instead of discussing every little topic that folds into the very complicated issue, we talk about personal work experiences and how it has affected our day-to-day, office procedures and work. From sanitizer stations at the front desk to 10,000% spikes in search traffic for certain Ecommerce keyword searches, we break down everything we are personally seeing when it comes to the biggest news strip in the world these days. Stay safe out there! Have a request, comment, question, or hate rant against us? Are you being affected by COVID-19? Still living your life as usual? Hit us up either way!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we are on a mission to dispel a popular “bro-science” belief that has become widespread on social media in the entrepreneurship niche which is the idea of having to wake up ridiculously early in order to be productive. We see Mark Wahlberg working out at 4:30AM and several articles about CEOs waking up at the crack of dawn but this episode goes into the science behind why waking up very early could be a benefit to certain people, and why it is a horrendous idea for others. It has something to do with a concept called “chronotypes” and like how everyone should have a different diet, everyone should have their own sleep schedule based on their unique biological clock. We quote some scientists way more knowledgable than us on the subject and break down why influencers (and non-influencers tbh) try to perpetuate propaganda online in the first place. So if you feel bad because you slept in until noon again, fear not because this latest episode is just for you! Have a request, comment, question, or hate rant against us? Are you a night owl? Ever struggled with the early riser sleep schedule? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we are back it putting the professional hiring world on blast with our episode completely dedicated to the cringiest buzzwords you tend to see on job descriptions that can be a potential sign for huge red flags at a given company. Inspired by a viral tweet by @mgoldst on Twitter, we give our take on the most ridiculously out of touch job descriptions and break down exactly why each term is 100% BS, what it really means and in certain cases, how to navigate through them at ensure that you go into applying with he most leverage possible. So if a company asking for a “rockstar” or “ninja” to fulfill a mid-level marketing coordinator job ticks you off as much as us, this episode is most definitely for you! Have a request, comment, question, or hate rant against us? Did we miss a term that just makes you cringe when browsing LinkedIn and Indeed? Do you use these buzzwords on your own profile? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we reflect on the current state of podcasting and how companies have been utilizing them as a marketing tool for the business and determine how you can tell whether or not podcasting is an effective asset for a business because not all podcasts are made the same! We also dive into some technical aspects of the production process and break down what you would need to get started if you were thinking about getting into this podcast game and get into which pics to use, how to source into music, the best editing tools and more! We also share our thoughts regarding NRS, and what would be different if this bad boy was starting up today rather than a year and a half ago. We are going very meta in this episode by giving a complete breakdown on the business of podcasting! Have a request, comment, question, or hate rant against us? Do you have a podcast already? Thinking about starting one? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

With Valentine’s Day right around the corner, on this episode we decide to get all types of historical by divulging into the pretty intriguing history of Valentine’s Day marketing. These days every store has 800 different forms of chocolate heart-shaped boxes and every TV has mediocre jewelry companies vying to get your attention, this episode explains exactly how we got to this point and some of the reasons why it is actually such a natural fit for high-level marketing. From 19th century six-figure Valentine’s card businesses running out of a living room to ancient traditions of blind dates that led directly to marriage, we dive into the whacky history of where Valentine’s Day comes from and how the industry exploded as a sure-fire money maker in the 19th and early 20th centuries. So check out exactly how you got suckered into dropping a couple racks on an overpriced necklace on this Valentine’s Day edition of NRS! Have a request, comment, question, or hate rant against us? Find Valentine’s Day romantic? Think it’s an example of commercialism at its worst? Let us know!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we dive look back on the history of the Super Bowl and the aspects of the game itself and how the NFL has structured their league and business initiatives that all led to the Super Bowl being the biggest event in the U.S. We look at how since the late 1950’s the NFL and Super Bowl has captured America’s attention and how it was successfully able to latch onto the rocket ship that was the growth of the TV industry to overtake baseball and be the dominant sport of the U.S. We all like to watch those insanely expensive commercials and lavish half-time shows (although they’ve been pretty meh recently…lets be honest) but this episode is dedicated to exactly how and why we got here. And by here I mean drinking five White Claws, eating two pounds of wings and watching a football game between two teams we likely don’t care about or possibly even an entire sport we don’t care about every year like it’s Thanksgiving or something. So check out the inner workings of the NFL and how business culture and TV made their championship a monster event! Have a request, comment, question, or hate rant against us? Do you love watching the Super Bowl? Don’t care about football at all? Hit us up either way!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we use a real-life occurrence at work to share our thoughts on how to approach designing packaging for your products. If you’re gonna try to do the private-labelling E-commerce grind then packaging and overall branding of your products could potentially make or break your business. So with all of that being said, we provide some design tips that pay attention to the context of the customer shopping of your product online and explain why just the aesthetic look and feel is nowhere near the most important thing that you need to consider. This episode gets a bit in the design weeds but can be useful for anyone who wants to start a product-driven or E-commerce business because I see mistakes when in come to product branding and packaging on a regular basis. So check out the latest episode and get you products looking fresh to death the way a designer would! Have a request, comment, question, or hate rant against us? Are you trying to create your own product or E-commerce store? Have any questions about product branding and packaging design that we missed? Just wanna say hi? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we dive into a side hobby of mine, analyzing the business of fighting. If you have followed the show for awhile, you may have noticed that I have used MMA fighting as an analogy multiple times when discussing varies aspects of business and personal growth so I figured since Conor McGregor, the biggest star in the sport, is fresh off his 40 second TKO comeback, it was a good time to cover this directly. We discuss the current state of the UFC, how digital streaming services and their ESPN have changed the game going forward, how Conor McGregor fits into the UFC’s future business plans, and the rather “colorful” history of one of the last industries built on “old school Vegas” business practices. We also discuss how the UFC’s historical DNA have shaped how they maneuver as a business today despite being a $4B property owned by entertainment giant WME. So get ready, put your 4oz gloves on and dive into this overview of the fight biz on the latest episode of NRS! Have a request, comment, question, or hate rant against us? Do you watch the UFC? Does the thought of watching it make you squeamish? Have any questions about the industry? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/supportv --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

In this episode, we break down the recent news of Casper (a mattress company, yup) recently announcing that they are planning on going public. We dig into why based on their current P&L statement, how they are trying to persuade investors, the $350+ billion dollar "Sleep Economy"they are going all in on, and their future plans to build products from other industries including meditation apps and medical devices. We give out take on whether they have the actual means to succeed or whether they are biting off more they can chew and creating a fake big and shiny number (350 billie) because they are desperate to scale in a healthy manner and need to look at horizontal opportunities because going vertical at this point is maxed out. We give it to you straight and get our Mr. Wonderful on evaluating Casper Mattress' prospects as a public company going forward and break down their colorful, and somewhat ridiculous slide deck page-by-page  that was revealed by Business Insider. So put your Investor hat on and dive into this latest episode of NRS! Have a request, comment, question, or hate rant against us? Own a Casper mattress? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode, we jumpstart the new month, year, decade etc. by talking a little bit about the year ahead and some high-level opinions about the next ten years as a whole in how technology will shape business and culture. We will also dive into the hottest social media app at the end of the past decade, TikTok and give our thoughts on it as a driving force in social media going forward. We also give our take on whether it is a truly dangerous app in lieu of the U.S. Navy classifying it as a cybersecurity risk and U.S. Senators rallying against it, or is it just politicians stirring up political drama without any substance. We also predict how social media will evolve moving forward and whether TikTok is in it for the long haul or will be Vine 2.0 (RIP). All that and more on the first NRS episode of 2020! Have a request, comment, question, or hate rant against us? Do you use TikTok? Are you suspicious based on the U.S. government’s recent stance? Hate it? Think TikTok is just part of a clock? Hit us up!! (Also pardon the clickbaity title 😬) Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

To wrap up the year and decade, on this episode we look back at the 2010’s and pinpoint aspects of technology and business that were once giants in tech at the beginning or middle of the decade and are now completely irrelevant. We recap what went wrong and how culture and society influenced these mega busts. From the Amazon Fire phone to Fyre Fest we take a stab at breaking down he decade’s biggest misses…cuz why the hell not? We also look ahead to the next decade and try to piece together what trends may be forthcoming in the next 10 years. All that and more on the New Year’s edition of NRS! Have a request, comment, question, or hate rant against us? Did we miss any flops? Did you own any of these products? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/suppor --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

In this Holiday edition of NRS we dive into a topic based on panic that settled in while trying to order a White Claw-themed Christmas gift on Prime (true story ugh). The pure disgust of this moment inspired to do an episode all about why there’s no laws when drinking Claws and how White Claw has exactly cornered the alcoholic seltzer market so effectively compared to their competitors (currently owning 50% of the space’s market share). We dive into the history of the brand, how spots like the Jersey Shore helped it take off, how two distinctly different demographics combined led to its takeover and what might be in store for the future. All this and more on this holiday episode! Have a request, comment, question, or hate rant against us? Down with the Claw? Don’t mess with it at all? Hit us up and tell us why!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support Be Sure To Subscribe! --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

On this episode of Not Rocket Science, we get our history lesson on by deep diving into the past to piece together how the holiday season (and in particular Christmas) has become the commercialized juggernaut that it is today’s. While we are hitting crunch time when it comes to holiday shopping, we recap department stores or the 20th century’s influence on what is now the common aesthetic of Christmas, how Black Friday was a term that came from the police and how some of the most well known Christmas tales and traditions can actually be traced to clever marketing campaigns (including that little red-nosed reindeer). While we sit at our laptops mindlessly shopping on Amazon we figured it would be a good time to reflect on how we got here and how the meaning of the holidays has transformed all on the latest episode! Have a request, comment, question, or hate rant against us? Hate holiday shopping? All about the holiday spirit? Did I ruin your childhood on this episode? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/suppor --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

In this all new episode episode, we go in a somewhat different direction than normal shows where we dive into the business of college football. When it comes to college football, many people tend to be in the dark when it comes to how the sausage is made and why the contracts for coaches and facilities have jumped so significantly to the point where the numbers are completely mind boggling to a casual fan. I also break down why television (and streaming platform) contracts rule the entire industry, why only 25 or so programs are actually profitable, how all of college sports collapses with out football and how the catalyst for all of the big spending is actually 15-17 year old kids. The business of college football is one of the least understood but most wild entertaining industries in the U.S. and because college football recruiting is a nerdy side hobby of the NRS team, we figured to dedicate an episode shedding light on an industry where the details are often hidden from the casual supporter. From, shady boosters paying recruits to Fortune 500 companies we go innnnnnnn on deciphering the biz of American college football! Have a request, comment, question, or hate rant against us? Watch college football? Who’s your favorite team? Can’t stand sports and/or college? Hit us up and tell us why!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support Be Sure To Subscribe! --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support

In this episode, we discuss why I've officially had enough when it comes to the business of internal recruiters and share some of my experiences that led me to this conclusion. We also breakdown down the difference in experiences between internal vs external recruiters, the copy-cat, start-up model for building "talent pipelines" and how it marginalizes candidates into having less leverage than ever before when getting serious about becoming a candidate. I also dive into my take on what to do instead of just taking it on the chin and where I think this model can potentially be going. Once again, another show on getting real about getting hired in the latest episode! Have a request, comment, question, or hate rant against us? Ever had great experiences with internal recruiters? Nightmares? Maybe you are an internal recruiter and wanna call us out on our BS? Hit us up!! Email: notrocketscienceshow@gmail.com Instagram: @nrs_show  (very active!) Twitter: @nrs_show Become a supporter of this podcast: anchor.fm/not-rocket-science/support --- Support this podcast: https://podcasters.spotify.com/pod/show/not-rocket-science/support