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Our world is overflowing with free content - WAY more than we could ever consume! And with ever-evolving platforms offering audiences specific content based on the algorithm, it has never been more important to Zag when others are Zigging. Today I want to share with you my tips to making content stand out in a noisy crowd.In this episode we chat about:- Choosing your platform that suits you!- The importance of being intentional with a focus on your business goals - 3 essential pre-requisites for posting content - The truth about 'safe' content...- The value of meeting your audience where they are at.- Go deeper! Content for entertainment vs educationSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Recently the online space chatter has been buzzing with people moving away from social media and into closed communities. Algorithm changes and a lack of control on the direction of their content has forced influences to explore alternatives. Today I want to further discuss this important shift and the pros and cons to online business owners.In today's episode we chat about:- The challenges of modern-day social media - Communities - a deeper engagement vs broad and shallow - The return of limitless control over your content - Controlling the re-engagement of your followers- All roads lead to your community - the active promotion strategy for community growth- The importance of new value in your community- Reality check - Communities are not the 'magic pill' to audience growth- Is a community what I need? The 3 key questions to ask yourselfSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Having launched several times now, I still come away from each launch with a few valuable and unexpected learnings. These lessons offer me great insight and guidance for my future planning. In today's episode I'm sharing these with you.In this episode we cover:- The surprising outcome of more profit with less sign-ups- The benefit of a carefully nurtured email list and the 90 days prior to launching- The positive effect of modifying your offer to cater to the needs of the current economy - Tread your own path - do what feels good for you!- The necessity of monitoring the tech through your launch in order to troubleshoot as required- Further enticing your audience by offering a sneak peek of your product- The assumptions that can be made by analysing the figuresSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Remaining consistent can be really difficult in your business. There is often a great divide between knowing what you need to do and actually doing what needs to be done! Today I am sharing my tips on the best ways to stay consistent in your content and marketing.In this episode we chat about:- BJ Fogg's behavioural model - B=MAT (behaviour = motivation, ability and trigger)- The surprising factors that determine our level of ability, beyond the simple can or can't do- The overwhelming benefit of identifying the disconnect between motivation and outcome- The power of igniting your trigger, through finding your ability and motivationSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Having been in business for 6 years I have definitely made mistakes. It's only been when an outsider looking in has highlighted these to me that I have realised the impact these mistakes have had on the growth of my business. Today I am going to share these with you.In today's episode we cover:- The overwhelm of 'putting the cart before the horse'- The barrier of waiting for inspiration to strike- The difficulty of not staying the course vs natural evolution - Quitting before allowing for measurable results - The trap of working IN the business vs working ON the businessSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Recently I went to Boston to present a live podcast episode at the Hubspot Inbound conference. Today I'm excited to share this episode with you which is all about leveraging web3 in your marketing right now.In today's episode, I cover the following:- The recent shifts in online marketing and decentralized social media- As marketers, why should we be caring about Web3?- The technology that gives YOU property rights on the internet- The power of partnering with existing NFT communities- The benefits of using NFT assets in your marketing- Leveraging POAP (Proof of Attendance Protocol)- The strategy behind rewarding your community actions through virtual rewards- The benefits of building a tokenised communitySHOW LINKS:- Want to access the resources from this episode? Visit https://stephtaylor.co/inbound- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Doors to Launch Magic are currently open until 20 September. In the recent webinars leading to cart open and through my inbox I am getting a host of questions about Launch Magic, so today I'm addressing some of the common queries that are coming in...In today's episode I answer the following:1. How big does my audience need to be before I can launch? (03:06)2. What if I want to launch before / after mid-December? (05:35)3. I haven't decided what my product will be yet, is Launch Magic still a good fit? (08:52)4. How much time should we invest in Launch Magic each week? (11:16)5. I'm just starting out in my business, is it too soon to launch something? (13:12)6. Can I start launching my product before I've created it? (15:00)7. How do I launch without social media? (17:25)SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up here: https://stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Eliska is an e-commerce store owner who started coaching other e-commerce business owners, and soon found herself fully booked. Knowing she wanted to create a digital product offer, Eliska deep-dived into Launch Magic - creating and executing her first successful launch in just 90 days! Today Eliska chats with me about her journey to success through Launch Magic, with a tiny audience and not much time on her plate. In this episode we talk about:- How Eliska was able to identify a very specific problem for a very specific niche- The journey to launching - 'launching before you create it!' - Debunking the myth that launching is just for traditional online courses, memberships or group programs- The challenge of staying true to her ultimate offer...avoiding the tangents!- The value of warming up your audience and addressing hesitations through content- The overwhelming relief of content batching!You can connect with Eliska at https://trefitprofit.cz/ or on Instagram @trefitprofitSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join our next round of Launch Magic? Sign up here: https://stephtaylor.co/magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Jen Butler is an Early Parenting Consultant specialising in baby and toddler feeding and sleep. She helps parents confidently understand and meet their babies feeding, sleep, health and development needs at every age and stage. Having launched previously, Jen joined me as a student on the recent round of Launch Magic to elevate her launches to the next level! Today Jen shares with us her pre- and post-Launch Magic journey!In this episode, we chatted about:- Jen's progression with digital products (from ebooks to memberships) and how responding to the evolving needs in her market has opened up growth opportunities.- Common mindset struggles that pop up in a launch and how she overcame them.- What happened when she mixed it up and offering a webinar in her latest launch- How analysing launch stats can deliver so much goodness and identify audience growth potential- Education as a pre-launch promotion strategy!- The valuable takeaways from Launch Magic that have extended Jen's launching capacityYou can find Jen at www.jenbutler.com.au or on Instagram @jenbutlerearlyparenting. Plus catch her podcast at The Happy Baby Show.SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
As someone who specialises in launching, I have certainly felt the shift in the digital product world. What used to work just a couple of years ago no longer gets the same traction. But that doesn't mean launches no longer work. In today's episode, I'm looking at what no longer is working in online launches.In this episode I'm chatting about:- Market saturation in the digital product world and how to break through this- Why launching is about so much more than building hype and buzz!- Educating your audience and where this fits in with your launch.- Why I don't rely on social media in my launches anymoreSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
It's human nature, we love to overcomplicate things - especially launching! In today's episode, I'm chatting about the ways in which you are making launching harder than it needs to be and how to avoid this common mistake.In this episode we chat about:- Finding YOUR person - the benefit of following just 1 mentor and their process...- Launching to learn vs goal achievement = tweaking toward perfection- Embracing external accountability to overcome procrastination- One person, one framework - the guidance to get it done!- Taking the easy road doesn't get all the things achieved!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Over the past 12 months, I've noticed a negative sentiment to social media in the online biz space. In today's episode I share with you my launching social media journey and dispel the myth that social media is crucial to your launch success.In this episode we chat about:- The changing face of social media and content consumption- The growing value of social media alternatives- Understanding the return on your energy to capitalise on relationship development- Avoiding the leaky bathtub...!- Evaluating sales approaches - top of funnel vs nurtured audience- Controlling your content distributionSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Launching can seem so overwhelming, it raises soooo many questions - where do I start, is there a checklist, what if no one buys...? Recently I asked my community how I can best support them in launching and relaunching. A number of replies were along the lines of "tell me exactly what to do step by step". To help answer this question, in today's episode we delve into the three most important pillars to launching! In this episode we chat about:- The powerful strategy behind launching that's so much more than planning and doing!- No cookie cutter approach - strategising to YOUR 'specifics'- The iterative process - launching to test, listening to tweak, refining to relaunch- The system of planning and mapping using the tool that works best for you.- Reducing the overwhelm by brain dumping at a granular level- Defining the action - bridging the gap between knowing what to do and how to do it!- The very real struggle of prioritising and overcoming the mindset muckSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- Want to join Launch Magic? Sign up to the waitlist: https://stephtaylor.co/launch-magic- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
When I tell people a launch needs to be 90 days, they're usually shocked — surely you can't talk about your product for 90 days without really annoying your subscribers and followers? In today's episode, I share with you the power of the 90 days before opening doors on a launch.In this episode we chat about:- The hugely important step of deeper level validation- Audience growth - it's more than just ads on social media- Follower engagement - the magnet that pulls!- Mindset strategy and education- Doing the 'things'...asset development SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up for the waitlist here: https://stephtaylor.co/magicWant me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
One of my most successful products started as a launch failure!! But it's what I did next that took this failure and turned it into a million-dollar product! Today I share with you my simple four-step strategy for turning a failed launch into a success.In today's episode I talk about:- Is a failed launch really a failure?- The surprising blocks to pivoting in our launches- The power behind launching before creating- Non-buyer research really is the bomb!- The answers are in the numbers...- Identifying the weak spots- Tweak, tweak, tweak- Get back on the horse...!!SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Danielle Wiebe is a community builder, podcaster, business strategist and the founder of Business Babes Collective, a global community for female entrepreneurs. With over 10 years of diverse multi industry experience, Danielle found a gap in the market for teaching women to create strategic and profitable collaborations, as well as building a strong foundation and systems to be able to scale their businesses. Today we chat about building collaborations and partnerships and seeing them through to maximum mutual value!In today's episode, we chatted about: - How she built a global community from scratch by leveraging partnerships and collaborations. - The steps in identifying potential partnerships and reaching out to them.- What to offer in a collaboration or partnership when you're just starting out and you don't know what you can offer. - How to build structure and systems around pitching collaborations and partnerships.- How to ensure your collaborations deliver maximum value to both parties.You can find Danielle at https://businessbabescollective.com or on instagram at @Danilivinglife or @Businessbabesco. Plus catch her podcast at Business Babes Collective SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
With so many digital products out there in the world today, we can place a lot of pressure on ourselves to have the "right" idea and we think that if we just have the right, unique idea then it'll sell. Today I'm addressing a commonly asked question 'Is my idea good enough' and what makes a good idea?In this episode I explore the following:- The components of winning digital product ideas- Unique product idea vs unique approach- What's your special flavour?- The benefits of niching - The power of nailing the messaging concepts- What is 'Good Enough' and how to satisfy your doubtSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
The reality is that the only real way to make money in your business is to sell. However, for many of us, selling feels really uncomfortable. Today I share with you some mindset shifts that have helped me develop confidence and get comfortable with selling.In today's episode we chat about:- Why free content is not enough- Money isn't a dirty word!- Replacing cheesy sales talk with solutions- The hidden power of educating your buyer- Benefits of pre-empting hesitations- The comfort of reality- Banishing imposter syndromeSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Chanti Zak is a quiz funnel strategist, growth consultant, and coach with a passion for psychology, interactive marketing, and getting brag-worthy results for her students and clients. Chanti is the creator of The Empathy Marketing Ecosystem and today we deep dive into quiz funnels and explore how they can help you build your email list and nurture your subscribers.In this episode, we chatted about:- Why quizzes can be such a powerful way to build your email list and nurture your subscribers. - The different types of quizzes and how to identify which one is most suitable for your business.- The strategy behind choosing your quiz topic. - What tech to use in setting up your quiz—it's easier than you think it will be! You can find Chanti at http://chantizak.com where you can access her free quiz chantizak.com/quiz and register for her upcoming webinar 'The Quiz Funnel Freedom Formula' chantizak.com/webinarSHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic? Sign up to the waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
We're often taught that marketing is about selling the features and benefits, but launching a digital product takes a lot more than this. In today's episode, we dive into the strategy behind launching your product on a deeper level.In this episode we cover the following:- Looking beyond the 'features and benefits' mindset- The importance of educating your audience- The solution your container holds- Addressing the benefit:risk ratio- Squashing the transformation doubters...SHOW LINKS:- Get my Daily Biz Booster emails: https://stephtaylor.co/DBB- 5 Simple Tweaks to Boost Your Launch Profits: https://stephtaylor.co/tweaks- Want to join Launch Magic, sign up to my waitlist here: https://stephtaylor.co/magic- Want me to spend a day working on your next launch? Book a VIP intensive: https://stephtaylor.co/vip- Get The A-Z Podcast Launch Plan: https://stephtaylor.co/plp-ig- Get a 30-day free trial of Kajabi: https://stephtaylor.co/kajabiLet's be Instagram friends: https://instagram.com/stephtaylor.co
Comments (7)

Indira Vergis

Very informative and I learn so much every time. And in perfect sized sound bites. Lovely❤️

Nov 12th
Reply

Alina Daria

Really interesting content, thank you 👍🤗

Apr 24th
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Kylie Elliot

Can't wait, really looking forward to this 😀

Jul 1st
Reply

Kylie Elliot

Great podcast, heaps of interesting and educational info.

Jun 26th
Reply

Gemma Collins

That was the most content I have ever received from a podcast! And it wasn't even 10 minutes! I can't wait to listen to the rest and thank you! 😍

Jun 17th
Reply

Rhys Walker

Great episode I find it super hard to get back my motivation after a holiday!

Apr 8th
Reply

Timothy Cudd

Sending love from NZ love your work!!

May 7th
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