DiscoverSocialette: Bite-Sized Online Marketing Podcast
Socialette: Bite-Sized Online Marketing Podcast
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Socialette: Bite-Sized Online Marketing Podcast

Author: Steph Taylor

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A bite-sized online marketing podcast for business owners. Join Steph Taylor as she answers ALL your business marketing questions and deep-dives into the nitty gritty of online marketing, content marketing, social media marketing and marketing strategy for business owners.
Free online marketing resources: http://stephtaylor.co
Instagram: http://instagram.com/stephtaylor.co
315 Episodes
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Ever felt guilty for charging your customers and clients, because you simply want to help everyone? You need to listen to this super-quick episode on why the world needs to you to charge for them and not give everything away for free!  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
A year ago, I made the scary decision to niche down into launching. I was afraid that I would lose customers and clients, lose podcast listeners and alienate my followers. Instead, some amazing things started happening in my business. This episode, I'm sharing 7 things that happened in the 12 months since I decided to niche down. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Think your digital product has to be 100% ready before you can launch it? Nope, that’s not true. Because, you can pre-sell your product. Which is when you sell it before you make it, or before you’ve finished making it. This episode, I’m looking at why you would want to pre-sell your product and how you might go about it. Check out the Digital Product Creator’s Vault (and pre-selling bundle) at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co 
To celebrate 300 episodes of Socialette, I asked my good friend and mentor, Ronsley Vaz, to interview me on my own podcast. Given that he's the person who got me into podcasting (and is also the best interviewer I know), it seemed only fitting that he should be the one to interview me.  This episode was incredibly scary for me to record and Ronsley asked me some pretty tough questions about the realities of entrepreneurship and "success", mindset shifts and my 20-year vision.  You can hear more of Ronsley's (very soothing) voice on his podcast, The Psychology of Entrepreneurship, and you can connect with him on Instagram @ronsleyvaz Are we Instagram friends yet? You can find me over there @stephtaylor.co
So many business owners are afraid to invest in themselves. They’ll spend money on business expenses, no problem, but when it comes to investing in their own development - even if it might move their business forward - they’re scared to do so. This episode, I’m looking at why you need to get serious about up-leveling yourself as a business owner.  Follow me on Instagram: http://Instagram.com/stephtaylor.co 
What might feel like you’re being productive and kicking goals doesn’t always bring you any closer to kicking those goals. Yes, there will be an amount of time you spend working IN your business - especially if you have client work and you don’t have a team - but working ON your business is crucial if you want to grow. Otherwise, it’s far too easy to stay stuck where you are.  Download Amy Porterfield's Ultimate Course Creation Starter Kit - http://stephtaylor.co/amy   Are we Insta friends yet? Follow me on Instagram at http://instagram.com/stephtaylor.co
Not all online courses (also known as digital courses) are created equal. In fact, there are 5 different types of online courses and in this episode I’m looking at all 5 types, so you can decide which type is best for your business. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
Creating an online course changed my business completely. It took me from trading time for money with one-on-one client work, to giving me the freedom to travel more, create more and run my business on my own terms. This episode I’m sharing 5 reasons to create an online course. Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
Making the decision to create an online course isn’t an easy one to make - it’s no small decision, but creating an online course can have such a big impact on your business so it’s definitely something to consider. Here are a few signs that creating an online course is a good next step in your business… Download the Ultimate Course Creation Starter Kit at http://stephtaylor.co/amy Follow me on Instagram at http://instagram.com/stephtaylor.co
Amy Porterfield is the online course creation, list building and webinar queen. She has been a big inspiration for me, and her Digital Course Academy program is a big part of why I shifted from client work to a digital product-based business. When it comes to creating an online course, Amy Porterfield is a fountain of knowledge, and in this episode she’s sharing some of her biggest tips for creating an online course. Download Amy Porterfield’s free Ultimate Course Creation Starter Kit: http://stephtaylor.co/amy Take Amy’s free quiz - What's your personal path to digital course success? http://stephtaylor.co/quiz  Some of the things we covered: Amy Porterfield’s journey from corporate to running a 7-figure business, and some of her key learnings along the way.  The very first course launch that Amy did, why it flopped and what you can learn from her mistakes. The key reasons you need to push past your fears in order to create and launch a successful online course, and how creating an online course can change your business (and your life!)  Why creating an online course isn’t for everybody, and who the people Amy sees having the most success with course creation are. Amy Porterfield’s tips on how to overcome impostor syndrome when creating and launching a course. The biggest mistakes Amy sees business owners making when it comes to digital course creation  
Creating an online course? Or starting to think about creating one, but no idea what to teach in your online course? This episode, I’m sharing 5 things you can teach inside your digital course (even if you’re not an expert yet!) Take the FREE quiz: What’s your personal path to digital course success? http://stephtaylor.co/292 Are we Instagram friends yet? http://instagram.com/stephtaylor.co 
Ryan is a digital entrepreneur with a history of scaling and automating businesses, currently working with course creators, bloggers and coaches to build, launch and scale their membership website. He is also the host of the Membership Mastery podcast, which I was a guest on recently.  In this episode, we chatted about: The memberships that Ryan has built in his own businesses, and what he would go back and do differently if he had the opportunity to start over. The advantages and disadvantages of memberships, as well as which types of businesses are better suited for memberships. Where he would recommend you start, if you’re considering launching a membership. The big mistakes he sees people making with memberships. How to scale a membership (and how to know if you’re ready to scale yours).   You can find more from Ryan at https://www.themembershipmastery.com/   Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault    Are we Instagram friends yet? http://instagram.com/stephtaylor.co 
Every Monday, the first thing I do when I sit down at my desk is my weekly CEO ritual. This helps me to plan for the week and ensure that I'm making progress (and that I also feel like I'm making progress). This episode, I'm walking you through my weekly CEO ritual step by step. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
One big myth I’ve noticed floating around is that the more content you put in your digital product, the more you can charge for it. This is absolutely not true. This episode, I’m breaking down the myth and explaining what determines how much you can charge for your digital product.   Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
I recently ran a live Q&A for my email list, answering their burning questions about creating and launching a digital product. Since some of the questions are ones I get asked all the time, I thought I'd share the recording as a podcast episode. Enjoy! Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Jen Waterson is the founder of Simply Smarter Numbers.  A business profit coach, speaker and podcaster, Jen is helping business owners make more profit and take back their time.  Jen has been working with business owners for the past 20 years as a CPA, CFO and CEO.  Today, Jen works with ambitious service based business owners who are ready to think big, re-write their own rules and take action.    In this episode, we chatted about:   How Jen designed her business to work around her life, not the other way around.  The 5 key elements to profitable revenue growth, and why they’re crucial for all businesses. How to get crystal clear on your right fit revenue streams, so you can set yourself up to reach your financial goals.  What an elegant business model and a sustainable business model are, and why you need to care about them.   You can find out more about Jen at https://www.simplysmarternumbers.com/ and connect with her on Instagram @simplysmarternumbers   Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
I recently launched my newest digital product - which is a product about creating a digital product. Not launching it, creating it. Because although launches are my thing, I realised that most people in my audience don’t actually have a digital product that they can launch just yet. This episode, I’m giving you a behind the scenes look at the launch. Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
I had a few people ask me on Instagram - what did you do to grow your business tenfold in the last year? Truthfully, it’s more than one thing that contributed to this growth. This episode I’m sharing a few of the things that I believe helped me take my business from around $150k in the 2019 financial year, to over $1m revenue in the 2020 financial year.    Wanna launch your first digital product without the guesswork? Unlock the Digital Product Creator’s Vault at http://stephtaylor.co/vault    Are we Instagram friends yet? http://instagram.com/stephtaylor.co
Today’s guest is on a mission to help as many people as possible speak with confidence, clarity and charisma. Sally Prosser is a former TV journalist and company spokesperson who knows a thing or two about taking control of your voice and using it well. Sal's the host of That Voice Podcast, an even better host of her signature Voice & Vinho nights and has built a following of more than 185 thousand on TikTok. She works with a range of people through online courses, workshops and individual coaching - and unless you've sworn a lifetime vow of silence, she can work with YOU!   In this episode, we chatted about:   Why its *super* important for business owners and entrepreneurs to care about their voice - even if you aren’t into public speaking or podcasting. The big mistakes Sal sees people making when it comes to their voice and speaking.  What to do if you want to launch a podcast but don’t love your voice (I’ve been there!) Some actionable tips for podcasters to implement right away to start sounding better on their podcast.    And, of course, we chatted about Sal’s TikTok fame. How she got started with it, the impact it’s had on her business and her top tips for anyone wanting to try TikTok.   Where to find out more about Sal: www.sallyprosser.com.au TikTok @sallyprosservoice Insta / FB @sallyprosservoice Twitter @sally_prosser LinkedIn - https://www.linkedin.com/in/sally-prosser/   Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap    Are we Instagram friends yet? http://instagram.com/stephtaylor.co
So, it happened. My business hit $1m last financial year - cue the confetti! But, how does the reality compare to the expectations? This episode, I'm sharing the expectations vs. reality of a million dollar business. Enjoy!  Wanna launch an online course, membership or digital product in 2020? Grab my FREE ebook - The Complete Roadmap for a Killer Launch: http://stephtaylor.co/roadmap  Are we Instagram friends yet? http://instagram.com/stephtaylor.co
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Comments (6)

Alina Daria

Really interesting content, thank you 👍🤗

Apr 24th
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Kylie Elliot

Can't wait, really looking forward to this 😀

Jul 1st
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Kylie Elliot

Great podcast, heaps of interesting and educational info.

Jun 26th
Reply

Gemma Collins

That was the most content I have ever received from a podcast! And it wasn't even 10 minutes! I can't wait to listen to the rest and thank you! 😍

Jun 17th
Reply

Rhys Walker

Great episode I find it super hard to get back my motivation after a holiday!

Apr 8th
Reply

Timothy Cudd

Sending love from NZ love your work!!

May 7th
Reply
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