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The Early Days Podcast by DULO
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The Early Days Podcast by DULO

Author: DULO

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Welcome to The Early Days Podcast - a show about the hustle, the excitement, the doubts, the successes, the failures, the ups and downs of building a business from scratch.

We interview fellow entrepreneurs about their experience of starting businesses. As we are building our own apparel company and documenting our early days, we wanted to go behind the scenes with other entrepreneurs and find out what their early days, weeks, months, and years were like.
152 Episodes
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Learning Facebook Ads, building an agency business, firing your clients and much more with Mojca Zove from Super Spicy MediaTHE DULO PERFORMANCE SHIRT: ▼https://weardulo.comMojca Žove is a Facebook ads expert and founder of Super Spicy Media - a digital marketing agency.In our conversation with Mojca we talked about what it was like for her to start a digital agency business, the realisation that a full-time job is never 100% a sure thing, and the biggest obstacles to starting. As an expert Facebook advertiser, we asked Mojca to share how she learned Facebook Ads, the resources and methods that helped her master the craft, and how she deployed this channel when attracting clients for her agency. We also talked about email lists, webinars, balancing content creation and client work, burnout, firing clients, and much, much more.Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/facebook-adsTopics:01:55 - Who is Mojca and starting Super Spicy Media03:25 - Getting fired from a marketing agency05:30 - Taking the leap to build her own business06:30 - What was the biggest obstacle to starting earlier?07:28 - Learning Facebook ads08:37 - The best way to learn Facebook ads11:33 - The biggest mistakes people do when starting with Facebook ads13:07 - Learning to get clients16:16 - The origin of the name "Super Spicy Media"17:15 - Learning and doing outreach with cold emails18:22 - Deploying Facebook ads to building a client list19:42 - Working on retainer vs project-based projects21:03 - Using content as a driver to earn new business23:17 - Promoting content to drive awareness and grow an audience25:11 - Building an email list27:22 - How to host and promote a webinar28:59 - Strategies for cleaning up and keeping your email list up-to-date31:40 - Upcoming shifts in attention across social media and helping people online34:48 - Balancing content creation and client work37:14 - Sharing personal and professional content on Instagram Stories38:18 - Firing clients and choosing what to work on41:33 - How to deal with burnout and take a break43:30 - Building an online course46:40 - Future plans and projects47:47 - Links and resources
Discussing how adding value, asking questions, and listening to the customer can help grow a business, with John D Saunders.THE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comJohn D Saunders, founder of 5four Digital is an experienced serial entrepreneur who excels at marketing. After selling several online stores, and a career as an advertising executive for the automotive industry, John decided to start his own marketing agency. The need to learn more and provide more value to others were the main principles behind his decision to take the entrepreneurial route. In our conversation we go through a variety of topics and John mentions a lot of resources which you can start using today in your own business. Some of the things we covered - working in a remote environment, constantly learning new things and sharing those with the world, building a business on core principles such as adding value, asking questions and listening to consumers. We also dived deep into strategies for social media marketing and growing e-commerce stores.Complete notes and links: https://weardulo.com/blogs/the-early-days-podcast/marketing-principlesTopics we cover in this episode:01:35 - How John started his life in advertising03:10 - Starting 5four03:40 - Working with a remote team04:13 - The transition from working on the side to full-time entrepreneurship05:40 - Taking a leap of faith and having a contingency plan06:30 - Finding 5four's first clients and the importance of networking07:30 - Educating yourself and sharing everything new you learn08:22 - Add value, ask questions, listening to your consumer09:08 - Getting used to being your own boss09:53 - Being a facilitator rather than a boss10:25 - The process of self-improvement and self-education12:37 - Balancing learning with execution14:34 - Project and task management tools16:40 - Starting 5four solo - the good and the bad17:24 - Standard operating procedures (SOPs) and collaborating with others when scaling your efforts17:56 - Having the confidence to hire your first full-time employees20:22 - The benefits and disadvantages of working with a remote team22:56 - Balancing time for internal marketing and business development24:46 - Moving into a marketing manager role and out of the project manager role25:37 - Social media platforms and content strategies with the highest ROI32:40 - Tools and apps to have when starting an ecommerce store35:34 - Recommendations for building out the Product Description Page on your store37:10 - Documenting your life online39:28 - Plans for the near future42:10 - Links and handles
Discussing how to building a design agency from scratch with Matt Ellis, founder of Honcho AgencyTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comMatt Ellis is the founder of Honcho, a design agency specializing in web design and development. Matt’s built Honcho from scratch and without knowing much about the agency world. He simply learned to dive into new opportunities head first and figure out how to do things as he’s going along. It’s a piece of advice he shared a few times during our conversation. We also talked about hiring first employees, pricing strategies, finding clients, running a remote company and much more. It’s an episode rich on resources and tools that will help a lot of you to automate and facilitate processes around your own businesses. If you work at a small agency or run a remote team, this is a very useful episode to listen to.Topics we cover in this episode:01:50 - Who is Matt Ellis and what does he do02:34 - How Matt got into web development05:49 - Saying "Yes" to things even if you don't know how to do them07:23 - Learning to do web development properly08:30 - From freelancer to founder of a design agency10:30 - Learning how to build an agency11:40 - Hiring the first employee at Honcho12:55 - Freeing more time for learning and business development15:40 - Finding clients in the early days and financial security17:18 - Balancing a financial forecast with hiring19:00 - Switching from a product focus to a sales and business development one20:30 - Tools to help with automation to free up more time23:30 - How to choose which prospects to approach29:55 - Where does conversion happen31:00 - Pricing strategies: project-based vs. retainers35:00 - Providing more value to others by learning more about your own business35:20 - Working remotely36:20 - Running a remote company - the process and tools40:10 - Fluid processes and trust41:50 - Getting new clients42:46 - Acquiring new clients through Adwords44:10 - Future plans for the Honcho agency48:05 - Links and handlesFULL LIST of Useful Resources and Links: https://weardulo.com/blogs/the-early-days-podcast/say-yes-first-figure-it-out-later
When is the right time to bootstrap and when should you raise VC money?Listen to the full episode: https://anchor.fm/duloTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comOUR SOCIALS▼▸Instagram: https://instagram.com/weardulo▸Twitter: https://twitter.com/weardulo▸Facebook: https://facebook.com/weardulo
When faced with a challenge remember there is always another way to go about it.Listen to the full episode: https://anchor.fm/duloTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comOUR SOCIALS▼▸Instagram: https://instagram.com/weardulo▸Twitter: https://twitter.com/weardulo▸Facebook: https://facebook.com/weardulo
It's important to do your homework and have a roadmap before your launch.Listen to the full episode: https://anchor.fm/duloTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comOUR SOCIALS▼▸Instagram: https://instagram.com/weardulo▸Twitter: https://twitter.com/weardulo▸Facebook: https://facebook.com/weardulo
Always adjust, always tweak your pricing startegy.Listen to the full episode: https://anchor.fm/duloTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comOUR SOCIALS▼▸Instagram: https://instagram.com/weardulo▸Twitter: https://twitter.com/weardulo▸Facebook: https://facebook.com/weardulo
Sharing stories and lessons from two decades of building startups with Diane Tarshis, founder of Startup Distillery (S3E3)THE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comDiane Tarshis is an experienced startup consultant who started her career in the middle of the dot-com boom and is now the founder of Startup Distillery, where she works with companies to help them navigate the muddy waters of their early days.With two decades of experience from the entrepreneurial trenches, working with founders from all walks of life and industries, we wanted to talk with Diane about the messy beginnings of small businesses. We covered important lessons around launching a startup, such as the importance of having a roadmap and doing extra homework in preparation, we discussed the pros and cons of self-funding versus raising venture capital and when is it a good time to rely on each. We also touched on the topic of marketing and messaging - a topic near and dear to us, since we are in the middle of figuring out how to talk to our target audience.Topics we cover in this episode:01:53 - Who is Diane and what she does04:56 - How Diane approached her first clients06:36 - How to figure out what to charge09:20 - The most common problems startups get stuck on11:05 - The importance of having a roadmap before launch12:55 - How to convince a stubborn founder to change direction16:00 - There's always another way17:21 - Bootstrapping versus Venture Funding20:32 - The argument against going all-in on building a business from the start23:33 - The myth of stress and the blessing of constraints when bootstrapping a side-business27:20 - The DULO journey so far33:05 - What to do when your business plateaus37:41 - Can you apply lessons from one business into a new one43:27 - The need to appeal to the head and the heart when marketing your business45:34 - The importance of a clear and succinct message49:10 - Future plans and project54:29 - Get in touch with DianeFULL LIST of Useful Resources and Links: https://weardulo.com/blogs/the-early-days-podcast/startup-lessons
Learning business from the world of hip hop.Listen to the full episode: https://anchor.fm/duloTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comOUR SOCIALS▼▸Instagram: https://instagram.com/weardulo▸Twitter: https://twitter.com/weardulo▸Facebook: https://facebook.com/weardulo
The buck stops with you.Listen to the full episode: https://anchor.fm/duloTHE DULO NON-IRON DRESS SHIRT: ▼https://weardulo.comOUR SOCIALS▼▸Instagram: https://instagram.com/weardulo▸Twitter: https://twitter.com/weardulo▸Facebook: https://facebook.com/weardulo
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