How's your ePresence? with Mark Galvin

During the pandemic, many businesses shifted to a digital model. Amani Roberts, a professional DJ, sat down with us to discuss how adapting to these new standards can serve your business well! He explains, things like podcasts and live streams create a level of intimacy that cannot be felt through other forms of content. Build those personal connections while making the most of this new emphasis on digital presence.

70% of SEO work can be done in house. Quality SEO results ultimately boil down to you providing quality content that a given search engine recognizes and likes.  Dr. Ty discusses how to do this 70% on your own and where to find  the best person to do the other 30%. Dr. Ty https://www.portbell.com https://www.portbell.com/site-seo-friendly/ ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

  Google changed their algorithm in the summer of 2021... What does this mean for your SEO?  As it stands, the following areas were most heavily impacted by the update: Science Pets & Animals Real Estate Shopping Beauty & Fitness Autos & Vehicles Health Travel Online Communities Listen in for more details and specifics!   Dr. Ty https://www.portbell.com https://www.portbell.com/site-seo-friendly/ ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg  

We sat back down with Liam Carnahan (Inkwell Content) and Elsewine Rietveld (Presence Training) to dig deeper into things we missed in their individual shows. Drop in for a listen to learn even more about making the most of your SEO and creating video content without looking uncomfortable. Liam Carnahan: https://inkwellcontent.com  https://www.linkedin.com/in/liamcarnahan  https://twitter.com/liamcarnahan  https://www.youtube.com/watch?v=J5CQ-bGgqjg  Elsewine Rietveld: https://elsewine.com https://www.youtube.com/watch?v=gcLkvoJcKG8&t=1s ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Alyson Lex is a 13+ year veteran direct response copywriter. We dubbed her the landing page expert. In this episode, we walked through the steps of creating a landing page that will aid you in growing your business without being sleazy and where to start troubleshooting when your copy isn't working.

Many people are petrified by the prospect of showing up on camera. Developing your confidence will allow you to not only be not scared anymore, but you may actually become excited and inspired to be on camera!  Listen for Elsewine's top tips for making any video production great. Elsewine Rietveld: http://www.elsewine.com  http://www.getcomfortableoncamerabook.com   ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

The journey to beginning proper advertising needs to SUC.  If your competitive analysis is not significant, unique, and credible, you are setting yourself up for failure.  Once you are honest with yourself about the details of your organization, you can begin to create an advertising and marketing campaign that will not only draw in but retain customers.  And remember- advertising brings people in, but marketing is constant! Tracy once called an appliance repairman who showed up in an unmarked van and no uniform... Is this good marketing?  Some key words from this episode are: Marketing Strategy Model, advertising, marketing, COX Media Group, digital marketing, radio, business  Tracy Roberts: https://www.linkedin.com/in/tracywildeyroberts/  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

How do I build a great email list?  We sit down with Jennie to discuss building your email list in a way that saves time, effort, and money.  The information she has shared will allow you to strive for a targeted audience that will truly engage with your messaging rather than focusing on vanity metrics that may harm your mission in the long run.  Some key words from this episode are: metrics, list building, email list, marketing, optimization, strategy, and personalization. Jennie Wright:  Facebook: https://www.facebook.com/jenniewrightjlw  LinkedIn: https://www.linkedin.com/in/jenniewrightjlw/  Instagram: https://www.instagram.com/jennielwright/  Website: http://jenniewright.com   ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Anyone reading your content is looking for a reason to stop... Liam not only brings your audience in but keeps them engaged. Because, believe it or not, no technical aspect of SEO is as important as quality content. When your content is entertaining, important, and educational, your SEO will #ROCK! Liam Carnahan: https://inkwellcontent.com  https://www.linkedin.com/in/liamcarnahan  https://twitter.com/liamcarnahan  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

We had the pleasure of sitting down with Erin Goodier (Goodier Creative), Jennifer Pradhan (098 Productions and Design), and Jodi Krangle (Voiceovers and Vocals) to wrap up the month of April.   This show was AWESOME! Because these three women work in different (but complementary) industries, we were able to discuss the intersections between video, motion graphics, and audio content.   If you love this show, be sure to listen to the guest’s individual episodes as well!   Erin Goodier: https://goodiercreative.com https://www.linkedin.com/in/erin-goodier-877856102 Erin’s full interview: https://bit.ly/3vpKvoG One of Erin’s industry favorites: https://bit.ly/3yO2jfp   Jodi Krangle: https://voiceoversandvocals.com https://www.linkedin.com/in/jodikrangle/ Jodi’s full interview: https://bit.ly/3bUDQuY One of Jodi’s industry favorites: https://bit.ly/3yE6gDc   Jennifer Pradhan: https://www.098productions.com https://www.linkedin.com/in/jennifer-pradhan-646a0799 Jennifer’s full interview: https://bit.ly/3p3sYjT   ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg

Jodi Krangle is a voice actor who understands the power of sound. While many businesses focus on visual branding, audio branding is just as important. For example, that Intel sound- you know the one. We talk about the many ways sound can impact customer experience. From brand recognition and emotional engagement to impacting the perceived taste and texture of food. Jodi Krangle: https://voiceoversandvocals.com ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg 

What if you could make 7 figures while only working 4 hours per week? Honestly, who can pass that up? Drop in for some tips on how to make that scenario a reality. Tyler Sullivan went from working a 'normal' job to leading two eCommerce brands. Now, instead of sitting in an office, he watches orders (and income!) roll in from his boat with his family.  This is absolutely possible, but you have to take the right steps! Tyler has the information you need. Tyler Sullivan: https://www.linkedin.com/in/🏌🏻%E2%80%8D♂%EF%B8%8F💰-tyler-sullivan-494b5426/ https://www.bombtechgolf.com ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg   

How should you leverage storytelling for your company? One of the challenges of storytelling is planning and executing valuable stories.  -What do you do before making plans? -How do you know if your story is a good one to tell on social media? Mark and Erin talk through the ins and outs of storytelling- not just how to do it, but how to do it well. Find Erin Goodier: https://goodiercreative.com  https://www.instagram.com/goodiercreative  ePresence: http://www.epresence.me   http://www.twitter.com/epresenceme   http://www.linkedin.com/company/epresenceme   http://www.fb.me/epresenceme   http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg   http://www.linkedin.com/in/epresencemg   http://www.fb.me/epresencemg   http://www.instagram.com/epresencemg 

How and where do #smallbusinessowners get things like graphics and logos? Jennifer Pradhan is the founder of 098 Productions & Design. She has always loved animation and storytelling and has a background in post-digital editing, TV graphics, illustration, and programs like Adobe Premiere Pro and Adobe After Effects. She works one on one with clients to bring industry level quality to smaller businesses and ultimately bring their vision to fruition. 098 Productions & Design: https://www.098productions.com ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  

Chris Pistorius has over 15 years of experience in dental marketing and works with the team at KickStart to improve techniques in a way that fit the niche. He also hosts a weekly dental marketing podcast and is the author of “The Ultimate Guide to Internet Marketing for Dentists.” We talked about • The best strategies that a dental practice can use right now to bring in more new patients • Some things that a practice can do on their website to increase conversions • Common mistakes that people make when marketing their business Chris Pistorius: https://kickstartdental.com “The Ultimate Guide to Internet Marketing for Dentists" ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg

How do you scale eCommerce shops? Dan & Robby are the founders of Shopanova, a 7-figure empire which helps eCommerce shops scale. These two friends from Alaska went from catching fish to catching millions! In this episode, we talk about specific aspects of scaling shops like customer acquisition, the value of a customer, and budgeting for/investing in these efforts.  Shopanova: https://shopanova.com  https://www.instagram.com/_shopanova_/ ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg 

What is the Honey extension? And how does Capital One save you money on your online purchases? These are just two examples of coupon browser extensions. While they save a customer money, there is a lot more going on behind the scenes that you might not know. We sat down with Kathleen Booth, the VP of Marketing at Clean.io to discuss these issues. This company is the market leader in digital engagement security solutions used by businesses looking to optimize their revenue and buyer experience. Prior to joining Clean.io, Kathleen spent 13 years in the digital marketing agency world. She has served as the owner and CEO of Quintain Marketing and the VP of Marketing at IMPACT, and she continues to host the Inbound Success Podcast. In this episode, we talked about things like: -How can online retailers increase profit margins by adjusting discount and coupon strategy? -How do coupon browser extensions impact online retailers’ reports? -How can influencers and affiliates use coupon extensions to fraudulently inflate their commissions? Kathleen Booth: https://www.linkedin.com/in/kathleenslatterybooth/ Clean.io: https://www.clean.io  Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme 

Shoni is the owner of Summit Resume Service. She spent 18 years in the healthcare industry and was consistently drawn to the resume aspect of the hiring process; while supervisors found it to be tedious, Shoni loved sorting through applications, being on post-interview panels, and discussing feedback. She now creates a judgment free zone and runs her business in a direct an encouraging way. We discuss how your LinkedIn profile should compare to your resume, how to present yourself for the job you WANT instead of the one you have, and so much more. Shoni: https://www.linkedin.com/in/shoni-bell/ https://www.summitresumeservice.com/ Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme 

Dr. Sallustio has led a broad range of educational institutions including a regionally accredited non-profit, online university, a regionally accredited for-profit, online university, and a nationally accredited for-profit, hybrid college. This has allowed him to have a unique and effective breadth of knowledge in on-ground and online higher education administration. He has nearly two decades of experience in higher education operations, leading teams in marketing, enrollment, finance, financial aid, student services, human resources, B2B relationships, and more. We discussed: -Using podcasting to become an influencer in your niche -Using data analytics to find and target your market -Using LinkedIn heavily to promote your personal brand and business Some keywords from this episode: analytics, social media, LinkedIn, podcast, marketing, influencer Dr. Sallustio: https://www.linkedin.com/in/joesallustio/ https://twitter.com/JoeSallustio  https://joesallustio.com Mark Galvin: http://www.twitter.com/epresencemg  http://www.linkedin.com/in/epresencemg  http://www.fb.me/epresencemg  http://www.instagram.com/epresencemg   ePresence: http://www.epresence.me  http://www.twitter.com/epresenceme  http://www.linkedin.com/company/epresenceme  http://www.fb.me/epresenceme  http://www.instagram.com/epresenceme 

Tim Fitzpatrick of Rialto Marketing joins "How's Your ePresence?" to discuss effectively utilizing video to market your business. Tim is the President of Rialto Marketing with expertise in marketing and business growth. Over the span of 20+ years of entrepreneurial experience and through a variety of failures and successes, he has learned valuable lessons… One of which being that people often overcomplicate marketing. How can I get the most mileage from the content I create? How can I use my video content to boost my social media presence? How can I get over a fear of using video content, and what do I need to get started? Find Tim Fitzpatrick: https://www.rialtomarketing.com https://twitter.com/rialtomarketing https://www.linkedin.com/company/rialto-marketing https://www.facebook.com/rialtomarketing ePresence: http://www.epresence.me http://www.twitter.com/epresenceme http://www.linkedin.com/company/epresenceme http://www.fb.me/epresenceme http://www.instagram.com/epresenceme Mark Galvin: http://www.twitter.com/epresencemg http://www.linkedin.com/in/epresencemg http://www.fb.me/epresencemg http://www.instagram.com/epresencemg Some keywords from this episode: social media, Facebook, Twitter, LinkedIn, Instagram, marketing, digital marketing, video, branding, strategic marketing, strategic planning ePresence, LLC © 2021