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Below the Fold

Author: Below the Fold

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Below The Fold is the most honest and raw digital marketing podcast around. Digital marketers sitting around a table, talking about what they do best.
134 Episodes
This is a fluff-free episode. Paxton shared a LinkedIn post that claims that customer centric marketing performs better than sales centric marketing. It's an us vs them mentality. Do we focus on what we get out of the deal or what they get out of the deal? Some may disagree. Listen up!
As promised, this episode is full of great suggestions on how to solicit reviews and what to do once you have them. Listen up!
In this episode the guys discuss reputation management. What exactly it is, who it's for, and how to go about it. If you've dealt at all with building up positive reviews for your company, this podcast may just be for you.
Where do you get your digital marketing news? How do you stay up-to-date on all there is to know about digital? We spend the first little bit talking about that. Somehow we transition over to personality tests like Strengths Finder, Insights, and Myers Briggs. Do you buy into personality tests? Have you found any that are helpful? Listen up!
You have two choices, make your website the way your customer wants/needs or make the website in a way that makes your business more money. Which do you choose? In some cases, the two align, but in others you may be left with a decision that may or may not leave your morally bankrupt.  We also talk through whether or not algorithms can be racist. That's a weird thought, but also very interesting. Listen up!
Sometimes brands inadvertently misunderstand current social contexts and are seen as insensitive or even offensive. We dive into that a little. Listen up. 
TikTok isn't the only platform that is designed to keep you engaged (read addicted). Who has the responsibility in making sure that we are using our time wisely? To some it seems obvious that we make our own choices. Should platforms do their part in making sure people aren't wasting too much time on seemingly pointless things? Listen up.
Okay Boomer! We're talking TikTok, so maybe all you old people should keep on scrolling (JK). Listen up!
Two episodes in one week? Yup. We mostly talk about Twitter in this episode. Listen up.
We're back at it...doing remote recordings. This will be an interesting adjustment. We're having fun talking marketing. Where have we been, what are we doing, and what does Covid have in store for us next? Listen up.
Sometimes we create beautiful things, with the best of intentions. Sometimes those creations grow legs of their own and we lose control of them and they murder our friends and families...(Victor Frankenstein knows what I'm talking about). In this week's episode we talk through what the obligations are of a business owner at the beginning, middle, and end of their building process.  Should companies be built on the needs/wants of the market or is it okay to build a company with the sole purpose of making money? Let's find out together. Listen up!
The roulette table is back! Chris Dayley sits in for Paxton in this episode. We talk through 3 things: Time travel, open offices, and A/B testing morality. Listen up!
We're a little late to the party, but whatever. We talk through the ROI of superbowl ads. Listen up!
Final episode of the season. This is a marketing free-for-all. We've got Paxton back on. We're trying to convince him to come back on the podcast. We may have succeeded, you'll find out when Season 6 begins in a few months. Listen up!
Rick Galan - Take Two!! 2 and a half years since the first time we had him on, Rick is back with more awesome insights into digital marketing. This time our focus is mainly on B2C vs B2B marketing, but there are a few other nuggets in there for anyone who loves a little laugh in their day. Did I mention Rick is hilarious. Listen up!
Paige is dope. She creates content on Instagram and has amassed a pretty big following (72.5k at the time of this posting). She is known for her sleek photography and her witty captions.  Wanna be Instagram famous?  Listen up! #TossItLikePaige
Scott is an OG in the Influencer Marketing space. He started Instafluence back in 2013 before selling to Disney in 2015. He spent time at Disney as a VP of Technology & Product before moving to Utah to start Wooly, which is a platform that helps brands find the influencers that will have the greatest impact on their business. Listen up!
This is AJ's 3rd time on the show. He is one of our favorite guests. This episode is full of knowledge bombs (I think that's what he called them). Listen up!
Turns out, attribution modelling is crazy complicated. You've got first touch, last touch, linear, time decay, U shaped, W shaped, and many more. Several algorithms could go into each one, like gradient boosting, FTRL, neural networks, game theory and logistic regression. Your head will be spinning if you try and do it on your own. Mikel Chertudi understands very well how complicated it can be. He breaks it down for us. Listen up!
John is a CRO for hire (Chief Revenue Officer). He specializes in making sure that your sales funnel is up to snuff. Listen up!
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