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Author: Jay Clouse and Eric Hornung

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Named a top 27 business podcast by Fortune, upside examines startup investing outside of Silicon Valley.

Every Wednesday, we speak with an early stage founder. We interview them as if we are angel investors considering the company as an investment opportunity.

Each show has three segments:

1.) Intro: independent research of the company
2.) Interview: interview with the founder
3.) Debrief: breaking down the opportunity

On Mondays, we share Coffee Chats interviewing venture capitalists, community builders, and later-stage founders.
93 Episodes
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Interview begins: 07:16Debrief begins: 47:49Jada McLean is the co-founder and CEO of Hurry Home.Hurry Home finances houses through shared ownership, enabling renters to become homeowners and offering a streamlined investment opportunity. Despite there being 3 million houses for sale in the bottom tier real estate market at any given time, banks are unable to profitably originate mortgages for these properties. Hurry Home uses capital from investors to offer a new financial product that enables buyers to earn equity in their home while paying close to or less than what rent would be for the same property, and investors reap a competitive return. Hurry Home was founded in 2018 and based in South Bend, Indiana.Learn more about Hurry Home: https://www.hurryhome.io/Follow upside on Twitter: https://twitter.com/upsidefm Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote
Interview begins: 06:02Debrief begins: 39:50Barbara Bickham is the co-founder and Managing Director of WIF AX. WIF AX (Women’s Innovation Fund Accelerator) is a Qualified Opportunity Fund building women-balanced and environmentally-sustainable organizations within QOZ’s nationwide. They plan to use a mix of incubation, shared workspace, and business finance while requiring participants to have a C-suite made up of at least 50% women, and operational plans which contain environmental sustainability considerations.WIF AX was founded in 2019 and based in Los Angeles, CA.Learn more about WIF AX: https://wifaxvc.com/--Follow upside on Twitter: https://twitter.com/upsidefm Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote
Interview begins: 07:15Debrief begins: 55:46Michael Pedersen and Molly McFarland are the co-founders of AdAdapted.AdAdapted is a digital engagement and insights platform for CPG brands and agencies. The AdAdapted platform offers CPG brands the ability to directly target their primary consumers in the apps they use to plan and shop. The AdAdapted platform offers CPG brands the ability to reach an active audience focused exclusively on their product, activate that audience with proprietary add-to-list and keyword intercept tools, and discover unique and valuable insights as to who their consumers are and how they interact with your ads. AdAdapted was founded in 2012 and based in Ann Arbor, Michigan.Learn more about AdAdapted: https://adadapted.comFollow upside on Twitter: https://twitter.com/upsidefm Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote
Interview begins: 07:06Debrief begins: 43:11Kaleb Dumot is the founder and CEO of Integrity Power Search.Integrity Power Search (IPS) is a recruiting agency focused on connecting amazing people to world class technology companies in the middle of the country. Since 2012, they have conducted 600+ searches for 84 portfolio companies, which have raised a collective $2.5B in venture capital financing.IPS was founded in 2012 and based in Ohio.Email Kaleb: kaleb@integritypowersearch.comLearn more about Integrity Power Search: https://integritypowersearch.com--Follow upside on Twitter: https://twitter.com/upsidefmJay's editorial on talent from the update issue two: https://upside.fm/help-wanted-were-short-on-more-than-just-engineers/Vote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote
Interview begins: 08:26 Debrief begins: 49:12Sebastian Seiguer is the Co-Founder and CEO of emocha Mobile Health. emocha is a mobile health platform that saves lives by connecting remote patients to health care providers. They improve medication adherence using video technology and human engagement. emocha leverages a CDC-endorsed model called Directly Observed Therapy (DOT) where healthcare workers watch patients take every dose of medication, monitor side effects, and provide critical support. Their technology is currently used across four continents in 10 countries.emocha was founded in 2014 and based in Baltimore, Maryland.Learn more about emocha: https://www.emocha.com/Follow upside on Twitter: https://twitter.com/upsidefmVote for upside for the 2020 SXSW Panel Picker: https://upside.fm/vote
Interview begins: 04:40Debrief begins: 1:11:09Jon Cheney is the founder and CEO of Seek.Seek is Augmented Reality on the web for eCommerce. SeekView allows a consumer to visualize a product in their life before they buy it. Seek has an advanced and powerful system to provide a scalable solution for AR in e-commerce on the web.Prior to founding Seek, where Jon currently resides as CEO and founder, he provided 12 years of management over several organizations. Jon is passionate about building strong teams and inspiring them to lead their industry. He sees the potential in everyone around him and doesn't accept anything less than greatness. He is driven forward by his faith and desire to serve others. Seek was founded in 2016 and based in Lehi, Utah.Try it at: https://seekxr.comFollow upside on Twitter: https://twitter.com/upsidefm
Interview begins: 08:48Debrief begins: 1:05:44Hunter McDaniel is the founder and CEO of UbiQD.UbiQD is a cleantech materials company that manufactures low-hazard quantum dots (QDs) and nanocomposites. The company focuses on applications that utilize its nanomaterials to manipulate sunlight, enabling solar windows and spectrum-controlled greenhouses. Spun out of technology developed at Los Alamos National Laboratory, Massachusetts Institute of Technology, the University of Washington, and Western Washington University, UbiQD envisions a future where quantum dots are ubiquitous in a wide spectrum of applications.UbiQD was founded in 2014 and based in Los Alamos, New Mexico.Learn more about UbiQD: https://ubiqd.com/--This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.Learn more about or get in touch with Taft: https://www.taftlaw.com/ Follow upside on Twitter: https://twitter.com/upsidefm
Interview begins: 09:02Insight begins: 58:13Debrief begins: 1:01:59Blake Lawrence is the founder and CEO of opendorse.opendorse is the athlete-marketing platform that helps the biggest brands in sports share content on social. Founded by two former major college athletes, opendorse was built seeking to make it easy for athletes and their partners to work together to engage their fans. Today, more than 7,000 athletes use opendorse to share content with their 1.4b social media followers. Top sports properties including the PGA TOUR, LPGA, NFLPA, WTA, and New Jersey Devils, and college properties including Michigan, Clemson, and Nebraska Athletics partner with opendorse to send content to athletes to share through their social media channels. More than 1,500 brands also use opendorse to engage professional athletes and their audience. We discuss:Ad: What are the most important terms for an entrepreneur to be aware of when raising capital? (7:56)Blake's turning point on being in the social media business (11:26)A throwback: running a social media agency way back 2010 (14:50)How does opendorse maintain the authenticity of the content being shared? (20:35)Blake Lawrence advocacy in running opendorse full time (25:08)How opendorse helps in advertising (29:11)opendorse saves the athletes maintain a balance in the busy schedules (30:56)What happens to Opendorse years from now? (55:29)Day in the life of Braxton Miller (58:33)opendorse was founded in 2012 and based in Lincoln, Nebraska.Learn more about opendorse: https://opendorse.com/Follow Blake on Twitter: https://twitter.com/Blake_Lawrence--This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.Learn more about or get in touch with Taft: https://www.taftlaw.com/ Follow upside on Twitter: https://twitter.com/upsidefm
Interview begins: 08:39Debrief begins: 48:25Eric Shashoua is the founder and CEO of Zive, makers of the app, Kiwi for Gmail.Kiwi for Gmail turns native Gmail into a full desktop application, dramatically upgrading the entire user experience, & adding features like default email client, multiple accounts, multiple windows, etc. We discuss:Ad: How to fully utilize the state and gift tax? (07:24)How CEO Eric Shashoua learned from VC’s about backing a company. (11:48)Starting on Zive’s product: Kiwi for Gmail. (20:38)Recommendations for Kickstarters pre-marketing a business (26:55)How Kiwi can make money (30:13)Kiwi for Gmail’s marketing strategy (43:20)Zive was founded in 2013 and based in New York City, New York.Learn more about Kiwi for Gmail: https://www.kiwiforgmail.com/--This episode is sponsored by Taft, Stettinius & Hollister, a full-service law firm known for assisting entrepreneurs across the Heartland.Learn more about or get in touch with Taft: https://www.taftlaw.com/ Follow upside on Twitter: https://twitter.com/upsidefm
Interview begins: 06:34Debrief begins: 49:48Robert Zulkoski is the Chairman and Managing Partner of Vermont Works. Vermont Works is an Independent Alternative Investment Firm Supporting Vermont’s Job & Economic Development.Vermont Works was founded in 2016 and based in Burlington, Vermont.We discuss:Social impact investing (8:54)Why should one live in Vermont? (16:06)How is Vermont Works different from other investing firms? (20:40)Experiencing Vermont (32:52)Young people needed in Vermont (41:11)Vermont’s measures of success (44:32)Learn more about Vermont Works: https://www.vermontworks.co/Follow upside on Twitter: https://twitter.com/upsidefm
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