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IN THIS EPISODEWe return with guest Mark Gindick (physical comedian, clown, and actor) where he reminds us that we are in the service business and also that the person that we bring on stage is always the star. That came about because of a story that he tells in this episode. We all probably have one of those stories where we have done a show and we have gotten somebody on stage and instantly we realized that this could be a real nightmare. Well, such is the case with this story that Mark shares. It's a funny story but it also carries a great message.We also check in with ventriloquist Landon Harvey in a new segment of the podcast that we call “Virtual Viewpoint with Landon”. Landon has over a million followers on Tik-Tok and has a huge presence on social media as an entertainer. He guides us with some great tips on how to share valuable content with your audience on different platforms, and without having to spend hours doing it.RESOURCES WORTH CHECKING Mark’s website:, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. 
IN THIS EPISODEOftentimes our verbal (brand) messaging is just an afterthought. How we communicate that part of our brand is important for our buyer, our audiences, and our fans. Guest Mark Gindick is an actor, physical comedian, and clown. He talks about how he developed as a performer and how he communicates his brand. RESOURCES WORTH CHECKING:Mark's website:, Follow Mark on Instagram, Learn about Mark’s character - Wing-Man, Watch a quick funny video clip with Mark on YouTube, Mark’s YouTube Channel Comedy Bodega NyC. Other Podcast Mentions: The Big Apple Circus, Watch Mark in “CIRCUS”, a six-part PBS series that takes you on an unforgettable trip with the legendary Big Apple Circus, Cirque Du Soleil, An old TV interview (Real People) with the defunct Ringling Bros. Clown College. 
IN THIS EPISODEWe take a peek into the why and how of virtual branding (your online presence) with special guest Landon Harvey. As a ventriloquist, Landon has over 1 million followers on TikTok and thousands on other social media platforms. RESOURCES WORTH CHECKINGLandon on TikTok, Landon on YouTube, Landon on Instagram, Landon on Facebook, Landon on Twitter,, Other podcast mentions:
Photos are a big part of your visual branding image. How & when to use them is even more important to understand. Billy Diamond talks about why you might not want to use a photo of yourself on your stage banners or backdrops.
Branding doesn’t have to feel overwhelming. You can do little bite-size things that will put you on the right course. In this episode, Billy walks you through some more powerful branding and marketing tips that you can use right away to strengthen your brand. Here are some highlights...Mixing Up Your Social MediaGetting Personal on Social MediaSmall Acts of KindnessCross-Branding with Your LogoBless and You Will Be BlessedDoing the Opposite of OthersManners & Public PerceptionOnline Scheduling Done RightPhoto Ops Give You AnalyticsADDITIONAL SHOW NOTES:Get the FREE 18-page companion PDF Download for episodes 22 & 23 by going to the following link. All we ask is for your email address and name. a reminder, our Black Friday Deals Days will be going on for 12 days from 11-22 to 12-03-2021. With it, you can get 30% OFF Sitewide for products and services. Just use coupon code BIG30 at checkout. 
Do you know and understand the 4 ingredients that go into making your brand stand out? In this episode, Billy walks you through the key ingredients and then also gives you three additional tips that others in your field probably are not taking the time to do. These tips will make you stand out and get you remembered (and booked) for a long time to come. Part 1 in a series.
Harry Houdini was an entertainer who created major publicity and even his name has become legendary --- even 95 years after his death. He was a master at planting brand perception in the minds of his audience. In this episode, we talk with magician and magic historian Carnegie (a.k.a. The Magic Detective) about  Houdini’s successful publicity. We also talk about some techniques Houdini used with great success and how you can take some tips from Houdini's playbook.Carnegie's marketing book on Houdini's publicity is coming out in 2022. Through it, you'll learn the secret techniques used by The Great HOUDINI to become a superstar and how you can use those same techniques to move ahead in your life. You can get a sneak peek FREE excerpt from Chapter 3 of Houdini Marketing! by going to great content by Carnegie can be found on the following links ...The #1 Magic History Blog on the internet: TheMagicDetective.comCarnegie's podcast, The Magic Detective Podcast can be found anywhere you listen to podcasts or stream it at  MagicDetectivePodcast.comThe Dead Conjurers features the graves of famous magicians and a few other celebrities.Carnegie's website: CarnegieMagic.comBe sure to also visit our website for some other free resources or to learn more about our products that help entertainers brand their show in a fun way.
Follow the journey of a middle school teacher as she strived to become a national comedy club headliner.Check out Sharon's website at sharonlaceycomedy.comSharon has visited Uganda, Africa four times. She performs comedy for Ugandan audiences and delivers food and supplies to two schools and many elderly people. HELP support her efforts... just $5 bucks at a time by purchasing a bracelet. The Uganda ProjectSharon on YouTubeFollow Sharon over on Facebook at
Ken Dyne, a UK entertainer speaks about pricing, cash flow issues, getting paid, and how to get your money upfront, before you even get to your gig.Show Notes:Ken's top 10 book list - must-reads for entertainers. Download the list at:
Howard Baltus created one of the first magic shops on the internet. After years of having his successful shop, he packed up and moved from the USA to Mexico, where he lives today. He talks about culture, rebranding, and moving beyond your fear to take your next step.
Whether performing on the high seas, or on TV shows like Penn & Teller: Fool Us, Fred & Bobbie Becker are a magical duo that knows how to live and convey their brand. In this episode, Fred speaks about what he and Bobbi have done during the pandemic and how they have pivoted to stay engaged with their audience and clients. He also lets you in on some secrets of the cruise ship industry that he has gained (50 years combined experience along with Bobbie) in the cruise ship entertainment market. RESOURCES WORTH CHECKING OUTFred & Bobbie’s Vlog files: for Cruise Ship Entertainment JobsEver thought about being a cruise ship entertainer? Gigs On Ships – Everything you need to know to book your act on cruise shipsFred Becker & Becker Magic WebsiteThe Becker's on FacebookThe Becker's on InstagramAlso, Be Sure To Visit us at BrandingEntertainers.comCHAPTERS:00:00 Intro: The Love Boat & Princess Cruises03:27 Welcome Fred - It was going to be a great year05:36 We planned for the future06:59 A different sort of thought for virtual shows11:43 Did the shift change your branding?13:05 Taking your time to get it right14:41 What’s next16:16 Cruise ship state of the industry18:27 Land versus Sea19:35 How does a person become a cruise ship entertainer27:59 Promo reels30:50 Being the face of the brand on a ship32:10 Markets are segmented & service-geared36:53 Show notes and outro37:27 Bonus: What happened to The Love Boat?
IN THIS EPISODE:As a young boy, Jason Michaels was diagnosed with Tourette Syndrome. The diagnosis could have stopped him in his tracks but he chose to chase his career in acting and later as a magician. Today he combines his love of performing, sharing his story, and also training people on how to be resilient. You’ll love Jason’s journey to get to the top and his thoughts on branding.LINKS:Jason’s Website - https://www.jasonmichaelsmagic.comResilience Training - Podcast with Jason & Stephen -’s Book can be purchased on Amazon. You Can Do the Impossible, Too! Jason on TEDx - Jason perform on Mike Huckabee - Intro03:25 TedX Excerpt03:46 Is Jason Michaels your real name?05:32 What’s your background in entertainment & how’d you start?09:07 What led you to want to speak more than just being a magician?12:09 Transitioning to more speaking gigs14:29 About Tourette Syndrome and education18:36 Paralyzed by a diagnosis20:04 Ripping of the label and finding the tools to help yourself (and others)22:26 Resilience Training Course23:14 About #DoTheImpossiblePodcast with Jason & Stephen (Bargatze)25:38 Transitioning and the Rebranding of Jason Michaels28:52 Five words to sum up Jason Michaels & using them as a brand30:14 Upcoming Episode info30:56 Wrapping up with Jason Michaels31:45 Resources and Outro
In This Episode:To say 2020 was a hard year is an understatement. We take a look back and a look ahead for 2021 with this call-in episode.
There’s a science behind colors and branding. The best brands know exactly how to target the audience they’re trying to reach. In this episode, Billy talks about an iconic brand that helped to solidify Christmas as we know it today. You will also receive a lesson on how to implement colors that identify with you as a performer and how to choose them.
EPISODE: Special guest Tim Mannix talks with Billy Diamond about knowing your market, who you are, and the business of the show.BONUS EPISODE MATERIAL: Get your FREE DOWNLOAD WORKSHEET to Become Your Superpower (click the image to get it now).EPISODE HIGHLIGHTS:- Your Ideal Audience - Treat It Like A Business - Know Your Market - Know Who You Are - Show For A Johnny Cash Party - Riders & Adjusting To Your Workspace - 5 Adjectives That Describe Tim Mannix The Entertainer - If I Was A Car... - Free Download To Discover Your SuperpowerADDITIONAL EPISODE NOTES:Tim's website: TheFresnoMagician.comSee Tim on YouTube: Tim on Facebook: on Instagram: Tim on Twitter: more about the Magic Castle in Hollywood:
In This Episode:The idea of fear and rejection in the entertainment industry can hold you back from moving forward. Special guest Tim Mannix shares his story of defeating failure, along with some great tips and advice.Lecture and being afraidIt’s all about the presentationRehearseQuitting the bizAddictionTherapyRobbed of joy & stealing of dreamsThe Devroe AgencyRegrets, Fear, performing for other performersFear holds you backShow Notes:Tim's website: TheFresnoMagician.comSee Tim on YouTube: Tim on Facebook: on Instagram: Tim on Twitter: more about the Magic Castle in Hollywood: MagicCastle.comOther performers mentioned in this podcast episode:Mac King - Caveney - Lenert - you find yourself struggling with life or just need to talk to someone here are some great (SAMHSA's National Helpline is a free, confidential, 24/7, 365-day-a-year treatment referral and information service) (Talkspace is a paid subscription service that gives you 24/7 access to reach out whenever you ne
IN THIS EPISODE…- The history behind those three little words "Trick-or-Treat" and how it came to be.- Part 2 of 2 with guest Dean Carnegie. Topics include past pandemics and stories from years ago, how we shift, and what we do now.ADDITIONAL SHOW NOTES:The Magic Detective Podcast with Dean Carnegie, Episode 49 Harlan Tarbell, The Magic TeacherFind Dean at ZoomMagicShow.comDean's upcoming show - Astonify: The Ghosts of Christmas Past. A festive, and family-friendly show loosely themed on the classic book, A Christmas Carol.
Part 1 of 2 with Dean Carnegie. This episode topics include starting out, coping with a job, and developing your style.Airing Oct. 31, 2020 - The Very Spooktacular Virtual Magic ShowDean's podcast - The Magic Detective podcast 
The way that people are buying and viewing entertainment these days is forever changing. Billy interviews Paul Draper who is an award-winning mentalist, magician, an anthropologist, academic, and filmmaker (some appearances: Disneyland, Yale University, Caesars Palace, The Magic Castle Hollywood, History Channel). Show Notes LinkIN THIS EPISODE...- Shifting and change strategies for your show during Covid19 - Online shows do's and don'ts - Building a professional studio for a very low cost - The tech side of doing internet shows - A variety of ways to make money doing a web showADDITIONAL SHOW NOTES:Contact Paul through his official website at mentalmysteries.comMake money performing shows from home! If you want to "Create a Professional LIVE Broadcasting Studio for Under $200" you can purchase it directly from Penguin Magic (as an instant download) by going to Meetings for desktop and mobile provides the tools to make every meeting a great one. https://zoom.usReal-time meetings by Google. Using your browser, share your video, desktop, and presentations with teammates and customers. DISCOUNT FOR A CUSTOM BACKDROP:5' Wide by 7' Tall Portable Backdrop that is custom designed for you can be found on our website at Be sure to use Coupon Code: MEMORIALDAY2020 for 15% offWant free help with your brand? Go to
Covid has hit us all in some form or another. Billy shares a quick update for what's next.Stay tuned for tomorrow's podcast episode (05/26/2020) and a special guest. We'll talk about Demystifying The Online Show and what many are doing during our new normal in 2020.
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