Dentistry's Growing with Grace

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Dr. Parul Dua Makkar to discuss topics such as the profound impact of loss, the importance of being present as a dentist, and how moments of loss can bring clarity to our priorities. Dr. Makkar opens up about her personal journey and the invaluable wisdom she gained from her own experiences with loss. Through her book, she gently reminds us not to take life for granted and to embrace its precious moments. Don't miss this inspiring conversation for dental professionals and anyone seeking guidance in navigating life's challenges. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Parul Dua Makkar: Dr. Parul Dua Makkar has completed her DDS from University of Oklahoma, and a GPR from Staten Island University Hospital. She brings over 15 years of knowledge and experience with her. Prior to moving to New York, she resided and worked in Calgary, Canada. Her aim is to address all her patients' concerns that brought them to her and help them leave with a smile. Dr. Makkar devotes her time to educating doctors and patients about risk factors, prevention, and early detection and treatment of oral cancer.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Shawn Terrell, founder and lead financial advisor of Dentist Exit Planning, to explore the key considerations that dentists should keep in mind when planning to exit clinical dentistry.  They cover topics such as tax saving strategies for dentists, what dental practice owners should know about advisors, and different income sources for dentists outside of clinical practice. This episode is a must-listen for any dentist who is thinking about transitioning out of clinical dentistry and wants to ensure a smooth and successful transition. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Shawn Terrell:  Shawn Terrell is the founder and lead financial advisor of Dentist Exit Planning. Shawn began his career in financial services in 2011 when he formed Terrell Financial. Shortly thereafter, a friend that was a D4 at the University of Iowa suggested Shawn give a presentation about disability insurance, and Shawn’s work with dentists began. Shawn decided to build his own planning model exclusively for dentists in 2021 when he launched his independent firm, Dentist Exit Planning.  He enjoys hosting and guesting on many dental podcasts, as it’s a reminder of his first career. Shawn previously spent 10 years working as a television sports anchor and sports talk radio host throughout the Midwest. He received his Bachelor of Arts from The University of Iowa in 2000.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Dr. Laura Mach, a general dentist, certified life coach and founder of Love Your Practice, to share insights on how overcoming mindset barriers can help grow your dental practice. Grace and Dr. Laura dive into the topic of mindset blocks in dental marketing and collections, exploring common barriers that can hold back your practice from reaching its full potential. This episode offers valuable advice on how to cultivate a growth mindset and overcome the obstacles that can stand in the way of your practice's success. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Dr. Laura Mach: Dr. Laura Mach is a highly accomplished general dentist, certified life coach, and former chairside assistant. With 15 years of experience as a successful practice owner, Dr. Mach continues to practice dentistry three days a week while also dedicating her time to helping other dental professionals achieve their goals through her consultancy, Love Your Practice. As a certified life coach, Dr. Mach focuses on guiding dental professionals towards self-awareness, self-management, and leadership strategies. Her expertise in these areas helps her clients overcome mindset barriers and achieve success in their practices.

In this Dentistry's Growing with Grace event, Grace Rizza sits down with Bryan Currier, President and Founder of Advantage Technologies, to dive into the world of IT security in the dental industry. With the increasing reliance on technology in the modern dental practice, it is crucial to understand the potential risks associated with cyber attacks and to take proactive measures to protect sensitive information.  Grace and Bryan delve into how cyber attacks happen in dental practices and highlight the importance of having a robust cyber security plan in place. They also discuss the importance of updating your website for security. Tune in to gain valuable insights on cyber security and learn practical tips and strategies to protect your practice from cyber threats. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Bryan Currier: President and Founder Bryan Currier started Advantage Technologies in 2000 after word spread from his dentist that he worked tech magic in an age where the healthcare profession was just starting to dip their toes into the digital-driven beast it would turn into today. Constantly growing and adapting, pivoting and learning, he has headed the growth and vision of the company since day one, and continues to do so today. In addition to running Advantage Technologies, Bryan also speaks regularly on topics like cybersecurity, cloud computing, small business and technology, and more.

Podcast Description: In this Dentistry's Growing with Grace event, Grace Rizza sits down with Matthew Hernandez, CEO and President of Seraph Dental Management, to discuss the top mistakes in dental startups and provide valuable insights on budgeting and timelines. Additionally, Grace and Matthew explore where to start when it comes to hiring the right people for your dental startup as well as the verbal skills that are necessary to build strong patient relationships. Whether you are just starting out in the dental industry or looking to take your practice to the next level, this episode is packed with practical tips and strategies to help you grow and succeed. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Matthew Hernandez: Matthew Hernandez has skillfully opened/developed 35 dental practices in both Texas and Washington state, 5 dental laboratories and was Chief Business Development Officer for Paramount Med spas in Houston, Texas. He has successfully led Seraph Dental Management into managing over $40 Million worth of assets and personnel since 2009. Matthew is trained in all aspects of the dental industry including highly complex multi-group practice management and comprehensive dental treatment planning. Matthew was trained by over 80 years of family knowledge in the art of multi-disciplinary comprehensive patient care and practice management in a variety of demographics. Being surrounded by a family deeply rooted in all aspects of the dental industry and a 3rd generation dental provider, Matthew has a firm belief for patient care and service to others.  Since before the pandemic, Matthew has been paving the way for remote start-up/management of dental practices utilizing strategic KPI’s unique to each practice/team/doctor while maintaining constant communication leveraging the latest video conferencing platforms. The company’s goal has always been to empower the solo provider to do what they love which is dentistry and to minimize the day-to-day stresses of running the “business” of dentistry.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Geri Gottlieb, founder and owner of GG Practice Coaching & Development, to have a bold conversation about boundaries, employees, and creativity in dental leadership. As the dental industry undergoes rapid changes, it is crucial for leaders to embrace change and foster creativity to drive growth and innovation. Grace and Geri share their insights on how to set clear boundaries and the importance of embracing change in the dental industry when it comes to hiring. Tune in to stay ahead of the curve and learn how to drive positive change in your practice. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Geri Gottlieb: With a total of 28 years in the dental industry, Geri has useful experience in everything from practice management to administration and leadership. Having owned two large periodontal practices herself, she knows what it takes to successfully grow a business from the ground up. This experience gives her a better understanding of the multiple silos in our industry; clinical, leader, manager, and owner.  Always looking to accumulate more knowledge and understanding, Geri is certified in the Five Behaviors of a Team and DiSC Behavioral Assessments, allowing her to generate unique insights into the personal needs of each member of your team. 

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza discusses Google’s new Local Service Ads and the benefits they could bring to your practice. Tune in to learn if Local Service Ads are right for YOU as Grace dives into the pros and cons and how they could get you to the TOP of Google! For more detailed information about implementing Google’s Local Service Ads, watch this training video “Everything You Need to Know about Google Service Ads For Dentists.” https://identitydental.com/courses/ Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Amanda DeMoura, CEO and Founder of Essential Dental Services, to discuss the best ways to navigate dental insurance management. In this episode, Grace and Amanda discuss topics such as the biggest mistakes dental practices make when submitting insurance and how often dentists should conduct an accounts receivable analysis. Learn more about the importance of providing insurance verification to patients and why dental office managers can benefit from hiring a dental insurance expert by tuning in to “Mastering Dental Insurance: Avoiding Audits and Fines” with Amanda DeMoura. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Amanda DeMoura: With a range of clinical, practice management, consulting and educational settings, Amanda offers a well rounded dental background to assist any practice. What started as casually helping local dental practices become more profitable eventually grew into a business helping practices across the country. Amanda is a certified dental coder by the ADA and an educational dental content writer for various publications. She continues her education by attending conferences and courses on a consistent basis and has her Fellowship designation with The American Academy of Dental Office Managers.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Greg Schubert, CEO and founder of PRO-Craft Dental Laboratory, to discuss what your dental lab partner doesn’t always tell you and the biggest challenges a dental lab could face. In this episode, Grace and Greg dive into more in-depth topics such as the challenges of All-On-4, how to reduce the possibility of fractures, and why the lab you partner with truly matters. Learn more about what you need to know when partnering with a dental lab for full arch dentistry by tuning in to “What Dentists Need To Know About Their Lab.” Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting. Meet Greg Schubert: Greg Schubert is the founder of PRO-Craft Dental Laboratory. With his extensive background, dedication, and passion Greg has grown PRO-Craft Dental Laboratory from its humble beginnings, with the lab located in his father’s garage in 1979, to the full-service national dental lab it is today. Greg has a passion for developing systems and workflows to create high dental esthetics. In this pursuit he has researched and developed proprietary processes to combine the advances in CAD/CAM digital technology with the old-school hands-on art techniques of the master technicians he has trained with. When Greg merged innovative technology with the artistry of hands-on craftsmanship, he was able to pave the path for PRO-Craft to deliver many of the techniques used by high end boutique labs to the general dental practice at a reasonable price. Clients and patients nationwide have recognized Greg’s commitment to high quality products and service.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down to discuss whether or not you should work with two dental marketing agencies simultaneously. In this episode, Grace shares scenarios that have happened in the past to help you understand why this could be problematic for your business and your brand. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Dr. Steffany Mohan to discuss the importance of peace in your practice and how to keep it together when the world around you is falling apart. Meet Dr. Steffany Mohan: Dr. Steffany Mohan, DDS, is a highly accomplished dentist, speaker, and coach who has practiced dentistry in lowa since 1996. Being a multi-practice owner, Dr. Mohan strives to help patients have a beautiful smile that is functional and healthy while changing the way people think about going to the dentist’s office. Dr. Mohan is an advocate for total body health and loves to help patients to become healthier with lifestyle changes, as well as dental care. She collaborates with other dentists around the world in groups that are advancing dentistry globally. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Astrida Curis, owner of Core Dental Staffing, to discuss the secrets to dental staffing success. In this interview, Grace and Astrida discuss why employees are leaving practices, the biggest obstacles in placing permanent dental employees, and the mistakes dentists make when handling their own recruiting. Meet Astrida Curis: Astrida Curis is the CEO and Founder of Core Dental Staffing, LLC, which serves to help experienced dental professionals find work through temporary and/or permanent job placements. The dental profession has a special place in Astrida’s heart as she has been active in the dental field for more than 12 years. After having her daughter, Astrida started temping at different dental offices where she grew and learned so much as a dental professional. In that time, she discovered the need for a new generation staffing agency in the dental world which led her to start her staffing agency. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

Podcast Description: In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Bri Richardson, an Independent Dental Insurance Specialist, to discuss the truth about dental insurance. In this interview, Grace and Bri discuss topics such as tips on how to get your dental claims approved and what the claim appeal process looks like. Meet Bri Richardson: Bri Richardson, CDA is an Independent Dental Insurance Specialist and owner of Elevate My Practice. She began her career in New York in 2009 and currently resides in East Texas with her wonderful husband and two beautiful children. Bri is on a mission to help elite dental practices increase their collections and case acceptance by providing high level dental team training and support. Meet Grace Rizza: Grace Rizza is the CEO and founder of Identity Dental Marketing, which serves practices nationwide with ethical, effective marketing solutions. Today the company has helped to propel over 1,500 businesses to new levels of success. In her tenure as a business owner, Grace has authored countless industry-specific articles, podcasts, and blogs. She has spoken at dozens of dental meetings, including the Chicago Dental Society Midwinter Meeting, The Hinman Dental Meeting and the Greater New York Dental Meeting.

In this Dentistry’s Growing with Grace event, Grace Rizza, CEO of Identity Dental Marketing, discusses the new Lead Nurturing Service offered by Identity Dental Marketing and the importance of having these lead nurturing protocols in more robust campaigns. For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com   (847) 629-4646   Grace@IdentityDental.com

In this Dentistry’s Growing with Grace event, Grace Rizza, CEO of Identity Dental Marketing, discusses everything you need to know about SEO for dentists.  In this episode, Grace discusses:  What is SEO? Why keyword strategy is important Why Google strategies need to be creative  The two types of SEO Why your website is important for rankings The top 3 people to impress with your site  How the Identity Dental Marketing team operates How to stay up on Google algorithms   Why to be aware of Black Hat strategies  Why SEO strategy is important  Why other SEO companies lack results  Why people leave SEO companies  The biggest frustration with SEO For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com   (847) 629-4646   Grace@IdentityDental.com

In this Dentistry’s Growing with Grace event, Grace Rizza discusses everything you should do when you receive a bad review. From explaining the different types of reviews to discussing how you should evaluate each one, Grace covers the right steps you should take to handle your reviews effectively. For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com   (847) 629-4646   Grace@IdentityDental.com

In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Dana Russell, owner and head coach at Dental Concierge Coach, to discuss how they work together to help dental teams and share crazy stories about their experiences. In this episode Grace & Dana discuss: What Dentists should know about hiring an Advisor Why to not turn off ads while you’re out of the office How adrenaline spikes can lead to burn outs How your schedule can cause you stress Why positive emotion in your practice is important The importance of building trust with your clients Why you need effective employee retention strategies The importance behind culture and boundaries The impact on negative energy in your practice The importance of being clear on your non-negotiables For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com   (847) 629-4646   Grace@IdentityDental.com

For additional dental marketing advice, join Dental Marketing with Grace www.facebook.com/groups/DentalMarketingWithGrace In this video Grace Rizza, CEO of Identity Dental marketing tackles:     Start with defining what’s in it for them?       Raffle      Music?      Food?      Pediatric Practice? Princess show up? Tooth fairy?       Your message to a local business owner - message to a mom’s group  will be different       Fundraiser for local charity / non-profit -   Social media posts - Event listing & invites on social media sites  Joining local FB & other social media community groups - get into moms groups, etc.   Event website listing - Evite or Eventbrite  - Reaching out to Chamber of Commerce and they will plug you - Personal invitation to local businesses Inviting schools  Press release - before the event   Photographer - hire someone - get someone local who wants an introduction -  other business owners - - verbiage for this.   Grand Opening - and we partnered with the ice skating rink - WHOEVER came into the office for the open house got a FREE day at the ice skating business. Cooperating marketing.   Carnival/party - bounce houses and face painting   Consider your goals for the event.   It may cost money and it certainly will cost time.   You can consider hosting local businesses as vendors.   If you’re having vendors, you would need to find a space. Whenever you take it OUT of your office- you’re now removing the experience of being  IN your office, which decreases their opportunity of becoming a patient.   You want to create a reason for them to step in the practice - step foot in the practice to have any dental experience - minimally a tour, best experience ANYTHING they. Book/schedule…. Special if purchased at event… end goal = get patients.     Have to have realistic expectations for this.     Be focused Is this a business networking open house?   Is this a family bounce house, DJ, cookout, face painting event?    This question should be answered with consideration for your brand?     At Identity Dental Marketing, we have seen that real results come from a  collaboration of dental marketing strategies. Each member of our team brings a unique skill set that will contribute to the success of your dental practice. We’re here for you! Just a few of the services we offer  include:   Marketing for Dentists and Dental Experts   SEO Strategies from our Dental SEO Experts   Custom Websites for Dentists and Dental Experts   Dental Office Marketing Consulting   Custom Content and Designs for Internet and Print Marketing     Looking to take your dental marketing to the next level? Contact us today for your complimentary marketing planning session! https://www.IdentityDental.com   (847) 629-4646   Grace@IdentityDental.com

In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Dr. Brad Boeke of Bayside Dental. In this interview, we discuss the different ways to measure success. In this episode, Grace Rizza and Dr. Brad Boeke discuss: How success is measured differently at different stages of life How to find the right fit for an employee and the difference that can make The combination of dentistry and criminal justice

In this Dentistry’s Growing with Grace event, Grace Rizza sits down with Dr. Nathan Coughlin of Thrive Dental & Orthodontics. In this interview, we discuss the hidden lessons that can be found in every misstep. In this episode, Grace Rizza and Dr. Nathan Coughlin discuss: Hidden lessons that you learn along the way. Learning how to operate a practice from the ground-up Various management styles and the value of knowing your numbers