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IMPACT Insights

Author: The Impact Agency

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In an era of apathy, automation and exponentially-increasing choice, organisations and brands face a significant challenge to create true moments of connection with their target markets. Do you think about who your target audiences are beyond their buying habits, geographic location or job title? Do you create content to serve algorithms or humans? Do you measure success in campaign KPIs, sales or behavioural change? Are you balancing big picture thinking with agile, targeted execution? And...is anyone really listening?

In the IMPACT Insights podcast series, The IMPACT Agency team explores the emerging, evolving and eclectic in the world of marketing and communications. Each episode will consciously-disrupt current thinking. We will unpack and debrief on current issues, trends and opportunities with special guest experts offering their insight into how we can challenge the status quo.
8 Episodes
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The innovators

The innovators

2020-10-2124:05

Ever wondered what CEO, Nicole Webb would do if she was Prime Minister? This week Nicole and General Manager, Frances Dwyer, discuss Australia’s future as innovators, including IMPACT’s tips to stay nimble and relevant in uncertain times.Don't forget to leave us a review on Apple Podcasts and subscribe wherever you get your podcast fix!
September appears to be 'sorry' month with US talk show host, Ellen, apologising for the show's workplace culture, while embattled journalist, Miranda Devine, said sorry ahead of her defamation settlement. Both fell flat.This week CEO, Nicole Webb, and General Manager, Frances Dwyer, discuss the anatomy of a true apology.You can find a list of all our sources below:https://brenebrown.com/podcast/harriet-lerner-and-brene-im-sorry-how-to-apologize-why-it-matters/https://www.bbc.com/worklife/article/20200512-why-weve-been-saying-sorry-all-wrong
Feeling reflective? Our CEO, Nicole Webb, and General Manager, Frances Dwyer are. This week they look back at their crystal ball predictions for 2020 and see how things have panned out so far.From politics, to social behaviours, have Frances and Nicole seen what was going to happen next all along?Don't forget to follow and leave us a review on Apple podcasts!For a copy of the predictions email the IMPACT Team on impact@impactagency.com.au
IMPACT CEO, Nicole Webb and General Manager, Frances Dwyer discuss the role of the CEO, and their frustrations with a lack of presence from many CEOs.From what CEOs should be doing and how taking a stance will have a positive flow on effect to some surprise little friends, this episode has it all.Don’t forget to leave us a review on Apple Podcasts and drop us a line anytime at info@impactagency.com.auYou can also find the blog Nicole talks about at https://impactagency.com.au/ceos-missing-in-action/
In this episode IMPACT CEO, Nicole Webb, and General Manager, Frances Dwyer chat about the changing media landscape, pondering how and where we will get our news from as so many trusted media outlets close down.Will we turn to Facebook community groups to be our source of news? Are we staring down the barrel of a future of misinformation?
The IMPACT Agency CEO, Nicole Webb, and General Manager, Frances Dwyer, sit down to discuss #isolife, the current communications landscape and how brands, businesses and people are reintegrating in a COVID-19 world. From learning to work from home, brands who have succeeded in their communications during the pandemic, to the recent black lives matter movement; nothing is off the table.
Lucy Coggan – Head of Engagement Marketing with BUPA and Dr Gwyneth Howell Associate Professor and Distinguished Teaching Fellow at Western Sydney University sit down with The IMPACT Agency’s, Victoria O’Neill.From navigating last year’s ball tampering scandal as a corporate sponsor to exploring the world of corporate rumour, Lucy and Gwyneth share their personal insights, experiences and learnings from the frontline of issues and crisis work.*The comments and views expressed in this podcast belong solely to each commentator, and not necessarily to their employer, or any other group or individual.
As human beings, we are surrounded by exponentially-increasing influences and choices every waking moment of our day. As marketing and communications professionals, it is vital that we understand the way in which human beings make brand decisions to create true moments of connection with our customers.Behavioural Economist, Kris White, and CEO of fintech disrupter Zuper, Jessica Ellerm, join #IMPACTinsights to sort the BS from the BE and discuss how an evidence-based approach is helping brands (and governments) in Australia.
Comments (1)

nikhil yandapalle

loved the first episode. waiting for more 😀

Jan 3rd
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