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Marketing Minutes with Miss Kemya
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Marketing Minutes with Miss Kemya

Author: Miss Kemya

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Marketing Minutes with Miss Kemya is your daily dose of marketing tips and insights for solopreneurs and small business owners.

From blogging, to social media media, email marketing, and general entrepreneurial insights, tune in to keep up with the changing digital landscape.

Tune in to hear Miss Kemya, Chief Marketing Sparkler at as she shares the what's, why's and how's of digital marketing, so you can stop wasting time and start being more productive with your marketing.
54 Episodes
If you're a natural introvert, there's no reason at all to shy away from social media. Don't let the word 'social' throw you. Social media sites offer a great platform for introverts to be social on their own terms. You get to interact with other, but keep control at the same time.Many people are surprised when they find out I’m an introvert. My business is marketing and social media and yes, I’m an introvert! I know, on the surface this doesn’t even seem possible, but it’s true.If given the chance, I will happily sit in the corner by myself and curl up with a book. I can attend an event and not say a single word to anyone, and enjoy myself immensely just the same. This is me, I am she.And yet I’ve embraced social media, not only as a wonderfully efficient marketing tool, but it’s also allowed me to get in touch with my inner extrovert side online. I have figured out ways to interact with people on social media that are comfortable for me. Being an introvert does not have to be a burden for your business, if you don't let it. Click here >> << to read the full post on the blog.
We have come to the end of our seven-day challenge to use business planning to create explosive growth in traffic, customers, and most important, income. Much of what we’ve discussed so far has been actionable steps like writing down your goals as well as mindset pieces like the one about stepping out of your comfort zone.Today is all about putting everything we’ve discussed so far, and combining it into something that can give you that explosive growth you want.Lesson 7: How To Engineer Explosive Growth By Stacking Your EffortsYou see, when you use the basic concept of exponential growth to your advantage, it doesn’t take much progress in any one area to see big results. We briefly touched on this idea back on day three when we talked about increasing traffic, subscribers, and customers to add to our bottom line.Today we expand on this whole idea in a few different ways. Then we tie it all back into setting goals and business planning in general.Leverage ProgressThe idea is to make progress on your goals and stack them in a way that gives you leverage. One goal builds on the next and they all work together to generate exponential growth. This can work in a myriad of different ways and will of course differ from one business to the next.My point is this…If you start to think strategically and keep one eye on your next few moves, you can start to stack your efforts and engineer that explosive growth in a lot less time than you may think. Try it! Click here >> << to visit the Marketing Sparkler blog and read this post!
Can you think back on a time of real growth, be it in business, in your personal life, or anywhere else? More than likely, you had to step out of your comfort zone for that growth to happen. Yes, we can make progress by doing what we’ve always done. But it will be slow and more importantly, by staying within your comfort zone, you are limiting your potential growth.It’s when we step out of that zone, try something new, take a bit of a risk, and allow for personal and professional growth that we start to see big changes for the better. The comfort zone Let’s say your goal is to grow your reach and get out in front of a larger audience. What you’ve done so far, and what feels comfortable is writing a blog post a week and then sharing it on social media. Yes, some readers will find you. Yes, if you double or triple your efforts, publishing more posts per week and sharing more often across all your social media accounts, you will see some growth and engagement.But you’re staying in your comfort zone.Stepping outside of the zoneWhat if instead, you used the time you would have spent writing another blog post or two per week and promoting it on Facebook, you took the time to write a guest blog post for someone else’s blog with a bigger reach.What if you sat down and recorded a fun and informational video that you can then share on YouTube, embed in a blog post, and of course share via your favorite social media outlets.What if you used the time to set up and tested a Facebook ad that continually sends new leads into your funnel.If any of these things are new to you, this may seem like a pretty scary proposition. But getting uncomfortable and doing it anyway can have some huge rewards.Guest bloggingWriting and submitting the guest blog post can give you a lot of added exposure by allowing you to get in front of an established audience. It also gives you the change to start a relationship with a fellow blogger that may lead to all sorts of other opportunities and collaborations.Video seriesRecording a series of videos gives you the opportunity to reach a completely different subset of your target audience. There are plenty of people who prefer video content to written posts and articles. There are people who spend hours each day watching YouTube videos who would never stumble across you and your blog otherwise.Spending money on adsSpending money on paid ads can sound like a scary proposition, but once you crack it and find something that converts well for you, you will get a steady stream of new leads in front of you without any added work.Bottom LineThere’s something else I want to mention, just in case I don’t have you convinced yet that getting out of your comfort zone is something you should be doing regularly. You won’t stay uncomfortable for very long.After recording those first few videos, submitting a couple of blog posts, and spending those first few dollars on ads, you start to get comfortable with the processes. Before you know it, they become second nature and yet another tool in your virtual tool belt. Once that happens, you know it’s time to explore some other marketing strategies and ideas. Click here >> << to read this post on the blog and sign up for the full   7 Days of Biz Planning to Rock Your Year Mini Challenge! 
Throughout this short little series on setting business goals, I’ve mentioned the importance of writing said goals down. That isn’t just because it’s easy to forget. There’s a lot more to it and there are some very important reasons why you have to write them down. I thought in today’s blog post, I’d share my thoughts on this and hopefully inspire you to write down your own goals going forward. By the way, this works for any type of goal, not just the business ones.The simple act of setting a goal, even if it’s just in your mind, doubles your chances of success. That’s a pretty big deal in itself, isn’t it? If you take it a step further, and actually write those goals down, you’re 10 times as likely to succeed. Read that last line again please. That’s right…you can increase your chances of making it by 1,000%. That’s mind-blowing!  Click here >> << to read this post on the blog and sign up for the  7 Days of Biz Planning to Rock Your Year Mini Challenge. 
Today I want to share my thinking process for setting smart business goals with you. I like to work backwards from a financial goal all the way down to daily to-do lists. Every smart business goal should be quantifiable, as in have a specific number attached to it. In this way, you can measure your success rate, and see what and if you need to tweak your approach.So here’s how that works: It always starts with a money goal. Because let’s face it, business success is tied to revenue, pure and simple. It helps if that goal has a meaning beyond the dollar figure. This helps to keep us motivated on the end goal! Click here >> << to read this post on the blog and sign up for the  7 Days of Biz Planning to Rock Your Year Mini Challenge.
We're all in business to make a profit. Making money is not a topic that's talked about ENOUGH with small business owners. After all, the spotlight is often shining on how many followers and likes you can get on social media. Or how many times you go LIVE on Facebook every week.All of this talk about social media follower counts is focused on ego-driven metrics. We need to shift the dialogue to focus on CONVERSIONS, which lead to the one thing your business needs to stay in business: INCOME. There is little reason to be in business if you are not generating an income. All of the altruistic energy in the world will not keep your refrigerator stocked and your lights on. So we're going to live in the real world and talk about growing income today, okay? Click here >> << to read the full blog post and sign up for the free 7 day biz challenge!
Are you ready to take your online business to the next level and watch some explosive growth unfold over the coming months? Great! Before you start to plot and plan what you want to do to make that happen, it’s important to stop and look at where you are right now.Business planning for future success is all about data. You can work most efficiently and spend your time and money most effectively if you know exactly where you are starting from.By recording data, you can start to see what’s working, what isn’t, and what trends are starting to play out. And it all starts with recording where you’re at right now. First though, you should decide how you want to record this information. Now, let’s take a look at some of the things you want to record. Click here >> << to read this post on the Marketing Sparkler blog and sign up for the  7 Days of Biz Planning to Rock Your Year Mini Challenge.
Do you set aside time regularly to plan what you want to do in your business? If it’s not something you currently do, I strongly encourage you to embrace it for the remainder of this year!Setting aside a business planning session to decide what I want to do and, more importantly, what growth I want to achieve in the coming year has been crucial to my own success. Sometimes I commit to (and follow through lol) planning at the end of the year for the upcoming year. Other times, life gets in the way and I don’t get to plan when I want to. IMO, it doesn’t matter when you plan, as long as you make time to plan.  Click here >> << to read this post on the Marketing Sparkler blog and sign up for the  7 Days of Biz Planning to Rock Your Year Mini Challenge .
We’re posting on LinkedIn, tweeting everyday, going live on Facebook and creating stories on Instagram. We’ve got ads running every which way, blogging as often as we can stand, and retargeting to everyone. In other words, in this digital era, we’re doing some of everything everywhere. We’re using multiple channels to market our businesses.There is no question that multi-channel marketing offers a high return on investment. It doesn’t matter what your product is – if you’re not sending your message to multiple channels in multiple ways, you’re going to miss a large portion of your audience. On today's episode of Marketing Minutes with Miss Kemya, we will identify the challenges that come with multi-channel marketing, and how to face these challenges. 
When you experience terrible service, how often do you tell your friends?When you experience stellar service, how often do you tell your friends?According to current marketing wisdom, one unhappy customer will tell 7 other people about their bad experience with a product or business. A happy customer will only tell 1 other person about their great experience.How can you beat these odds to get more of your satisfied customers to spread the word about your products and services? Tune in to this episode of Marketing Minutes with Miss Kemya to learn easy tactics you can use to get your current network to share your content every day. 
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