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Chill Digital Marketing

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This is Chill Digital Marketing, where you can hear the latest in the digital marketing world. As well as how you can implement what we share in your business.
118 Episodes
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Facebook now has automated captions for Facebook Live and Workplace Live. Facebook is offering free online courses to improve your customer engagement and overall digital marketing skills. They have partnered with Coursera to create a Social Media Marketing Professional Certificate Program.Facebook introduced Facebook Business Suite to better help businesses run more efficiently on their platforms. Facebook now has a Climate Change Information Center to inform people on climate change and what they can do to help. LinkedIn’s Retargeting Capabilities is a resource for businesses to refine their target audience and increase conversions. This week’s Allyship Segment of the Week I share the episode Raising White Kids with Jennifer Harvey on the podcast Integrated Schools. Dr. Jennifer Harvey discusses the topic of raising children in a racially unjust America. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook is improving ways you can advertise on their platform with ‘Dynamic ads.’ They have also just released Facebook Campus for college students to connect. Instagram now has an Equity Team and hired a new director for Diversity and Inclusion. Twitter is adding more context to Tweets that are trending to help censor those who are posting potentially harmful content.  Youtube has added new features to improve your music playlist. This week’s Allyship Segment of the Week I share a podcast episode from Raising Free People called Choosing Learning Over Schooling. This is an insightful podcast for all parents, and especially those who are working from home with their kids attending online school. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
New Facebook Messenger limitations. Facebook Horizon is ready for users to start creating their very own Virtual Reality. New feature on LinkedIn “My Company” allows businesses to build community and culture for employees. They also introduced a new Playbook that helps businesses with their marketing strategy. Youtube TV now includes NFL Network for sports fans. This week’s Allyship Segment of the Week I share a historical article about The Great Migration, the event of millions of African Americans moving north less than a century ago. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook Shop has new features to help small businesses create and manage an online store. New iOS 14 updates come with limitations for app installation advertisers on Facebook. Facebook News is expanding internationally to help publishers reach larger audiences. Instagram announces easier access to checkout on their platform and is waiving online selling fees for businesses through the end of the year. Snapchat is working on a feature that will allow you to add background music to snaps. This week’s Allyship Segment of the Week is sharing the film 13th. Watch it now on Netflix. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook introduced Educator Hub to help students and teachers stay connected. They also partnered with Blue Jeans, GoToMeeting, Webex, and Zoom to offer more video conferencing apps on Portal. Pinterest has launched a new shop highlighting Black-owned business. Farmers are gaining popularity on Youtube and have created a community of FarmTubers. Tik Tok must sell their platform by November 2nd. This week’s Allyship Segment of the Week is an article from Real Talk: WOC & Allies. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook has refined targeting options for advertisers. They have also officially launched their voting information center. Instagram will start asking for identification from accounts that appear to be run by bots. Twitter has introduced new conversation settings so that users have more control over who can participate in the dialogue. LinkedIn announced that Scribd has taken over Slideshare to improve content experience on their platform. The Chill Business Journey will be on a hiatus for a couple of weeks. This week’s Allyship Segment of the Week is focused on sharing the Black Lives Matter website. Check to see if there is a local chapter near you. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook has partnered with U.S. Black Chambers in dedicating the whole month of August to support Black Business Owners. They are also addressing the housing crisis in the Bay area. Lastly, Facebook added a new feature to allow users to watch music videos on their feed. Instagram Reels is a new feature on Instagram allowing you to create short 15 sec videos. Twitter is labeling Government and Media affiliate accounts to better inform their users. Pinterest exceeds 400 million users with Gen Z and Millennials driving growth. LinkedIn committed to a Zero Waste Initiative. Youtube is replacing Google Play Music with Youtube Music. The Chill Business Journey will be on a hiatus for a couple of weeks. Although, we will continue with our Allyship Segment of the week. This week we talk about the little book, The Post-Racial Negro Green Book. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Twitter restricts Donald Trump Jr as he violates their new regulations around spreading misinformation. Pinterest Insights show a boom in pins related to well-ness and self care as millions around the globe are restructuring their lives to have a more optimistic outlook. LinkedIn is encouraging professionals to take advantage of their LinkedIn’s Learning online courses, and are offering a free month to get you started. On The Chill Business Journey, I give you tools for your Live Video storage! Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook now allows you to go live with others in messenger rooms. They are also offering “Summer of Support” training for small business owners to assist them with their digital marketing. Instagram made it easier for you to start a fundraiser for things you care about. Twitter had a major security breach as hundreds of celebrities and politicians got hacked in a Bitcoin scam. They also banned thousands of accounts associated with the group QAnon. LinkedIn Introduces a guide “Turning In-Person Events Into Virtual Experiences”, giving business owners more opportunities to connect and interact with their communities. They also had to lay off 6% of their employees due to company changes. On The Chill Business Journey, I talk about repurposing your live videos so you and your viewers can get the most out of your content! Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook releases 2020 diversity report stating their commitment to help advance opportunities for POC communities. They also launched the largest voter registration and information campaign in US history. Instagram has introduced Instagram Shop and Facebook Pay to make shopping easier and more secure on their platforms. LinkedIn is back with Live With Marketers, an award winning show where real marketers talk about real problems. TikTok is at risk for being banned in the U.S. On The Chill Business Journey, we take Live Videos to the Next Level with 3rd party tools and equipment. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook releases new features for businesses in WhatsApp. They also released new courses in Facebook Blueprint. YouTube announces July 25thproject “Life in a Day 2020”. And they brought on more channels and increased YouTube TV’s monthly fee. On The Chill Business Journey, we talked about Going Live on Instagram. And this week’s Allyship Segment of the Week was a curated list of Black Business Owners that Amy Porterfield shared. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook & Instagram release face covering message at top of their apps. Facebook responds to the Stop Hate for Profit campaign. Facebook’s Summer of Support is in full swing. They also updated several Business Terms, which affect most businesses on the platform. New features for creators to monetize on Facebook came out too. Pinterest hires outside firm to audit their workplace culture. LinkedIn releases free skills initiative to help those that lost jobs due to the pandemic. Going Live on Facebook is the topic on The Chill Business Journey this week. And our Allyship Segment of the week is about the Dismantle Collective. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook's Summer of Support has officially launched, as well as a Step by Step Guide to help your business move to online selling. They also released Limited Data Use to be compliant with the CCPA. Instagram updates Instagram Shopping to allow for more businesses to use the feature. Pinterest shares auto industry marketing data. LinkedIn partners with eMarketer to share a report on LinkedIn data. YouTube launches Camp YouTube until July 5th. They also launched #BrandCast Delivered. This week on The Chill Business Journey, we get into 3rd Quarter Marketing Planning. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook Groups can no long switch from Private to Public. Several new features/functions come to Portal. New Privacy Page to aggregate updates on privacy. They also shared some initiatives they are implementing so support the Black Community. Sign up for Facebook's Summer of Support...free! Instagram is reviewing their platform's structure for any racial bias. Twitter launches Voice Tweets. Pinterest supports PRIDE month. Pinners prove to be early tech adopters. LinkedIn has made their Diversity, Inclusion and Belonging series of courses FREE through 8/31/20. YouTube releases their Mid-Year Update. They also had a live special fundraiser: Bear Witness, Take Action. Now Creators with 25K+ subscribers can sign up for YouTube Brand Connect to connect with brands. This week on The Chill Business Journey, we talked about Building Good Habits while Breaking Bad Habits. We've also started an Allyship Segment of the Week at the end of each episode. This week we shared the writings on author Sheri Hunter. From her Dare Divas group to her book, Daring to Live, she is truly an inspirational woman. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook lifts posting ban on non-medical face masks. Blood Donation tool expands to more countries. Facebook joins Project Protection to combat child sexual abuse. Snapchat had their Snap Partner Summit which involved many new releases & features. New Action Bar for navigation Places added to Snap Maps Topics added to Snapchat's Our Story Release of SnapML AR with friends with Local Lenses Headspace coming inside Snapchat Alerts for friends at risk of self-harm Camera Kit Snap Minis Dynamic Lenses Use Lenses to scan items to: Identify Plants Identify Dog Breeds (even see which breed you most resemble!) Explore Louis Vuitton (coming soon) Food rating on packaged food (coming later this year) Happening Now for latest news Snap Originals: Unscripted: Coach Kev, Fake Up and Move It Docuseries: Road Trippin', First Person, Queen of Stylez and Life By The Horns Scripted: Frogtown, Action Royale and Total Badass Wrestling 4 Renewed Shows: Dead of Night, Face Forward, Nikita Unfiltered and Vs The World This week on The Chill Business Journey, we migrate from the Morning Routines of last week to the types of routines you can bring into your workday.  Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook introduces labels on state run media outlets. New interactive data tools regarding COVID-19 are released. Manage Activity is rolling out on mobile and desktop in the future. Pinterest shares their work supporting the Black Lives Matter movement. They also released a shopping tab with Lens search results. LinkedIn releases updates in Campaign Manager with retargeting tools and their Audience Network. SnapChat CEO releases statement regarding social injustices with the Black Community. This week on The Chill Business Journey we discuss Creating a Morning Routine. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook is requiring ID verification for some profiles. Novi is their new digital wallet for their blockchain currency, Libra. Instagram is rolling out badges on Instagram LIVE where fans can show their love. And ads are coming to IGTV. Twitter joins #KeepItOn campaign to stop Internet shutdowns. LinkedIn shares 3 tools to stay connected to your community. Breaking News - The White House is preparing to release an executive order that is directed to social media companies. We will be sure to update next week on this topic. The cart for The Chill Business Society will be open until May 31st. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
The New Facebook format is rolling out. See Facebook’s celebration for the Class of 2020. Giphy joins the Facebook Family. Read the first State of Small Business Report by Facebook. Facebook Shops are now live on the platform. Workplace gets some new features to help with WFH. Oculus for Business is now available. Use the Business Resource Hub on Facebook or Instagram to stay up to date with both platforms. Messenger upgrades coming soon. New features for in-stream ads. 15 new courses in Facebook Blueprint. Now create posts with the Creator Studio app. New guidelines on music in videos (uploaded or live). Support Small Business stickers available in Instagram Stories. Guides are now available for business accounts. Twitter adds controls to who can respond to tweets, as well as updates to their approach to misleading information. Pinterest releases shopping spotlights. LinkedIn releases new features for LinkedIn Pages. Now is the time to start transferring your Google Play Music to YouTube Music. Check out Episode 66 on The Chill Business Journey where I talk about giving ourselves some grace during these trying times. The cart for The Chill Business Society will be open until May 31st. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook adds features to the Community Help area. Instagram shares some tips on using IGTV to engage with your audience. Pinterest releases new features for Boards. They also share how businesses need to make sure their marketing voice matches where their audience is, and they created a Guide to help. Check out their 3 Quick Tips for running campaigns on their platform. Pinterest partners with Shopify. They also supply some advice for businesses in the travel industry. Snapchat partners with renowned artist, Damien Hirst, to create art on the platform. Check out the third installment of our Anything But Typical Chat Series where I have a conversation with our very own Briana. The cart for The Chill Business Society will be open until May 31st. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
Facebook will be celebrating the Class of 2020 on May 15th. Messenger Rooms are now here (think of them as a Zoom alternative). Group calls on WhatsApp can now have up to 8 people at one time on the call. Live With is coming back to live videos as well as donate buttons and streaming into an Event. Tap into live gaming with the Facebook Gaming App. Stars are expanding to more pages and countries. Portal can go live in more places and Facebook Dating now offers virtual dates. Instagram is now more interactive on desktop. Live videos can now be stored on IGTV for a longer shelf life. Check out their tips on using Stories. Make sure to take advantage of Instagram Shopping if this feature pertains to your business. Live Donations are available on Instagram too. Pinterest provides some resources for small businesses. Searches for the future (like travel and events) are picking up, so make sure you keep up. LinkedIn releases job interview Video Intros and AI-powered feedback. They are also offering Sales Navigator FREE for 60 days to non-profits. YouTube has new originals coming out the next few months. They are expanding fact check information panels to the US. They also share resources for celebrating Ramadan during these social distancing days. This week's Anything But Typcial chat on The Chill Business Journey is with the lovely Liz Jostes. Listen to what things are different for us and how we are coping. The cart for The Chill Business Society will be open until May 31st. Catch all the links to these topics on our website: www.chilldigitalmarketing.com/weekinreview.
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