Claim Ownership


Author: Ian Lenny

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Realistic way to access the new economy. In each episode I interview someone who has created their own career. The common thread through out the interviews is that my guests have figured out how to have time, location and income independence. That last past is important. Many of my guests are internet entrepreneurs who are doing really well physically, mentally, emotionally ect... Alright, lets do this!
44 Episodes
In this episode I speak with Ethan Lyon. He is a marketer turned data engineer who created his own path into this career field. Ethan is an enthusiastic self educator who figured out a way to create his own valuable marketing tools with some basic data engineering knowledge. Ethan starts off by talking about one of the tools he built for his team at Sere Interactive. In this role, Ethan was basically functioning as a product manager. Ethan was managing engineers and competing priorities for all the stakeholders in this project. Ethan then talks about his first engineering product that he built on his own. After reading about a grad student studying machine learning that automated his online dating, Ethan decided to see if he could build his own online dating machine. Ethan learned how to use cloud computing and data engineering to build his own data pipeline from one of the popular online dating apps to his own virtual machines running real time analysis of dating profiles. Ethan then goes on to explain how this experience gave his the confidence to apply his newfound knowledge to his own at Sere Interactive. At Sere, Ethan first wanted to build a tool to automate keyword analysis for PPC campaigns he was running for clients. Basically, he built a tools that would scrub keywords his team was using against 3rd party databases for paid and organic search terms. Ethan's team was able to implement the tool he built into their workflow to add another layer of analysis on top of the manual keyword analysis his team was doing. Beyond this type of immediate use for his Data Engineering skills, Ethan has many projects and technologies he is interested in pursuing in the future. Finally, Ethan gives his perspective on the most valuable skills for a data engineer. Basically, Ethan says that you must learn python and SQL. After that Google Cloud platform is probably a good bet and maybe java depending on the tech stack and company you are trying to work with. Ethan also mentions that some data science teams use R for their analysis so it can be beneficial to know that. If you are someone who is interested in learning more about data engineering then this is the interview for you. Finally, if you are interested in checking out Ethan's extensive write up he did on his path into data engineering you can check out his article "A Non Coder's Journey To Becoming A Data Engineer" Send in a voice message:
In this interview I speak with B2B Sales Consultant Alex Berman about the best ways to get Fortune 500 clients.  Alex Berman runs an agency called X27 (experiment 27) that specializes in teaching brands how to sell to billion dollar companies. In this interview Alex teaches some of his B2B sales techniques and how you can learn to get better results from your cold calling and cold emailing. Alex shares his journey into the world of B2B Sales and how some of his students have landed multi 5 figure contracts from cold email without even using the phone.If you are an agency owner, sales person or marketer and you are looking for a B2B sales system or a B2B lead generation system, you are in the right place. If you haven't already, check out Alex Berman's YouTube channel where he shares all of his best strategies. Finally, make sure to comment on the video letting me know what you think of Alex's tips. If you haven't already, make sure to subscribe to the channel to get notified of my latest tutorials and interviews. If you enjoy this video, feel free to subscribe! Also feel free to show that like button some love below as well! Stick around for more content!Subscribe for more Send in a voice message:
In this interview, Michael Kohler talks about how you can get paid to Rank YouTube Videos by running a YouTube video marketing agency. Michael gives his best tips for ranking YouTube videos using SEO to increase your organic rankings as well as paid traffic. Michael talks about some of the YouTube friendly ways to pay for traffic and views.  Michael talks about how channels will pay for views via paid traffic platforms like Google ads. Michael then talks about his process for ranking YouTube videos and the process that he recommends for new channels. In Michaels case, he has been ranking videos for his own channel which has 60k subscribers at the time of filming. Michael also draws on his many experiences working for clients to help them rank their videos. At his agency, ExtremeSocial, Michael helps clients with all aspects of the online marketing including: ranking YouTube videos, paid advertising, content marketing and YouTube SEO. In addition to the wealth of knowledge Michael has on ranking videos on YouTube, Michael gives his suggestions for the best businesses to start in 2019. Michael latest course, on how to start a YouTube video marketing agency, teaches people about his favorite low-cost business model. If you are interested in starting a youtube channel or learning about the best businesses to start in 2019, this is an interview you wont want to miss. Send in a voice message:
In this interview I speak with Chris Kidawski, author of The Knee Pain Bible, The Shoulder and Neck Pain Bible, The Back Pain Bible, The Foot and Ankle Pain Bible, The Everspace and 2 Paleo and Vegan Diet Cookbooks. Chris's work in pain management focuses on what he calls "structural therapy". This type of work has to do with helping people to heal trigger points and adhesions they have in their fascia. Chris's work has uncovered many of the secrets of self healing. One of the biggest breakthroughs Chris has made is his understanding of the role of the fascia in supporting the muscles and bones. In the interview Chris talks about how the Fascia is responsible for much of the movement that we attribute to the muscles, tendons, ligaments and bones. The fascia is an integral part of our body and is directly connected to our nervous system and the information processing systems of the body. In this interview, Chris discusses his path to getting involved in structural therapy as well as the lessons he has learned growing his own private practice. One of the lessons Chris repeats throughout the interview is the idea that you need to find a purpose in your life and in your work in order to bring real value to the world .Regardless of the goal you are currently pursuing, Chris shares some gems of wisdom that you can apply to your own life immediately.  Send in a voice message:
In this episode I talk about some of the best audiences for Facebook cold prospecting.  That is, audiences that you want to target when you are trying to get new customers to your business.  The Two main audiences I go over are Super lookalike audiences and broad match dynamic product audiences (DPAs).  If you are not familiar with with either of these you are in for a treat.  One note, in order to use dynamic product audiences, you will have to have a dynamic product feed setup.  If you don't have this, you can check out one of Facebook's tutorials on how you can setup your dynamic product feed.  Generally speaking, dynamic product feeds are best to use when you have multiple products you are are advertising for.  A great example is an ecommerce business with multiple product lines. If you don't have multiple products or don't want to setup a dynamic product feed you can just focus on the second type of audience.  The second type of audience is the Super Lookalike audiences.  These audiences are basically layered combinations of look alike audiences that you use to target audiences that look like the type of people who would visit your site or purchase your product.  In the case of Super Lookalike audiences, these audiences have a higher density of potential purchasers then a normal look alike audience.  This is because of the overlap of the audiences you are combining.  You can think of the audiences like a set of concentric circles. These types of audiences help if you haven't done much cold prospecting as you will get through the "training" period all new adsets have to get through on the facebook ads platform.  Keep in mind that once you start getting good performance with these ads, you should split them out so that you can maximize the conversions you are getting from each individual look alike audience.   Send in a voice message:
In this interview John Sonmez (creator of the Bulldog Mindset YouTube channel) talks about how you can overcome pain to reach your goals.John starts the interview off by talking about his latest project, the book bulldog mindset as well as his recent marathon training. John mentions that he wanted to take some time to rebalance his life and focus on his physical goals. This came after a long period of focusing on his business and growing his personal brand.John then gets into some of the mindset he uses to push past his own limitation. John brings up the idea of having a reason WHY you want to accomplish your goals as well as a strong BELIEF in your goals.John mentions that if you don’t have both a string reason for accomplishing your goals or a strong belief in your ability to accomplish them, you are unlikely to succeed. He talks a little bit about how you can build up that belief in yourself by accomplishing smaller more reasonable goals in order to build momentum. Send in a voice message:
In this interview I speak with blockchain developer Benji Richards about how he became a blockchain developer and why he decided to work at Blockgeeks.  Benji mentions that he started off working wanting to become a software developer and quickly realized that he wanted to learn how to create blockchain apps.  Benji started learning the Solidity, the main language developers use to build applications on the Ethereum blockchain.  Benji mentions that this language is easy to learn once a developer has mastered Javascript.  Once Benji mastered both of these technologies he began to learn about securing data that is being transferred over a blockchain.  Benji's interest in security led him to his current role developing a technology product that helps developers find security issues in their newly developed applications.  In this interview Benji discusses some of the potential roles for Blockchain developers as well as some of the potential salaries you can expect (AUG2018).  If you Send in a voice message:
In this episode I speak with Kevin Jubbal, the founder of Med School Insiders.  We discuss Kevin's past and why he became such a competitive guy.  This part of the interview starts off with Kevin talking about how having Crohn's disease cause him to work extra hard.  Kevin mentioned that he always felt like he had to compensate for his condition.Kevin then goes on to talk about how people can start to keep track of what they are doing with their time.  Kevin mentions a few simple systems that can help anyone to be more effective.  His two biggest recommendations are to take 100% responsibility for everything in your life and to pay attention to the systems you are using to accomplish your goals.Kevin brings a ton of experience to this topic as he built his wildly successful YouTube channel Med School Insiders while he was studying to be a plastic surgeon.  If you are someone that needs to optimize the systems you are using to accomplish your goals, Kevin's interview is definitely w Send in a voice message:
In this interview I speak with Krystal Aranyani, a world traveler, author, blogger and Yoga instructor. Krystal talks about how she got started teaching Yoga and how she books teaching workshops while traveling the world.  This all started after Krystal moved abroad following the end of a long term relationship.  Krystal mentions that she felt like China was as far away as she could get.  That's where she went!After spending a number of months in China, Krystal decided to keep on traveling.  She realized she needed to find a way to pay for her travels.  She needed to find a way to work while she was on the road.  One of the first things she did was to figure out a way to book clients while she moved around from city to city.  Krystal did this by getting involved in a ton of different alternatiev spirituality groups online.  Working though these groups she would find events and event organizers that might be interested in the types of services she was offering.  Krystal would build Send in a voice message:
In this interview I speak with Forrest Knight about his path into software engineering.  Forrest took a fairly common route going from community college student → university student → intern → employed full time.  Forrest says that he made a ton of mistakes along the way but ultimately landed in a great spot. Forrest also talks about how there is a misconception in software engineering that everyone is working in a technology startup or at a big tech firm.  Forrest emphasizes the amount of software engineering roles there are at "regular" companies who's primary products and services are not software.  Forrest also talks about how he picks up new technologies and what he is currently working on (getting back into Ios development).  Through out the interview forrest reiterates the idea that there is no one way to get into software engineering and that there are a number of different jobs and job requirements you can focus on.  For a great example of a career advice video Forrest mad Send in a voice message:
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