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Author: Ian Lenny

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Realistic way to access the new economy. In each episode I interview someone who has created their own career. The common thread through out the interviews is that my guests have figured out how to have time, location and income independence. That last past is important. Many of my guests are internet entrepreneurs who are doing really well physically, mentally, emotionally ect... Alright, lets do this!
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In this video I talk to Alex Fedotoff about how he got started as a freelancer and Facebook advertiser.  Alex quickly grew his service business far beyond his own capabilities and had to start hiring.  From that point on his agency business snowballed.Alex grew his business to the point that he was able to hire people and pay for a physical location in Warsaw. Alex now offers training products as well as full service advertising. If you are interested in learning how to grow your own agency you should definitely watch this video.  If you are interested in learning from Alex or hiring him for ads management, check out his channel linked below. If you enjoy this video, feel free to subscribe! Also feel free to show that like button some love below as well! Stick around for more content!----------Check Out More Videos:If You Like This Video You Will Love This ➤ https://bit.ly/32uieii (Alex Berman on X27)Subscribe for more ➤ https://bit.ly/2NlhmFh----------📱Follow Me📱Instagram: instagram dot com/_opensourcedFacebook: facebook dot com/opensourcedQuora: quora dot com/profile/Ian-LennyTwitter: twitter dot com/_Opensourced-----Thank you for watching!
In this video I talk to Pro BMX Racer Will Grant about his use of the Whim Hoff breathing method and cold therapy.  We talk about some of the low points of his career and how he used the Whim Hoff Breathing Methods and cold therapy to help him find a new direction for his life. We also get into some of the "crisis" situation that led Pro BMX Racer Will Grant to start utilizing the Whim Hoff Breathing method along with frequent cold showers and cold baths. Basically, after racing BMX for so many years, Will Gran't body was starting to break down.  Once he was unable to continue riding and training, he realized that he needed to change something about what he was doing. It was at this point that Will Grant decided to start his YouTube channel so that he could help other people overcome some of their biggest struggles and mental barrier.  Will now uses his channel to teach people how to overcome their biggest physical and mental barriers with simple routines.  Will uses things like:➤Morning Routines➤Whim Hoff Breathing➤Cold Therapy➤Drinking water (to naturally detox your system)➤Hanging (for spinal decompression)➤Movement Training➤Walks in Nature➤Journaling➤Spending time with loved onesMuch of Will's channel explores how he integrates these practices into his daily life. If you are interested in learning more about these topics I suggest you check out the interview as well as some of these resources:-----Subscribe for more interviews ➤ https://bit.ly/2NlhmFhWill's Channel ➤ https://bit.ly/2VR9Ff3Interview on Finding Your Purpose ➤ https://bit.ly/2oKVDPEOrganize your life ➤ https://bit.ly/2VJ8fmM-----📱Follow Me📱Instagram: _opensourcedFacebook: opensourcedQuora: Ian-LennyTwitter: _Opensourced
Ian L.:Okay. Boom. We are recording. Today I have on. He is a current at Launch School in coding bootcamp that... well, I guess it's not really a coding bootcamp. It's a long form educational experience that teaches people to master software engineering. It's the slow path for studious beginners and it's a really, really interesting school that we're going to talk a little bit about today. So I wanted to bring William on because he is completing this learning to code journey while he is a full time employee and has a very full time significant other, he's got a lot of other stuff going on in his life so I wanted to talk to him about how he's balancing learning to code with all of that. So William, thank you for coming on today.William L.:Yeah, definitely. Thanks for having me. Ian L.:For sure. So you saw the list of questions, we're going to just knock out whatever we can in the little bit of time. But, for the first one for anyone that doesn't really know, can you talk a little bit about what Launch School is and why it's appealed to you for a way to learn coding?William L.:Yeah. So there's a million different ways out there that all try to advertise the same thing about like, "I want to learn to code." And everyone seems to be selling that option or having some way to do that. And so Launch School is part of that crazy slew and it's easy to get mixed in but from what I've seen and what I've researched, it's very distinctly different for a few critical reasons and a lot of it, luckily, they actually wrote about. So if you're ever curious, there's an insane amount of stuff you could read on their website which is awesome. But the short and simple is that instead of trying to get people from point A of not knowing anything to point B or Z or C or whatever it is of like you can actually... you have the marketable, professional skillset that you can do things with. William L.:Instead of trying to force that into a specific timeline like you go to school for four years and whether you understand 100% or 50%, you're pretty much done after that, instead of doing that they focused on removing the time barrier and making sure you actually understand every step of the way starting with the very fundamental, fundamental things. So that by the time you get to the end of it, you understand not only all the crazy little nuances of the tools and stuff out there that you need to have a very valuable skillset, we also understand why those are the important skills and all the fundamentals that they're built on top of that are underpinning the whole system. So at the end of it, unlike a lot of the different options out there, that kind of crash course, you do a lot of the stuff, some things you pick up really well, some things you kind of a glaze over and a lot of stuff is in the middle.
In this video I interview Tiago Forte of Forte Labs.  Tiago is a personal and professional organizational coach and consultant.  His clientele includes multiple fortune 500 companies.  In a short period of time Tiago has been able to bring multiple innovations to the field or productivity and knowledge management. Tiago focuses on personal knowledge management.  His flagship online course, Building a Second Brain, teaches creative professionals to organize their thoughts so they can increase their output. Tiago believes that everyone should be able to systematize creativity and creative output.  Instead of having chaotic bursts of stream of consciousness creativity, Tiago believes people can actually develop routines!One of the guiding beliefs behind Tiago's work is that the ideas that can improve everyone's quality of life are out there.  Most of them are floating around inside of someone's head.  If all those people with all those great ideas could just get organized, the world would be an even better place. In this interview Tiago and I discuss how he got started working in the Peace Corps and how that experience inspired him to help people to organize their lives. If you are someone that feels that you have some great ideas, but you just have not been able to produce much with them, this is the interview for you. Subscribe for more - https://bit.ly/2NlhmFh
In this episode I speak with Ethan Lyon. He is a marketer turned data engineer who created his own path into this career field. Ethan is an enthusiastic self educator who figured out a way to create his own valuable marketing tools with some basic data engineering knowledge. Ethan starts off by talking about one of the tools he built for his team at Sere Interactive. In this role, Ethan was basically functioning as a product manager. Ethan was managing engineers and competing priorities for all the stakeholders in this project. Ethan then talks about his first engineering product that he built on his own. After reading about a grad student studying machine learning that automated his online dating, Ethan decided to see if he could build his own online dating machine. Ethan learned how to use cloud computing and data engineering to build his own data pipeline from one of the popular online dating apps to his own virtual machines running real time analysis of dating profiles. Ethan then goes on to explain how this experience gave his the confidence to apply his newfound knowledge to his own at Sere Interactive. At Sere, Ethan first wanted to build a tool to automate keyword analysis for PPC campaigns he was running for clients. Basically, he built a tools that would scrub keywords his team was using against 3rd party databases for paid and organic search terms. Ethan's team was able to implement the tool he built into their workflow to add another layer of analysis on top of the manual keyword analysis his team was doing. Beyond this type of immediate use for his Data Engineering skills, Ethan has many projects and technologies he is interested in pursuing in the future. Finally, Ethan gives his perspective on the most valuable skills for a data engineer. Basically, Ethan says that you must learn python and SQL. After that Google Cloud platform is probably a good bet and maybe java depending on the tech stack and company you are trying to work with. Ethan also mentions that some data science teams use R for their analysis so it can be beneficial to know that. If you are someone who is interested in learning more about data engineering then this is the interview for you. Finally, if you are interested in checking out Ethan's extensive write up he did on his path into data engineering you can check out his article "A Non Coder's Journey To Becoming A Data Engineer"
In this interview I speak with B2B Sales Consultant Alex Berman about the best ways to get Fortune 500 clients.  Alex Berman runs an agency called X27 (experiment 27) that specializes in teaching brands how to sell to billion dollar companies. In this interview Alex teaches some of his B2B sales techniques and how you can learn to get better results from your cold calling and cold emailing. Alex shares his journey into the world of B2B Sales and how some of his students have landed multi 5 figure contracts from cold email without even using the phone.If you are an agency owner, sales person or marketer and you are looking for a B2B sales system or a B2B lead generation system, you are in the right place. If you haven't already, check out Alex Berman's YouTube channel where he shares all of his best strategies. Finally, make sure to comment on the video letting me know what you think of Alex's tips. If you haven't already, make sure to subscribe to the channel to get notified of my latest tutorials and interviews. If you enjoy this video, feel free to subscribe! Also feel free to show that like button some love below as well! Stick around for more content!Subscribe for more https://bit.ly/2NlhmFh
In this interview, Michael Kohler talks about how you can get paid to Rank YouTube Videos by running a YouTube video marketing agency. Michael gives his best tips for ranking YouTube videos using SEO to increase your organic rankings as well as paid traffic. Michael talks about some of the YouTube friendly ways to pay for traffic and views.  Michael talks about how channels will pay for views via paid traffic platforms like Google ads. Michael then talks about his process for ranking YouTube videos and the process that he recommends for new channels. In Michaels case, he has been ranking videos for his own channel which has 60k subscribers at the time of filming. Michael also draws on his many experiences working for clients to help them rank their videos. At his agency, ExtremeSocial, Michael helps clients with all aspects of the online marketing including: ranking YouTube videos, paid advertising, content marketing and YouTube SEO. In addition to the wealth of knowledge Michael has on ranking videos on YouTube, Michael gives his suggestions for the best businesses to start in 2019. Michael latest course, on how to start a YouTube video marketing agency, teaches people about his favorite low-cost business model. If you are interested in starting a youtube channel or learning about the best businesses to start in 2019, this is an interview you wont want to miss.
In this interview I speak with Chris Kidawski, author of The Knee Pain Bible, The Shoulder and Neck Pain Bible, The Back Pain Bible, The Foot and Ankle Pain Bible, The Everspace and 2 Paleo and Vegan Diet Cookbooks. Chris's work in pain management focuses on what he calls "structural therapy". This type of work has to do with helping people to heal trigger points and adhesions they have in their fascia. Chris's work has uncovered many of the secrets of self healing. One of the biggest breakthroughs Chris has made is his understanding of the role of the fascia in supporting the muscles and bones. In the interview Chris talks about how the Fascia is responsible for much of the movement that we attribute to the muscles, tendons, ligaments and bones. The fascia is an integral part of our body and is directly connected to our nervous system and the information processing systems of the body. In this interview, Chris discusses his path to getting involved in structural therapy as well as the lessons he has learned growing his own private practice. One of the lessons Chris repeats throughout the interview is the idea that you need to find a purpose in your life and in your work in order to bring real value to the world .Regardless of the goal you are currently pursuing, Chris shares some gems of wisdom that you can apply to your own life immediately. 
In this episode I talk about some of the best audiences for Facebook cold prospecting.  That is, audiences that you want to target when you are trying to get new customers to your business.  The Two main audiences I go over are Super lookalike audiences and broad match dynamic product audiences (DPAs).  If you are not familiar with with either of these you are in for a treat.  One note, in order to use dynamic product audiences, you will have to have a dynamic product feed setup.  If you don't have this, you can check out one of Facebook's tutorials on how you can setup your dynamic product feed.  Generally speaking, dynamic product feeds are best to use when you have multiple products you are are advertising for.  A great example is an ecommerce business with multiple product lines. If you don't have multiple products or don't want to setup a dynamic product feed you can just focus on the second type of audience.  The second type of audience is the Super Lookalike audiences.  These audiences are basically layered combinations of look alike audiences that you use to target audiences that look like the type of people who would visit your site or purchase your product.  In the case of Super Lookalike audiences, these audiences have a higher density of potential purchasers then a normal look alike audience.  This is because of the overlap of the audiences you are combining.  You can think of the audiences like a set of concentric circles. These types of audiences help if you haven't done much cold prospecting as you will get through the "training" period all new adsets have to get through on the facebook ads platform.  Keep in mind that once you start getting good performance with these ads, you should split them out so that you can maximize the conversions you are getting from each individual look alike audience.  
In this interview John Sonmez (creator of the Bulldog Mindset YouTube channel) talks about how you can overcome pain to reach your goals.John starts the interview off by talking about his latest project, the book bulldog mindset as well as his recent marathon training. John mentions that he wanted to take some time to rebalance his life and focus on his physical goals. This came after a long period of focusing on his business and growing his personal brand.John then gets into some of the mindset he uses to push past his own limitation. John brings up the idea of having a reason WHY you want to accomplish your goals as well as a strong BELIEF in your goals.John mentions that if you don’t have both a string reason for accomplishing your goals or a strong belief in your ability to accomplish them, you are unlikely to succeed. He talks a little bit about how you can build up that belief in yourself by accomplishing smaller more reasonable goals in order to build momentum.
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