DiscoverOnline Business FM: Digital Marketing, Growth Hacking, SEO & Blogging Podcast
Online Business FM: Digital Marketing, Growth Hacking, SEO & Blogging Podcast

Online Business FM: Digital Marketing, Growth Hacking, SEO & Blogging Podcast

Author: Louie Luc

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I'm Louie, the founder of the Income Prodigy blog, and also an online entrepreneur, internet marketer, SEO, growth hacker and blogger.

I challenge myself to continuously learn every day by testing out and experimenting different online business models and ideas, digital marketing strategies, SEO tactics, blogging techniques, growth hacks and, even, success principles and personal development activities (be them emerging and recent or already proven, battle-tested ones) and publicly document my progress (including mistakes, blunders or miscalculations) so that you can learn from my successes as well as from my failures.

Rather than just TELL you about my achievements, I actually want to SHOW you how YOU, too, can succeed in the online world.

That's the mission and goal for this podcast!

Follow my case studies and experiments or, simply, my overall day-to-day journey as I share my experience creating, growing and monetizing my Amazon/affiliate niche and authority sites, blogs and podcasts.

Learn from/with me as I talk about the online business and internet marketing approaches, books and tools I use to try and achieve success and automate growth in my web-based businesses, drive traffic to my sites through search engine optimization or other sources, create engaging and helpful content, build links to my articles and rank them high in the search engines, get mailing list subscribers and social media followers and, in the end, turn visitors into customers.

Improve yourself as I discuss topics such as entrepreneurship, personal development, motivation, mindset, psychology and overcoming difficulties -- those crucial factors in every entrepreneur's path toward a more successful, enjoyable, happy business and life with the freedom, time and control you've been aiming for.

Subscribe for free and listen to this show right now, start taking action immediately and let's find out TOGETHER how we can make it online! One last thing: just remember... YOU GOT THIS!
23 Episodes
Back in Episode 19 of this show, I listed 9 tips on how to choose the perfect domain name for SEO. The thing is: Choosing the right domain name from the start is important for a number of reasons. The most important of which is not being forced to change it later on due to something you forgot to check or pay attention to. Just imagine all the work, time and money if you had to. That's why, in this session of the OBFM podcast, I address the 6 mistakes people usually make when they set out to buy a domain name. And I also share the steps you need to take and tests you need to run to avoid making them. You can find the show notes page for this session at
One of the best ways to stop procrastination, maintain focus and boost your productivity is a very popular time-management method called "The Pomodoro Technique". Say you have an important task to complete in your 9-5 job, a paper for school, or content you need to write for your blog or freelance gig. Or you need to work on your website design or build links to your niche or authority website... You have tons of urgent items on your to-do list but every time you go determined to do them you instead wind up procrastinating and fail to complete them. Enough is enough! Let's change this now, once and for all! In Episode 22 of the Online Business FM podcast, I talk about the Pomodoro Technique, a powerful focus and productivity hack that you can start using immediately to stop procrastinating and finally get some work done! What You'll Learn: My story of how unproductive I was and the solution I found to fix that. How to stop procrastination and become more disciplined, focused and productive. What the Pomodoro Technique is. How it works. When you should use it. How to get the most out of your pomodoro sessions. Best free Pomodoro Technique timers and focus and productivity apps and software. You can find the show notes page for this session at  
An effective strategy for getting started at anything, sticking with it and finally accomplishing your life goals
Learn some of the most important characteristics that the World's most renowned high achievers share among themselves so that YOU too can reach great success both in business and in life.
I'll be sharing 9 tips on choose the perfect domain name for SEO for whatever it is you're building online, be it an online presence, your online business, an affiliate niche site or an authority website. You can even use these tips for choosing your brand name, rather than just a domain or site name. Hopefully you will want to match your brand name with your domain name.
In this episode of the OBFM podcast, I'm bringing to the table a really, really crucial topic. In fact, it's of such monumental importance that it ends up setting apart those who are moving toward success from those who are traveling in the very opposite direction, toward failure. This is a critical distinction that you have to be aware of prior to anything else, even before actually having a business idea that you'd like to pursue. I'm talking about the subtle but huge difference between the meaning behind the expressions "making money online" and "earning money on the Internet". That being said, you'd better give this a listen, if you're really aiming for success!
Have you ever felt like you're not doing enough, not working as much or as hard as you should to push your freelance gig or online business further? You're not alone. It happens to me and to just about everyone, all the time. I wouldn't call it a solution, per se, but, in this episode I have a challenge that might help you for, at least, a period of time in actually getting stuff done and getting closer to meeting your goals. If you're looking to become more productive and focused, you should listen in and then give The 30-Day Productivity Challenge a try. It can very well be a game changer for you. WARNING: This challenge can result in permanent beneficial effects on you and your business.
Finding your perfect niche can be tough. There's a lot to consider, you don't even know where, let alone how to start. The niche-finding formula I've devised will ease that out for you and finally show you how to find a profitable niche in just three straightforward steps. What you’ll learn: The importance of choosing the right niche. 6 easy methods of brainstorming for niche ideas. Which markets are the most profitable ones. How to gauge your niche’s potential profitability. And, A lot more. Go for it! Hit 'Play' now! Here's this episode's show notes pages link:
If you're new to affiliate marketing and / or SEO, you’ve probably already asked yourself: What is a niche website? Err... What is a niche, really? Those are common doubts but they can be easily cleared out in a few minutes. Which is exactly what I’ll be doing in this episode. I'll also explain you why it’s so important for your website to have a very specific focus and teach you how to find a niche and how to build a successful niche site. Furthermore, I'll give you some niche website ideas and examples, tell you some success stories and much more! What you’ll learn: What a niche website is The internet marketing version of niche markets The importance of having a very specific focus for your website How to niche down How to choose a niche for your website How to build a successful niche website Reasons why you should or shouldn’t build a niche site Some niche website ideas and a few real-life success stories Niche site examples Niche site types and sizes What are you waiting for? Hit 'Play' already! Here's the show notes pages link:
Building an affiliate website is probably the easiest online business model you can get yourself into. It’s super low risk and the returns can be exponential. The thing is, more often than not, building a niche site to the point it reaches success and makes you a ton of money in affiliate commissions, might not be as straightforward as you’d like. In this episode of the Online Business FM podcast -- Episode 14 --, I’ll be sharing everything about my public niche site project case study that I started a few years ago. From when I began building my own Amazon affiliate niche website to how long it took me to earn a full-time income from it, from what followed my seemingly quick success to my failures, from the lessons I learned and the strategies I tried to what I have planned for the coming future. I’ll finish this session of the OBFM show with an exciting announcement that you won’t want to miss out on.
Episode 13 is a super special episode of the OBFM show. I invited not one, two, nor even three guests on to the show… but a staggering amount of TWENTY FIVE of them to answer a simple question: “why do people fail at goal setting?”. I wanted that these influencers and high achievers from all walks of life and from the four corners of the Earth to make you understand the most common mistakes people make when setting new goals and trying to achieve them. And this is what they answered. What You’ll Learn Why people fail at goal setting and goal getting The most common mistakes people make when setting goals and trying to achieve them How to finally succeed at business / personal goal setting Several of the most effective goal setting strategies Best and easy-to-follow goal setting steps Some great goal setting examples Show Notes Page: 25 Influencers Answer ‘Why do People Fail at Goal Setting?’
The old year is gone. The new year has just begun. What better period, then, for a review of the previous 12 months? Episode 12 marks the comeback of the podcast after a long while without any new releases; sort of like having the show reloaded! I guess it’s the most appropriate occasion for a review of my last year’s accomplishments and also… failures. Listen to what happened with myself and my business in the previous 365 days; my breakthrougs, struggles, setbacks and all the invaluable lessons I learned throughout the year. I’ll end the episode on a high, letting you in on what I have planned for 2019. What You’ll Learn What happened with my business last year. The reasons why the podcast was stopped for so long. The lessons I learned in 2018. What’s coming in the future for the OBFM show. Some super insightful quotes that will inspire to change your life. My plans for the next 365 days.
Running an online business can be super frustrating… You give your all but, even so, you seem to be moving nowhere. Maybe it’s just the way it is… Wel... actually, it is isn’t. By changing your approach and developing a different mindset, you can make your business move forward toward your goals like never before. In the 11th session of the Online Business FM podcast, I’ll talk about everything you should consider changing, show you how to adopt a business owner mindset and reveal why it is so important for you to do so. What You’ll Learn: The biggest challenges all businesses face The six aspects you need to consider changing in your approach Why is adopting a mindset of a business owner so important to your business How to develop a business owner mindset
You’re definitely aware of it: Building a successful online business is extremely HARD. Or... is it? Actually, there are a few ways through which you can dramatically up your chances of creating a very successful business online… ...a few success mindsets that may 10 times your possibilities of reaching your goals and making your dreams come true. In the Session 10 of the Online Business FM podcast, I’ll review 18 of the top success / business mindsets you should develop if you ever want to become a thriving online business owner. I’ll share the some of the best mindset tips you need to bear in mind before anything else (including starting your web-based business) in order for you to master it and become successful with it. What You’ll Learn: The importance of celebrating your smallest wins. Why setting bold and risky goals and “pay it forward” is paramount. The importance of being patient, persistent and yourself. Why following your passion and doing what you love is important. The importance of not underestimating the required amount of work. Why saying “thank you”, learning to say “no” and welcoming failure in fundamental. The importance of taking consistent action and focusing on your steps above the outcome.
In Episode 9 of the Online Business FM podcast, I’ll be telling you everything you need to know as far as the costs of starting an online business are concerned and answer that very common question we usually have at the start of our entrepreneurial careers: how much does it cost to start an online business? What You’ll Learn: The huge fallacy people just starting out usually have. The 3 factors that influence how much money you’ll need to spend. Quick tips on starting an online business while saving money. Cost benefits of starting a business online. How much does it really cost to start a business on the Internet. And much more.  
In Episode 8 of the Online Business FM podcast, we talk about how to create and make money online selling information products and how to go about building online businesses around those kinds of products. It does seem hard and somehow daunting (especially to someone with little to no experience) to transition from doing affiliate marketing, being monetized via Google AdSense or getting sponsored into this huge step where you’re actually building out and marketing your own products. Nevertheless, as you’ll listen in this episode, everything can be much less overwhelming than you think. Plus, there are tons of opportunities out there that may very well be in your ballpark and these types business models might open the doors to your desired financial freedom. I’ll be addressing the specific types of products and the passive-income online business models that you can build around your own information products that you’ll be creating and selling online. What You’ll Learn: eBooks: What to write about and how to publish & sell your own eBooks. Online Courses: Which tools/platforms to use & how create, improve, promote & sell. Recurring Revenue: How to generate recurring revenue. Membership Websites: Things to bear in mind, tools/platforms, building & running a community. Software: How to create a software product & types of software businesses. Productized Services: How to turn your freelancing gig into a productized service gaining you freedom and flexibility.
Episode 7 here is like Side A (with Episode 8 being Side B) of the two concluding sessions of our series of episodes where we talk the top types of passive-income online businesses and how they work. In these two sessions (Episode 7 and the next, Episode 8) we focus on a very exciting topic: selling your own products. Side A is all about the general tips you can follow in order to succeed at selling your own products. Seven (just like the episode number) awesome tips you need to hear to get you closer to success if/when you decide to start building and selling informational products, including: Why you should bet on multiple traffic sources Why you should invest back into your business Best time to start selling your own products online Coming up with product ideas and validating them How to sell the right way Pricing & sales funnels Recruiting affiliates, making more sales and, much more!    
Did you know that you can earn passive income from selling or displaying advertising on your blog, podcast, YouTube channel or social media page? That’s what I talk about in episode 6 of the OBFM podcast which is solely dedicated to Advertising: How to Generate Passive Income from Selling Advertising on Your Online Property. This is the third session of our 4-part series on the top passive income types of online business. As a recap in Episode 4 -- part 1 of this series -- about the two approaches that you can follow to pursue the various types of passive income online businesses. In Episode 5 -- part 2 of this series -- I focused on the most popular passive income generating model there is: Affiliate Marketing. Back to Episode 6 here, here's what you'll learn from it: Everything about Google AdSense: what it is, how it works, how much you can make, pros & cons and my good and bad experiences with it. YouTube Partner Program: how to monetize your YouTube videos, my recording studio experiment and alternatives to YouTube’s monetization program. Selling direct advertising space on your blog, website, podcast, video channel and social media page. And much, much more. Now, just click "Play" and enjoy another episode of the Online Business FM podcast!
This is the second episode of our 5-part series of episodes on the top passive income types of online business. In episode #5 of the "Online Business FM" podcast, we'll be focusing entirely on one of the top online business models that can generate passive income for you. I'll address one of the most -- if not "THE" most -- popular one: Affiliate Marketing. You'll learn: What is Affiliate Marketing? How does Affliate Marketing work? Who is Affiliate Marketing for? How to do Affiliate Marketing the right way? My best Affiliate Marketing rules. How I rediscovered Affiliate Marketing after my biggest failure as an online business owner. The Affiliate Marketing training course that changed everything for me and taught me how to build a passive income business that still makes money for me today. If you interested in starting a digital marketing or online business career, Affiliate Marketing may be the best for you. This is a value-packed session of the OBFM show you won't want to miss, it will be totally worth your while.
Episode 4 of the "Online Business FM" podcast is the first of a four-part series of episodes where the focus is on the top online business models that pave the way for passive income opportunities. In this series, I'll tell you how these online business models work, how they can benefit you and who's the best type of person for each one the discussed passive income types. Session #4 of the OBFM show starts the series by addressing the two different approaches you can put into use to structure and prepare for any of your chosen types of passive-income online business models. This episode will answer: Which are the two main approaches to starting a passive income online business? Which of them are best for you at this stage of your entrepreneurial career? What is the best, easiest and fastest way to start earning passive income? How can you make use of your audience online to make money? Howcan you make money online without an already existent audience? Why you should always have your own website? How to build a website for your business? And, Much more! I believe this series of episodes will be very important for every reader, listener or follower of the "Online Business FM" podcast and together these episodes will become the most listened ones. Why? Because they are of high quality and share so much insight and knowledge. Don't wait any longer, click "Play" and get ready to find ways to earn a passive income and build a successful business online!
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