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About the bandFractured Spine is a duo band consisting of Finnish cousins Antti and Timo Kirjavainen. They describe their music as experimental, atmospheric, and melodic, incorporating many death/doom metal elements into most of their songs. The band has received positive reviews in specialised press, such as WoodBangers.Fractured Spine has taken almost every influence under the sun and compiled it into one. They exhibit a heavy influence derived from the Industrial/Experimental music genre, while maintaining a strong grasp on their death, speed, and metal roots. This is a group that stands out on their own, with no clear comparison to other bands ~ WoodbangersAbout the SongcardWe're proud to have gathered in this Songcard our 2 new singles "All for Nothing" and "Daughter" + 2 other of our most accomplished songs, as well as lot of pictures, our official clip + an exclusive video review by RockMetalBands. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

About the ArtistThe story of Curse Of Yig is an unusual story as the band was formed by chance on 15th May 2021 by 2 experimental one man bands: Norse Vitki (Viking doom death metal, Norwegian one man band now based in Tennessee) and Kenneth (heavy and blues metal from Sweden). Curse Of Yig have so far produced the very original and talented EP "Crawling Chaos" dedicated to the great American writer H.P Lovecraft.About the SongcardI'm especially proud to present you in this Songcard all the 6 songs of this album from which you can listen "Iä Iä ! Cthulhu Fhtagn !" directly from the player. As bonus I added the 4 songs of my band Curse Of Yig that I created with Kenneth from Sweden. "In his house at R'lyeh dead Cthulhu waits dreaming." This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we interview Fabulous Gabriel who has recently dropped a festive Songcard called ‘The Christmas Card’.About the artistFabulous Gabriel was born in 1948, he is a graduate with a masters degree in music and history from Rhode Island College.He has many music credits among his years of song writing and entertainment career, he has written songs for the world famous FOUR TOPS, Gloria Gaynor, The Bud girls band for Budweiser and many more.Gabriel's main instrument is the saxophone, in his earlier years he played the Sax with such famous groups as Tommy James and the Shondells, Wilson Pickett, Gary US Bonds, Bobby Comstock and the Counts, Joey Welz of Bill Haley's Comets, Dick Clark's Caravan of Stars Tour.He then went on to become an accomplished piano player and songwriter in 1990 he received a gold and platinum album, along with having honors in Cashbox magazine as having the single of the week and one of the most entertaining albums of the year with his controversial Elvis album, "Somewhere Elvis is smiling".Throughout the years Fabulous Gabriel has written and recorded many original songs which are sold worldwide !Today Fabulous Gabriel is still writing and performing his mega hit songs. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we interview Warren Burnett. Warren has recently dropped his first Songcard titled ‘Into The Unknown’.In this episode, Warren tells his story.About the ArtistInfluenced by Michael Hedges, Dave Matthews Band, Days Of The New, and Robert Johnson. With Melodic tones and forestry original sound beautiful campfire melodies.Warren has written 10 studio albums over the years and also founder and calibrator of Dark Brook Music as well featuring Maliki Norton and Jeff Adams lead guitarists on many songs on his first 2 albums and 7th . With 100s of live guitar videos on YouTube featuring Radio and TV interviews and on stage performances . With alternate tuning technique's and finger-style to flat pick with slide guitar to mandolin, dulcimer and keys.Warren Continues today still in his melodic musical path daily writing and exploring new boundaries of the guitar weekly with the outdoors as his practice space or in the cabin in the woods. Creating music over the past 24 years for the ever Changing Seasons of New England. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we interview Andia from In Your Dreams. Andia has recently dropped her first Songcard titled ‘Impossible Is Possible’. In this episode, Andia tells her story. and the interesting things she does with live-streaming.‘At no point do we need hope, wishes, charms, fate, destiny, or the stars, its action we need to take!About The ArtistAndia of IYD is a Big-beat Glitch-punk artist, a singing drummer and solo performer. With a fistful of electronica onstage from a laptop, with a drum kit and a vocal mic, IYD is all about slammed beats and hyper deep grooves.Best consumed live.Its another world entirely.Originally from London (very pre brexit) and now established in Finland, IYD innovates and thrills with livestream shows to lead the lead the way with a set that is song based or improv based. Live is really where the edge is sharp!Andia takes personal interest in the complexities of the humanitarian field, ecological and philosophical areas, a keen interest in engineering in all areas, and of course, art and performance art.Her main purpose is to make the world a better place by projecting good energy with music and good conversation, lighting the way and defining a path so that others may follow.Follow In Your DreamsYouTubeInstagramLinktreeFacebook This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

In this episode of The Songcards Podcast, we interview Lau.tastic, telling her story of how she got started in music and what’s the come. Lau.tastic has recently launched her first Songcard ‘Ultra Tumba’.About the ArtistLau.tastic is a hard techno DJ and producer who has made a big impact on the scene in recent years. With a passion for hard-hitting beats and an uncompromising approach to sound design, her sets are known to be intense and powerful experiences. Born and raised in Madrid, Lau.tastic was first exposed to electronic music at her teens age and quickly became fascinated with the harder styles of techno. She began experimenting with production and DJing, honing her skills and developing a unique sound that would come to define her career. In the early days of her career, Lau.tastic made a name for herself by performing at underground parties and local clubs, but it wasn't long before she began to make waves in the international scene, playing mainly in the UK but also travelling to Spain, Italy, Colombia or even Bulgaria. As a producer, Lau.tastic has released a number of highly acclaimed tracks and remixes on some of the most respected labels in the hard techno scene, such as DolmaAbout the SongcardLau.tastic tells us the inspiration behind her first SongcardThis is the artwork created for this Hard techno track. This is the way I envision it...It tells you a story of how a video game character gets out from the grave and start looking around. Something woke him up from his peaceful sleep and he is not quite sure why. He is some sort of ninja soldier with a couple of katanas on his back and somehow super ready to battle. He finds himself lost and physically injured, all around him there are only buildings in ruins, everything is demolished, destroyed, deserted. It is nearly night time... An apocalyptic landscape surrounds him, creepy sounds whizz through the air. Suddenly he feels trembling with fear and needs to fight for his life, slaying around and finding his way among dark creatures that lay in wait to attack him. Fortunately and after a long journey, desperate to find some answers he manages to kill those creatures and get safe to his shelter. Exhausted he rests, unsure if this would be the end of that terrific experience just lived.Don’t miss a beatFollow Lau.tastic Linktree Instagram Soundcloud This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we interview the artist Raven.With this episode Raven is launching her first Songcard “You Say To Me“ which is available in a Standard Edition and Collectors Edition.She talks about how Raven was born and also reveals a big project she is working on.About the ArtistRAVEN is an electronic music producer, rapper and visual artist from Germany. She is known for having a unique style, making it difficult to name the genre the music is based in. RAVEN focuses her activities around blockchains as she believes that this is the future of creative business.You can not only expect Songcards around music, but also videos and creative works such as trading cards.About the SongcardThis was the very first song I made as Raven. In the beginning it was more a way to help me deal with the break-up of my ex-girlfriend who left me heartbroken up to this very day. After feeling that I love rapping and professional music production, It quickly became a serious business. So this song was the start of a very important part of my life. This Songcard is also available as Collectors Edition with extended content. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we interview Phil from Love Process.With this episode, Phil is launching his first Songcard ‘GUISCAZO’, which not only comes with the song, but even features a game!You can actually play the song as you play the song ~ PhilAbout the ArtistLove Process, under the guidance of Philip Dawson and Wojtek Sobolewski, delivers a refined pop sound and profound lyrical depth through their three singles to date, exploring a wide range of emotions and experiences."The Heart was Saved" embarks on an urgent emotional journey, emphasising family and hope through moving lyrics and a stirring chorus."Mouth of Love" delves into the complexities of youthful love with raw lyrics and haunting melodies."Drown Out My Sorrows" illustrates inner turmoil after a failed romance, where solace is sought in alcohol and nostalgia, perpetuating a cycle of longing and regret.They are currently working on a stripped-down live show to promote their forthcoming album.About the SongcardMe and the music down memory lane, as I drown out my sorrows again and again. How long has it been, time flies so fast, since I shut out the future to live in the past?When I thought about the lyrics I wrote for the chorus of this song, making a game just seemed like the next logical step, so...Welcome to Guïscazo! It's 1999 and Guy, failed record producer, his personal and professional life in tatters, is enslaved to a magical door in his South London flat. A door that holds back the new millennium…A high performance alcoholic, Guy spends his nights catching flying clocks down Memory Lane to feed to the door to keep it shut so he can keep living in the past.Everything is out to get him from taxis to arcade machines, Guy must jump out of harm's way, fox his attackers and neck all the beers he finds to keep his energy up.Can you help Guy prevent the arrival of the new millennium? Get the card and start playing! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

→ Recap! * What is Creative Catalogue Marketing* Why is it trending, and why is it so important for musicians* Overview of the practices, concepts and hacks to apply for your back catalogue → Tools! We brought to light different tools out there you can easily use to get the spotlight on your back catalogue. 2 tools we know first hand :) * Spins - Spins music-themed pages highlight music and provide fans with a gamified experience. With Spins, you can boost any of your music-related activities, to both grow your digital presence and empower your fans.* Songcards - Songcards’ mission is to make digital music collectible again — empowering artists to sell their music directly and for fans to express their loyalty→ Goodies!* Create your Spins page here → https://bit.ly/3IF4nN9 and apply the invite code for a Special Discount CCMSPIN30 * Join the Songcards Beta Program This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

→ Every piece of your catalog is a part of your story, that’s why you should look at one release as one episode from your entire story→ Storytelling through creating themed playlists, double down on niches of fields of interests or music styles → Playlists are a great way to “release” your old music in-between releases → Utilise your music through your interests * Utilise artworks for playlists / Social media shows (e.g. on IG live, Twitch, etc..) there’s a branding opportunity in playlists  * Find other elements, interest or causes you relate to that your music can be identified throughout as well, and leverage it into storytelling * Collaborate with influencers who are identified with fields of interests your music can relate to * Create interactive challenges such as Midjourney representation for your music as part of your storytelling → Podcasting - Channel that contributed to your storytelling. A natural way to give natural context in which your music exists, as well as a great way to derive content into all your channels.Example for Storytelling with Spins page: Music inspiration behind release (Kutiman); Roadtrip towards festival (Grounded) * Create your Spins page - https://bit.ly/3IF4nN9* Special Discount for Spins CCMSPIN30 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Show notes→ Every piece of content which refers to your music and is generated by other users → Utilise Spotify Clips to motivate your fans to generate content around your music→ Example of Beyonce - sharing videos of fans in creative ways→ Bring back to life old songs through dance challenges on Tiktok, reaction videos, etc.→ Example for UGC motivation with Spins page: Sam Scherdel upcoming show* Create your Spins page - https://bit.ly/3IF4nN9* Special Discount for Spins CCMSPIN30 This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we bring you the third instalment of The Creative Catalogue Marketing Podcast!We hope you enjoy - here are the show notes:→ Use your past, or present works in progress, and raw materials, in order to reflect on your previous releases→ Types of works in progress can be: * Old demos; * Videos from rehearsals; * Notes & Lyrics; * Acoustic drafts of the track;* “Side 2” in albums→ References for exampleMetallica’s ‘Some Kind Of Monster’ DocumentaryThe Beatles demos → Integrate Works In Progress (WIP) in your content strategy: * Create playlists from your previous albums that can build up towards your upcoming release* Covers, Remixes for old tracks * Share events, such as: “On this day… I started working on my album XX”... “I went into the studio for the first time …”→ Work In Progress Spins pages for example: Nerina Pallot & Remix * Create your Spins page - https://bit.ly/3IF4nN9* Special Discount for Spins CCMSPIN30→ Special offer for our podcast listeners! We are providing you a 20% discount for MYS campaigns, here is the link!Submit tracks from your back-catalogue, and get a chance to win a special Spins Sponsored Campaign (including on socials) Xx This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Today we bring you the second instalment of Creative Catalogue Marketing w/ MySpheraCCM #2 show notes:→ Seasonal can be:* Holidays; “Annual Days” - for example: Valentines Day; Special themed days (such as Piano day, etc..)* Event-related days - For example the Superball, Olympic games, Eurovision, etc…* Music Festivals season / Black Friday→ Actions to take: * Seasonal playlists (e.g summer playlists, etc)* Look at the calendar, or look on special days - and find connection to your music* Playlists, Mixes, Song Covers, Create Spins pages, etc…→ Seasonal Spins Pages for example: Piano day & Synth day * Create your Spins page - https://bit.ly/3IF4nN9* Special Discount for Spins CCMSPIN30* On June 21st is “World Music Day!” - Get a chance to win a special Spins Sponsored campaign (including on socials) for World Music Day, that’s all about your music! To enter, share the podcast Xx This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Throughout this podcast we will go through some strategies and techniques to help you shine light on your back-catalogue.Highlights→ Old music is always new music to someone who’s acquainted with it for the first time → Kate Bush’s “Running Up That Hill” got a second life when being re-introduced on Stranger things, and picked up on TikTok!→ Keep being creative about introducing your entire catalog→ Look on your new releases as part of your entire curation process→ Your Superfans are the ones to be found in your back catalog, they are the ones who’re walking a mile with you→ Catalog Marketing is Storytelling - which is focused on the long term brand building* Relevant Links: * A third of Spotify’s weekly Top Songs are now catalogue tracks — Music Ally* 7 Predictions for the Music Industry in 2023 — Okayplayer.com* “Catalog’s share of the consumption pie rose to 72.2% from 69.8% in 2021 while current music’s share fell from 30.2% to 27.8% over the same time period. Catalog total album consumption shot up 12.9% to 703.9 million while current total album consumption was up fractionally to 270.9 million.” — InsideRadio.com* Spins Page examples: * Musical Journey * Utilize catalogue exposure towards a new release* Create your Spins page - https://bit.ly/3IF4nN9* Special Discount for Spins CCMSPIN30* Join the Songcards Beta Program - https://beta.songcards.io/ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Have you given Spins a Spin? Let us know in the comments! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

We discuss distribution, publishing, promotion, DIY video, and much more.Let me know what you think.Follow Tomas George on his Website and YouTube Channel. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Christopher and Netta discuss all things music promotion. Give Spins a spin: https://www.mysphera.co/spins This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Get the PDFLearn more about RAVEN This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

Tomas George asks Christopher his tops tips for distributing music This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com

We discuss the business of mixing and mastering with special guest Ian Thomas of Soundtopia Studios This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit unlockyoursound.substack.com