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Brand Ya Flava Podcast

Author: Lauren Varlack

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It is time to Brand Ya Flava, the podcast for Black women solopreneurs and infopreneurs who are ready to authentically and culturally be themselves, brand their Flava and change the world. I'm your host Lauren Varlack, Brand Strategist, educator, author, and designer. Leh we go!
45 Episodes
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Your job may be hell on roller skates and you dread each day going into your 9-to-5, but if you do these 3 strategies I share on this new episode of the Brand Ya Flava podcast,  I assure you, you can take your main hustle and make your side hustle or business an awesome brand! And you'll even build a great personal brand in your 9-to-5 as well.  Join me and other Flavalistas to continue the conversation at my free Facebook group: Brand Ya Flava!   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
Just everyone has a learning style or love language, we all have a buy language too. And just like dogs, we hear the buy language differently. Learn the ways you can figure out your audience's buy language in this episode.  Have a question about branding you need me to answer or just wanna give me a shout out? Leave a message for me here: https://anchor.fm/brandyaflava/message  And of course, you can easily find out your brand language by taking my free branding quiz at brandyaflava.com ! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
As I grow in my life, my business grows and changes.  So my business has to reflect my lifestyle ; not the other way around. And I know I want my brand to stand out from among the many, many others who talk about branding as well.  Same thing goes for your business.  How can you carve out a place for your brand and make sure you're taking action to stand out from the bunch?  Find out in this podclass episode!  Discover your specialty and how you can use it to build a brand your audience adores by using your personality. Find out what your brand's personality archetype is by taking my quiz at https://brandyaflava.com.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
You know when you buy a bad ass outfit and now you're out and about chillin' and everybody and their mama wearing your shite?!?! Yep, that's the frequency illusion and it's a pain in the ass when it comes to building your brand., but it can also be a blessing for building your brand.  This week, learn how to curb frequency illusion and use it to build your brand! To learn how to use your personality and expertise to build a brand that excites and motivates your audience to become your clients, take the Brand Ya Flava quiz at: https://brandyaflava.com   Have a burning question about building your personal expertise brand or want to give your brand & the BYF Podcast a shout-out ? Drop your questions or shout out to me here: https://anchor.fm/brandyaflava/message --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
It wouldn't be a bushiness if I didn't have some mistakes I've done. In this episode, I discuss three really stupid mistakes I made (yes, even recently) while building my brand and give some tips and strategies on how to avoid the pitfalls I've made.  Discover your specialty and how you can use it to build a brand your audience adores by using your personality. Find out what your brand's personality archetype is by taking my quiz at https://brandyaflava.com.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
They BIG MAD y'all. Disney went and made The Little Mermaid Live Action actress a beautiful Black woman, Halle Bailey.  And there has been a firestorm behind it... much to the benefit of Disney though because now Disney changes the animation industry --and there's some things we can learn about effective branding from Disney too. Find out what it is in this episode of the Brand Ya Flava podcast!  Find out how to attract your special audience without tons of work and tireless marketing by find out your brand's personality at brandyaflava.com Love our podclass? Tell friend to subscribe on any podcast platform or click the link here: https://anchor.fm/brandyaflava The best conversations of the podcast continues in my Free Facebook group: Brand Ya Flava! Click the link to join! --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
There is one thing that is the most important part of building a brand... no it ain't your website and really, it ain't the paper either.  In today's episode I teach about this single important thing about building a brand and give examples via the BET Awards #betawards and the 2019 Democratic Debates #demsdebate to show exactly how the pros do it!  Join me on my Facebook Page Brand Ya Flava for the Live Version of this podcast!  Let's continue the conversation in my Free Facebook Group Brand Ya Flava! Click the link to join and we'll chat soon :)  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
You've probably scrolled through Instagram or Facebook and saw ads or post of a brand's 'perfect' packaging or attention grabbin' graphics that makes you sit and wonder why your brand's style looking all blah and average. I assure you it's because you didn't do these things I talk about in today's episode, but Brand Ya Flava podcast is here to save the day because I will give you some quick tips on how to get that eye-poppin' brand style you and your audience are looking for.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
   I’m sure when you’re out networking or communing on social media in your business groups, more than likely you are asked, “What do you do?” Then your next line out of your mouth is, “ I help…” or “I sell..” But lady, l’m here to tell you that you do much more than that! And in today’s podclass, I show you exactly how to describe exactly what you do for your business so that you can be recognized for your expertise and begin to boost your brand!  You can get a fill-in-the-blank template and examples of how to structure your brand’s messaging from my show notes at brandyaflava.com/show-38 Share your new brand message or elevator pitch in my Facebook Group: Brand Ya Flava  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
It's officially summer! Whoop Whoop and yes it's been quite an interesting ride as a teacher and entrepreneur, but my students taught me some things to that I can definitely take with me as I enter into my summer. Find out how you can use these tools and strategies in your brand to big up yo' brand and make it large and awesome!  What have your kids or just kids in general taught you about growing your business?  And as always, the best conversations happen in my free Facebook group: Brand Ya Flava.  Let me know your answer in the group! ️😊 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
Thinking about starting a coaching brand, but don't know how to start? Or maybe you are a coach already, but need some extra ideas on how to move forward? This is the episode for you! Samantha White joins me on the Brand Ya Flava Podcast this week for our Flava of the month to discuss how she developed her niche coaching brand, Consult Positivity, a brand focused on developing the a healthy, positive mindset with a Christian focus and all the bumps along the road that has helped her become the brand she is proud of and influencing lives. Tune in for this awesome episode! Get the shownotes at brandyaflava.com/show-34  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
I was setting a hair appointment to get my hair treatment and all that jazz, but it sparked a short video tip for my FB group AND even this podcast episode! There's so much we can learn from being on the other side of the fence as a customer and thinking about the experience you would want from your own business. In this episode, I share 3 ways you can expand your brand by niching your audience into smaller categories. And check out the before and after hair in my free Facebook group: Brand Ya Flava    --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
With a blast from the past, I go back to my very first podcast episode I recorded and was too chicken to post! LOL  So,  take the journey with me and find out the first half of how the Brand Ya Flava revolution got started. And believe me, it certainly 'ain't been no crystal stair'. Being stuck in the closet was just half of the battle.  Take a listen to this episode to find out what happens and how you can take your life's mess to create a powerful message or build a spectacular brand.  Click here to join me in my free Facebook group, Brand Ya Flava, to talk more about this episode!  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
S1E31 | Is Your Brand Running a Race or a Marathon? In this episode, I reflect on my burnout status from a previous episode and discuss the benefits of either running a race or marathon for your brand! Join my free Facebook group at  facebook.com/groups/brandyaflava/  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
 One of the biggest questions I get from interested ladies in my DM’s are what exactly do I do? Well, I’m a branding strategist and designer. But, that leads to other questions because real talk… the branding world in entrepreneurship is unclear.   So, let's have a mini-class session about what you should know about the difference between a branding strategist and branding designer – and also when you should hire either one or even have a person that does both which will save you time, money and stress! Get the show notes at brandyaflava.com/show-29.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
Yes, I'm back in a new episode of the Brand Ya Flava Podcast, but I needed to go incognito for a little while because I was genuinely experiencing passion burnout! Maybe you are too? Find out more about what passion burnout is and how to get through in this episode of BYF podcast! Get the shownotes at brandyaflava.com/show-28.   --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
Those New's Year's resolutions for your business that you're not making may be giving you stress, but it doesn't have to.  That's because you need to create a system for your business to fit your life --not the other way around.  Check out my 3 ways I figured out how to create systems for your business and give stress and overwhelm the deuces.  Get the show notes at brandyaflava.com/show-27 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
Tired of Beggin' Brendas asking for discounts constantly or Want-It-All Wanda's looking for everything and the kitchen sink for a $30 budget? It's time for a rebrand, Sis! And my featured class this month gives you 3 ways to attract your right audience for your brand! Get your class recap notes at brandyaflava.com/show-26.  --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
When you stand for what you believe in and for the needs of your audience, you begin to create your own path in your business. This is the essence of building a great brand. This week, I chat it up with my special guest and Flava of the Month, Loreal Moss of Intuitive Biz Solutions who did just that. And she shares her insight on how she's able to build a brand she loves and her clients prospers from. Get the show notes at brandyaflava.com/show-25 --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
It's December and we're some weeks away from closing out 2018. This was a great time for me to rebrand my business and a great time for you as well --- learn 3 reasons why you need to rebrand your business right now in today's episode of the Brand Ya Flava Podcast! Get the shownotes at brandyaflava.com/show-24. --- This episode is sponsored by · Anchor: The easiest way to make a podcast. https://anchor.fm/app --- Send in a voice message: https://anchor.fm/brandyaflava/message
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