DiscoverDealers Compressed Podcast
Dealers Compressed Podcast

Dealers Compressed Podcast

Author: Paul J Daly

Subscribed: 15Played: 270
Share

Description

Dealers across the country are facing the same problem: merely selling more cars is no longer enough to fix margin compression. It’s time to sound the alarm. We are taking responsibility for making our industry better. Who the heck are we? One small, but engaged contributor. Image Auto is a Syracuse, NY-based company who has been helping dealers solve reconditioning challenges since 2003. We are also a creative agency which goes by the name “Congruent”. We hope this informed (and hopefully entertaining) content serves as inspiration to embrace key changes that could save dealerships and make it better for all of us.
44 Episodes
Reverse
Episode 43 - Brand Value Through Recessions
Watch the VideoRight now, there’s all sorts of talk and murmurings about a coming recession. If you weren’t in business ten years ago, then you might not really understand what it’s like to do business in that sort of climate.From someone whose been there: It’s a weird time to see stock prices drop, sales plummet, bailouts happen, etc. When there’s all sorts of upheaval in the marketplace, everyone gets scared. Those conditions create a lot of fear and that makes doing business harder in many ways.One thing that I’m happy about now, even if there might be a recession on the way, is that I’m in the brand-building business.Brand is something that holds its value. Even when the markets drop. Even when budgets shrink. Even when sales plummet. And the great thing about 2018 versus 2008 is that we have an idea that a recession or a market correction could be coming. We’re not going to get caught by surprise. And we can get prepare for it by building up our brand.In this week’s podcast I cover the value of brand in the face of recession and detail how Congruent recently executed on a successful soft launch of a rebrand.Here is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)Stressed Out by twenty one pilots. Copyright twenty one pilots and Fueled By Ramen.DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
Episode 42 - New Friends, Same Message of Clarity
Watch the VideoThis week we are welcoming LOTS of new friends in to the COMPRESSED community.Why do we have so many new friends you might ask?Well, because Gary Vaynerchuk featured us on his podcast and released some co-produced content about the work we’ve been doing together over the past 7 months in the Vayner Mentors program on his social media channels.More friends pursuing the message of CLARITY is always something to be excited about!Now is a great time to re-calibrate and discuss the things that are the MOST meaningful to business leaders, entrepreneurs, and those who simply want to cut through the fog of life.I hope you find the CLARITY and encouragement to take some “next steps” from this episode.ONE MORE BIG ANNOUNCEMENT…WE’RE HAVING AN EVENTWe have officially announced CLARITYCON 2019 and I couldn’t be more excited. Many more details to come, but if you want to be 1st to know, sign up for updates here!Here is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)Clarity by Andy Mineo. Copyright Andy Mineo and Reach Records.DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
Episode 40 - Turning 40 and Taking the Time to Think
Watch the VideoTurning 40 on the Dealers Compressed Podcast has me a little introspective this week as I discuss managing the speed of life in a way that isn’t so…well, URGENT! I visit the thinking of a couple of leaders/authors I respect greatly. One old, one new.Steven Covey’s The 7 Habits of Highly Effective Leaders introduced me to the concept of breaking life into four quadrants. This simple principle has helped me size up what I’m spending time on and recalibrate. I can really say that if there was one principle I wish I could sear into my retinas it would be this one because Covey’s framework can bring quick and thorough CLARITY.Next up is someone I’ve mentioned on the podcast several times, best selling author, speaker and former Navy Seal Jocko Willink. He has a great perspective on not having to have any really tough conversations. What?! How is that possible as a leader to have that be the truth? The secret lies in being willing to have lots of small tough conversations so you never have to have the big ones. More CLARITY.Both of these concepts work REALLY well together. Like many of the things I talk about, they work in business and parenting and relationships and on and on.Here is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)This week’s reading list:• Stephen Covey’s Time Management Matrix• 7 Habits of Highly Effective People• Follow Jocko Willink on Twitter• Extreme Ownership by Jock WillinkI Don't Wanna Be by Gavin DeGraw copyright Gavin DeGraw and J Records.DID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
Episode 38 - vAuto's Big Secret is About to Be Revealed
Watch the VideoThis week feels good.We are fortunate enough to be one of the first outlets in the country to cover a bomb-drop of an upcoming product release from vAuto. We have Dale Pollak as a guest talking about a big secret which is about to change the auto industry…again. There have been whispers in the industry regarding what is going on and my hope is that this interview brings some much needed CLARITY and expectation.I have a little bit of an advantage on this one since my agency, Congruent, was tapped by Dale and vAuto to produce launch content for this new product. Although it means a great deal to be entrusted with this responsibility, I’m more excited for the opportunity to tell the story behind the story. The story of a man willing to risk his legacy to act in the best interest of the industry and people he has sworn to protect.That being said, enjoy this weeks episode and siphon from the energy and passion of a man still waking up at 4am excited to be on the hunt!This Week’s Homework:vAuto’s Learning CenterDale Pollak’s BlogHere is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)Not Too Late by Moon Taxi. Copyright Moon Taxi and RCA RecordsDID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
Episode 37 - Is Your Messaging Clear as Mud? (Interview with Oli Gardner)
Watch the VideoClarity is something I’m obsessive about. Not because it benefits me, but because it benefits everyone; Your customers, your team, and yourself. When any type of communication isn’t clear, things begin to go wrong. Assumptions and misinterpretations often take over and we end up with a mess. At best, we’ve wasted a lot of time.This week I had the opportunity to sit down with Oli Gardner, co-founder of Unbounce, a company whose vision is to empower businesses to create better marketing experiences. Frankly, Oli’s level of data-supported intuition was very impressive. His keynote at the Driving Sales Executive Summit had the 1000+ person audience leaning in, taking notes, and laughing…a lot.Here is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)This Week’s Homework:Follow Oli on TwitterOli’s #DSES PresentationUnbounceA/B Test CalculatorConversion Centered DesignViva Las Vegas covered by The Killers. Copyright Elvis Presley and RCA RecordsDID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
Episode 36 - Meet The COO of the Agency Gary Vaynerchuk Built
Watch the VideoIf I had to describe this influential COO in one word, it would be balanced. No... maybe it would be intelligent Or maybe poised. Open-handed might be a good one. Anyway... you get it!I had the privilege of interviewing one of the businessmen I look up to most, James Orsini; Chief Operating Officer of the explosive, game changing empire that is VaynerMedia. Sure... millions and millions of people know and follow Gary Vaynerchuk. But a visionary like that needs someone to execute. When Gary keeps throwing Hail Marys, someone needs to catch it in the end zone. That someone is James.James has served in some major global roles as the COO of Interbrand, EVP of Finance and Operations for Saatchi & Saatchi, and the President and CEO of SITO Mobil.Since I first met him in February of this year, he has quickly become a true mentor. The more I get to know him, the deeper my admiration grows. Not only does he have a long list of professional successes, but he balances that with great success as a husband, father, and community servant.It is my absolute privilege to introduce him to the Dealers Compressed community. This might be a great week to share with a friend.Here is my current itinerary:January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)Reading List:Connect With James Orsini on LinkedInJimmyThePencil on TwitterMaplecrest FordEmpire State of Mind copyright Jay-Z and Atlantic RecordsDID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
Episode 35 - Go. Do.
Watch the VideoThere are two words that have always reaped more return for me than any other.Go. Do.For those of us who are immersed in a fast-paced, competitive world, they are essential. Because life and business are competitive. If we aren’t progressing, growing and intentionally seeking out improvement…well, someone else who is will take what we once called ours.First, Go. I find that when I get out of my usual routine and change my scenery, new ideas and fresh perspective begin to bring clarity to the murky day in, day out. Sometimes this means getting out of the office for a couple hours and working from another location. Sometimes it means going to a conference out of state. Sometimes it means flying to NYC for the day with no agenda and just walking 20 miles. (True story).But it can’t stop there. Once you find clarity, you have to DO something about it. Implement something you learned as immediately as possible. Commit to making one small change which will hold you accountable to the clarity.Clarity is extremely perishable.This week I was able to snag a few minutes with Kendall Griffin, CX manager for Nissan as we talk about the holistic approach needed to give the customer what they are looking for. I think its appropriate that we met at a conference. Going. Doing.Speaking of going and doing, we’ve got a busy week planned!I’ll be at vAuto’s exclusive Access Velocity event in Chicago this week where we are helping out by producing content for an exciting and secret new product launch…After that its off to the Driving Sales Executive Summit where I’ll be presenting the workshop “A Crash Course in Dealership Branding” on Sunday at 4pm at the Bellagio Hotel in LasVegas.If you are going to be at either one, I’d consider it a privilege to meet you!Go. Do.Here is my current itinerary:October 21-23: Driving Sales Executive Summit, Las Vegas : (Speaking on the 21st at 4pm)PROMO CODE: DALYVIP for $100 off!January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)Reading List:Connect with Kendall GriffinScenes from Pain & Gain copyright Paramount PicturesDID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!

Episode 35 - Go. Do.

2018-10-1600:18:14

Episode 34 - Exclusive Interview with Gregg Ciocca Jr.
Watch the Video(Psst…there’s promo codes for some upcoming auto dealer conferences at the bottom of this!)Speechless. That was my response when I was asked by a co-worker about my trip to the Ciocca Auto Group based in Allentown, PA. Now I’ve had the privilege of being in and out of hundreds of dealerships throughout my career in automotive. I’ve seen all types of leadership. Good leaders, dysfunctional leaders, brilliant leaders, co-dependent leaders, temperamental leaders and on and on. RARELY have I found generational leadership which was so well executed, that the incoming generation truly garners the same respect as the former.I expected a great interview with Gregg Jr. What I didn’t expect is the conversation I was able to have with his father and founder, Gregg Ciocca Sr. What started as a brief introduction turned into an almost 2 hour conversation about people, legacy and a real commitment to both of them. I understood immediately why the environment at Ciocca is magnetic.I hope you enjoy this interview with the torchbearer of the Ciocca legacy. As usual, it is my hope that all the content we produce will cause us to be better as an industry and better as people.Here is my current itinerary:October 21-23: Driving Sales Executive Summit, Las Vegas : (Speaking on the 21st at 4pm)PROMO CODE: DALYVIP for $100 off!January 24-27: NADA Convention, San Francisco: (Speaking: Time and location TBD)Reading List:Ciocca DealershipsCiocca Welcomes Mercedes-Benz of Flemington to the FamilyCiocca Group Named To List of Nation’s Top SellersCiocca Spotlight on Dealers Compressed Episode 18Tractor Supply Co. Core ValuesA Message To GarciaMotown Philly copyright Boyz II Men and Motown RecordsDID YOU KNOW that the Dealers Compressed Podcast started as a creative visual production around the book “Like I See It”. We created it independently to give auto dealers an accessible way to engage the book and hopefully spread the timely message to their staff and others in the industry. We hope that YOU will use it in your dealership!It’s engaging.It’s FREE.Its right HERE!
loading
Comments 
loading
Download from Google Play
Download from App Store