DiscoverClarity Compressed: Build a Better Business Through Better Brand Development
Clarity Compressed: Build a Better Business Through Better Brand Development
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Clarity Compressed: Build a Better Business Through Better Brand Development

Author: Paul J Daly

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If you're looking for "marketing hacks" from a "guru", you're only chasing short-term results. This isn't the podcast for you. After spending 15 years building a multi-million dollar business, Paul J Daly is sharing the experiences and perspective that grew him from an entrepreneur in Upstate New York to an inspiring leader, a national speaker, and sought-after business consultant. By focusing on brand development, company culture, and crafting better marketing, Paul J Daly is leading the charge for entrepreneurs and small businesses to align their marketing, messaging, company culture, operations, leadership development, and everything in between to drive long-term success; all in the spirit of CLARITY. www.claritycompressed.com
92 Episodes
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It’s an awesome week on the show because I got to sit down with long-time marketer and EVP of the breakout agency 97th floor, Paxton Gray. If you pay attention to where others are paying attention (aka, a business owner or marketer) then I know you will benefit from Paxton’s experience and insights. You know how I believe the best marketing is HUMAN. Well, Paxton agrees and we get into some strategies and tactics that will help your efforts connect. He was also super generous and sent me 2 SIGNED copies of Seth Godin’s latest book, This Is Marketing to give to 2 lucky members of the Clarity Compressed Podcast. If you want to get one:Head over to brandisgravity.com and click ‘request access’ to be the first to know when we launch our new workshops THENTake a screenshot of your confirmation and tweet it to me @paulthedalyWe’re going to ship out the book to 2 lucky winners. Until next time, have a great week and PURSUE CLARITY!. . .Where I’ll be attending and/or speaking: Automotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Somebody had to be one of the people responsible for marketing Apple’s Macintosh line back in ’84. This is the guy. Well, more directly, this is Guy Kawasaki, my guest on this week’s show.Guy was gracious enough to give me some time while we were both speaking at the CarGurus Navigate event in Boston a few weeks back. We talked about the early days at Apple, his upcoming podcast launch, Remarkable People, and we also get into the modern day concept of “personal brand” where he obviously doesn’t hold back. Doesn’t he realize what I’m trying to do here, LOL!One thing is certain, Guy is as real as it gets in this straight forward interview that I think the Clarity Compressed community will really benefit from listening to.. . .Where I’ll be attending and/or speaking: Automotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
You’ll hear it in my voice… I was pumped to be shooting the podcast in my hometown of Philadelphia, Pennsylvania. This week I’m all about getting out and meeting other people. This is such a critical aspect of gaining objectivity and growing. It has also been an extremely important component of my success in business and life. Believe it or not, I benchmark as an introvert… so there is hope for you! Even introverts can take small, but meaningful steps to help spur your objectivity and growth. The point is to make forward progress.I also talked about not convincing yourself that you have to be like the people you are watching on social media, or do what they do in order to be significant and successful. That may very well be the biggest trap of the 21st century. Don’t fall into it! All in all, this weeks episode is all about breaking free from the mundane and getting yourself inspired and motivated to DO.. . .Where I’ll be attending and/or speaking: Automotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
How to Bring People Closer

How to Bring People Closer

2019-10-22--:--:--

I just finished filming the soon-to-be-released Brand Is Gravity workshop and I’ve been thinking non-stop about what it means to bring people closer, because I believe that is what brand is all about. Making money isn’t the point of a great business, its a byproduct. When you do the work to define your “why” as best-selling author and thought leader Simon Sinek puts it, you can begin to find and connect with others who believe in the same things. I spend so much of my time preaching the message of connection and this is at the core. Bringing people closer will benefit every area of your organization from sales, to recruiting, to internal culture alignment, and interpersonal relationships. Oftentimes, bringing people closer requires us to battle our own insecurities and fears. It requires vulnerability. It isn’t easy, but its worth it.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Life is full of relationships. Romantic ones, friendships, work relationships, and our businesses are constantly in relationship with consumers and employees. They all start with some sort of attention which eventually leads to a level of connection. But life changes. Situations change, needs change. This is why at some point, what worked at one time, no longer works, and the relationship breaks. This week I talk about how this happens and why you don’t have to live with broken relationships. And if you’re a business, there are some very specific things you should be doing internally and externally so that those relationships you’ve worked so hard to build, don’t fall away.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
This week I’m sharing a little inspiration and encouragement I found from our old friend Tommy Edison, the man who invented the lightbulb, as I push through the 99% of perspiration it takes to follow through on that one great idea.I’m in the throes of the deep work it takes to follow through on one of those inspiring moments I had a couple of months ago. It’s a full blown digital workshop that teaches branding. (You can be first to know at brandisgravity.com ) If you subscribe to this podcast, I already know that you are the type of person who is generally motivated and working toward some type of goal. There is always a goal with people like us. Sometimes it is a long term goal becoming an executive, sometimes it’s a shorter term goal like hitting a monthly sales number. It could be a personal goal like getting more organized, or in better shape. One thing is for sure, there is never a shortage of those ideas and moments that inspire us to get moving on something.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Death of the Brand Era??

Death of the Brand Era??

2019-10-01--:--:--

I heard a brilliant interview on the CMO Podcast on which the guest, NYU Stern School of Business clinical professor Scott Galloway said that the sun is setting on the “brand-era”. What-the-whaaaat???His premise is that the time between World War 2 and Google was the golden era of brand because that is when companies could add huge amounts of value by building “brands” around normal products. Think, “Choosy moms choose Jif”. Not very amazing peanut butter, with a VERY disproportionate market share because of brand connection. Now, Galloway proposes, companies add the most value through monopolizing an entire lane of someones life. Think Amazon, Netflix, etc. While I agree with the premise of large companies losing the brand edge, I couldn’t DISAGREE MORE with the presentation that the brand-era is passing. It’s just the opposite. The large companies used to control the money, talent, and distribution channels to build brand and have now lost their monopoly. Now, small and midsized companies and even individuals have the availability of knowledge, tools, and marketing channels to build amazing brands…and all of us are benefiting from it. Better branding makes the world better.. . .Where I’ll be attending and/or speaking: CarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
Being present is not the same as hearing. Being present, doesn’t equal hearing, and hearing doesn’t equal understanding, and understanding doesn’t mean implementing and implementing doesn’t mean succeeding. I’m recording this podcast in Chicago in the space between 2 conferences. And doing things like this is bittersweet. The more I go to these events, the more I see the real but silent danger in them. It’s the danger of people coming out and doing these types of things and convincing themselves that just because they came out, that they are better off…or changed for the better…or moving forward. But that is a lie. Because you always have to go home. And if nothing changes, nothing changes. There are A LOT of steps in-between being present and succeeding. My hope is that this podcast will help you be a little more aware of where you are in the process.. . .Where I’ll be attending and/or speaking: Hireology Elevate: Sept 18th in ChicagoAutomotive News Retail Forum: Sept 19th in Chicago, ILCarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
A two-star review just came in for my recent book, “The Automotive Manifesto”. It actually got me excited. It came from Amy. Not only am I honored that she, bought, read, AND took the time to review, but she also had some valid perspectives. I thought it would be good to talk about it head-on in this weeks show. If you are going to create content to any extent, you are going to come face to face with others who might not see it the same way. That’s a good thing!Criticism and feedback are an important part of life. The way it is absorbed and responded to defines our level of maturity, security and growth potential. Back in episode 76, I spoke with Dr. Nicole Lipkin about mental agility. This gave me a great chance to grow and I hope it has the same impact on you.I hope you have a great week working, creating and caring for those around you.PaulWhere I’ll be attending and/or speaking: Hireology Elevate: Sept 18th in ChicagoAutomotive News Retail Forum: Sept 19th in Chicago, ILCarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
How to Get Yourself UNstuck

How to Get Yourself UNstuck

2019-09-10--:--:--

Everyone gets ‘stuck’ in life. I just did in a MAJOR way. The new site we launched for Congruent took about 10 times longer to develop then if we had been building a site for a client. Why? Because it was ours. Because we were too close to it. Because that’s what happens when objectivity leaves the room. On this week’s podcast, I dive into the nature of getting stuck in business, personal growth, relationships and life in general. It’s human nature to get stuck and I present a few insights I’ve gained from helping companies and people get ‘unstuck’ as well as insights from the times others helped ‘unstick’ me. (Here’s a hint: you usually need someone else’s help) Pursue Clarity (and unstuckness),PaulWhere I’ll be attending and/or speaking: Hireology Elevate: Sept 18th in ChicagoAutomotive News Retail Forum: Sept 19th in Chicago, ILCarGurus Navigate Convention: October 22-23 in Boston, MAAutomotive Attribution And Analytics Summit: November 17-19 in West Palm Beach, FL. . .Get your copy of my first book at TheAutomotiveManifesto.com. . .pauljdaly.comConnect with Paul J Daly on LinkedInFollow along on InstagramFollow Paul J Daly on TwitterLike Paul J Daly on Facebook
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