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Starting a Counseling Practice with Kelly + Miranda from ZynnyMe
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Starting a Counseling Practice with Kelly + Miranda from ZynnyMe

Author: Kelly Higdon and Miranda Palmer | ZynnyMe

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Kelly Higdon and Miranda Palmer bring Master's Degrees in Psychology to real-world hands-on small business startup experience. They believe in bootstrapping, DIY, and creating a work/life balance that allows you to have a healthy, full life while you do it! If you are passionate about health and wellness and want to make a living doing what you love- this is the podcast for you. Kelly + Miranda are two trained psychotherapists who not only grew successful private practices that weren't dependent on insurance, they have worked with therapists all over the world to give them the information, strategies, mindset, skills, processes, and templates they need to create their own unique, successful private practice. Here they share the stories that often go untold of the process of starting, growing, and revamping a successful, sustainable private practice. Are you starting a therapy practice or counselling practice? Are you wondering how to set your fee, create a business plan, or what to expect from a private practice salary? Hear stories from other therapists about how they started. Learn what didn't work, what brought in clients, what slowed them down, and more. Real stories from real therapists just like you who were passionate about helping others and were able to create a business and a real salary helping people. We talk about the real issues and life circumstances that can get in the way, and that can help inspire: Economic recessions, partnerships went wrong, layoffs, marriages, divorces, pregnancies, certifications, unique niches, small towns, big cities, moves across the country and so much more. Learn and be inspired by amazing therapists just like you and learn more about who you are and what you need in private practice. Allow us to help you start private practice.
162 Episodes
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Heather LMFT, CSAT provides therapy for sex addiction and betrayal trauma in Upland, CA. She shared with us her private practice journey of overcoming and navigating through family crisis, supporting her family on one income, and finding stability in the business she created. 
This year has been a whirlwind of change, and although change can be a beautiful thing - it can also be quite stressful. As healers, we typically give our whole heart, and are constantly holding ourselves to this higher standard of doing more and being better than the day before. In light of COVID-19, many of us are in a position where we are trying to figure out how to do more with even less. I want you to know that you are not alone in your struggle. I want to give you permission to change, to shift, to reevaluate your life, and to reevaluate your needs. So stop what you’re doing, and take a moment to listen - because this message is for you! 
When Tiffany began her business journey in 2016, she knew she wanted to build a private practice, but also wanted to do impact work on the side that would truly scale her income, and thus heytiffany.com was created! Tiffany spoke with us about the various sociocultural variables and barriers that therapists must overcome to not only make a positive impact in our clients lives, but to live the life that we want with the income we deserve. 
Danielle shared with us her private practice success story of finding the accountability she needed to revamp her practice after 8 years as a business owner! Danielle's practice had already shifted from part-time to full-time, but she found herself overworked, and overwhelmed with the business side of things - until she joined Bootcamp three years ago. Since Bootcamp, she has hit TWO five figure months, something she had never done in all her years in private practice. Learn more about Danielle at www.daniellehatchell.com
This is the final session in a 4-part, self-paced, virtual masterclass that will take you through actionable steps for marketing your private practice during a recession.Today, you will get clarity about what your business needs right now and where to FOCUS in your limited time.To start the Marketing Masterclass actionable steps, first click here to get instant access to our Free Private Practice Community or to log in: http://bit.ly/zynnymecommunityNext, click here to jump straight to today's Masterclass homework and materials: https://classroom.zynnyme.com/posts/free-happy-private-practice-community-marketing-during-a-recession-part-4-your-business-system
This is part 3 of a 4-part, self-paced, virtual masterclass that will take you through actionable steps for marketing your private practice during a recession.Today, we lay out the importance of doing the RIGHT things rather than ALL the things, to put forth a clear marketing strategy that aligns with who you truly are and connects with the people you can truly help.To start the Marketing Masterclass actionable steps, first click here to get instant access to our Free Private Practice Community or to log in: http://bit.ly/zynnymecommunityNext, click here to jump straight to today's Masterclass homework and materials: https://classroom.zynnyme.com/posts/free-happy-private-practice-community-marketing-during-a-recession-part-3-what-to-do
This is part 2 of a 4-part, self-paced, virtual masterclass that will take you through actionable steps for marketing your private practice during a recession.Today, we talk about how to speak directly to your ideal client, create connections from the first contact, and create a clear and powerful message that will reach the right people.To start the Marketing Masterclass actionable steps, first click here to get instant access to our Free Private Practice Community or to log in: http://bit.ly/zynnymecommunityNext, click here to jump straight to today's Masterclass homework and materials: https://classroom.zynnyme.com/posts/free-happy-private-practice-community-marketing-during-a-recession-part-2-what-to-say
This is part 1 of a 4-part, self-paced, virtual masterclass that will take you through actionable steps for marketing your private practice during a recession.Today, we talk about tracking outcomes, integrating feedback, and recognizing how you and your clients are most efficient.  This is the first step in attracting, retaining, and finding success with your ideal client.To start the Marketing Masterclass actionable steps, first click here to get instant access to our Free Private Practice Community or to log in: http://bit.ly/zynnymecommunityNext, click here to jump straight to the Masterclass homework and materials: https://classroom.zynnyme.com/posts/free-happy-private-practice-community-marketing-masterclass-recession-edition
Life comes with many up and downs, and often we find ourselves in a place of transition. In this interview Krista shared her “awakening” story about how a divorce moved her business from side hobby to full-time passion and how she has used Bootcamp as a resource for the past 6 years to not only build her practice, but to shift with each new obstacle thrown her way!Learn more about Krista at https://www.suitablesolutionstherapy.com/
In this interview, Megan shared with us her journey from ministry to private practice while still being of service to racial and social justice.  Megan’s business is thriving despite being pre-licensed and working through a global pandemic, and she is learning to thwart her burnout, too!We spoke about how Bootcamp has provided Megan with a strong foundation for her business and has taught her the importance of setting boundaries, knowing her self-worth, and finding innovative solutions. Check out Megan's information at https://thewellcounselingandconsulting.com/
We are so excited to have Jasmine Bright, founder of the nonprofit consultation company Bright Management and Consulting Services, here with us to speak about nonprofit development and management.  We talk about when you should start a non-profit, the basic steps to getting started, the myths about going into non-profit work and finally the key elements that will make or break your non-profit.Learn more about Jasmine and her consulting services at https://www.brightmcservices.com/
We had the pleasure of sitting down with Karen to talk about the benefits of telemental health sessions, being authentic in our relationships with clients, and setting realistic expectations for your business.Despite the difficulties posed by Covid-19, she had developed a great business foundation with a strong referral base and now requires little to no marketing to stay afloat.  Listen to how she had the confidence to know that transition to telehealth was the right one for her.Learn more about Karen's practice at https://www.karensvanackerlpcllc.com/
Believe it or not, Dr. Karin has seen a lot of stability in her practice throughout the Coronavirus pandemic.  She talks with us about how she was able to create a solid business foundation that could withstand this crisis, even without social media!  "It's a lot of little things," she says.Learn more about Dr. Karin's practice at https://drkarinlawson.com/
Lauran shared with us how the power of niche has helped her focus her marketing and become a more secure therapist.  Because of what she learned in Business School Bootcamp, she is clinically stronger, she sees better outcomes with her clients, and she was financially prepared for the impact of Covid-19.Learn more about Lauran on her website at https://www.mindfullivingcounselingservices.com/
Colleen talks about the benefits of putting in the hard work up front.  Her practice had a solid foundation before the pandemic, and she has been able to maintain her client relationships because she was pivoting her processes rather than trying to build them during this time.  She warns against letting the anxiety turn into overwhelm, and gives us the important reminder that you don't have to do it ALL right NOW.Learn more about Colleen and her practice at https://www.insightcounselingsacramento.com/
After establishing marketing success through an in-person coping skills class, Gina was forced to pivot her plan to adapt to the new normal when Covid-19 hit.  Despite feeling like she had lost some of her connection to these clients, 75 people spanning from their 20s to their 50s showed up to her very first online session.Learn more about Gina's practice and her online Christian counseling class at https://mindhelm.org/Additional resources mentioned in this podcast:Covid-19 Master ResourceFinancial Relief Options with Mary Beth Storjohann CFP
We are so thankful to Erika for sharing her insight as a therapist who has gone through a period of crisis before.  In the era of Covid-19, it can feel like everything is unprecedented and out of our control.  Erika shares her top tips and advice for being prepared, working through the experience, and keeping a positive mindset. Learn more about Erika's practice at https://www.erikalabuzanlopeztherapy.com
Today's podcast episode is a lesson in creativity and preparedness. It's okay to slow down, get your bearings, and help your staff rise to the occasion before adding in more clients. Once the transition has happened, then you can move into marketing and visibility. This pandemic is allowing us to rethink everything we know about therapy, and recognize myths we had never challenged before.Lynn McLean, LCSW-S, RPT-S talks about her experience transitioning to tele-play therapy, and how children CAN be helped during this time.  Just like so many other things, we are seeing that healing play is possible virtually, and that by being forced to look at your practice in a new way, you may discover new things about your processes that will strengthen your business, too.
Gretchen sat down with us to give her insight as a clinician with over 10 years experience using telehealth.  She provides wonderful advice about getting your processes in order, tips and tricks for work-from-home life, and working within your comfort zones.Explore more of what Dr. Gretchen has to offer at http://drgretchenkubacky.com/
Here is a quick 20-minute training on what numbers you can be tracking right now in your private practice to determine the next steps. We share what is really working and what the numbers are really saying in private practices across the country. There are some really important trends we are seeing that could make all the difference for your marketing and the health of your practice.
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