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Market Mentors

Author: Fiona Jensen

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Join me, Fiona Jensen, Director at Market Recruitment as I interview inspirational and charismatic B2B marketing leaders, and ask the career questions you can’t get the answers to elsewhere. Whether you’re searching for your first gig after University, looking to move from Exec to Manager level, getting your first people management position, trying to up-skill yourself or stepping into a senior leadership role, let our Mentors give you the advice to make a success of it.
38 Episodes
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Listen as Scott Brinker, VP Platform Ecosystem at HubSpot and Editor at chiefmartec.com, talks about how you can forge your marketing career if you come from a martech background. We also talk about the changing landscape of martech, how to stay ahead of the pack in a fast moving tech landscape and so much more..Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment- a recruitment agency that connects ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness.
Who better to speak to about B2B events, than Jane Culcheth Beard. After over 10 years in events marketing roles at HP, Jane talks us through why events has to be included in your B2B marketing plan to maximise your success. We also talk about;What ROI to expect from B2B eventsHow to decide what sort of event to do Ideas for Startups with smaller audiences Where it can all go wrong and how to avoid thatHow to develop your career in B2B eventsMarket Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness.
If you're the CEO or Founder of a B2B Technology business, how do you use marketing to help you scale?In this episode, join Ross Chapman, Marketing Director at Portswigger Web Security, as he talks through his no-nonsense advice to help you get value from marketing and scale.We cover;Outsourcing marketing v having it in-houseWhen it's the right time to hire your first marketer and at what levelWhat a CEO / Founder needs to talk about to excite a senior level marketer What your first 30 days should look like as the first senior marketer into a businessAnd so much more...Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that's obsessed with connecting ambitious B2B Tech companies in London with ROI focussed marketers to ignite growth and happiness 
After 15 years at Fujitsu, rising to VP - Head of Global Offerings Marketing, David White shares his insights on how to plan and manage your career, so that you can achieve your goals. With the benefit of an executive coach at Fujitsu, it's fascinating to hear David talk about his experiences - distilling it into 4 steps that you can start to implement today. Whether you're just starting out in your career or desperate for that CMO job, there's something for everyone..Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that connects ambitious B2B Technology businesses with ROI focussed marketers. 
Jill Pringle, CEO and Founder of Brand Symphony Marketing gives us a masterclass on how to scale a B2B service business with her 5 steps from her newly launched book - The Brand Symphony - we talk about many things. If you've got a small B2B service business and you're looking to scale, this is the episode for you. Market Mentors is brought to you by Fiona Jensen, Director at Market Recruitment - a recruitment agency that connects B2B Technology businesses with marketers who can help them grow. 
Cutting through the noise and getting someone's attention are key issues facing B2B marketers today. And that's why there's now a surge for marketers to use video in their content marketing efforts. So, it was great to catch up with Tom and Birdie of Contented Brothers to hear about how they've helped clients like SAP on their video marketing journey, and also listen to some great ideas for starting out.Market Mentors is brought to you by Fiona Jensen of Market Recruitment - connecting B2B Technology firms with ROI focussed marketers to ignite growth and happiness. 
With so many clients hiring people with industry knowledge, it was fascinating to speak to Jack Dyson, Global Head of Content Strategy at SAP Customer Experience who started in publishing with The Week and GQ, and transitioned through agencies to work for the one of the worlds largest B2B Technology companies. We talk about what makes great content marketing, skills, building teams and so much more. Market Mentors is brought to you by Fiona Jensen of Market Recruitment. 
Wow, to say Dan Tyre of Hubspot fame has energy is an understatement! But what an infectious and interesting person. Has B2B marketing changed? Heck yes, and Dan takes on an insightful journey through that change, with some gems of advice throughout, including how to work effectively with sales people and how to transform growth in your SaaS business.This podcast is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment - we connect ambitious B2B technology businesses with ROI focussed marketers to drive growth and happiness. 
Are you disenfranchised with competitive advantage as a strategy? If so, Paul Skinner of Pimp My Cause and Agency Of The Future has a new pair of lenses for you to look through. Paul's philosophy is polar opposite to most, and he's written a book about it called, The Collaborative Advantage, where he shares many great examples about why, and how, that works; a marketing tool kit, you could say, that helps you to take into consideration the whole ecosystem your business operates in, and challenges you to find purpose and a way to add value by understanding the bigger picture.Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment - we're obsessed with connecting ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness. 
Sometimes two heads are better than one, especially when you're a SME looking for marketing support, and Bang Consulting have a 13 year track record of delivering just that. I enjoyed chatting to Kate Jones about the move from client side to agency and to MD, Nicky Parker, about how their customer centric approach has helped them stand out. Market Mentors is brought to you by Fiona Jensen, Co-Director of Market Recruitment - an agency helping connect ROI focussed B2B marketers with ambitious Tech companies. 
Susie Ramroop is an experienced mindset coach and speaker who has a track record of taking business leaders from good to great by focusing on what truly makes an impact. Having climbed the B2B marketing career ladder herself as a speaker, she authentically but truthfully tackles the trickier subject matters around impostor syndrome, why being you is enough and how to focus. Market Mentors is brought to you by Fiona Jensen, Director of Market Recruitment, an inbound recruitment agency that's obsessed with connecting ambitious B2b Technology businesses with ROI focussed marketers. 
With a product management career spanning the globe, from Sydney to Silicon Valley, I had the pleasure of speaking to Thor Mitchell about why product management should be a career you should choose. Already in product management? Then enjoy as Thor talks about techniques, skills, highs and lows..Market Mentors is brought to you by Fiona Jensen, Director and Co-Founder of Market Recruitment - a specialist recruitment agency for B2B marketers in the Tech space. 
In this episode, we're in for a real treat. Getting to learn from Dave Gerhardt, who's fast track marketing career covers agency, startups, and being an ex-HubSpot employee. And, Dave has gone from a standalone marketing manager role to VP of Marketing, now managing a team of 20 for one of the fastest growing SaaS companies in the world. We chat about conversational marketing, Drift, and cover some scary ideas like removing lead capture forms from your website. Eek!Exclusive offer for our listeners; attend Hypergrowth for just £50, reduced from £420! Just use the promo code Mentors at checkout - valid until the 10th June.Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner of Market Recruitment. We connect ambitious B2B Tech businesses with ROI focussed marketers to ignite growth and happiness. 
Work your marketing muscle with an ice hockey playing, music making, digital e-commerce global marketing leader, who pulls both B2C and B2B experience into a dynamic, human focused, business objective, goal scoring machine, I give you Chris Solis. Chris Solis is Global Digital Marketing Director of Condeco Software and we had a great conversation about careers, digital and all things B2B marketing related. Market Mentors is brought to you by Fiona Jensen, Director and Co-Owner at Market Recruitment. 
Join me, Fiona Jensen, in a fascinating interview with a lady who has managed business and marketing teams across media, advertising and tech. Sarah advocates for not just good marketing but utilising all you can, including your employees, to drive business growth. With that experience, Sarah has created a consultancy business which is already in demand and can offer both direct marketing consultancy as well as leadership coaching and mentoring.So listen and enjoy as we cover so many useful topics to help you grow as a B2B marketer..You can contact Sarah here; https://www.speakeup.co.uk/This Podcast was brought to you by; Fiona Jensen, Director and Co-Owner of Market Recruitment 
Dip into the mind of a B2B marketer who's been part of companies that have successfully scaled. Tom shares insights into the challenges those businesses faced and how they overcame them. And interestingly, how his passion for history and an interest in wine, gave him the inspiration to help those businesses grow.
I really enjoyed interviewing the gregarious Mark Choueke, CEO & Founder of RebeltechPR.As someone who's invested in his own Podcast, and loves networking, events and the B2B Tech Startup scene, it was great to talk about his business and listen to his advice about interviewing, progressing your career in marketing and some of his mistakes he's learnt the most from. 
I think we're all familiar with labels like tech geeks, mad men, and Mr. Goodvertising, but today I'm going to throw a new one into the mix - Mr. Agile, aka John Webb, Founder & Coach of Get2Growth. John talks us through agile as a methodology and how utilising this technique can help you and your company win. You can learn more about agile by following John's blog, or see him talk at Get Stacked on the 20-21st March, 2019. 
If you enjoyed part 1 with Lucio, then you'll love part 2! In his own great way, he covers some fantastic topics including, how to sell your marketing plan, the books he'd recommend b2b marketers to read and so much more..
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