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The Proffitt Podcast

Author: Krystal Proffitt

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Are you thinking about starting a podcast? Launching a YouTube channel? Repurposing your old blog content into something fresh? Hi, I'm Krystal - host of "The Proffitt Podcast." And I'm happy to say you've come to the right place! 

Business owners and content creators dream of building a platform where they can connect deeply with their audience, and marketing feels easy. But I also know what it's like to feel confused and overwhelmed. 

Join us weekly as we strip down those processes and remove all the overwhelm with new tips, simple strategies, and great conversations with creators like you. Tune in to hear how I help creators start, launch, and market their content confidently. The motto here is, "We all have to start somewhere."

477 Episodes
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Send Krystal a Text Message.Have you ever poured your heart into creating something incredible, only to realize you've neglected to shout about it from the rooftops? I'll be the first to admit that I've fallen into this trap. Today, I'm laying it out on the table, providing a candid confession and a blueprint for ensuring your marketing efforts match your creative ideas. We're breaking down the house of content creation, focusing on the foundation—marketing—so you're not left with a mast...
Send Krystal a Text Message.Do you listen to sports podcasts regularly? If I know my audience like I think I do, you likely said, "No, not regularly." But after today's episode, I bet you're at least a little more curious about sports and podcasting.Buckle up for a fun conversation with Amy Buchan Siegfried, half of the creative duo behind the Sports Curious podcast. As we navigate the twists and turns of Amy's transition from the corporate jungle into the bustling world of podcasting alongsi...
Send Krystal a Text Message.Have you ever felt like you're talking to a wall when practicing your podcasting skills? Well, I decided to swap out the wall for ChatGPT in my latest chat, and the result was nothing short of a quirky, insightful twist on content creation and the art of the interview. With the help of my AI companion, we unpack the often-overlooked role of authenticity in storytelling and examine how embracing our perfectly imperfect selves can captivate and connect us to our...
Send Krystal a Text Message.Have you ever wondered what it's like to peek behind the curtain of app development and get your hands on features no one else has seen? Join me as I guide you through the beta testing and recount my adventures with the brand-new Buzzsprout mobile app.I'm sharing my firsthand experience of these new capabilities, and you'll hear the pure joy in my voice, knowing that this community's needs are shaping the future of podcasting tools!Do you feel like a content creati...
Send Krystal a Text Message.When life throws you a curveball, how do you catch it and throw it back? Teisha, founder of "Hurdle to Hope," joins us to share her powerful story of facing multiple sclerosis and stage four breast cancer with unwavering optimism. Her journey is one of remarkable resilience, not just in coping with her diagnosis but in turning her struggles into a platform for encouraging others. We dive into the emotions and strategies behind starting her podcast "Wellbeing I...
Send Krystal a Text Message."I feel so self-conscious. How do I get over my fear of listening or watching to myself?" Have you asked that question, too? Join me on this chat about the evolution of content creation. I'll reflect on my own journey from the consistent efforts of 2018 to the content overload of 2021. Along the way, I'll share the valuable lessons I've learned on strategy, SEO, and nurturing an audience. By looking back at my earlier perspectives and how they've transformed ...
Send Krystal a Text Message.Unlock the secrets to a thriving online business presence with Robert Brandl, the insightful founder of ToolTester. Our conversation is an eye-opener for anyone from budding entrepreneurs to seasoned business owners looking to harness the power of digital tools. Robert narrates his transformative journey from searching for a simple website builder to creating a robust platform—ToolTester—that guides users in choosing the ideal digital assets. His experiences illumi...
Send Krystal a Text Message.Have you ever dreamed of a break from your content but are terrified of losing touch with your audience? Well, my friends, you're not alone. Today, let's tackle the intricate dance of content creation with a side of life's little hiccups. Through the lens of a listener's daunting experience with illness-induced hiatus, we share the realities of falling podcast downloads and the critical need for strategic marketing. Join me as I reflect on my New York adventur...
Send Krystal a Text Message.Have you ever wondered, "What's the secret sauce to podcasting success?" Get ready to uncover the magic behind structuring podcast seasons and effectively communicating with your audience—especially when taking those much-needed breathers. In a revealing session with our Proffitt Podcasting students, we share invaluable wisdom from the trenches of content creation, guiding you through the decision-making puzzles of podcast continuity—be it a single, ongoing na...
Send Krystal a Text Message.Ever feel like you're juggling too many tools in your content creation process, barely keeping them all in the air? Join me as I lay out my personal content tech stack and walk you through the PREP'M method—an approach designed to streamline your planning, recording, editing, publishing, and marketing workflow. I'm sharing my favorite tools, like Asana for project management and Calendly, which can simplify scheduling to keep you organized and accountable. I'l...
Send Krystal a Text Message.Unlock financial mastery and entrepreneurial empowerment with the guidance of Danielle Hayden, CEO of Kickstart Accounting, in our latest episode. We peel back the layers of budgeting bliss and financial finesse, inviting you to a candid discussion on the journey to monetary freedom. Danielle, a reformed CFO with a heart for coaching female entrepreneurs, shares her insights on the interplay between mindset and money, emphasizing the value of consistency and the li...
Send Krystal a Text Message.Unlock the secrets to turning customer praise into your most powerful marketing tool. Imagine having an ever-growing vault of testimonials that effortlessly champions your work while you focus on what you do best. That's the reality I'll help you achieve in today's episode as we dissect strategic timing, the art of asking the right questions, and my four-step method for cultivating an enviable collection of endorsements. We're not just gathering testimonials; we're...
Send Krystal a Text Message."But how does SEO work? I've been trying to understand (for years!), and I still don't get it," said every frustrated creator who wants to see organic growth for their podcast. And I get it. I've been there and have firsthand exasperation when it comes to SEO.This is why I wanted to bring on the expertise of e-commerce wizard Carrie Saunders. As she dissects the complexities of search engine optimization on her podcast "eCommerce Made Easy," Carrie joins us to shar...
Send Krystal a Text Message.Have you ever felt the magnetic pull of a dream so strong that you couldn't ignore it? That's precisely what Molly experienced when she traded the certainty of corporate finance for the rollercoaster of entrepreneurship. This week's episode takes you through her remarkable transformation, a tale that echoes with the voices of coaches she now leads, empowering women to strike that elusive work-life balance. Our conversation traverses the often bumpy road of car...
Send Krystal a Text Message."I can't believe this is happening." That was my first thought as I waited for today's guest to join me on Instagram Live. As a fledgling entrepreneur back in 2017, I learned the hard way that building a brand requires grit and tenacity. Fast forward to today, and my perseverance has paid rich dividends; one is the wisdom imparted by Marie Forleo, a trailblazer in the online business and marketing world. Together, we explore her treasure trove of insights, fro...
Send Krystal a Text Message.Unlock the secrets to leveraging content for business triumph with our seven game-changing strategies. This episode is a goldmine for entrepreneurs and content creators looking to make a mark in the digital world. Let me guide you through the nuances of using content as your digital introduction, shaping how your audience perceives you from the get-go. We dissect the impact of a solid content-driven presence in building credibility and authority, which is cruc...
Send Krystal a Text Message.Ever find yourself inspired by those who've pivoted their lives to follow a true calling? Susie Moore's journey from tech dynamo to life coach and media sensation is nothing short of inspiring. She joins us to chat about the leap of faith into full-time side hustling, penning bestsellers, and her unique philosophy: "Let it be easy."Our conversation is full of wisdom for those seeking to connect with their audience through the power of storytelling and authenticity....
Send Krystal a Text Message.Let's do some podcast coaching in today's episode! From creating a palpable buzz 90 days out to dropping a captivating trailer that hooks your future fanbase, we're spilling the beans on everything you need to ignite your podcasting journey. Whether you're new to the scene or seeking to rekindle the spark in your established show, the wisdom shared here is your ticket to content and business triumph. We delve into the art of anticipation and the strategic play...
Send Krystal a Text Message.Ever find yourself staring at the screen, the cursor blinking back at you mockingly as you struggle to push out your next piece of content? Let's shift gears and enter a realm where procrastination is a distant memory and content creation feels like a well-oiled machine. I'm opening up about my transformation from a master procrastinator to a productivity powerhouse. I promise that by the end of our time together, you'll have a toolkit brimming with strategies...
Send Krystal a Text Message.Prepare to revolutionize your podcasting game as I sit down with Joe Casabona, a wizard in the realm of podcast automation. In our thought-provoking conversation, we lift the veil on cutting-edge tools like Riverside and Make.com, exposing their potential to transform your content creation process. If you're a podcaster craving efficiency and innovation, this episode is your treasure map to streamlining your workflow and enhancing the quality of your work without s...
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Comments (1)

Melinda Vinales

I loved this episode on natural living. Very informational & Amy's blogis awesome!!

Feb 27th
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