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Marketing Minute

Author: Brandi

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How do you describe marketing your business? If overwhelming, confusing, hard, or just a pain in the butt come to mind - then this podcast is for you. I make marketing easier in just a few minutes a day. Join me!
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041: Not Just Lead Magnets

041: Not Just Lead Magnets

2019-05-2100:04:48

You’ve got a great idea for a new piece of content. It’s not quite big enough to charge for it - but should it be a lead magnet? In this episode, I review the two key questions you need to ask yourself before you create (another) lead magnet - or if you need a lead magnet at all! Be sure to join in the conversation with the question of the week: Of the last 5 freebies or lead magnets that you signed up for, how many of them did you actually use?  Blog Post: https://heybrandi.com/the-problem-with-live-webinars Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
Does it feel like everyone else out there has these perfect branded photo shoots and virtual assistants - and you’re trying to figure out how (and if) you need to be doing all those same things?  In this episode, I share with you several of these ‘every one is doing it’ activities that I’m not doing in my business in the hopes that these give you permission to take a less-traveled road for yourself!  Be sure to join in the conversation with the question of the week: What things you see other people doing in their businesses that you’re not planning on doing? Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
What are the key foundations of a strong marketing strategy? No, it’s not your logo or brand color. Its your website and your email list. Learn more about why each of these is critical to your marketing success in this week’s episode. Be sure to join in the conversation with the question of the week: Is your messaging consistent? Does it inspire action?Facebook: http://facebook.com/heybrandiInstagram: https://www.instagram.com/hey.brandi/Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXMHave a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com
Have you ever seen one of those ads that says "Only 50 copies left" - for an ebook? It doesn't make sense! That's artificial scarcity in marketing messages at play. In this episode, I dive into when you should (and shouldn't!) use scarcity in your marketing messages: Blog Post: https://heybrandi.com/artificial-scarcity-in-marketing-messagesFacebook (for question of the week): https://www.facebook.com/HeyBrandiInstagram (for question of the week): https://www.instagram.com/hey.brandi/Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM
If you're not meeting your marketing goals for Q1, then don't miss out on this chance to get Minimum Viable Marketing - for FREE! (Offer good February 13-15)Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
Have you ever signed up for a webinar only to find that it was a pre-recored video? You’re not alone. In this episode, I share why these are a bad tactic for your marketing, and ways that you can still meet your customer’s needs without the deception.  Be sure to join in the conversation with the question of the week: What’s your target market’s biggest motivation to seek your product or service?  Blog Post: https://heybrandi.com/the-problem-with-live-webinars Facebook: http://facebook.com/heybrandi Instagram: https://www.instagram.com/hey.brandi/ Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXM Have a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
In this episode, I breaks down the marketing tactic of using fear and blame to drive action. Fear-based marketing has been around since the days of snake oil - and likely even before that. Fear-based marketing leverages Maslow’s hierarchy of needs,. Instead of using positive statements to make customers feel like they’re going to fill a need with their purchase, the fear statements motivate by making the customers feel like they’re missing something.  Blog Post: https://heybrandi.com/stop-using-fear-and-blame-tactics-in-your-marketingOrder Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXMHave a question you'd like me to answer on the show? Send me a line - brandi@heybrandi.com
In this episode, I take the popular KonMari method that's emptying houses and filling up thrift stores and apply it to your marketing efforts. If you've been feeling cluttered up and overwhelmed by your marketing efforts, then this episode is a must-listen!Blog Post: https://heybrandi.com/how-to-apply-the-konmari-method-to-your-marketingOrder Minimum Viable Marketing: https://amzn.to/2UayyktConnect with me!Facebook: http://facebook.com/heybrandiInstagram: https://www.instagram.com/hey.brandi/LinkedIn: https://www.linkedin.com/in/brandicjohnson/
In this episode, I break down my fifth marketing resolution for 2019: I resolve to make marketing fun again. Talking about consistency and data can make marketing seem like a chore instead of a joy. Get 6 tips on how you can make marketing fun again. My Marketing Resolutions for 2019:  https://heybrandi.com/5-marketing-resolutions-for-2019Make Marketing Fun Again:  https://heybrandi.com/make-marketing-fun-againOrder Minimum Viable Marketing: https://amzn.to/2UayyktHave a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
In this episode, I break down my fourth marketing resolution for 2019: I resolve to trust the data. It’s tempting to turn a blind eye to our marketing statistics; getting into the numbers isn’t the highlight of the week. And often those numbers can reveal inconvenient truths. But trusting the data helps you make better marketing decisions.  My Marketing Resolutions for 2019: https://heybrandi.com/5-marketing-resolutions-for-2019 Trust the Data: https://heybrandi.com/trust-the-data Order Minimum Viable Marketing: https://www.amazon.com/dp/B07L2KKPXMHave a question you’d like for me to cover on a future episode of the marketing minute? Send me an email - brandi@heybrandi.com 
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