DiscoverTHE 414 - B2B Marketing Podcast
THE 414 - B2B Marketing Podcast
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THE 414 - B2B Marketing Podcast

Author: James Rostance

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Insights & wisdom from the greatest minds in B2B marketing. Every episode is designed to help you directly expand and enhance your professional knowledge with every episode. No fluff or filler, simply high quality interviews with the leading and brightest stars in B2B marketing. Filmed and broadcast live The 414 is available as both a video and audio podcast. The 414 is the UK's #1 B2B Marketing Podcast, presented by James Rostance. www.The414.net
75 Episodes
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Washing the dishes and dealing with data have something in common.Unless you wash the dishes you’ll be in trouble the next time that you want to eat.The same is true for your marketing data.A mistake which a lot of marketers fall into is focusing on metrics, as apposed to owned data.Metrics such as email open rates and website bounce times are useful.But your true customer data needs to be embraced, loved and close attention be paid to it.Poor quality, inaccurate, and old data is likely to result in a raft of problems ranging from rightfully getting ear bashing from sales for giving them poor quality leads, as well as directly being directly responsible for negatively affecting your company’s profitability.In short, as a marketer you have to step up and make data management and maintenance a core part of your skill set.It’s not glamorous, but the results which will come of it, will certainly be worth it.From the city that never sleeps, presumably because of all the wonderful data analysis that they’re always doing, Ruth Stevens LIVE from New York.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Free alcohol, always being the funniest person in the room, invites to glamorous events as well as being the envy of friends for their chosen career path.Of course, professional comics also enjoy those kind of perks too, but what can B2B marketers learn from a professional comedian?Well, as it turns out their ability to understand and connect with people on an emotional level is the core skill which we as B2B marketers are all keen to develop further.The drive to engage with customers as real people with thoughts, feelings and emotions really is where the money’s at.So without giving the game away, my guest this week - a former professional comedian turned agency owner will be sharing his rather unique take on how to do just that.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
One of your key skills as a B2B marketer will be in producing epic content.Let's not be shy about that.And it's borderline heartbreaking when your hard work in producing content goes to waste.But sadly, that is typically the norm rather than the exception.The problem stems from the fact that most content lacks a clearly defined strategy to maximise its potential and get it in-front of people in a variety of different forms.The truth is, that you owe it to yourself and your company to maximise every core piece of content because if you don't, you're throwing away valuable opportunities to connect with customers and deliver solid value in the process.This week on the show we'll be saying "no more", no more wastage, and from now delivering the greatest ROI for everything which you and your team produce.To do that you'll need a strategy and a road-map, and that's exactly what we'll cover and empower you to create.With this strategy defined and in place you will as a result free up more of your time in the process.Joining me LIVE from Serbia, will be Nemanja Zivkovic.Click the button below to join in, live this Thursday the 18th at 3:00pm UK time.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Your funnel, or specifically your marketing funnel map is supposed to be your definitive guide for how leads eventually become customers.But what if that map is not a true representation of how things are, and how things work in the real word?What if there were certain assumptions or biases at play when it was conceived and codified?And have you ever challenged yourself to find discrepancies in it?According the latest research where 2.5% conversion rates on content driven funnels are the average...Marketers who take a critical assessment of how their funnels works are seeing those conversion rates increase up to around the 35% mark.This week on the show we'll be looking into, and finding out about what it is that you need to set about reconsidering and questioning, to help increase your funnel's performance.Essentially, we're talking about conducting an MOT of the customer generation machine for which you're responsible.Live from South Africa, Eben Meyer covers everything you need to know to level up your performance and results.This week with Mary Laniyan.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think.In fact, it really is an opportunity for you to shine.Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability.So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome.As a B2B marketer you're in a much better place to help drive efficiencies and profitability for your company than you might think.In fact, it really is an opportunity for you to shine.Every piece of software that your company uses makes up your tech stack, but you're likely in a better position than anyone else to investigate and strategise what other tech or software could be adopted to improve efficiencies, lower costs, reduce time and of course increase profitability.So this week on the show we'll be taking a detailed look for how you can set about delivering all of those benefits at a time when every single one will be most welcome.This week with Mary Laniyan.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Agile development is a process which can benefit B2B marketers, and it originates from software development.Back in 2001 a group of software engineers got together to create a framework to facilitate adapting to changes as projects developed.The goal was to ultimately deliver better projects more efficiently.Today, that approach to development and improvement is often shortened to simply, Agile.And Agile as a discipline has enabled many industries, including marketing, to benefit in the same way.Agile completely transformed the software and computer industry through the efficiencies and improvements that it offered.So this week on the show, we'll be looking into how Agile can be used to improve B2B marketing teams and the results which they deliver.This week with Mary Laniyan.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
If you've ever been asked to put on an event at a drop of a hat, or to 'work a bit of marketing magic' on the creative equivalent of someone's last will and testament, then that's exactly how your SEO team feels when you ask them to get you ranking high on Google for anything and everything.Now whilst it's true that your SEO team has powers similar to Harry Potter, the truth is that your company will get a ton more free traffic and leads IF those wizards receive a little help.What I mean by that, is that SEO should not be seen as an add-on process or a finishing touch.Rather, if B2B marketers truly embrace SEO as a discipline which everyone is onboard with, there are big wins to be had.Those wins will be in the form of free traffic and leads which are there to be had if you adapt your strategy for how you produce content.So this week on the show, we be looking into how you can make SEO more of a team sport as well as to bring you up to speed on the latest developments along with what's on the way.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Personalising B2B content is the next frontier which B2B marketers need to overcome and conquer.But conquering will also mean choosing the BEST content to personalise, and get in front of audiences.John Wanamaker is one of the American pioneers of marketing, who famously said "Half the money I spend on advertising is wasted; the trouble is I don’t know which half".Now that concept can easily be applied to personalised content, because there’s no point in personalising that which is just not sticking.So the winners will be the ones who make a point of identifying their best performing content, personalising it, getting in front of the right people.After all, if something works, keep doing it, and do more of it!Successfully engaging with B2B buyers using personalised content at scale will be our focus this week on the show.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
It’s the marketing equivalent of a cold shower, juice detox and vitamin shots.Yes, every once in a while you need to hear the facts straight, but if you’re brave enough to take them, you’ll be a lot better off for it.The buck stops with the CMO, so we’ll be looking into where CMOs go rogue, and what the best ones do to stay at the top of their game.Equally, if career progression is key for you, this week’s show will give you a series of priceless insights.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Right now we're in a fantastic transition period of B2B marketing.The concept of marketing to buyers as if they're real people is really taking off.If that sounds obvious to you, then you're already enlightened, but equally there are a lot of people who are yet to truly discover this.But here's the thing, LinkedIn are on a mission to purge auto messaging from the platform.Anyone still doing that risks having their account suspended, as well as hurting your brand reputation because of how impersonal it is.So this week on the show we'll be looking into a highly effective methodology which is perfect for working with LinkedIn, and the way in which users want to use the platform, which ultimately results in you generating high quality marketing qualified leads AT SCALE.And even better yet, because it's a wonderful organic approach which only requires the marketing spend equivalent to a drop of whiskey in your coffee. You'll be very hard pressed to find a more efficient and greater ROI approach to acquiring new customers.With Michael Moynahan, Founder, B2B Insiders.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Account Based Marketing, or ABM, is a hot topic right now, and it's increasingly being seen as a strategy which everyone needs to adopt in order to 'keep up with the Joneses'.But even more controversial than Harry styles in a dress, and hopefully with more substance, is the  notion that ABM is NOT for everyone, and even more shocking is the claim... that given the size and scale of businesses in the UK, ABM is actually only suited to a select number and certainly not the majority.All is not lost though, because whilst the most important thing to ascertain is whether or not ABM is right for you and your company, you can still adopt certain ABM best practices.In this week's show we look into the 3 pillars of ABM, why most projects fail and how you can avoid that.Plus, giving you everything you need to be able to determine if you should be going after a 5-course ABM commitment, or more of a light afternoon buffet.Either way, you'll get the answers you need and you'll be in a much better position moving forward.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
But particularly right now where there are likely to be cut-backs, now more than ever, if you work in marcomms you need to make sure that everyone in the business understands what you do and why it's important.After all, if you're fighting a fire you don't turn off the water.That's obvious, but unless everyone sees your work as being obvious, there is a risk you could inadvertently get cut off.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Previously PR was just about generating awareness to help with lead gen.But there’s been a significant shift in B2B PR in recent years which has really stepped up the game.For the trailblazers in B2B, PR is now tightly integrated with both sales and marketing for what you might refer to as the trifecta of lead gen.These teams now operate in a similar manner to how special forces units do.Their work is meticulously pre-planned, each component knows exactly what the others are doing and why, and they all have a single mission objective which they are fully focused on achieving together.Another relevant point of reference is that special forces units are all about maximum impact through precision operation that is carried out by very small teams compared to traditional armies.Doing more with less resources, if that sounds like something you’d be interested in then this week’s episode is very much for you.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Sky championed the art of annoying customers as well as making it nearly impossible to leave, so much so that it triggered an Ofcom investigation.But in an ideal world, your customers shouldn’t be scrambling to get away from you and the government shouldn’t have to step in to let them escape!The polar opposite of that is where customers love you and what you do for them, so much so, that they advocate on your behalf to help you gain more customers.So enter the world of B2B customer advocacy.It’s been gathering pace in recent years and leading players in the B2B world are reporting major successes from having developed their own customer advocacy programs to both retain customers and drive growth.B2B customer advocacy, regardless of your size, needs to be on your radar if growth is what you’re after.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲  THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
If you have a solid understanding of psychology, influence and persuasion you’ll have a huge advantage over other marketers.It’s a mixture of science and art, and when you put it to use you’re able to connect and engage with customers at a much higher level, and with much greater effect.Make no mistake, if you are able to influence and persuade more effectively than your competitors, the customer will end up buying your product or service and will be ever more likely to stay with you as a loyal customer from then on.Naturally, you’ll use these techniques ethically as they are powerful, and on the show today we’ll look into the 10 hottest psychology concepts right now for you to level-up your B2B marketing.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲THE 414 on YouTube: http://bit.ly/The414-Youtube📲 THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲  James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Why B2B Needs Don Draper💡💡 There’s a famous line of thinking which says that if you keep doing the same thing, you can’t expect different results.Now the reason why I mention that is because there’s a school of thought which…Now, don’t shoot the messenger... says that B2B marketing has become rather samey, (or to use proper English, homogeneous).Never the less, if indeed everyone is taking a similar approach to marketing and B2B campaign creation then achieving separation of any degree is going to be tough to say the least.So, identifying the problem is one thing, but as soon as you do, you need to find a solution.And, without giving the game away entirely, that’s going to be for my guest to explain, but Don Draper really would have the answer, as well as a fine selection of drinks to discuss it over.Insights & Wisdom From The Greatest Minds In B2B MarketingThe UK’s #1 B2B Marketing Podcast.⏯ ⏯ Previous Episodes: https://The414.net📲 THE 414 on YouTube: http://bit.ly/The414-Youtube📲THE 414 on Facebook: http://bit.ly/The414-Facebook📲 THE 414 on Twitter: http://bit.ly/The414-Twitter📲 James on LinkedIn: http://bit.ly/James-LN📲 James on Instagram: http://bit.ly/James-IG📲 James on Facebook: http://bit.ly/James-FBEvery week James Rostance interviews stand-out experts in B2B marketing so that you can directly expand and enhance your professional knowledge.Today, with Richard Parsons - Founder, True.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Do you, your company or agency deliver virtual pitches?Or is it something that you see yourself needing to do in the near future?Pitching virtually is a new skill set that deserves consideration and focus because of the need to make up for all the nuances and details that are lost when you’re not there to pitch in person.To develop and ultimately deliver a knock-out virtual pitch, you need a strategy and a formula to follow.This week on the show we’ll cover in detail what you need to do to reliably create winning virtual pitches Live with Alex Price, Founder 93 Digital.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
What B2B Can Learn From The Charity Sector...Getting inspiration from outside sources and specifically, other sectors can be hugely beneficial for you to get a fresh take on things.Better yet, it stands to give you inspiration for new ideas that could help you gain a tidy advantage over your competitors.The charity sector becomes very interesting when you consider that they don’t actually sell a tangible service or product. People quite literally give them money.But how do they do that, and if we were to dig into their secret sauce, what could we in B2B marketing learn and apply to our own businesses?Live, with Andrew DavisSupport the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
Speaking at Virtual and Live events are an excellent way to connect with potential customers. But how do you get into public speaking and what’s involved?Also, how would you know if you’re the right type of person for public speaking?Sharing your own expertise as well as that of your company lets you share value with potential customers to initiate a relationshipGiving value instead of asking for their attention is a far better way of doing things.But unless you have a god-like natural ability to captivate audiences instinctively, you’ll need to develop that skill, and that’s what we’ll be looking into.As well as you potentially speaking at events, having professional speakers at events you organise can add great depth and value.And in that case, how do you set about choosing the right one and what should be a part of your consideration set?Joining me live on the show will be Jane Farnham to answer all of those questions and more.https://greatbritishspeakers.co.ukSupport the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
What are creatives and agency owners thinking right now?How has the industry actually changed?As we come out of the pandemic the outlook is promising, tough, but promising.But how has the creative industry within B2B changed, and what further changes can we likely expect?So this week on the show we’re going to be looking into what it all means, as well as what you can do to maximise your job, career or agency potential.Support the show (https://www.youtube.com/channel/UCPpIRSD8X6yE3cbvQ_3DGsA)
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