Marketing O'Clock - Digital Marketing News

This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -      Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00   Google Launches New Search Console URL Inspection API  - 10:02  Revised Google Ads Partners Program Relaunches - 15:07    🔥 Take of the Week - Brett Bodofsky - 19:41   🔎 ICYMI - Shaun Elley - 20:38   ⚡️ Lightning Round ⚡️   Paid - 22:26 Organic - 31:23 Social - 45:00   ⚙️ Working Hard, or Hardly Working? - 52:13   🛠 Cool Tool - 54:50   🧠 Must Read Marketing Article of the Week - 55:57   🎉  Shootin’ the Heck - 58:59 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!   --------------------------------------------------------------------------------------------------------------------------- Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord. Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Google is killing FLoC - 5:35  Everything you need to know about indexifembeded - 9:30  Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05   🔥 Take of the Week - Julie Bacchini  20:40  🔎 ICYMI - Andrew Lolk -23:11  ⚡️ Lightning Round ⚡️   Paid - 24:42 Organic - 42:25 Social - 1:01:39  ⚙️ Working Hard, or Hardly Working? - 1:07:40  🛠 Cool Tool - 1:09:45  🧠 Must Read Marketing Article of the Week - 1:11:01  🎉  Shootin’ the Heck - 1:13:20 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo

It's Barry Schwartz like you've never seen him before! On a new episode of Marketing O'Talk, our own Greg Finn is sitting down to interview the self-proclaimed search geek and  founder of RustyBrick. In this episode, they discuss: -How SEO became Barry's passion -Why SEO is a difficult service to sell -Favorite projects he's worked on with RustyBrick -Tips for getting started in SEO reporting -How he keeps bias out of reporting -How Search Engine Land got its start -Favorite SMX memories -How Greg's interview skills stack up against Brian Williams

This week on Marketing O’Clock, Bing wants you to Buy Direct from the SERPs, a leaked memo helps us discover Facebook’s future plans, we Explore new Google SERP features, and Microsoft Advertising needs to see some ID. Intro : 00:00 📰  Main News - Microsoft Bing is Building a New Retail Marketplace: 5:36 According to a Leaked Memo, Facebook is Changing its Algorithm to Take on TikTok : 7:29 Google Search Tests Explore Section : 12:44 Microsoft to Implement Advertiser Identity Verification : 16:08 🔥 Take of the Week - Rodney Ip from Google on PMax : 18:53 🔎 ICYMI - Facebook and Audio Ads in Google Ads : 22:08 ⚡  Lightning Round ⚡ Paid : 23:29 Organic : 32:40 Social : 44:34 ⚙️ Working Hard, or Hardly Working : 1:04:07 🛠️ CoolTool : 1:07:08 🧠 Must Read Marketing Article of the Week : 1:08:24 🎉  Shootin' the Heck : 1:11:29

This week on Marketing O’Clock, Yep, there’s a new search engine in town courtesy of Ahrefs. Plus, Meta goes back to Basic (Ads), TikTok has a trendy new discovery tool, Apple Search “taps” into a new pricing model, and LinkedIn announces a new Business Manager platform.   Intro : 00:00   📰  Main News -   Ahrefs Invests $60M in Building Creator-Friendly Search Engine, "Yep" : 8:41   Meta is Developing a New "Basic Ads" Product for Facebook : 12:41   TikTok Adds New Insights to its Creative Center Platform : 14:30   Apple Search Campaigns Shifting to Cost-Per-Tap Pricing Model : 17:10   LinkedIn Announces Business Manager : 19:00   🔥 Take of the Week - Google PPC Meme : 22:23   🔎 ICYMI - Keyword Search Volume Tweet : 23:55   ⚡  Lightning Round ⚡   Paid : 25:34   Organic : 38:38   Social : 48:08   ⚙️ Working Hard, or Hardly Working : 58:29   🛠️ CoolTool : 1:01:36   🧠 Must Read Marketing Article of the Week : 1:03:08   🎉  Shootin' the Heck : 1:05:29

This week on Marketing O’Clock rumors swirl that Apple is branching out with a new search engine to rival Google. Plus, Google will no longer serve ads for keywords until they’ve been reviewed and LinkedIn pulls back the curtain to give marketers a sneak peek at how their feed algorithm works. Intro : 00:00 📰  Main News - Google Ads Stop Serving Ads Until Reviewed : 9:01 Apple Expected to Tease New Search Engine at WWDC 2022 : 11:23 LinkedIn Provides Insight into How its Feed Algorithm Works : 13:46 Inside Search automation with Google Ads : 17:16  🔥 Take of the Week - Google Ads OptiScore Tweet : 23:01 🔎 ICYMI - A Reminder When Uploading Customer Data into Advertising Platforms : 24:02 ⚡  Lightning Round ⚡ Paid : 27:03 Organic : 39:30 Social : 47:35 ⚙️ Working Hard, or Hardly Working : 1:03:28 🛠️ CoolTool : 1:05:52 🧠 Must Read Marketing Article of the Week : 1:06:58 🎉  Shootin' the Heck : 1:12:49

This week on Marketing O'Clock: Getting cold Tweet? Why Elon Musk might be reconsidering his Twitter takeover. Plus, UGC what’s new for brands on TikTok and all the digital marketing news you missed this week. Intro : 00:00 📰  Main News - Elon Musk Twitter Deal : 7:40 TikTok Branded Mission : 11:10 🔥 Take of the Week - Spooky Search Term Tweet : 14:44 🔎 ICYMI - What Brands Want from Agencies Thread : 16:18 ⚡  Lightning Round ⚡ Paid : 19:15 Organic : 26:22 Social : 36:56 ⚙️ Working Hard, or Hardly Working : 44:01 🛠️ CoolTool : 46:13 🧠 Must Read Marketing Article of the Week : 47:28 🎉  Shootin' the Heck : 50:21

This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical. Intro : 00:00 📰  Main News - Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39 Google's Digital Marketing Course Offers Bad SEO Advice : 14:00 Google's Responsive Display Ads go Vertical : 21:40 🔥 Take of the Week - Performance Max retail Adoption : 25:31 🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08 ⚡  Lightning Round ⚡ Paid : 31:12 Organic : 37:23 Social : 50:27 ⚙️ Working Hard, or Hardly Working : 1:09:13 🛠️ CoolTool : 1:12:00 🧠 Must Read Marketing Article of the Week : 1:13:39 🎉  Shootin' the Heck : 1:18:44

This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications. Intro : 00:00 📰  Main News - Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16 Google to use Customer Match Lists for Smart Bidding : 10:25 Twitter Circle: Limit who can view your Tweets : 12:15 Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49 🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29 🔎 ICYMI - Give Nextdoor a Second Chance : 19:15 ⚡  Lightning Round ⚡ Paid : 21:04 Organic : 30:44 Social : 36:16 ⚙️ Working Hard, or Hardly Working : 46:09 🛠️ CoolTool : 48:23 🧠 Must Read Marketing Article of the Week : 49:26 🎉  Shootin' the Heck : 54:49

This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts. Intro : 00:00 📰  Main News - PMax Campaigns Gain New Customer Acquisition Goals : 10:17 Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13 How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18 🔥 Take of the Week - MER Tweet : 27:38 🔎 ICYMI - Account Inheritance Hygiene : 28:58 ⚡  Lightning Round ⚡ Paid : 30:50 Organic : 45:16 Social : 50:38 ⚙️ Working Hard, or Hardly Working : 58:52 🛠️ CoolTool : 1:00:40 🧠 Must Read Marketing Article of the Week : 1:01:28 🎉  Shootin' the Heck : 1:04:46

This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands. Intro : 00:00  📰  Main News -    Instagram Product Tagging : 5:33  Google Ads Custom Columns : 9:20  Elon Musk Offers to Buy Twitter : 13:43  Import UA Goals into GA4 : 20:27  Pinterest Announces New Partnership with WooCommerce : 22:00   🔥 Take of the Week - Rant on SEO for Blogs : 24:58   🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41   ⚡  Lightning Round ⚡  Paid : 31:25  Organic : 49:05  Social : 58:08   ⚙️ Working Hard, or Hardly Working : 1:11:20  🛠️ CoolTool : 1:12:43  🧠 Must Read Marketing Article of the Week : 1:13:53  🎉  Shootin' the Heck : 1:17:36

This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads. Intro : 00:00 Google Multisearch : 6:26 Google Shares Deeper Audience Signals Insight : 9:28 Meta Bug Turns Off Some Facebook Ads : 15:14 Overlay Ads are Coming to Facebook Reels : 19:39 Take of the Week - SMX Advanced 2022 is Completely Free : 23:23 ICYMI - Google Impression Share Categorization Fix : 25:37 Lightning Round Paid : 27:05 Organic : 34:58 Social : 53:19 Working Hard, or Hardly Working : 1:07:06 Cool Tool : 1:09:59 Must Read Marketing Article of the Week : 1:10:37 Shootin' the Heck : 1:13:27

This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile. Intro : 00:00 New Twitter Ad Types : 5:26 Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50 RSA Customizers Hit Microsoft Advertising : 16:06 Take of the week - Rand Fishkin: 18:27 ICYMI - Alban Brooke : 27:17 Lightning Round Paid : 29:21 Organic : 44:44 Social -  54:53 Working hard, or Hardly Working- 1:03:36 Cool Tool: 1:05:34 Must Read Marketing Article of the Week: 1:06:40 Shootin' The Heck: 1:10:25

On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement! ------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00   📰 Main News -  Search Arrives on Twitter DMs - 5:39  Google To Kill the URL Parameter Tool - 8:35   🔥Take of the Week - Lily Ray - 12:30   🔎 ICYMI - Bryan Porter - 13:59   ⚡ Lightning Round ⚡  Paid - 17:27  Organic - 33:30  Social - 57:49   Segments Segment - 1:13:25   ⚙️ Working Hard or Hardly Working - 1:18:09   🛠️ Cool Tool - 1:20:08   🧠 Must Read Marketing Article of the Week - 1:21:23   🎉 Shootin the Heck - 1:23:50

This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  --------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News  Meta's new Advantage & Advantage+ Suite - 6:46     Google's Newest Product Review Update (aka the PRU22) - 9:58 TikTok Gets Stories - 14:00   🔥 Take of the Week -  Charles Farina - 17:22  🔎 ICYMI - Sam Tomlinson - 19:36  ⚡️ Lightning Round ⚡️  Paid - 20:58 Organic - 36:26 Social - 46:58  ⚙️ Working Hard, or Hardly Working? - 56:17  🛠 Cool Tool - Sitebulb Server - 59:59  🧠 Must Read Marketing Article of the Week - 1:02:28  🎉  Shootin’ the Heck - 1:05:55

This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -  Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50     Vroom, Vehicle Ads Have Arrived-  15:45 Twitter Launches Twitter Shops - 20:45 Update on Programmatic Gannett Ad Issues: 23:39  🔥 Take of the Week -  Sam Tomlinson - 30:11  🔎 ICYMI - Aj Wilcox - 32:31  ⚡️ Lightning Round ⚡️  Paid - 33:46 Organic - 48:36   Social - 1:04:00  ⚙️ Working Hard, or Hardly Working? - 1:15:36  🛠 Cool Tool - Sitebulb Server - 1:17:19  🧠 Must Read Marketing Article of the Week - 1:19:55  🎉  Shootin’ the Heck - 1:20:15

This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - Microsoft Professional Service Ads  - 9:40 New UTM Parameters for GA4 -  12:52  🔥 Take of the Week - Colin Slattery - 16:35  🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55  ⚡️ Lightning Round ⚡️  Paid - 19:09 Organic - 29:30 Social - 45:17  ⚙️ Working Hard, or Hardly Working? - 59:59  🛠 Cool Tool - Sitebulb Server - 1:03:47  🧠 Must Read Marketing Article of the Week - 1:04:50  🎉  Shootin’ the Heck - 1:07:37

This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰  Main News - Google Enhanced Conversions for Leads Are Here  - 5:45  TikTok Adds 10 Minute Videos - 8:37  Shopping & Leads Arrive For Google Web Stories -  12:07   🔥 Take of the Week - @humanprosperity - 16:40   🔎 ICYMI - Brett Westerman -  18:13   ⚡️ Lightning Round ⚡️  Paid - 1 9:32  Organic - 28:43  Social - 48:26   ⚙️ Working Hard, or Hardly Working? - 56:13   🛠 Cool Tool - Shelley Walsh - 58:56   🧠 Must Read Marketing Article of the Week - 1:00:19   🎉  Shootin’ the Heck - 1:02:21

This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Microsoft Ads Auto-Applied Recommendations - 05:03 Google Merchant Shopping Experience Score Card  - 09:57 🔥 Take of the Week - Reeva Cutting - 13:19 🔎 ICYMI - Joe Speiser - 15:50 ⚡️ Lightning Round ⚡️ Paid - -19:49 Organic - 30:48 Social - 40:11 ⚙️ Working Hard, or Hardly Working? - 54:57 🛠 Cool Tool - 56:37 🧠 Must Read Marketing Article of the Week - 57:50 🎉  Shootin’ the Heck - 59:56

This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.   ---------------------------------------------------------------------------------------------------------------------------   Intro - 00:00     📰 Main News -       Android To Remove Cross-App Tracking IDs - 06:43  TikTok is Testing 5 minute videos - 08:45  Are NFTs Coming To YouTube?- 12:20  More Auto-Recommendations For Google Ads - 19:43   🔥 Take of the Week  Eli Schwartz - 22:24   🔎 ICYMI  PPCGreg (PPC Greg) -23:54   ⚡️ Lightning Round ⚡️    Paid - 27:15  Organic - 48:35  Social - 58:20   ⚙️ Working Hard, or Hardly Working? - 1:10:52   🛠 Cool Tool - 1:12:50   🧠 Must Read Marketing Article of the Week - 1:13:54    🎉  Shootin’ the Heck - 1:15:26