DiscoverMarketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media
Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media
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Marketing O'Clock - Weekly Digital Marketing News Focused on PPC, SEO & Social Media

Author: Search Engine Journal

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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Friday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing Oclock each and every Friday.
120 Episodes
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In this week’s digital marketing news, Microsoft Ads designs more multi-account features, working from home and desktop searches go hand in hand, Facebook premiers new video tools, Pinterest checks out retailers for their verified program, and curiosity about manipulating search engines landed The Tiger King in a lawsuit.
In this week’s digital marketing news, Google's new asset reporting features improve the gaming experience, Bing charges full speed ahead with instant indexing, SpecialAnnouncement data for coronavirus-related content is supported on Bing, Pinterest Today shares worldwide trending topics, and these unlucky parents had a series of unfortunate events occur at their first Zoom happy hour.
In this week’s digital marketing news, LinkedIn launches a feature we actually want to have a conversation about, Google develops new properties to help update events, brands can create custom lenses in Snapchat, Facebook reaches out a hand to small businesses in a time of need, learn how to make the best of your working from home journey, and TikTok's policy is the definition of judging a book by its cover.
In this week’s digital marketing news, advertisers takeover Reddit trends, maximize Google's portfolio bid strategies, mo' Stories mo' Facebook content, users in 2020 find engagement outside social media, our 'Coronavirus Roundup' reports on the latest COVID-19 updates, and a new TikTok trend allows you to do more than just burn calories while you sleep.
In this week’s digital marketing news, our hope for Twitter launching useful features disappears in a fleeting moment, apply multiple metrics side-by-side to YouTube videos, YouTube creators are notified of new notification analytics, Walmart's addition of a membership program equals more perks for shoppers, and a 17-year-old high school kid passes Twitter's verification process as a fake political candidate.
In this week’s digital marketing news, slow and outdated Bing Webmaster tools turn fast and modern, you don't need to be famous to have a Google Search profile card, TikTok continues making brand positive moves, Google's new product feature makes shopping dreams a virtual reality, Search Console allows exporting with ease, and peanut butter weighs in on a long-disputed internet debate.
In this week’s digital marketing news, Google Ads allows advertisers to track more granular conversion actions as we take action against their new Partner requirements, Facebook is PINspired by another social platform, create on the go with Facebook’s Creator Studio mobile app, manager accounts can share audiences in Google Ads, Instagram may bring back chronological posts, and 2020 is the year of political meme campaigns.
In this week’s digital marketing news, Google shows no love for agencies with new Partner Program requirements, Pinterest takes the lead for fastest growing social platform, Google has yet to confirm or deny a weekend search ranking update, Microsoft has a new function for advertisers IF they want to customize text ads, Google buries Network Domain and Service Provider data, and Harley Quinn is not box office or search engine optimized.
In this week's digital marketing news, Microsoft Shopping launches enhanced product group capabilities, disruptive video ads join Chrome’s block party, shopping ads may be coming to your inbox, get notified when your favorite brands slide into your Facebook DMs, Tripadvisor launches the future of customer review management, Spotify goes all-in on podcasts, and can Google solve America’s health crisis?
In this week's digital marketing news, we take a "Byte" out of a new 6-second video app, Search Console introduces a removals tool, LinkedIn elevates business pages, Google Dataset Search is out of beta, Pinterest helps you find your perfect shade, Google's featured snippet update isn't finished updating, and get in loser we're going web browsing data shopping.
In this week's digital marketing news, Google Search counts snippets as listings, Google helps users keep track of their recent recipe searches, a Google Ads optimization score trick leaves us speechless, learn how blogging has transformed over the past 5 years, Twitter teases a explore page extreme makeover, Spotify becomes a new social network with playlist stories, we mourn Mr. Peanuts, and strangers become acquaintances with the snap of a photo.
In this week's digital marketing news, Google updates their desktop experience, it pays to be popular with Google's new mobile feature, Google creates a clever name for their 2020 core update, custom dimensions surprise advertisers in Google Ads, find out which apps are selling your personal information, and Amazon isn't good enough for this particular celebrity.
In this week's digital marketing news, Bing Pages personalize branded search results, Spotify spearheads podcast advertising, the future of Google Assistant means storytime and sticky notes, Twitter opens ad space for trend spotlight, Tweet reply restrictions fight internet trolling, Samsung builds a friendly chatbot, and Airbnb software works to perfect psychopath detection.
In this week's digital marketing news, Google Ads ghosts its message extensions, diverse languages contribute to teaching AI language, political advertising space is dwindling, fake clicks cost real companies real money, stay tuned for Bitmoji TV, the US military isn't hiding its feelings about TikTok, and Facebook doesn't know if it's a social platform or a doctor's office.
In this week's digital marketing news, Marketing O'Clock hosts the first-ever Clockscars, Google Lens takes the guessing game out of dying your hair, Facebook's campaign budget optimization drop is coming, voice search awaits its big break in 2020, Google support takes a permanent break from social media, Facebook has its eye on the Super Bowl, and a new project works to make incompatible smart home products compatible.
In this week's digital marketing news, Instagram's new year's resolutions are stricter than ever, celebrity searches feature surprise cameos, speakable schema markup opens to a world outside news, Pandora ads require public speaking, millennial influencers take over the world, YouTube sends commentary content to the grave, and officials wait in anticipation for an FTC vs. Facebook Monopoly matchup.
Ready to become the best marketer you can be? Subscribe to Marketing O’Clock - the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. We are a proud part of the Search Engine Journal Network, and read all the digital marketing news so you don’t have to. You can catch our famous Friday news show each and every Friday morning wherever you get your podcasts. Sorry (not sorry) in advance for all the puns.
Publications celebrate more control over their Google identity, Facebook brings a three-course meal to the reporting tools table, swipe through top stories on Google, Facebook's library performs a disappearing trick, dive into the best Twitter and Pinterest trends of 2019, BERT travels around the world, and reactivate any banned Facebook ad account for a small bribe.
This week the full gang is back! Greg, Shep and Jess talk about Larry and Sergey stepping down from BackRub (I mean Alphabet), new messaging in Search Console, and a new "My CPU is a Neural Net Proccessor" local search update. Plus in this week's WTH, we cover the Liam Bot - UHHHHHH? What? And our must-read marketing article of the week has 12 tips for your 2020 social media.
Google Ads provides top bidding signal transparency, Google Analytics works on improving attribution models, Twitter initiates an account clean up, YouTube TV Masthead Ads are now available to all advertisers, marketers question if voice search has lived up to the hype, Instagram offers a behind the scenes look into its explore page, and Facebook comments on testing a facial recognition app with their employees.
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