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This week on Marketing O'Clock, Google Ads will automatically "upgrade" Smart Shopping and Local Campaigns to Performance Max during the summer of '22. Plus, Howdy Partner! Google launches the new Partners Program for advertisers and the Search Console URL Inspection API.    ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰 Main News -      Google Ads: Performance Max to Replace Local and Smart Shopping - 5:00   Google Launches New Search Console URL Inspection API  - 10:02  Revised Google Ads Partners Program Relaunches - 15:07    🔥 Take of the Week - Brett Bodofsky - 19:41   🔎 ICYMI - Shaun Elley - 20:38   ⚡️ Lightning Round ⚡️   Paid - 22:26 Organic - 31:23 Social - 45:00   ⚙️ Working Hard, or Hardly Working? - 52:13   🛠 Cool Tool - 54:50   🧠 Must Read Marketing Article of the Week - 55:57   🎉  Shootin’ the Heck - 58:59 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
This week on Marketing O’Clock, our first Topic(s) of discussion is Google’s latest interest targeting test, followed by the new  indexifembedded robots tag. Plus, we think Instagram's new plan for Remixes may have you REthinking your video content and TikTok hopes their new features will convince you (or your avatar) to join. All this and much more digital marketing news!   --------------------------------------------------------------------------------------------------------------------------- Thank you Ahrefs for sponsoring this episode. Try Ahrefs Webmaster tools for free today! Join the Marketing O'Clock Community on Discord. Subscribe to the Marketing O'Clock Newsletter for the links to every article we cover. Listen to Marketing O'Playlist _______________________________________________________________________________ Intro - 00:00  📰 Main News -     Google is killing FLoC - 5:35  Everything you need to know about indexifembeded - 9:30  Remixing Reels Remixes - 12:23 Tik-Tok Improvements - 15:05   🔥 Take of the Week - Julie Bacchini  20:40  🔎 ICYMI - Andrew Lolk -23:11  ⚡️ Lightning Round ⚡️   Paid - 24:42 Organic - 42:25 Social - 1:01:39  ⚙️ Working Hard, or Hardly Working? - 1:07:40  🛠 Cool Tool - 1:09:45  🧠 Must Read Marketing Article of the Week - 1:11:01  🎉  Shootin’ the Heck - 1:13:20 ---------------------------------------------------------------------------------------------------------------------------  #digitalmarketing #digitalmarketingnews #paidsearch #ppc #seo
This week on Marketing O'Clock, Google’s My Ad Center was the center of Adtention at Google I/O. Plus, Google’s digital marketing course is stuffed with bad advice and Responsive Display Ads go vertical. Intro : 00:00 📰  Main News - Google's My Ad Center lets Users Control their Ad Experience, Follow Brands : 8:39 Google's Digital Marketing Course Offers Bad SEO Advice : 14:00 Google's Responsive Display Ads go Vertical : 21:40 🔥 Take of the Week - Performance Max retail Adoption : 25:31 🔎 ICYMI - SpotifyAds Offering $125 Ad Credit : 28:08 ⚡  Lightning Round ⚡ Paid : 31:12 Organic : 37:23 Social : 50:27 ⚙️ Working Hard, or Hardly Working : 1:09:13 🛠️ CoolTool : 1:12:00 🧠 Must Read Marketing Article of the Week : 1:13:39 🎉  Shootin' the Heck : 1:18:44
This week on Marketing O'Clock, Has Twitter lost its edge? Twitter Circle allows you to show your Tweets to only close friends. Sounds familiar, right? Then, smart bidding and optimized targeting meet their (customer) match in Google Ads, And Microsoft Advertising is rolling out new auto-generated remarketing lists and certifications. Intro : 00:00 📰  Main News - Microsoft Advertising Rolling out Auto-generated Remarketing Lists & more : 6:16 Google to use Customer Match Lists for Smart Bidding : 10:25 Twitter Circle: Limit who can view your Tweets : 12:15 Microsoft Advertising has new Certification badges, levels, and a new learning center : 16:49 🔥 Take of the Week - Google Paid Search Analyst Tweet : 18:29 🔎 ICYMI - Give Nextdoor a Second Chance : 19:15 ⚡  Lightning Round ⚡ Paid : 21:04 Organic : 30:44 Social : 36:16 ⚙️ Working Hard, or Hardly Working : 46:09 🛠️ CoolTool : 48:23 🧠 Must Read Marketing Article of the Week : 49:26 🎉  Shootin' the Heck : 54:49
This week on Marketing O'Clock, PMax is trying to minimize remarketing, the Twitter takeover has taken over the news, and we tell you how Google Ads' upgraded extensions could impact your accounts. Intro : 00:00 📰  Main News - PMax Campaigns Gain New Customer Acquisition Goals : 10:17 Elon Musk strikes deal to buy Twitter for $44 Billion : 16:13 How the Google Ads Extensions Upgrade May Impact your Accounts : 25:18 🔥 Take of the Week - MER Tweet : 27:38 🔎 ICYMI - Account Inheritance Hygiene : 28:58 ⚡  Lightning Round ⚡ Paid : 30:50 Organic : 45:16 Social : 50:38 ⚙️ Working Hard, or Hardly Working : 58:52 🛠️ CoolTool : 1:00:40 🧠 Must Read Marketing Article of the Week : 1:01:28 🎉  Shootin' the Heck : 1:04:46
This week on Marketing O'Clock, brands will want to take advanTAGe of Instagram's new product tagging feature, the board of directors doesn't think musk bELONgs at Twitter, Google Analytics made a conversion migration tool 4 you, Google Ads lets you (custom) column what you want, and Pinterest's new partnership aims to Woo over more ecommerce brands. Intro : 00:00  📰  Main News -    Instagram Product Tagging : 5:33  Google Ads Custom Columns : 9:20  Elon Musk Offers to Buy Twitter : 13:43  Import UA Goals into GA4 : 20:27  Pinterest Announces New Partnership with WooCommerce : 22:00   🔥 Take of the Week - Rant on SEO for Blogs : 24:58   🔎 ICYMI - Exit a Negative Keywords List in Google Ads : 29:41   ⚡  Lightning Round ⚡  Paid : 31:25  Organic : 49:05  Social : 58:08   ⚙️ Working Hard, or Hardly Working : 1:11:20  🛠️ CoolTool : 1:12:43  🧠 Must Read Marketing Article of the Week : 1:13:53  🎉  Shootin' the Heck : 1:17:36
This week on Marketing O'Clock, instead of searching high and low, Google multisearch allows people search with images and text at the same time. Then, Google attempts to un-mix their signals about audience signals, a bugged turned off some advertisers Meta ads, and we have some Reely strong opinions about Facebook Reel overlay ads. Intro : 00:00 Google Multisearch : 6:26 Google Shares Deeper Audience Signals Insight : 9:28 Meta Bug Turns Off Some Facebook Ads : 15:14 Overlay Ads are Coming to Facebook Reels : 19:39 Take of the Week - SMX Advanced 2022 is Completely Free : 23:23 ICYMI - Google Impression Share Categorization Fix : 25:37 Lightning Round Paid : 27:05 Organic : 34:58 Social : 53:19 Working Hard, or Hardly Working : 1:07:06 Cool Tool : 1:09:59 Must Read Marketing Article of the Week : 1:10:37 Shootin' the Heck : 1:13:27
This week on Marketing O'Clock, we're feeling a little less mELONcholy about Twitter's outlook after a new addition to the board and exciting new ad formats. Plus, Microsoft's responsive search ads just got a little more veRSAtile. Intro : 00:00 New Twitter Ad Types : 5:26 Elon Musk Joins Twitter, is an Edit Button Coming? : 9:50 RSA Customizers Hit Microsoft Advertising : 16:06 Take of the week - Rand Fishkin: 18:27 ICYMI - Alban Brooke : 27:17 Lightning Round Paid : 29:21 Organic : 44:44 Social -  54:53 Working hard, or Hardly Working- 1:03:36 Cool Tool: 1:05:34 Must Read Marketing Article of the Week: 1:06:40 Shootin' The Heck: 1:10:25
On this week's episode of Marketing O'Clock, You can now find Twitter direct messages by searching for keywords. Plus, Google says "gURL bye!" to the URL parameter tool and we have an exciting host announcement! ------------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00   📰 Main News -  Search Arrives on Twitter DMs - 5:39  Google To Kill the URL Parameter Tool - 8:35   🔥Take of the Week - Lily Ray - 12:30   🔎 ICYMI - Bryan Porter - 13:59   ⚡ Lightning Round ⚡  Paid - 17:27  Organic - 33:30  Social - 57:49   Segments Segment - 1:13:25   ⚙️ Working Hard or Hardly Working - 1:18:09   🛠️ Cool Tool - 1:20:08   🧠 Must Read Marketing Article of the Week - 1:21:23   🎉 Shootin the Heck - 1:23:50
This week on Marketing O'Clock, Meta takes ADVANTAGE of advertisers' trust as they rename their automated advertising tools. Then, TikTok's new feature is the same old Story and we've decided to call the latest Google update the PRU '22. All this and more digital marketing news from the week!  --------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News  Meta's new Advantage & Advantage+ Suite - 6:46     Google's Newest Product Review Update (aka the PRU22) - 9:58 TikTok Gets Stories - 14:00   🔥 Take of the Week -  Charles Farina - 17:22  🔎 ICYMI - Sam Tomlinson - 19:36  ⚡️ Lightning Round ⚡️  Paid - 20:58 Organic - 36:26 Social - 46:58  ⚙️ Working Hard, or Hardly Working? - 56:17  🛠 Cool Tool - Sitebulb Server - 59:59  🧠 Must Read Marketing Article of the Week - 1:02:28  🎉  Shootin’ the Heck - 1:05:55
This week on Marketing O'Clock, it's time to switch to Google Analytics 4! Google announced that they will be sunsetting Universal Analytics in 2023. Google and Microsoft have Wheely exciting new ad formats for automobile dealers. Then, Twitter has a new shopping beta that will allow sellers to showcase products on their profile.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News -  Google UA to be Sunset, Replaced by Google Analytics 4  - 8:50     Vroom, Vehicle Ads Have Arrived-  15:45 Twitter Launches Twitter Shops - 20:45 Update on Programmatic Gannett Ad Issues: 23:39  🔥 Take of the Week -  Sam Tomlinson - 30:11  🔎 ICYMI - Aj Wilcox - 32:31  ⚡️ Lightning Round ⚡️  Paid - 33:46 Organic - 48:36   Social - 1:04:00  ⚙️ Working Hard, or Hardly Working? - 1:15:36  🛠 Cool Tool - Sitebulb Server - 1:17:19  🧠 Must Read Marketing Article of the Week - 1:19:55  🎉  Shootin’ the Heck - 1:20:15
This week on Marketing O'Clock, Google is adding new UTM parameters for the first time in 15 years and Microsoft's new ad format is all business and all headshot. Plus, all the news you missed this week and we're introducing a "killer" new addition to the Marketing O'Clock Team!   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00  📰 Main News - Microsoft Professional Service Ads  - 9:40 New UTM Parameters for GA4 -  12:52  🔥 Take of the Week - Colin Slattery - 16:35  🔎 ICYMI - Andrea Cruz & Sam Kessenich -  17:55  ⚡️ Lightning Round ⚡️  Paid - 19:09 Organic - 29:30 Social - 45:17  ⚙️ Working Hard, or Hardly Working? - 59:59  🛠 Cool Tool - Sitebulb Server - 1:03:47  🧠 Must Read Marketing Article of the Week - 1:04:50  🎉  Shootin’ the Heck - 1:07:37
This week on Marketing O’Clock, the team is here once again to talk SHOP and inFORM you about the exciting new features coming to Web Stories. Plus, TikToks latest announcement scores a perfect 10 (minutes) for long-form lovers and Google Ads launches enhanced conversions for leads.   ---------------------------------------------------------------------------------------------------------------------------  Intro - 00:00   📰  Main News - Google Enhanced Conversions for Leads Are Here  - 5:45  TikTok Adds 10 Minute Videos - 8:37  Shopping & Leads Arrive For Google Web Stories -  12:07   🔥 Take of the Week - @humanprosperity - 16:40   🔎 ICYMI - Brett Westerman -  18:13   ⚡️ Lightning Round ⚡️  Paid - 1 9:32  Organic - 28:43  Social - 48:26   ⚙️ Working Hard, or Hardly Working? - 56:13   🛠 Cool Tool - Shelley Walsh - 58:56   🧠 Must Read Marketing Article of the Week - 1:00:19   🎉  Shootin’ the Heck - 1:02:21
This week on Marketing O'Clock, Microsoft Advertising rolls out auto-appLIED recommendations under the guise of helping customers. Plus, Google introduces a new Shopping Experience Scorecard, Facebook launches some Reel-y unique ad formats that we hope "stick" around, and Google is Tri-ing us with the Golden Triangle. --------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main News - Microsoft Ads Auto-Applied Recommendations - 05:03 Google Merchant Shopping Experience Score Card  - 09:57 🔥 Take of the Week - Reeva Cutting - 13:19 🔎 ICYMI - Joe Speiser - 15:50 ⚡️ Lightning Round ⚡️ Paid - -19:49 Organic - 30:48 Social - 40:11 ⚙️ Working Hard, or Hardly Working? - 54:57 🛠 Cool Tool - 56:37 🧠 Must Read Marketing Article of the Week - 57:50 🎉  Shootin’ the Heck - 59:56
This week on Marketing O’Clock, advertisers will soon face an Android void as Google announces they will stop tracking users across apps. Google Ads also announced that they’ll be extending their use of automated extensions. Plus, Tiktok extends video length to up to 5 minutes for more users and YouTube tries (and fails) to fit a long list of innovations in a Short.   ---------------------------------------------------------------------------------------------------------------------------   Intro - 00:00     📰 Main News -       Android To Remove Cross-App Tracking IDs - 06:43  TikTok is Testing 5 minute videos - 08:45  Are NFTs Coming To YouTube?- 12:20  More Auto-Recommendations For Google Ads - 19:43   🔥 Take of the Week  Eli Schwartz - 22:24   🔎 ICYMI  PPCGreg (PPC Greg) -23:54   ⚡️ Lightning Round ⚡️    Paid - 27:15  Organic - 48:35  Social - 58:20   ⚙️ Working Hard, or Hardly Working? - 1:10:52   🛠 Cool Tool - 1:12:50   🧠 Must Read Marketing Article of the Week - 1:13:54    🎉  Shootin’ the Heck - 1:15:26
This week the gang covers the deathknell of Google AdWords (thanks to a shiny new & bright Google Ads Editor), some new custom Audiences in Bing, a Google blunder with pagination and so much more digital marketing news. In addition to an awesome resource for finding royalty free photos, Greg and Jess talk about an amazing source for Data Studio reports, rad new dynamic Gmail elements that keep you up-to-date in real time, and humans are becoming more of a luxury than technology - YEEEEE!  Plus the normal hilarity ensues including the discovery of a slew of professions that Greg didn't even know he had! Read the full show notes down below.   FULL SHOW NOTES: https://marketingoclock.com/google-ads-editor-ep-63/ Show notes: Must Read Marketing Article of the Week: 41 Places to Find Free Images Online That You Will Actually Want to Use This Week’s Digital Marketing News: Custom Audiences: Target customers with your own data Editor gets the Google Ads treatment: Google Ads Editor 1.0 out now SEOs frustrated by Google’s belated pagination announcement
 Today, Greg and Jess broke down the granular new metrics that Facebook is releasing, talked about a new Google Core Update - aka the Core March 12th 2019 Update, aka Florida 2, aka The March 2019 Core Update 😕, and talked about Policy Manager, a new tool that helps you keep your slammers in check! We also compared everything to Black Mirror and included some hot Nic Cage chat. In the WTH of the week, we pontificated about how sweet our codec avatars will be, we featured a cool new Chrome plugin that helps you block hate, and had a MRMAOTW from Vanessa Fox of Keylime Toolbox.  Oh, and in the Shootin' The Heck Segment - Jess had some ideas to poke holes in. 👉 All on this week's episode: https://marketingoclock.com/actionable-new-metrics-for-facebook-ads-ep-61/
On today's show we cover Ads in Google Images (!), new Pinterest Catalogs & Shopping functionality and an upgrade to offers in Google My Business. Other news includes a new Influencer ad targeting type in Facebook/IG, new Bing bid types, more social shenanigans, a new Google Ads API, Yelp taking on Angie List and Angie's List and we made up a new Jenner-based acronym game.  Our WTH covers "the physical world" and BuzzFeed's efforts towards it and our Cool Tool is from Microsoft - and an app that brings the physical world digital. Lastly, our Must Read Marketing Article of the week comes from Wil Reynolds at Seer with a fantastic look at Microsoft Power BI. Show notes: https://marketingoclock.com/picture-this-google-images-adds-ads-ep-60
Today, Greg and Jess covered (really) big news about video becoming available on the Google Display Network, as well as the impending death of Google’s Average Position Reporting (RIP). They also cover digital marketing news varying from new call-only ads in Google, bulk ad editing in Quora, and a new Facebook Ads Manager (?!).  All this, plus our WTH of the week: episode numbers in podcast titles are getting banned on certain podcast editors (Ep. 59 here, folks!), and our Cool Tool: a tool that allows you to see SERPs from different countries and languages.
Listen in as Greg and Jess walk you through pay for conversions in Google Ads. Learn the 6 W's of PFC; who, what, where, when, why, and wow! And more importantly, if PFC is the right choice for your Google Ads campaign.
Comments (1)

ID15447759

Was there any resolve to this or is google still taking money and not sharing for which Yerma they spent it

Nov 8th
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