DiscoverThe Speaking Club: Mastering the Art of Public Speaking
The Speaking Club: Mastering the Art of Public Speaking

The Speaking Club: Mastering the Art of Public Speaking

Author: Sarah Archer: Speaker, Comedian, Author, Playwright and Coach

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If you want to have a laugh whilst learning how to increase your confidence and public speaking skills, for personal or business growth, then you have come to the right place. Discover tips, tricks and strategies on how to speak and pitch using humour and performance. Find out how to better connect with people’s pain points in a way that they will want to talk about and share, and get the low down on powering up your mind set. Sarah Archer, is a stand-up comedian, playwright, speaker and business woman. She is also author of ‘Cracking Speech Mate! – How to use humour to make you an amazing speaker’, and ‘Straight to the Top – How to create and deliver a killer elevator pitch’. Communicating with authenticity and power, influencing through copy, spoken word and body language, managing negative thoughts and anxiety, building authority and trust, story-telling and comedy secrets...oh and we’ll also cover focus and time management ‘cause Sarah has a mind like a butterfly! Join her for fun and aha moments.
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“I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel.” That’s a famous and overused quote from Maya Angelou - that really applies to speakers.  Because people won’t remember your name or the exact words you say, but they will remember how your message made them feel. And that is what I want to talk to you about today. In this show I’m covering: What an idea with impact looks like. The checklist for idea success. What can get in the way of creating an idea that lingers. Some tips to help you nail your idea. Why it’s worth the effort to get there. Enjoy!   If you'd like to watch the video of the episode, you can do that here:   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Message Monetisation Workshop Nicola S Morgan TedX Talk FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   
The definition of ‘self-expression’ is the expression of one's feelings, thoughts, or ideas, through words, choices or actions, especially in writing, art, music, or dance. Sounds easy doesn’t it?    The trouble is that we are all so bogged down with messages about how we should look, think, speak, and act; that it can make it difficult to let go of expectations and simply be ourselves… and for women this conditioning has many additional layers!  What about you?  How fully self-expressed are you? Do you want to speak on stage but feel like an imposter positioning yourself as an expert in your niche? Maybe you do speak, but on stage you find yourself playing safe, or trying to be what you think a presenter should be instead of sharing your personality with the audience? Well, my guest today will be sharing some ideas to help you to be more you.  Michelle Minnikin is a  Chartered Organisational Psychologist, speaker coach, and author of Good Girl Deprogramming. For many years Michelle struggled under the weight of expectations, playing small, putting herself last and being a ‘good girl’, without even realising she was doing it.  Eventually she discovered she was suffering from ‘good girl conditioning’! In this show she shines a light on what that is and how it has disempowered women for years, decades, and generations.  And whether you’re a man or a woman, who is burdened by how you are told you should be … you will get tips in this show, for how to deprogram that conditioning and set yourself free!   What you’ll discover: How Michelle became a rebel and why Why Michelle is to women like Orpheus is to Neo in the matrix What’s on the other side of good girl conditioning.  The resistance she has encountered to her book and ideas.  How you can tell if you’re a good girl.  How good girl conditioning may be holding you back. The three biggest things organisations can do to enable women to fulfil their potential. What obstacles you might encounter on the way to being fully self-expressed.  The biggest challenges Michelle has encountered in creating her signature keynote   All things Michelle: Good Girl Deprogramming Ebook and Paperback available at all good bookshops Good Girl Deprogramming (Amazon)  Good Girl Deprogramming (Audible) Find out if you’re a Good Girl at https://goodgirlquiz.co.uk/ Website - https://www.michelleminnikin.com/ Linkedin - https://www.linkedin.com/in/mminnikin/ Instagram - https://www.instagram.com/goodgirldeprogramming TikTok - https://www.tiktok.com/@michelleminnikin   Books & Resources*: Be More Pirate by Sam Conniff Allende Playing Big by Tara Mohr   Speaking Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge   Thanks for listening!   If you would like to support the show and get more from me and The Speaking Club, check out our brand new Patreon Memberships here: https://patreon.com/thespeakingclub   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
This show was prompted by the question of a podcast listener, but reflected a recurring issue with people that I work with.  My clients have written great books, become accomplished experts in their field and have a big message to share, but when it comes to sharing their views in person or on stage, a number of them begin to doubt themselves. It shows up in the content they share and how they share it, and it will end up undermining their authority, authenticity and the value and credibility of their message in the eyes of the audience.  It also surfaces in the way that they approach gig outreach, sometimes making assumptions and barricading doors before they’ve even attempted to open them. Fortunately, I’m able to help them deal with this, and I want to help you too. That’s why in this show, I’m going to share some ideas of why this might be happening based on my experience of working with many, many speakers, some new perspectives and some practical tools to get you out of the shackles of self-doubt.  I want you to be bold, audacious and confident in sharing your message! Enjoy! What you’ll learn: The recurring problem that a listener and others have with self-doubt.  Why the vessel shouldn’t matter when it comes to good ideas. What we have in common with Eddie Brock. How ‘bad stories’ destroy your dreams. The power in harnessing your imagination.  How self-doubt shows up in your speaking Actions to master your mindset. Why you can’t tell anyone anything. The power of unreasonable excitement. The importance of congruence in all aspects of your performance. How to become the most powerful person in the world. And more!!   If you'd like to watch the episode on our YouTube Channel, you can do that here>>   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk https://www.saraharcher.co.uk   Other episodes that will help you with your speaking confidence: Episode 001 - No negative thought puts you in the corner! Episode 024 - My 8 Hacks for Mental Resilience and Getting What You Want Episode 046 - Managing Your Mind with Brooke Hender Episode 057 - Master your Mind to Achieve What Matters with Gail Gibson Episode 067 - 8 Tips for Managing Anxiety Around Public Speaking Episode 091 - Breaking Free from ‘Bad’ Stories Episode 098 - Two Must Have Skills for Powerful Public Speaking Episode 103 - Getting Your Public Speaking Persona Right! Episode 146 - Do You Need to KonMari Your Mind? Episode 245 - Overcome Anxiety and Power Up Your Speaking with this Secret Weapon Episode 282 -  [Quick Tip] How to Show Authority Without Shoving it in People’s Faces Thanks for listening!   Brand new for episode 300! If you would like to support the show and get more from me and The Speaking Club, check out our Patreon Memberships here: https://patreon.com/thespeakingclub   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Join our BRAND NEW Patreon community (coming very soon!) Subscribe on iTunes.
Do you feel resistance when you hear the word marketing? So many people do. They have hang ups and beliefs about marketing and it can get in the way of them being able to achieve success in their business and as a speaker.  I get it though, marketing can feel complicated, overwhelming and confusing. But it doesn’t have to feel that way. What if it could feel clear, and light and simple? Because marketing is about showing your audience the problem you can solve for them, and  making sure you stay front of mind, for when they decide to get that problem solved. That’s what I’m hoping you get a sense of today, from my straight talking guest Chantal Cornelius.  Chantal has been helping service businesses attract new clients since 2000. She also speaks to audiences around the world, showing them how to understand the emotional buying decisions made by their clients and how that translates into a stand out strategy for them. Chantal also happens to be National President of the Professional Speaking Association, (at the time of this episode), so not only does she have golden nuggets to share about how to market yourself, but she has some speaking tips too!   What you’ll discover: How 7 year old Chantal started her on her quest to stand out. Why Chantal believes that USPs don’t work. How Chantal discovered the marketing strategy that works for her audience. What changes she has made to her marketing as a result. The test results for my marketing strategy revealed Iive.  Ideas for effectively measuring your marketing.  The three most important things that speakers need to get right with their marketing. How Chantal started speaking and ended up becoming the National President of the Professional Speaking Association.  The three things that make a speaker memorable in Chantal’s experience.   All things Chantal: https://appletreeuk.com/take-the-test/ https://www.linkedin.com/in/chantalcornelius/ https://appletreeuk.com/products/stand-out-strategies/   If you'd like to watch the video of the episode, you can do that here>>    Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Straight To The Top by Sarah Archer   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)
Have you got dreams of turning your years of experience, knowledge and wisdom into a new career as a speaker? Well that’s exactly what Dr Rhona Morrison did.  She is a retired Forensic Psychiatrist, who worked in the NHS for 32 years, and the author of ‘I don’t talk to dead bodies’.  Her book takes you beyond the sensationalist headlines to show you just what happens in a world where mental illness occasionally makes good people do bad things. Rhona shares her often funny,  at times downright bizarre, but consistently thought provoking  experiences of delving into the minds of the real offenders she worked with as a leading forensic psychiatrist.  Born and bred in Scotland, into a working-class family, she has a grounded approach to life, with a generous helping of humour.  In this show you’ll find out about her writing journey and how transitioned from psychiatrist, to author, to cruise-ship speaker. What you’ll discover: How Rhona became a forensic psychiatrist and what they do. The gift given by her disabled sister that enabled Rhona to be more effective in her job and inspired the book.  Some of the stories from Rhona’s career in forensic psychiatry. The difference between dot-to-dot psychiatry and the art of psychiatry. How Rhona has brought light to a dark subject in her book and talks. What made Rhona want to get into cruise line speaking and how she did it. How speaking on cruise ships works from the speaker's perspective. How Rhona approached creating and testing the five talks she needed for her first cruise booking. The message Rhona wants her audiences to take home.    All things Rhona (including her book - I Don't Talk to Dead Bodies): www.rhonamorrison.com   If you'd like to watch the video of the episode, you can do that here >>   Books*: This is Going to Hurt by Adam Kay   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Straight To The Top by Sarah Archer   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.  Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
Just recently I’ve had people reach out to me with a bleeding neck, and what I mean by that is … they have a huge speaking gig less than three weeks away and they haven’t got a talk to give. So in this quick tip show, I want to give you a heads up on the problems with winging it and what to do instead.  In this show I’m covering: Why people wing their talk. The problems with winging it.  The possibilities if you take a different approach. The principles of bringing it. Enjoy! If you'd like to watch the video of the episode, you can do that here. Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Thanks for listening!   To share your thoughts:                                                   share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. 
Imagine the scenario, you’ve turned up to a speaking gig, or important presentation and your stomach is playing up, or you’re feeling foggy, and it’s not because you had a heavy night out. It’s just that it happens, and often at the most inconvenient times, and you don’t know why, and your Doctor hasn’t been able to tell you either.  So instead of feeling energised and ready to wow your audience, you’re feeling uncomfortable, maybe even embarrassed if your stomach has swelled up, and worried about delivering a sub par performance as a result. I’ve had some stuff like that happen to me in the past, and I hated not feeling on top of my game. I also couldn’t get a solution, until a friend referred me to Margie Chavasse. Margie is a holistic health practitioner using kinesiology, and she helps people overcome health issues that no-one else takes seriously. She’s here today to share a different view on health, and some tips for staying healthy that might be a gamechanger for you and your performance.    What you’ll discover: Why Margie made the switch from Finance Director to Alternative Health Practitioner The signals your body is sending that most people ignore. How the minor health niggles you’re ignoring could be impacting your success and quality of life.  Why conventional medicine doesn’t always have the answers. Why the aches and pains of old age are a myth. How your gut affects your head and brain fog. The three most important things people can do to maintain their health and performance. The resistance that Margie encounters and how she overcomes it in her messaging and speaking.   All things Margie: Improve Your Gut Health Training  https://www.linkedin.com/in/margie-chavasse/ https://www.nrgholistichealth.com/   Books & Resources*: The 7 Habits of Highly Effective People by Steven Covey   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)  
The question I hear most frequently from people, whether they’re starting out on their professional speaking journey, or they have been going at it for a while is this one … “How do I get paid to speak consistently?” All they’re getting is the odd few gigs, then tumbleweed. They want a pipeline of speaking gigs but they don’t know how to build it, or they’re trying and failing miserably. That’s why in this show, I’m going to share the big obstacles to building your speaking gig pipeline, so that you can shortcut your journey to consistent speaking gigs.  Enjoy! If you'd like to watch the video of the epsiode - please click here>> What you’ll learn: The different ways to build your gig pipeline.  The big issues that are preventing speakers from filling their calendars. A benchmark for how well your talk is performing. The big myth of representation. How you need to approach outreach. The huge mistake speakers make when they get interest. And more!! Leave a rating or review for The Speaking Club (Take a photo of your review and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!) Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk [Free Download] The Five Levels of Pain (Identify the Trigger to Get Your  Audience into Action) https://www.saraharcher.co.uk Thanks for listening! To share your thoughts:                                                   ·      leave a comment below. ·      Share this show on Twitter, Facebook or LinkedIn. To help the show out: ·      Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. ·      Subscribe on iTunes.   
I was at the Speaker Summit and Speaker Awards in London a couple of weeks ago, and I wanted to share some of the advice and tips from the experts there on the day.  In this show I’m covering: The questions that can uncover speaking leads everywhere How to turn your LinkedIn profile into a gig magnet Standing in front of other people’s parades Make sure they remember your name Speaking like a conductor Industry tips from insiders Enjoy!   If you'd like to watch the video of the epsiode - please click here>>   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: https://thespeakersummit.co/ https://www.linkedin.com/in/maria-franzoni/ https://www.linkedin.com/in/elliot-kay/ https://www.linkedin.com/in/rikkiarundel/ https://www.linkedin.com/in/loveldavincenzimc/ https://www.linkedin.com/in/simone-vincenzi/   Message Monetisation Workshop FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                  Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
Please be aware that this episode does discuss the topics of death and suicide. Each of us has a story to tell, but for many people no reason compelling enough emerges for us to embark on the journey to sharing that story with others.  But for some people, there comes a time where something happens and it ignites a burning desire to share their story, so that others can learn what we’ve discovered or  avoid the pain that we’ve encountered. That is what happened to Don Ryan.  He was a regular guy with a job as a therapist, and a family, who had lost some people he loved. But when a third person he loved decided to die by suicide, Don knew, on all sorts of levels of his being, that he needed to share his story to help other people like him and contribute towards a big change. That’s when he wrote a book called, ‘The Secret Struggle: Surviving the Suicide of a Loved One’, where he pairs his personal experience of losing three members of his family with the professional insights gained across three decades of work in the social services field.  After writing the book, Don knew he wanted to turn the book into a talk, both to share his message more widely, and as a means by which people could discover his book. In this show we will talk about his journey and how he tackled creating an engaging and entertaining talk for this challenging topic.    What you’ll discover: Don’s own experience of losing someone to suicide and how it has impacted his life.  Where his personal and professional experience intersect.  How Don approached sharing his story and the challenges he encountered.  How the current social conditioning around this topic affects the support that people get. Why the figures we have for numbers of suicides don’t reflect the real situation. The most important thing that Don believes needs to happen to start to turn the tide around this issue. The challenges Don faced in turning the book into a talk. How to make sure the audience gets relief when you are speaking about challenging topics.   All things Don: www.thesecretstruggle.com The Secret Struggle by Don Ryan on Amazon Tik Tok: @the.secret.struggle Instagram: don.ryan_the.secret.struggle Facebook: The Secret Struggle: Surviving the Suicide of a Loved One   Books & Resources*: Trinity by Leon Uris  Angla’s Ashes by Frank McCourt   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  
This quick talk tip will help you avoid procrastination, move closer to your dreams and keep going when things feel tough.  In this show I’m covering: A reframing for the Field of Dreams Why we procrastinate when making decisions The antidote to inaction The greatest place to be in relation to making a decision The lesson from Steve Jobs Why you shouldn’t make assumptions about your audience. Three reasons you should keep going when it feels like no-one is paying attention. Enjoy! Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Message Monetisation Workshop FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
We are living in tumultuous times, we are facing some of the biggest challenges ever as a species, and as individual countries, organisations and people.  And despite the huge incentives to come together to work through these problems, we are in a lot of ways more divided than ever before.  Many speakers today are talking on some of these big topics and wicked problems, looking to shift audience perspectives and inspire them to get into action and make positive change happen. To achieve this, conventional wisdom has suggested that we need to incentivise people to make a change by tapping into material desires because that is what society is geared to admire and aspire to.   But what if that isn’t true, what if there are more powerful levers to pull to effect change? My guest, Ruth Taylor, is going to share another perspective on drivers for change that will help you share your message with more power and impact. Ruth has worked in the field of social and environmental change for close to 15 years. She is driven by the question of how more people can be encouraged to think, feel and act differently when it comes to the multiple and interconnected challenges we are experiencing globally.  Currently, Ruth splits her time between working for the Common Cause Foundation, a small not-for-project working to rebalance the values we see championed in our cultures, and as a freelance narrative strategist, supporting a range of different organisations from NGOs to cultural institutions to consider how their work could help shift harmful narratives towards more regenerative and just alternatives. Ruth also loves to write and her work can be found on Medium. I know you are going to get a lot of food for thought here, so listen up!   What you’ll discover: Ruth’s journey into social change. What ‘narrative change’ is all about.  How the common cause foundation came into being. The distinction between intrinsic and extrinsic values Why leveraging intrinsic values is more powerful than extrinsic values. How you should use intrinsic value led messaging to grab attention in the corporate world. What ‘woke’ capitalism is and whether it’s a good thing.  Tips for speakers to make their message more transformational. The values 101 training course and what you can do next.   All things Ruth: https://medium.com/common-cause/this-barbie-wants-narrative-change-cd5693535889  https://ruthtaylordotorg.files.wordpress.com/2022/01/transforming-narrative-waters.pdf  https://www.tickettailor.com/events/commoncausefoundation https://commoncausefoundation.org    Books & Resources*: Parable of the Sower by Octavia E. Butler Parable of the Talents by Octavia E. Butler Hope in the Dark by Rebecca Solnit   Resources: Six Steps to a Profitable Talk Workshop Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)  
This quick talk tip will help you avoid the trap that many speakers fall into, and will help you become more marketable to your target audience.  In this show I’m covering: The burning platform thought experiment.  The impact of failing to find a ‘hot’ problem. Hot topic vs. hot problem  The evergreen hot topics The principles of making your talk topic marketable. How you can get more help. Enjoy!   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Message Monetisation Workshop FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
All of us want to be healthy, happy and live a long and active life, but getting clarity on how to achieve that is a struggle. The information we get is often tainted by corporate interests pushing us in the direction of their products or pills, and all of this can leave you feeling like you’re in a maze full of dead ends, getting spun around with no way to find the right path to wellness. In the meantime, many of us are getting diagnosed with obesity and chronic diseases that can feel like a prison sentence.  When I heard Dr Brooke Bussard speak, it felt like there was light at the end of the tunnel. I had so many ‘aha’ moments that I felt sure my head would explode!  Brooke qualified as an MD in internal medicine, so that she could help to make people better. However, despite all her medical knowledge, she couldn’t find out what was causing her own chronic pain.  One day she had her own light-bulb moment, and it changed the trajectory of her life and the tools that she used to make people well.  She is a sought-after speaker, author, and member of The Physicians Committee for Responsible Medicine and the American College of Lifestyle Medicine.  I am so thrilled to have her on the show, so that she can share more about how she engages her audiences and clients, and transforms them from confused consumers to empowered eaters.  Enjoy! What you’ll discover: The trigger for Brooke changing the way she approached healing people. Why most of the world is lactose intolerant. It’s not your will power, it's what’s in the cheese.  The propaganda that is pushing us into our graves. Why employers should care more about nutrition.  How Brooke has reversed chronic diseases.  Why is the medical profession is sticking plasters on broken legs. The things that you should know about the food we are encouraged to eat today. The biggest obstacles to people taking back control of their health and waistline. Why Brooke wrote her book ‘Chew on this’ Where speaking fits in the picture for sharing this message.   All things Brooke: https://plantsoveranimals.com/  https://plantsoveranimals.com/quick-cooks  Chew on This on Amazon: https://a.co/d/53CqYgt  If you are active on social media, please provide your links below:: www.linkedin.com/in/brooke-bussard-md  IG: @educated_eating IG: @plantsoveranmls   Books & Resources*: Walking With Peety by Eric O’Grey   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one.  Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
This quick talk tip will help you avoid the pitfalls that stop most speakers from realising their dream to become a professional, paid speaker. If you have that dream, then listen up.  In this show I’m covering: The brutal truth about speaking A story that illustrates two of the biggest obstacles to authors and experts becoming paid speakers  Three things you need to do to overcome those obstacles. Why authors and experts struggle to make their talk marketable. Something new and exciting coming up soon Enjoy!   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: Message Monetisation Workshop FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)  
How can you get the edge as a professional speaker? What can you do to make yourself more marketable? Well today on the show, my guest Elliot Kay, will be sharing valuable insights on how to achieve just that through The Speaker Awards. Elliot is co-founder of the speaker awards, a speaking coach, and a professional speaker.  About three years ago, he saw a huge gap for speakers, and had a big idea to fill it.  That’s when The Speaker Awards were born, and over those three years they have gone from strength to strength.  Eliot has gathered the great and the good from the speaking industry and you are going to be getting insights and behind the scenes info that will help you raise your profile, whether you enter the awards or not. We’re going to be talking about the awards, the judges, the categories and the criteria, and tips for applying and winning and having more impact with your speaking in general. So strap in and listen, as this episode will give you so much value to move your speaking career forward.    What you’ll discover: Why Elliot created the Speaker Awards. Who should enter the speaker awards. Why you should consider entering. How to decide what category of the awards you should enter. What happens if you qualify for more than one category? How the judges were selected for the awards.  Why there are three judges per category. The definition of ‘stage presence’ from two speaking coaches. How to go about making yourself ‘marketable’ even if you are in a highly competitive niche. The speaker ‘assets’ you need to get booked. How important the speaker reel production value is in helping you get paid.   Elliot’s tips for speakers who want to enter the speaker awards. The three most important areas to focus on to develop your speaking to an award winning standard. What the speaker summit is and why you should attend.     All things Elliot: www.thespeakerawards.com  https://thespeakersummit.co/  www.elliotkay.com www.speakerexpress.co.uk https://www.linkedin.com/in/elliot-kay/   Books & Resources*: Conversations with God by Neale Donald Walsch How They Blew It: The CEOs and Entrepreneurs Behind Some of the World's Most Catastrophic Business by Jamie Oliver and Tony Goodwin   Resources: The Hookology Workshop - Making Sure Your Talk is Captivating From the Start Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.   *(please note if you use my link I get a small commission, but this does not affect your payment)
When I met David Van Bennekum on Linked In and he told me he’d written a self-help book on National Security, I thought ‘That’s a bit unusual, followed by blimey he’s got some guts … that’s a challenging topic’.  My curiosity was well and truly piqued though, so I had a look at his LinkedIn profile and saw that he was a former United States Marine Corps Infantry and Logistics Officer. He was a veteran of Iraq and Afghanistan and he’d retired from active service as a Lieutenant Colonel.  Then I saw that besides that, he had a law degree and also a Masters in National Security Law from Georgetown University. He obviously had the knowledge, but as I messaged him back to find out more, I’m not going to lie … based on previous conversations with some ‘experts’, I was fully expecting him to bore the pants off me! But … the opposite happened. When he started sharing about it, he didn’t waffle on about facts and stats, no … he made me laugh and even better, gave me a light bulb moment about something truly important.  And that’s when I knew I had to get him on the show, because being able to make something complex, technical and difficult, engaging and relatable to an audience, is a key skill for writers and speakers.  If you want to get a different perspective on how to make your subject more entertaining, then sit back and listen ‘cause you’ll love this show.    What you’ll discover: Why David decided to write the first self-help book on National Security How he decided on the big idea of the book Why people are sceptical about it and how he addresses that.  Why the six degrees of Kevin Bacon game is relevant to National Security David’s definition of National Security and why he thinks it applies universally. What he means by ‘true community’ How he approached making the topic entertaining and relatable, and why this was so critical.  Some examples of his approach in action.  Where speaking fits into the picture.   All things David: https://store.bookbaby.com/book/searching-for-true-community  https://www.linkedin.com/in/dvanbennekum/  X:  @dvanbennekum   Books & Resources*: Oliver Twist by Charles Dickens   Resources: The Hookology Workshop - Making Sure Your Talk is Captivating From the Start Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Practice your speaking & test your content in a safe space in The Speaking Club ‘Live’ Membership Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
The other day I had a talk planning call with a potential client, and he said: “I just want to get consistent results. Sometimes I start my talk and I can feel the energy shift, and I know I’ve engaged them. But other times, I just can’t get their attention, and I want to understand how to do this consistently every time I speak.” The truth is that grabbing your audience’s attention in the right way, (or ‘hooking’’ them in, as I call it), is one of the biggest stumbling blocks for a successful talk. The first 180 seconds of your talk is perhaps the most crucial, and that’s because in those two to three minutes you are communicating a lot to your audience without even realising it.  In this show, I’m going to show you how to make the most of that time, and to avoid the bear traps I so often see speakers falling into at the start of their talk.  Enjoy! What you’ll learn: The messages you are communicating to your audience before you even start speaking. The big mistakes a lot of speakers make with the start of their talk. Why you should go for quantity over quality when you are looking for great ideas. The questions you should ask yourself before you ‘settle’ for a talk title, open and close.  Why you should be provocative and what to do after. If you want to be heard stay out of the ‘herd’ The way to make your talk unique. And more!! Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk Episode 103 - How to Discover Your Speaking Persona Episode 268 - Increase Your Speaking Impact by Creating a Push and Pull Talk Newspaper article with the Textile Zombie can be read here Thanks for listening!   To share your thoughts:                                                   Share this show on Twitter, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes.
Quick tips to build your speaking confidence, skills, impact, business or engaging talk content. These tips originate from issues that come up for students, and questions from my audience. If you want to get your question answered DM me on Instagram or LinkedIN @Saraharcher15. This quick talk tip will help you attract people into your world and build a deeper connection with them, so that you will be able to get them engaged and into action.   In this show I’m covering: Why your own journey has created obstacles to reaching your audience The steps you need to take to connect Why you can’t talk to your audience about what you think they need. The secret to shifting perspectives. Why I’m like Mr Myagi Where the most profound messages have come from.   Enjoy!   Leave a rating or review for The Speaking Club (Take a photo of your review, email it to me at sarah@saraharcher.co.uk and get a free e-copy of my book Cracking Speech Mate - How to Use Humour to Make You an Amazing Speaker!)   Books: Grab your copy of Straight to the Top - How to Create and Deliver a Killer Elevator Pitch Grab your copy of Cracking Speech Mate - How to Add Humour to Make You An Amazing Speaker   Resources: FREE RESOURCE - The 5 Levels of Pain FREE NEW GUIDE - From Blank Page to Stage  Take the Snackable Story Challenge https://www.saraharcher.co.uk   Thanks for listening! To share your thoughts:                                                   ·      leave a comment below. ·      Share this show on Twitter, Facebook or LinkedIn.   To help the show out: ·      Leave an honest review at https://www.ratethispodcast.com/tsc. Your ratings and reviews really help get the word out and I read each one. ·      Subscribe on Apple Podcast  
Not too long ago I heard one of the gurus in my space say that one of the big factors in his success is that when everyone else ‘zigs’, he ‘zags’. You can see ‘zigging’ going on all around you, suddenly everyone wants to be a neurodiversity expert, or an AI expert, because that’s what’s hot, because they are chasing the trend.  But what if you don’t do that? What if you go your own way, and stay true to who you are and who you want to help?  That is the path that Becky Benfield-Humberstone has chosen right from the get go. A born entrepreneur, Becky left school at 16 to start her own super niched business, Utterly Horses, which became the largest model horse stockist (yes, it’s a thing) in Europe, with a product range of over 2,500 items that retailed to a customer base of over 50,000 people and corporate clients. After successfully exiting that business in 2018, Becky wanted a new challenge.  That’s when she created Brand Artisan, and in that business she has been helping business owners bring their visions to life, stand out, and exponentially grow their businesses. She is joining me here to talk about all things branding, storytelling and marketing, and I know you are going to pick up some golden nuggets from her.    What you’ll discover: How Becky started an international business at 16. The problem Becky solves today. The difference between brand strategy and marketing strategy. Why keynote speakers need a brand. The big branding you might be making in business.  Where stories fit into the work Becky does. Why Becky bucks the trend and only works with one client at a time.  Where speaking fits in. Why Becky created the Founders project and how you can get involved.    All things Becky: www.thebrandartisan.co.uk www.postcardsfromafounder.com @beckybenfieldhumberstone @postcardsfromafounder   Books & Resources*: The One Minute Millionaire by Mark Victor Hansen and Robert G. Allen   Resources: Grab Your From Blank Page to Stage Guide and Nail the Topic for a Client Winning Talk Get a Powerful Talk Structure - Join the Masterclass Want to get better at finding and sharing your stories then check out our FREE Five Day Snackable Story Challenge Want to create a signature talk that sells, then check out our Nail Your Signature Talk in 60 Days programme.  Want to find out about working with me 121 then book a call here. https://www.saraharcher.co.uk   Thanks for listening!   To share your thoughts:                                                   Share this show on X, Facebook or LinkedIn. To help the show out: Leave an honest review at https://www.ratethispodcast.com/tsc Your ratings and reviews really help get the word out and I read each one. Subscribe on iTunes. *(please note if you use my link I get a small commission, but this does not affect your payment)
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