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Hello, Audio!

Author: The Venue Berlin

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A podcast about all things audiotech and musictech coming to you from The Venue Berlin.
17 Episodes
Investor Readiness

Investor Readiness


Do you want to found a business but are unsure about the first steps? This special podcast series of “Hello, Audio!” recaps the event called “Found Your Future” which was launched by The Venue Berlin in cooperation with students from Popakademie: Beere, Fabian and Lukas. In this podcast we will focus on some of the main points when it comes to founding. Founders and experts from the creative industry are sharing their knowledge in different keynotes.In this episode, Tilmann Kemper and Anastasia Troyanov from APX are sharing their knowledge about finance investment readiness and sources of funding.
Motivation For Startups

Motivation For Startups


Do you want to found a business but are unsure about the first steps? This special podcast series of “Hello, Audio!” recaps the event called “Found Your Future” which was launched by The Venue Berlin in cooperation with students from Popakademie: Beere, Fabian and Lukas. In this podcast we will focus on some of the main points when it comes to founding. Founders and experts from the creative industry are sharing their knowledge in different keynotes. The first part of this series is an interview with Simon de Koning from ELEVEN who is getting interviewed by Helen Meyer from The Venue Berlin about how to stay motivated and believe in your idea while founding a business.
Music streaming services like Spotify and Pandora have changed the way we discover new music. These services use algorithms to provide music recommendation. They suggests songs to listeners corrisponding to their taste. But who determines what kind of music these algorithms suggest? How will music streaming services improve in the future? What about protection of data privacy? In this episode of “Hello, Audio!“, Helen was on tour at Future Music Camp in Mannheim and met up with Prof. Peter Knees from the Technical University of Vienna who is researching on music recommendation systems.
On March 26th, the European parliament has backed the new and much discussed EU copyright law. One main change is that internet platforms that offer users to upload their own content are now responsible of the right copyright permission for this material. While the law’s aim is to protect creators' rights to get paid fairly for their work, one major implication is that anything posted on the internet will be subject to censorship, so opponents of the bill say this will stifle freedom and creativity on online mediums. This might especially affect unsigned artists and parodies. But what does Article 13 actually mean? When will it be implemented and would it need to be changed so that artists get their share, but the freedom of internet is not affected? Find out in this episode of “Hello, Audio!” where Helen discusses this with Felix Stang, associate partner at the law firm Raue in Berlin in the area of copyright and media law; Micki Meuser, composer and music producer from Berlin; and Steffen Holly (Sholly), leader of the business unit Media Management and Delivery of the Fraunhofer Institute.
Digitization has dramatically changed the way musicians produce and distribute music. Everyone can produce content much easier and faster, but this also leads to more competition and pressure. Due to digitization, musicians now face higher expectations than ever before. Produce more, release more, tour more. This comes along with sleep deprivation, high levels of stress and anxiety, isolation and substance abuse. Is digitization being the trigger to mental health issues on artists? Or is it just a general issue? On this episode of “Hello, Audio!” Helen discusses with Franziska Eichler, a transformational coach working with leading figures of the creative industry; Laura Aha, a Berlin-based music journalist from Musikexpress; Mira Culic Griffith, counsellor, coach and founder of The Mind Takeaway; Noura Labani, founder of the artist and label management agency Starling; and Peter Griffith, creativity coach and musician, about how digitization is impacting creative’s mental health and how can they win the battle.
The role of sonic branding is constantly increasing in our everyday lives, sometimes in a subconscious way. New audio mediums and technologies such as smart speakers, voice assistants, and podcasts are establishing themselves as an essential part of our life, making sonic branding especially relevant. So what exactly is sonic branding? In short, it’s the action of translating a brand’s identity in an audio way. Every brand should be recognizable through more than just the visuals. While people are used to seeing corporate designs and recognizing brands via their visual styles and colors, now more than ever, it’s also crucial for them to be recognizable through sounds. And this goes beyond just a jingle – these days, brands are looking for sounds that describe their personality and goes hand in hand with their various identity assets. Joining us on this episode of Hello, Audio! are why do birds and WESOUND, two Berlin-based audio agencies, as well as Jambl and Playtronica, two proprietary sets of technologies allowing to harness the power of brand sounds.
Should musicians and producers be scared of AI? That’s a question we hear often around here. But seeing as we already have our feet firmly planted in a future where many aspects of our lives are complemented by various forms of AI, we do believe there are reasons to embrace it. Today on Hello, Audio! Helen has a chat with Rock Trembath, Director of Global Marketing at LANDR, whose product evolved from an AI mastering software to a complete creative platform for musicians. LANDR has recently reached two million users, so we also have reasons to believe AI is here to stay.LANDR’s mandate is to help musicians make their best music and tell the world about it. Their primary product is a music mastering algorithm based on AI: a musician can just drop a track for it to be analyzed and processed in a similar way a mastering engineer would do - except it takes about a minute and is a fraction of the cost.And since LANDR is also a digital distribution service on top their other products (and since music production is becoming increasingly cheaper for artists), we segued the conversation towards the future of music and the independence of artists. Is this the beginning of the end for the big players? With the happening of streaming platforms, “echo-chambers” created by the likes of Facebook where everything is becoming more and more individualized, will there still be superstars?Tune in to find out!
As technology and new media are changing at the speed of light, so do the means for marketing and promoting of anything and everything. Music is obviously no exception. These days, musicians have the freedom to experiment with novel marketing methods such as free distribution, while relying on alternate avenues to generate revenue, such as touring and merchandise.Today on this episode of Hello, Audio!, we take you to our live After Work Session on the Independence of Artists in the Digital Age. Together with Steffi C, Founder of MusikMatter, Karl Ollie Goedicke, Founder of Blkchn Records, and Lena Engeln, Marketing and Project Manager at gigmit, Helen discusses what is actually happening today in the music industry.Do artists need to be independent? How can they do that? What services are available to them? What are the limitations? When do artists need support?But also, what are the middlemen doing these days? Are they still important? Do artists still need them? Do they still need the big players? Or can they do everything by themselves?Let’s find out! And visit us at for more!
One thing we work tirelessly towards at The Venue Berlin is finding the best scalable startup ideas in music and audio tech. More than just a coworking space, a recording studio and a venue, we’re also here to offer support and create synergies through mentoring, access to our network and facilities, and investment opportunities. And this couldn’t be done without today’s guest. Today on Hello, Audio! Helen talks with Constantin, an investment manager at APX, our sister early-stage accelerator. A venture between Axel Springer and Porsche, APX does so much more than simply investing into digital companies. They offer support to them with a full mentoring, learning and networking program, office space and many more resources that come in handy to early-stage companies. Their mentoring scheme connects founders at the beginning of their entrepreneurial journey with experienced entrepreneurs who have built, scaled and maybe even sold a company before.Think you have the potential to be the next big thing in audio tech? Get in touch now and listen on to find out how you could benefit from the APX accelerator.
The use of blockchain as a problem-solver to some of the current issues faced by the music industry is a hot topic. From blockchain-streaming services to the use of smart contracts, everyone wants a piece of what may well revolutionise the music business in the years ahead. Or will it?One key player in this matter caught our eyes for integrating many of these aspects into their open-source, blockchain-driven smart speaker. Volareo joined us for an After Work Session and Helen had a chat with their Head of PR, Magda. Join in as they discuss how well this new technology will work in an industry where songwriters and artists do not always own 100% of their right, thus making the use of blockchain complicated. It’s an exciting conversation, and we can’t wait to see where the future of blockchain and music takes us!
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