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The Strategy Behind Branding Yourself
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The Strategy Behind Branding Yourself

Author: Precious Price

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In today's digital age, it is now more important than ever that professionals, entrepreneurs, and creatives alike understand that if you are not actively branding yourself, the internet is already doing it for you. In #TSBBY, we'll chat about all things brand strategy--from creating a DOPE personal brand, to becoming a self-proclaimed content creator, and tactics you can implement to engage your community and cultivate the brand that will set you apart. Let's be clear: THIS ISN'T JUST FOR ENTREPRENEURS & INFLUENCERS. It's for anyone wondering how to tap into their passion and create an imp
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I’ve managed to secure more than 25 speaking engagements thus far this year—even in the midst of a global pandemic. Here’s the real secret and steps you need to know to start getting paid to talk about your expertise.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Your own beliefs are holding you back from the success you seek. When you overcome these 3 fears, you allow yourself to transform into the person required to show up and properly serve your audience.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Ever heard the saying content is king? They weren’t lying. Grasping the foundational elements of content creation can be intimidating. I’ve pinned down this simple method I like to call R.E.I. that’ll help you know EXACTLY what you need to be posting to make your followers want to hit SHARE.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Understanding the difference between social media marketing and social selling is CRUCIAL in business. Your business isn’t getting the engagement that you want because you’re trying to make the sale TOO QUICKLY. Here’s how you can adopt the concept of social selling to increase your visibility, opportunity, and income.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Wondering why you lack self discipline? Amplifying your impact will make you uncomfortable, and a lot of you have NEVER placed yourself in an uncomfortable situation. Discipline is uncomfortable but it isn’t impossible.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Your identity might be siloed but you are NOT confused. You’re just exercising your passions in different ways. Prioritization is key—so here’s a few questions to ask yourself and a couple of frameworks you get you started.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Wondering why your entrepreneurial spirit is feeling DRAINED at work? Your job isn’t a waste of time, no matter how much it might feel like it. Make the work you do more meaningful and amplify your brand both inside and outside of the office.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Finding yourself in an everlasting loop of trying and failing when it comes to your side hustle? Listen in as we discuss a few roadblocks you might be encountering and how to get over them to experience consistent success.  NOTE: This episode was originally recorded during a weekly live video training session on business and branding.  Want access to future live video training? Click here. Don’t forget to leave a review! Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice Follow me on Instagram: https://www.instagram.com/preciouscprice Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
I hope you're as excited about season 3 as I am! If you've been rocking with me since EP1—THANK YOU!   If you're new here—baby, welcome to the PARTY! We're kicking off season 3 with a quick intro as I answer the most commonly asked questions I get, about myself and branding.  How did I get started in business?  If I’m looking to get started with branding myself, what’s the first step I need to take?  Should I get a website immediately?  How do I balance my business and my career?  How old am I?  Then we dive a bit into what you can expect this season from The Strategy Behind Branding Yourself!  Want access to future live video training? Click here. Don’t forget to leave a review!  Connect on LinkedIn: https://www.linkedin.com/in/preciouscprice  Follow me on Instagram: https://www.instagram.com/preciouscprice  Follow me on Twitter: https://www.twitter.com/preciouscprice  Subscribe on YouTube: https://www.youtube.com/c/preciouspricethebrandtable
Nyyah Regine is a Beauty & Lifestyle Content Creator and Owner of Honey Glo Lashes. She uses YouTube and Instagram to promote her brand online and explains to us in this episode: The difference between micro and macro influencers Beating the YouTube algorithm Going viral on YouTube How to gain more subscribers on YouTube The elements of an engaging YouTube thumbnail How to create a YouTube thumbnail Key software needed to start a YouTube channel Starting an e-commerce business Dropshipping vs Keeping inventory on-hand
Dan Lorenz is the Founder of SynyrgX Strategic Solutions, Franchise Consultant with FranChoice, and military veteran turned entrepreneur. Dan helps transitioning veterans, experienced investment groups and individuals with a desire to create wealth navigate the complex and saturated world of franchising. In this episode we discuss: The steps of branding a franchise business How a franchising allows you to buy a brand, versus building one yourself What is franchise consulting? How to get started with your own franchise business How working with a franchise consultant is FREE The common myths associated with franchising The costs of starting a franchise business How to create an identity for yourself following military service How to translate the skills learned in the military to entrepreneurship and business Returning to school to earn a MBA following military service Connect with Dan on LinkedIn, and be sure to check out Dan's website, SynyrgX Strategic Solutions. Don't forget to subscribe and leave a review letting us know what you thought of this episode!
Nathalie Noisette is a Credit Expert, Speaker, and Serial Entrepreneur. She founded Credit Conversion with the goal of helping families to develop  long and short-term strategies and tactics for credit growth. In this episode we chat about: How I boosted my FICO score to 800 after being in the 740-760 range for YEARS Financial literacy in the black community The basics of credit repair The mindset required to prepare yourself to enter into an elevated financial state Passing down financial literacy to your children The power of manifesting your financial goals What is the benefit of having a good credit score Secured credit cards vs non-secured credit cards Capitalizing on your credit to get paid with points What are the 5 elements that affect your credit score The tax advantages of business credit Repairing your credit when it has been damaged as a child by a family member Connect with Nathalie on LinkedIn or Instagram, and be sure to check out Credit Conversion! Don't forget to subscribe and leave a review letting us know what you thought of this episode! What's your credit score looking like?
Ahmad Ingram is mobile home investor in Atlanta, GA. We met when he moved to the city in July of 2019 and since then, we became close friends and now business partners through our company, 7 Figure Vending, Co. In this episode we chat about: The consequences of building a business before properly branding yourself and the entity How to get started in mobile home investing or real estate investing What type of returns can mobile home investing provide Mobile home investing in Atlanta Ahmad's journey with writing an e-book Using a freebie to build your email list What 'the other side' of Black Twitter looks like The problem with quick money and opting into money schemes Building a following on Twitter How side hustles like driving Lyft or Uber can help you to better connect with people in your city Connect with Ahmad on Twitter, and be sure to subscribe and leave a review!
How do possibly begin building a cohesive brand when you have varying interests? In this episode we piece a part some questions you can ask yourself and activities you can do to accomplish a polished brand that isn't confusing for your audience. Connect with me on Instagram, LinkedIn, or Twitter and let me know what you think of this episode. Be sure to subscribe and leave a review!
Nate Gray is the Founder of FORTHEWXNNERS, an online marketplace that connects businesses with social media professionals. He is quite literally a guru when it comes to marketing and making an impact online. In this episode we chat about: What is marketing psychology? How to build an influence online and offline? The difference between marketing and branding Whether you should think about branding or marketing first when starting your business How to build an online marketplace of your own Using marketing psychology to influence others to commit  How to build social proof What is social proof Why you should be doing things for free (at first) How to properly price your products and services Marketing tactics to use to drive sales (other than constantly reducing the price of your offering) Connect with Nate on Twitter or Instagram, and be sure to check out his marketplace, FORTHEWXNNERS. Don't forget to subscribe and leave a review letting us know what you thought of this episode!
This audio was stripped from a webinar on May 4th, 2020, Building Your Brand Currency. Join my email list to find out about upcoming webinars. Just like you have the ability to spend, save, and invest actual currency, we can complete similar actions with our brand currency. Here's a quick rundown of the 3 brand currency principles we dove into: #1 - Invest early and often.  Start taking control of your brand as soon as possible, and check in on your brand periodically.  #2 - Save, save, SAVE because what you save becomes wealth. This is in terms of relationships; nurture them to the best of your ability and the ROI you receive on your brand currency doubles. #3 - Spend more than you earn, meaning give more than take. Your brand, and even further your connection with others, is like a bank account. In order to withdraw anything, first, you must deposit something. Grab the freebie mentioned in the episode: Brand Audit Worksheet to determine the value of your brand currency. Connect with me on Instagram, LinkedIn, or Twitter and let me know what you think of this episode. Be sure to subscribe and leave a review!
What's the difference between a hobby and an actual business? In this episode, we discuss the 3 signs that you can look out for to determine whether you're truly running a business. How do I file aNn EIN? How do I trademark? How do I make my business aNn LLC? We're answering all of these questions! Let me know any other signs you have to add in a review!
OK, so this topic doesn't necessarily relate to branding or business—but I like to think that my culture and background play a huge part in my purpose and how I run my business. This episode is the audio capture of a late-night Instagram live session I did with one of my friends, Jovan Paige—Founder of Stay Jotivated.  Here's a glimpse into what we discuss: Why going to therapy is a crucial aspect of healing The impact the absence of a mother or father may have Whether we extend enough, or too much, grace to black men and women Check out this episode and let me know what you think! You can find Jovan on IG at @notyo_averagejo and myself at @preciouscprice.
If you don't know B.Simone by now, you should.  B.Simone started out as a social media influencer and through her charismatic personality, comedic skills, and GRIT she's earned the title of CEO of B.Simone Beauty, Comedian, Actress, and Artist. Late February 2020 she made a very bold promise to herself of becoming a millionaire by the age of 30. To any of us, this is a bold goal. However, coupled with the fact that her 30th birthday was less than 2 months away, this was obviously a feat. By April 5th, 2020, she officially had $1M liquid cash in her account. Check out this video to understand what we can learn from her journey over the years, her mindset, and leading a team. If you want a quick overview of her Road to a Million journey, check out this link. Be sure to SUBSCRIBE to this podcast, and leave a review of what you think of this episode. Any tips you'd add?
Ever wondered what's the difference between a personal brand and a business brand? Or how do you clearly delineate between the two for your audience? Or even, whether your personal brand and business brand should be the same. Come on in and sit down with me as we discuss these questions and walk through some tips of how to build both. Is your personal brand and your business brand separate? Let me know on social (@preciouscprice) or leave a review! -- If you're interested in working together to gain a greater level of clarity surrounding your holistic brand, value, and audience use this link to set some time aside on my calendar to chat!
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