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Beetle Moment Marketing Podcast

Author: Emily Binder

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Insightful conversations with experts about marketing, voice technology, and business. Hosted by Emily Binder. Under 30 minutes.

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78 Episodes
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Why did we pause interviewing guests on this show? This is the one where she cross-pollinates. Topics:A new direction for this show, sometimes. Experiment. Do what feels good and works. Stop what's not worthwhile. Don't be married to a formula.What makes a good podcast episode?Why Emily has taken a few weeks off from this show.Coming up at the end of this episode: hear this month's top five briefings under three minutes each: a sampling from the mini podcast / weekday Alexa Flash Briefing, Voice Marketing with Emily Binder.My top five podcast recommendations:Six Pixels of Separation with Mitch JoelPivot podcast with Scott Galloway and Kara SwisherThe BeanCast Animal SpiritsThe Compound Show with Downtown Josh BrownDesign Driven podcast with J Cornelius, CEO and Founder of Nine Labs See acast.com/privacy for privacy and opt-out information.
An update from Emily: Content planning for the year, get the daily mini podcast and Flash Briefing (Voice Marketing with Emily Binder), learn about marketing and tech from new videos at YouTube.com/emilybinder. Donate or leave a review at beetlemoment.com/podcast. Get the Google Action or Alexa Skill for this podcast at beetlemoment.com/podcast. You can say, "Hey Google, talk to Beetle Moment." See acast.com/privacy for privacy and opt-out information.
Whether you’re pitching VCs, talking to your team, or trying to appeal to your audience and customers, it’s okay to let people behind the curtain. So why do we often put up a front in our business lives in order to appear professional? And how do you send a hug over Zoom? Kate Bradley Chernis, Co-Founder and CEO of Lately joins Emily Binder to break down that front for a refreshing take on being yourself in the business world. See acast.com/privacy for privacy and opt-out information.
In this episode, Emily and Robert Sofia, CEO of Snappy Kraken, talk about how to have a unique voice on social media and what that really means. Robert also revealed some surprising advice on email marketing based on his firm's analysis of five million emails. The episode wraps up with some key tips that financial advisors and all businesses need to know about the kind of brand personality that makes marketing successful. Watch this video at beetlemoment.com/podcast-robert or go to: https://youtu.be/zV8yrSeBQeY See acast.com/privacy for privacy and opt-out information.
Mikal Abdullah is an entrepreneur, Brazillian Jiu-Jitsu coach, and competitor, founder of Aces Jiu-Jitsu Club, U.S. Army Veteran, and professional fighter. Mikal’s diverse background makes for some fascinating conversation in this latest episode. Emily and Mikal talked about an array of topics, including: entrepreneurship, problem-solving, branding, the military mindset, leadership, and so much more.  See acast.com/privacy for privacy and opt-out information.
Since the onset of the pandemic in the U.S., data from Acast has shown that podcasts aren’t just for your commute to work. In this episode, Tess Neudeck, Marketing Marketing, Americas for Acast, and Emily Binder talk finding guests for your show, the future of podcasting, and how to monetize your podcast. See acast.com/privacy for privacy and opt-out information.
John and Emily bring WallStreetBooyah into the conversation in this episode. They discuss the authenticity and democratization of media and how creating unique content on a unique platform can lead to more diverse marketing opportunities. See acast.com/privacy for privacy and opt-out information.
John Andrews, CEO of Photofy, a community content creation platform, and Emily talk about all things Marketing Post-COVID in this week's episode. This episode has it all: social media advertising, the future of retail, and amazon to eCommerce. See what these two think the future holds for marketing and which tactics have been most successful in the last several months.  See acast.com/privacy for privacy and opt-out information.
What makes a good podcast? How about a great podcast? In this episode, Emily and Steve discuss the best ways to create a valuable message to grow your podcast audience as well as how companies should be approaching podcasting as a new form of content marketing. See acast.com/privacy for privacy and opt-out information.
Find out why freedom weighting is a powerful way to invest by rewarding freer countries. Watch the video of the conversation on YouTube. Founder Perth Tolle has quantified freedom by country for international investing with her ETF, Life + Liberty Indexes. Perth and Emily Binder discuss the relationships between human rights, economic freedoms, and the strength of markets. Full show notes here: https://beetlemoment.com/podcast-episodes/068-perth-tolle-free-people-strong-markets See acast.com/privacy for privacy and opt-out information.
We all love a little “good” in our lives. In this episode, Emily and JJ Ramberg dive into the optimism and simplicity that JJ’s company Goodpods offers to its app users. The app provides users a way to give and get recommendations for podcasts from their friends and fellow app users in a world where podcasting is becoming more and more popular. Emily and JJ continue their conversation to discuss the ins and outs of building an app, making money, podcast advertising, the podcasts they’re listening to right now, and more.  See acast.com/privacy for privacy and opt-out information.
The Southeast Asian region’s internet economy has hit a key milestone, reaching $100 billion in market capitalization for the first time in 2019. Money is moving in and out of this region in ways never before seen. Audrey and I talked about her mission at Brightwell, a payments technology company whose fintech solutions serve seafarers on the world’s major cruise Iines including Carnival, Norwegian and more. We talked about the war on cash in the US and abroad, combatting fraud, and how Brightwell approaches educating users who are mostly unbanked or underbanked. Plus, the relationship between product and marketing. See acast.com/privacy for privacy and opt-out information.
Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience. See acast.com/privacy for privacy and opt-out information.
Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context.Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands. See acast.com/privacy for privacy and opt-out information.
How can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a vertical like FMCG (fast moving consumer goods) as we expect an $80 billion voice commerce market by 2023. Bottom line, this is about using sound to connect with customers and strengthen your consistent brand voice.Emily's guest: Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach. As Global CEO and Creative Director of amp, in the field of audio branding, he's considered one of the world's foremost experts, with clients as Mastercard, Mercedes, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and a range of international awards for his work with amp. Show notes: See acast.com/privacy for privacy and opt-out information.
Amit Dogra is the Chief Experience Officer at Sanctuary Wealth, which reached $10bn in AUA (assets under advisement) within 15 months after its 2018 founding. Sanctuary is a partner owned firm that brings together an elite group of wealth advisors. Amit and Emily Binder talked about Sanctuary's unveiling of their Alexa Skills and what it means for their business. Voice is symbolic of more than just embracing new technology. What is the future of AI and voice in financial services, and why does this technology matter? See acast.com/privacy for privacy and opt-out information.
Do you know the biggest misconceptions about investing? New York Times best selling author Dr. Daniel Crosby joined Emily Binder to talk about the psychology of money. Many investors are mistaken that success in the markets is about being analytically minded, but it’s actually more about self control. So yes, C.R.E.A.M., but emotion rules cash. Daniel shares the three legs of effective investing and why education alone isn’t enough to save us from investing mistakes or weight gain. (Yes, the two are linked.)Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. A New York Times bestselling author, his most recent book is The Behavioral Investor. Dr. Crosby is Chief Behavioral Officer at Brinker Capital.View the show notes and timestamped topics. See acast.com/privacy for privacy and opt-out information.
Guest: Claire Winslow, CEO Best Practice Media discussing an evolving definition of creativity in advertising.Audience segmentation and funnels are the new form of creativityWe should not limit the word “creativity” to a traditional definition of coming up with the ideas - it’s more than the ideas because it also involves the technical skill and strategizing of promoting the message, which can be done creatively even if it doesn't resemble Mad MenThe evolution of language: it always changes. Look at Olde English. Old people always dog young people.Instead of taking slogans from traditional media and putting them on social ads, reverse it and let inexpensive social advertising inform the traditional ads which are more expensive to produce: Case study from Claire's agency Best Practice Media: Buc-ee's Texas road stop, an amusement park/gas station - how Claire’s team is helping Buc-ee's choose effective copy for their road sign using digital. See acast.com/privacy for privacy and opt-out information.
Trailer

Trailer

2019-12-2002:30

Beetle Moment Marketing Podcast trailer: all about the show, featuring guest voice clips about business, marketing, voice technology, and more.Subscribe free to the show in your favorite podcast app here.Theme music by Audiobrain.Beetles are protein, not fat. It's time to crawl in. :) See acast.com/privacy for privacy and opt-out information.
Amazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin as a bolt-on and a novelty. But imagine where they’re headed. Let’s think about rich, contextual experiences.Similar to what Google Assistant has done, Amazon is now giving customers the option to hear some familiar voices in addition to Alexa’s default voice. Today the company kicked off its celebrity voice program, and it’s starting with Samuel L. Jackson. - The VergeEnjoy this mini episode! Our regular interview format will resume in January 2020.Full show notes here.NEW: Get an email when we publish a new episode: click here to sign up free.1-click subscribe free to this podcast in your favorite player. See acast.com/privacy for privacy and opt-out information.
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