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Beetle Moment Marketing Podcast

Author: Emily Binder

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Insightful conversations with experts about marketing, voice technology, and business. Hosted by Emily Binder. Under 30 minutes.
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67 Episodes
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The Southeast Asian region’s internet economy has hit a key milestone, reaching $100 billion in market capitalization for the first time in 2019. Money is moving in and out of this region in ways never before seen. Audrey and I talked about her mission at Brightwell, a payments technology company whose fintech solutions serve seafarers on the world’s major cruise Iines including Carnival, Norwegian and more. We talked about the war on cash in the US and abroad, combatting fraud, and how Brightwell approaches educating users who are mostly unbanked or underbanked. Plus, the relationship between product and marketing. For information regarding your data privacy, visit Acast.com/privacy
Alison Greenberg is a naming expert, brand strategist, and verbal designer. Alison explained her approach to naming products and brands with a few great examples from fashion to CBD. Plus, should voice assistants have a gender? And what makes a good chat bot? This episode is so neat because it has good old branding, voice and conversation design, startups and women creating long-needed products for women, and the keys to designing a great chat experience for your customers or audience. For information regarding your data privacy, visit Acast.com/privacy
Jason Fields is Chief Strategy Officer at Voicify, a top CMS (content management system) for designing voice experiences on Alexa and Google Assistant. Jason and Emily discussed the meaning of multimodal design for voice assistants and why this kind of conversation design matters. How can brands create experiences for customers to interact with a voice assistant from different devices with varying screen sizes or no screen at all? It’s all about context.Overall, the question becomes: How do we connect and organize a variety of communicable assets in a way that meets basic (and reasonable) audience expectations? Jason and Voicify have created a free downloadable guide about modality for brands. For information regarding your data privacy, visit Acast.com/privacy
How can brands use sound to connect with customers? As voice technology becomes embedded in consumers’ lives, the sound of your brand will be increasingly important. What should your brand sound like on Alexa? Because this is a transitional moment in voice technology, right now there is a real opportunity to be an early adopter, especially for a vertical like FMCG (fast moving consumer goods) as we expect an $80 billion voice commerce market by 2023. Bottom line, this is about using sound to connect with customers and strengthen your consistent brand voice.Emily's guest: Designed in Italy and assembled in Germany, Michele Arnese is a self-driven strategic and creative thinker with a strong entrepreneurial approach. As Global CEO and Creative Director of amp, in the field of audio branding, he's considered one of the world's foremost experts, with clients as Mastercard, Mercedes, Porsche, BBVA, Geberit, BMW, UniCredit, MINI, Triumph, The Linde Group and a range of international awards for his work with amp. Show notes: For information regarding your data privacy, visit Acast.com/privacy
Amit Dogra is the Chief Experience Officer at Sanctuary Wealth, which reached $10bn in AUA (assets under advisement) within 15 months after its 2018 founding. Sanctuary is a partner owned firm that brings together an elite group of wealth advisors. Amit and Emily Binder talked about Sanctuary's unveiling of their Alexa Skills and what it means for their business. Voice is symbolic of more than just embracing new technology. What is the future of AI and voice in financial services, and why does this technology matter? For information regarding your data privacy, visit Acast.com/privacy
Do you know the biggest misconceptions about investing? New York Times best selling author Dr. Daniel Crosby joined Emily Binder to talk about the psychology of money. Many investors are mistaken that success in the markets is about being analytically minded, but it’s actually more about self control. So yes, C.R.E.A.M., but emotion rules cash. Daniel shares the three legs of effective investing and why education alone isn’t enough to save us from investing mistakes or weight gain. (Yes, the two are linked.)Dr. Daniel Crosby is a psychologist and behavioral finance expert who helps organizations understand the intersection of mind and markets. A New York Times bestselling author, his most recent book is The Behavioral Investor. Dr. Crosby is Chief Behavioral Officer at Brinker Capital.View the show notes and timestamped topics. For information regarding your data privacy, visit Acast.com/privacy
Guest: Claire Winslow, CEO Best Practice Media discussing an evolving definition of creativity in advertising.Audience segmentation and funnels are the new form of creativityWe should not limit the word “creativity” to a traditional definition of coming up with the ideas - it’s more than the ideas because it also involves the technical skill and strategizing of promoting the message, which can be done creatively even if it doesn't resemble Mad MenThe evolution of language: it always changes. Look at Olde English. Old people always dog young people - it’s the pattern of humanity.Instead of taking slogans from traditional media and putting them on social ads, reverse it and let inexpensive social advertising inform the traditional ads which are more expensive to produce: Case study from Claire's agency Best Practice Media: Buc-ee's Texas road stop, an amusement park/gas station - how Claire’s team is helping Buc-ee's choose effective copy for their road sign using digital (A/B testing 15 slogan options on Facebook to inform outdoor advertising). More info: Buc-ee's, the convenience-store chain with a cult following and 'world-famous’ bathroomsFemale Founders Are Changing the World. Please Stop Calling Them 'Mompreneurs' and 'She-E-Os': Enough with the cutesy nicknames by Lee BuchananGet in touch with Claire Winslow:bestpracticemedia.comSocial Media Week Austin: smwatx.comTwitter: @bestpracticesmmSPECIAL EVENT: Join us at SkillSetters Flash Networking at Project Voice on January 14, 2020!Info:The official Tuesday night event at Project Voice:Increase the discoverability of your Alexa Skill or Flash Briefing live at #SkillSetters premiere cocktail hour!Come share your Alexa Skill or Flash Briefing, speed dating style! 50 Alexa Skill creators have the opportunity to give a short elevator pitch for your Skill in 1 minute to each person in the room. After each interaction, guests can scan each other’s QR code badge that opens their Skill on mobile.You’ll leave with up to 50 new users, new friends, and great ideas! Come network with the #SkillSetters at Project Voice!YOUR HOSTS: SkillSetters and Finalists for the Flash Briefing of the Year Award:-Emily Binder (Voice Marketing with Emily Binder)-Daniel Hill (The Instagram Stories)-Amy Summers (The Pitch with Amy Summers)With featured guest Bradley Metrock, host of Project Voice along with Audiobrain and more great sponsors! For information regarding your data privacy, visit Acast.com/privacy
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Trailer

2019-12-2002:30

Beetle Moment Marketing Podcast trailer: all about the show, featuring guest voice clips about business, marketing, voice technology, and more.Subscribe free to the show in your favorite podcast app here.Theme music by Audiobrain.Beetles are protein, not fat. It's time to crawl in. :) For information regarding your data privacy, visit Acast.com/privacy
Amazon is charging users 99 cents to skin the standard parts of its voice experience with a celebrity voice. As we close out this decade, we can see a parallel between these early voice experiences and the beginning years of one of the most successful social media apps of all time (Instagram). Filters - whether photos filters or voice skins - begin as a bolt-on and a novelty. But imagine where they’re headed. Let’s think about rich, contextual experiences.Similar to what Google Assistant has done, Amazon is now giving customers the option to hear some familiar voices in addition to Alexa’s default voice. Today the company kicked off its celebrity voice program, and it’s starting with Samuel L. Jackson. - The VergeEnjoy this mini episode! Our regular interview format will resume in January 2020.Full show notes here.NEW: Get an email when we publish a new episode: click here to sign up free.1-click subscribe free to this podcast in your favorite player. For information regarding your data privacy, visit Acast.com/privacy
Writing a book has long been considered a rite of passage in establishing industry authority and a personal brand. Books are powerful. But the traditional publishing industry moves slowly and leaves much to be desired for writers without time to spare or whose content is time sensitive. How can voice technology establish a platform and thought leadership faster - and maybe even better? Amy Summers shares her experiment of creating an Alexa Flash Briefing instead of writing a book. The results may surprise you.Amy Summers is President of Pitch Publicity in New York. Amy launched her company in 2003 and over 20 years her campaigns have resulted in billions of media impressions worldwide. She produces one of the highest ranked Alexa Flash Briefings about PR, management, and communications, The Pitch with Amy Summers.1-click subscribe free to this podcast anywhere For information regarding your data privacy, visit Acast.com/privacy
Guest: Audrey Arbeeny, Founder, CEO and Executive Producer of Audiobrain, a globally recognized leader in sonic branding.Topics:What is sonic branding? Why does it matter?Sonic branding definition: the art and the science that surrounds the strategic development and deployment of a consistent authentic sound experience of a brand.Sonic identity is the strategic and creative alignment of this experienceWhere is a brand heard? Everywhere from podcasts, commercials, videos, to IVR, call centers, jingles, transactions, mobile apps, kitchen appliances, cars and moreSonic branding is critical right now because customer experience is paramount. People want to feel emotionally connected to their brands. And they have so many places where they can now hear the brand... when that starts sound disconnected, you are creating a poor experience of the brand.Consistent sonic branding elevates the brand, including its visualsAudiobrain case study a heart health device: Counterpace (a state of the art sensor that syncs your heartbeat and footsteps)McDonald's self serve kiosk sounds - an Audiobrain clientEmily's story - the in-depth process through which Audiobrain created her custom sonic branding for the podcast, Flash Briefing, and Emily's keynotes and speaking events (executive walk-on, room warming etc.)1-click subscribe free to this podcast anywhereConnect with Audrey Arbeeny:audiobrain.comInstagram: @audiobrain_nyTwitter: @audiobrain_ny For information regarding your data privacy, visit Acast.com/privacy
How do we design technology that is both smart for business and good for people? This conversation asks questions about our approach for voice and AI, oncoming voice tech issues such as deep fakes, and privacy issues such as data mining by Facebook and other tech companies. Author and keynote speaker Kate O'Neill is known around the world as The Tech Humanist. Hear her great approach to keeping technology human and what it will take for emerging technology to be successful from a business standpoint.Timestamps:03:15 How do we approach voice design from a human centric way that is also good for business?04:30 Weather skill example - take context about what someone using the skill needs, like an umbrella05:20 Business might build voice tech or other tech in order to check a box but it’s better to build for the person on the other end06:00 Don’t ask “What’s our AI strategy?” - steak back and say “What are we trying to accomplish as a business? 07:00 Who are we building for and how can we serve their needs?”06:20 Create alignment and relevance between the business and people outside it07:10 Avoid unintended consequences of technology as it becomes capable of such scale07:35 Google Translatotron and deep fakes: Translatotron translates spoken word into another language while retaining the VOICE of the original speaker. Read more: https://bigthink.com/surprising-science/translatotron.08:40 Google would now have your voice - what will they do with it? Voice synthesis and deep fakes - the terrifying possibilities (overall: cool but scary)How we should approach technology such as the Babelfish (Hitchhiker’s Guide) - simultaneous translation that does not lose integrity originating from the sound of your voice. But one step further: there is sampling of your voice that is sufficient for ML (machine learning) and AI to synthesize your voice.09:30 Companies must govern themselves (e.g. Google)09:50 Government has a responsibility to regulate privacy and data models10:40 Kate doesn’t have smart speakers in her home because we don’t have a precedent for protecting user data, she says11:20 Facebook Ten Year Challenge (Kate’s tweet went viral in January 2019 over the ten year old photo trend next to current photos of themselves) - she pointed out that this data could be training facial recognition algorithms on predicting aging13:20 We have seen memes and games that ask you to provide structured information turn out to be data mining (e.g. Cambridge Analytics) - we have good reason to be cautious14:40 "Everything we do online is a genuine representation of who we are as people, so that data really should be treated with the utmost respect and protection. Unfortunately, it isn't always." - Kate15:00 Do we need government to regulate tech?16:10 “Ask forgiveness, not permission” is clearly the case with Facebook so why are users so forgiving?20:00 What does a future social network look like where there are fewer privacy and data mining and algorithm concerns?Extra info:Deep fake (a portmanteau of "deep learning" and "fake") is a technique for human image synthesis based on artificial intelligence. It is used to combine and superimpose existing images and videos onto source images or videos using a machine learning technique known as generative adversarial network.Deep fakes and voice emulation: idea of voice skins and impersonation for fraud:https://qz.com/1699819/a-new-kind-of-cybercrime-uses-ai-and-your-voice-against-you/"In March, fraudsters used AI-based software to impersonate a chief executive from the German parent company of an unnamed UK-based energy firm, tricking his underling, the energy CEO, into making an allegedly urgent large monetary transfer by calling him on the phone. The CEO made the requested transfer to a Hungarian supplier and was contacted again with assurances that the transfer was being reimbursed immediately. That too seemed believable."Subscribe to this podcast and listen free anywhere: beetlemoment.com/podcast For information regarding your data privacy, visit Acast.com/privacy
Guest: Amy HooverShow notes coming soon For information regarding your data privacy, visit Acast.com/privacy
Topics:Whether should brands create their own mini voice assistants like Beeb - which kind of brands should consider this? Katherine explainsThe newly announced Interoperability Initiative will strive to ensure that voice activated devices will work with multiple digital assistants like Alexa and Siri at the same time.The two camps regarding what the voice-first future holds:A) People will mainly interact with just one assistant (see Adam Cheyer, co-founder of Siri Inc.)B) We will all use multiple voice assistantsC) A middle ground of master and mini assistants - Dave explains how Alexa could launch Beeb (BBC's assistant) or Spot (Spotify's assistant) - and Beeb would be the master of that smaller domain / use case, making a better overall experienceAlexa eventually functioning as an App Store - but for voicePlus, how devices like Echo Buds and Echo Frames fit in to a world of mini voice assistantsWhat is the potential of Echo Buds to allow us to access web content we have never thought of as audio enabled? Echo Frames could be quite powerful to usher us into a world where the input is pure voice but the output/response is multimodal (visual and audio) - Katherine makes a great point hereGuests:Dave Kemp, Business Development Manager at Oaktree Products, Inc.FuturEar.co@Oaktree_DaveKatherine Prescott, Founder & Editor at VoiceBrew@kbprescott1-click subscribe to this podcast anywhere For information regarding your data privacy, visit Acast.com/privacy
If a brand plays too much in the reptilian brain, preying on FOMO or jealousy, they won’t create longterm fans or customers. Brian Roemmele explains what brands need to do to build longterm successful customer relationships. Every brand has an emotional connection to the people who use their products. But some covet it better than others. Brian and I discussed brand narratives and personas, touching on archetypes and even the neurochemistry of purchases and loyalty. My favorite part of the conversation is when Brian explained why the female voice is hardcoded by our evolution to be perceived as authoritative. So for everyone wondering if voice assistants being female is a bad thing, Brian will probably change your mind.Brian’s theory:All products, companies, and brands are a relationship with their consumerThey have defining points as any human relationship doesTimestamps coming soon For information regarding your data privacy, visit Acast.com/privacy
Guest: Brian Roemmele, "The Oracle of Voice"Echo Buds, Echo Frames, Echo Loop, and more brand new products announced last week will take Alexa to new fields: what does this mean? Brian Roemmele is known as the Oracle of Voice for a reason. Over decades he has predicted so many things that came true. The brilliance of these new products like Echo Loop is about getting Amazon into the castle without fighting for spaces that are already occupied, like the wrist or the pocket.A big theme of this episode is getting out of the weeds of the technical features like the carburetor or the exact RAM, and instead looking at better ways to get work done. Bigger picture. We are looking at the beginnings of new use cases in brand new paradigms. When you paradigm shift, the canvas is blank, and that’s where we are with voice.This is Part 1 - tune back in next week to hear more! Subscribe free in your favorite podcast app so you don’t miss it: bit.ly/playbeetleRead more: Amazon Devices Event, September 2019Timestamps and topics:Timestamps and topics:04:00 Amazon’s patents telegraph the future04:50 Amazon did not dominate in smartphone, obviously (Fire Phone failed - and at the time in 2014, people overlooked the first generation Amazon Echo)05:50 Smartphone is an old modality06:10 iPhone is the iconic smartphone06:30 What is the strategy to get into the castle? Content and shopping, largest merchant on planet07:10 Amazon is a retailer not a technology company - this is why Amazon created the voice first experience firstAmazon does not pretend ot be a tech company, they’re a company that produces technology07:50 They don’t have mindshare yet, and that is key07:55 What happens with content and mindshare? How does content creation play in?08:30 Amazon is not going after the smartphone or smart watch (not after the wrist or the pocket09:10 Products that define new categories must be loved and hated09:30 “Talk to the hand” back in vernacular with Echo Loop10:30 Tech companies don’t consider anthropological and sociological impact of products11:10 We ask“can we?” too often and don’t ask “Should we?” enough11:45 Brian’s thesis: Hyper Local11:55 Echo Loop (a ring) is not always on, it has a button. It draws you into the Alexa ecosystem without taking away from Apple AirPods - and that is brilliant13:20 Future of the voice assistant that you talk to like a significant other13:30 Done thumb clawing at screen - that is the future13:50 Echo Frames and Echo Loop are early versions of the ubiquitous voice future14:20 Near field computing, mid-field, and far-field (open room) - Amazon’s secret weapon over the castle wall was to get in the home (with Echo in 2014) - which became the fastest adopted consumer technology in history15:10 The tech leap happened organically with consumers from kitchen to living room - Amazon is doing the same strategy again to get people to adopt this in the near field15:50 People mocked the iPad (menstrual pad?) and look what happened - these products have to be hated or mocked16:30 iPhone was laughed at because it didn’t have a keyboard. What is past is prologue. We always see the future through the glasses of right nowand the past - always view the future through the rearview mirror: 16:40 We defined the new in the words of the old, e.g.: the horseless carriage, flameless candle, talking pictures.17:50 Most voice first experts have nothing to do with the technology world, which irritates folks in tech18:45 Computing is not what it was for the last sixty years, and it will not continue to be what is has been the last twenty - think about this for typing and interacting18:55 Technology gets bigger and bigger until it disappears (e.g. you don’t talk about your carburetor, you just buy a car that works or Jobs saying RAM doesn’t matter, you will only care what the computer does or accomplishes)21:35 There are no killer applications for voice. “Apps?” That’s 2D.21:55 So what are people really looking for with voice?22:30 "The idea of the app is already gone.”- Brian23:40 The intimate relationship that technology can and will spawn is the killer app. We can’t see that world clearly yet24:50 We’re not battling on the grounds defined by prior technologies25:10 We’ve only seen 4 of the 175 modalities that voice first works in25:50 Amazon’s brilliance is great utility to an existing ecosystem (Alexa)25:00 Amazon doesn’t expect Echo Buds to replace Apple AirPods27:20 Echo Buds isolate noise and incorporate multiple VAs like Google and Siri27:30 AirPods are a cultural phenomenon about fashion as much as sound- that is why they won’t be easily replaced by Echo Buds28:05 Brand signaling with AirPods, or whatever product comes next- that is human28:30 Loop and Frames are wise moves29:10 AOL move to open AOL Mail to internet mail is similar to Buds move to open to other VAs29:40 Amazon subsidies for Buds and Amazon Music. Music is a commodity - supplier does not matter.30:10 When you stream music, that streaming service makes almost nothing (e.g. Apple, Google, Spotify) - loss leader. The strategy is about attention, narrative, communication with the customer.30:50 See: Prime. Brilliant. Long term relationship. For information regarding your data privacy, visit Acast.com/privacy
Guest: Bob Stolzberg, Founder of Voice XPConsider what Amazon might not realize: that brands can use voice as a marketing channel to sell directly to consumers - through Alexa and not with sales going through amazon.com. Think about it.Bob Stolzberg and Emily Binder dug into a great question about where e-commerce is headed: will brands be able to stand as independent ecommerce channels even while reaching customers through Alexa? Will brands really matter in an increasingly AI assisted future? What can brands do today to improve customer experiences for shopping and getting information? Also: how voice will impact the future of advertising. Plus, you'll find out how you can create a custom skill which lets your customers request a call-back from you through Alexa.voicexp.com1-click subscribe to this podcast anywhere For information regarding your data privacy, visit Acast.com/privacy
Guest: Dani Fava, Director, Institutional Innovation, TD Ameritrade. Voice technology is a powerful medium for a relationship-centric business like wealth management. In fact, one of the Flash Briefings that Dani Fava launched, TD Ameritrade for Advisors, just won the Custodians: Thought Leadership category of the 2019 Wealth Management Industry Awards. Hear about Dani's experience launching Alexa Flash Briefing skills for TD Ameritrade. With apps across voice assistants like Alexa and Google on both on the institutional and brokerage (retail) sides of their business, TD Ameritrade is a leader in voice for the banking category. And as Director of Innovation, Dani is leading that charge!Plus Dani shared one financial advisor’s emotionally moving story about how the TD Ameritrade Alexa skill empowered a longtime client to once again feel control over her finances through voice.Full show notes coming soon! For information regarding your data privacy, visit Acast.com/privacy
Guest: Dave Isbitski, Chief Evangelist, Amazon Alexa. We discussed Alexa Flash Briefing and the future of AI and how it will teach us about ourselves. The killer app is the connection. Part 2 of 2.Click here for Part 1We also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa skill found? Friendly reminder: please mute your Alexa device before listening.1-Click listen in your favorite podcast appSHOW NOTES:1:05 Flash Briefing - a consistent way to engage your customers. Beats a silly CEO email no one opens. This is a better company update.2:00"I want to engage and connect on a human level”Cross modalities to drive enagements2:45 Teri Fisher podcast: using SEO to share and promote all his Flash Briefings. Put all the briefings onto a blog. This is how to harness Flash Briefing across modalities and web as well as helping your SEO. 3:20 You offer customers value. You must give. Pippa is a good tool to get your briefings embedded into your site with a simple widget which is also search-friendly (thanks for sponsoring our show, Pippa!)4:00 What do you see coming down the pike as far as interaction within Flash Briefing? How do we move from passive to interactive, if we do at all - in voice experiences?4:30 Dave: I’m a product person. I love consumer devices. I feel strongly that you want someone to get a new idea or understand how something will work, it must be a physical product. That was Echo. People want devices that work with Alexa. That customer sentiment has evolved - the future will be similar. 7:50 Alexa Conversations8:00 The future of voice8:20 We as humans don't think in terms of TASKS but in terms of scenarios, ideas, and things we want to get done (REmars example)9:35 Burn ur current ideas down. AI will help. Existentialism. 11:00 There is no killer voice app. The killer thing is the relationship and context with AI. Like a long friendship - it’s not any one aspect that makes it meaningful, it’s the entire relationship. Listen anywhere: Subscribe free to this podcast For information regarding your data privacy, visit Acast.com/privacy
Dave Isbitski, Chief Evangelist, Amazon Alexa, on the power of Alexa for marketing, part 1 of 2.Dave and Emily talked about why voice is a departure from previous technology (leaving Tap, Type, & Swipe - entering Voice First) and how you can harness Alexa to learn more about your customers. Plus: how you can use voice as the ultimate frictionless up-sell. Full show notes and web player hereWe also answered a top question among marketers: how do you overcome discoverability challenges with early voice to get your Alexa skill found? Friendly reminder: please mute your Alexa device before listening.1-Click listen in your favorite podcast appSHOW NOTES:2:05: Dave has worked in web and mobile for decades: what is different about voice?3:40- “Voice cuts across all industries. From finance to CPG…” You’ll see people talking about voice in finance, then doctors and healthcare professionals about what does voice mean for patient care? And you’ll see others ask what does it mean for shopping and pay? Brand ask what it means for them and customer?3:32 “Every technology I’ve ever talked about has always had training, we had to teach customers how to do this first before they can tell us what they want.” - DaveDave Isbitksi, Chief Evangelist, Alexa - Amazon4:00 There is no learning curve with voice: it’s natural for everyone to speak5:54 Inclusivity:It’s not about how well you can code, it’s about how well you can converse (Dave mentioned this in his keynote at VOICE Summit 2019)7:10 The marketer’s bottleneck with IT - this is less a problem with voice (Emily)7:50 Ruder Finn / PR Week event where Dave made a point about organizational education about voice - how it’s not really new but is easier:8:30 “There must be a doc somewhere in your organization that can help you with voice” - a group is still responsible for teaching new tech (like with cloud) but getting people up to speed now is much easier9:40 Alexa can learn easily - these are just restful web services passing JSON across SSL request - which we are already doing on mobile. It calls the same API. The magic is that Alexa is taking normal human language and figuring out which function to call, vs you hitting a button or tapping a screen to trigger that call.10:25 Alexa stands on the shoulders of all the tech waves that came before11:00 Let's have a discussion about your customer who engages not in a silo but on phones, tablets, social, and other on-ramps11:10 Alexa Skills Kit enables you to teach Alexa how to have a conversation about things. “Set up parameters of a conversation our customers have with us.”11:45 Alexa Voice Service is why you see Alexa in cars, radio services, Windows desktop, and other mobile devices12:30 Upsell- with voice, this is the moment where your customer essentially already has their money out (movie theatre popcorn and Coke analogy). They’re already logged in. Brands can use their own POS like Domino’s does, or Amazon Pay - so it’s just very simple and natural in the moment to get an additional sale13:00 The real difference with voice is being in the moment. We process sounds differently than other senses - it is in real time14:00 Carl Jung reference - the subconscious collects 11 million but we can only process about 40 things in our conscious despite thousands of inputs coming into our brains at all times16:00 Four years ago, Dave said "Get in early now to figure out what people are asking or saying"16:42 Discoverability: how can marketers get their Alexa skills found?17:00 When you first launched your brand's mobile app what did you do, just submit it to the App Store or Google Play? No! Let customers know it's there and why it's faster or better.17:20 Banking app example - when it went mobile customers would choose that bank for its ease of use17:50 MyFitnessPal Alexa skill - track calories by voice (Dave found out about it through another marketing message on the mobile app)18:40 Remember that customers are multimodal - silo launches don’t work19:00 If you already know the top three things your customers do on your mobile app (via analytics), those are your three functionalities to start with in voice20:00 Reviews - flywheel of customer feedback on Alexa skills for usability studiesListen anywhere: Subscribe free to this podcast For information regarding your data privacy, visit Acast.com/privacy
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