The Sports Tech Allstars Podcast

In this episode of the SportsTech All-Stars Podcast, we welcome back Henrik, Co-Founder & CEO of Veo, for the first time since February 2020 - making this the longest gap between appearances in the podcast's history.The conversation explores how Veo has evolved from an automated camera company into a sports intelligence platform, why controlling the full hardware and software stack is a genuine competitive advantage, and what it means to bring professional-level analytics to 100,000 grassroot teams at once.TakeawaysVeo started from two founders who missed goals their sons scored — a simple human moment that became the founding insight for a company now serving over 100,000 teamsBuilding proprietary hardware is hard, which is exactly why it creates a durable competitive moatLive authentic sporting moments will become more valuable as AI floods the world with synthetic content Veo's new second-generation analytics product detects all 22 players on the pitch, tracks XY coordinates, ball position and individual actions, and makes pro-level metrics available to grassroot coaches for the first timeVideo is the foundation M&A in sports tech is tempting but focus is more valuable The biggest lesson from serial entrepreneurship: hiring is the most important decision a founder makes, and culture compounds faster than any product roadmapListen to advice, do not just follow it Access to pitches is becoming one of the biggest limiting factors for football growth in the US and UKTo learn more, visit: https://www.veo.coGet in touch with Henrik at: https://www.linkedin.com/in/henrik-teisbaek/Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction 00:44 The Origin Story: A Missed Goal That Started a Company03:04 How the Automated Camera Landscape Has Changed Since 202004:29 Why Authentic Live Moments Become More Valuable as AI Grows06:56 Capital Flowing Into Sports Tech and What It Means for the Market08:00 Is Veo a Camera Company, a Video Platform or a Sports Intelligence Platform?09:30 Why Video Is the Foundation for Every Product Veo Builds10:45 The Second-Generation Analytics Product 13:00 Bringing Pro-Level Metrics to 100,000 Grassroot Teams at Once14:17 Why Analytics Companies Are Building Their Own Cameras15:14 New Products Coming in 2026 16:44 Serial Entrepreneurship 18:48 How Do You Know When to Stop? On Product Market Fit and Letting Go20:53 The Most Important Job of a Founder21:55 Listen to Advice, Do Not Just Follow It23:36 Build vs Buy 24:59 The Consolidation Wave Happening in Football Analytics Right Now25:56 What Other Sports and Opportunities Henrik Is Watching27:26 Access to Pitches as the Biggest Limiting Factor for Football Growth28:56 What Is Coming From Veo in the Next 6 to 12 Months29:51 Expanding Into Lacrosse, Rugby, Basketball, Hockey and Beyond30:17 Favourite Sporting MomentStay Connected with SportsTechXSpotify: https://creators.spotify.com/pod/profile/sportstechx/Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751LinkedIn: https://www.linkedin.com/company/sportstechxYouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Joseph Crusoe, Founder and CEO of NurivaTech AI and the public-facing product SportFX.ai.The conversation explores how a serial entrepreneur with no prior sports industry experience built a markerless motion capture platform that delivers 70,000 body tracking points from a standard iPhone, why democratising biomechanical feedback for youth athletes is the core mission, and how SportFX is building toward becoming a full human motion intelligence platform across sports and beyond.TakeawaysMost sports performance tools tell you what happened but not why — SportFX answers the question every athlete actually cares about: am I getting better?Traditional motion capture requires expensive hardware and specialist facilities — SportFX delivers equivalent fidelity from an iPhone using proprietary computer vision softwareThe platform tracks over 70,000 data points per frame compared to the 10 to 30 dots used by conventional motion capture systemsSportFX launched with baseball because it is already the most analytically advanced sport The platform has over 13,000 active users since launching on the App Store, with a tiered subscription from free to $100 a monthAccuracy is a non-negotiable north star — the platform is making decisions that affect athletic careers and long-term physical healthThe custom LLM Winston learns from every video upload and improves its understanding of each individual athlete over timeGolf is the next sport to be added, with multi-sport capability targeted by mid-2027The platform is already part of the NVIDIA Inception ProgramTo learn more, visit: https://www.sportfx.aiHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction00:30 What Is SportFX and Why Was It Built02:15 The Golf Simulator Moment That Started It All05:30 Why Answering “Am I Getting Better?” Is the Core Mission07:40 Markerless Motion Capture 08:45 Which Sports SportFX Covers Now and What Is Coming10:00 13,000 Active Users, Tiered Subscriptions and the Democratisation Vision11:30 How the Platform Learns — Annotation, Archetypes and the Winston LLM13:28 SportFX Live — Real-Time Analytics Coming Soon14:37 The Sports Roadmap: Baseball Now, Golf Next, Multi-Sport by 202715:29 The $8 Million Round, MLB Investors and Where the Capital Goes16:16 Why the Platform Was Built for Infinite Scalability18:20 Human Motion Intelligence Beyond Sports 19:23 Why Sports Performance Tech Is the Gateway to Longevity Tech20:16 First Time Founding in Sports 21:30 The Responsibility of Being a Steward of Athletic Dreams23:50 The Next 12 to 18 Months 26:11 Enterprise Partnerships, SportFX Team and Upcoming Announcements28:32 NVIDIA Inception Program and What It Signals29:19 Favourite Sporting MomentStay Connected with SportsTechXSpotify: https://creators.spotify.com/pod/profile/sportstechx/Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751LinkedIn: https://www.linkedin.com/company/sportstechxYouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Chris, Partner at Ten Squared Capital, a seed to Series A fund investing across the attention economy- media, entertainment, live experiences and sports.The conversation explores why live sports and live events become more valuable as AI floods the world with content, how fandom is one of the most undermonetised assets in sport, and why athletes as individual brands are still massively undervalued relative to the teams they play for.TakeawaysThe attention economy covers everything competing for your time and money outside of work Live sports become more exclusive and more valuable precisely because AI makes everything else abundantFandom is severely undermonetised — fans paying twenty dollars a month for Spotify consume hundreds of hours of music and there is a massive willingness-to-pay gap waiting to be unlockedTen Squared backs infrastructure and platform companies powering the attention economy rather than individual creators or specific IPTokenization has three genuinely strong use cases in sports: payment rails for direct athlete-to-fan transactions, financing junior sports careers and creator revenue factorizationProof of attendance and digital collectibles done right can reward loyal fans and create meaningful data for teams and athletesThe biggest athletes arguably have larger fanbases than the biggest teams NIL legislation is only a few years old — a generation of athletes born into that infrastructure will fundamentally change how sports commerce worksFormula One is the best existing example of how to tier fandom across multiple segments and price pointsTo learn more, visit: https://tensquared.com/Get in touch with Chris at: https://www.linkedin.com/in/christophercheung93/Hosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction00:36 From Toronto to LA Investment Banking — How Sports Shaped Chris's Career02:30 Joining Ten Squared Capital and What the Attention Economy Actually Means03:59 Why Live Sports Become More Valuable in an AI-Abundant World06:52 The Challenge of Picking Winners in the Attention Economy08:05 The Picks and Shovels Approach 10:29 Web Three, Blockchain and What Still Applies to Sports Today11:58 Three Tokenization Use Cases That Actually Work in Sports14:27 Proof of Attendance Protocols and Digital Collectibles Done Right15:26 How Ten Squared Invests 17:09 Portfolio Spotlight18:25 The Tiering of Fandom 19:44 Formula One as the Best Example of Multi-Tier Fandom20:31 Formula One's Half a Million Fans at Silverstone21:33 Athletes as Their Own Brand — The Most Undervalued Asset Class in Sport23:20 How Technology Has Changed What an Individual Athlete Can Build24:24 NIL, the Next Generation of Athletes and What Comes Next25:13 What the Next 12–18 Months Look Like for Ten Squared Capital26:29 Favourite Sporting MomentStay Connected with SportsTechXSpotify: https://creators.spotify.com/pod/profile/sportstechx/Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751LinkedIn: https://www.linkedin.com/company/sportstechxYouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Uday Khanna, Co-Founder of 1406 Park Lane Partners and angel investor in sports tech.The conversation explores how a career in M&A transaction advisory led Uday to co-found an early stage investment syndicate focused on sports, emerging sports and wellness, why bringing institutional rigour to pre-seed investing is a genuine edge, and how groups like EBAN Sports are filling a critical gap in the European sports tech funding landscape.Takeaways1406 Park Lane Partners combines M&A advisory, investment banking and private equity experience to bring institutional discipline to early stage sports tech investingThe syndicate's core value proposition is smart capital Emerging sports, data infrastructure and wellness and fitness are the three primary thesis areas for the syndicateMost business angels invest locally by default — cross-border early stage sports tech investment in Europe remains rare and underservedCommunities like EBAN Sports are crucial for connecting sports industry insiders with experienced investors who understand how to scale businessesThe gap between early stage venture and PE is exactly where 1406 Park Lane Partners tries to add value — helping founders understand what institutional readiness looks like before they need itSports tech is still early as an asset class — the deal volume and value has not yet caught up with sectors like healthcare or fintech, but the trajectory is clearPre-seed and early seed is where angel syndicates can have the most impact — founders are more open to collaboration before institutional VCs arriveTo learn more, visit: https://www.linkedin.com/company/1406-park-lane-partnersGet in touch with Uday Khanna at: https://www.linkedin.com/in/upluskHosted by Rohn Malhotra from SportsTechX - Leading source of Investment and Innovation insights in sports.STX Intelligence Hub: sports tech company, investor, and deal database: intelligence.sportstechx.comAs promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.Download the latest Industry Reports here: https://intelligence.sportstechx.com/reports/gster26Sign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech: https://newsletter.sportstechx.com/Chapters00:00 Introduction00:41 What Is 1406 Park Lane Partners and Where Did the Name Come From02:54 From M&A Advisory to Early Stage Sports Tech Investor03:38 Combining M&A, Investment Banking and PE Experience in One Syndicate06:02 Check Size, Deal Stage and Who 1406 Invests In07:54 Smart Capital — Helping Founders Become VC Ready09:19 Thesis Areas: Emerging Sports, Data Infrastructure and Wellness12:23 Pre-Seed and Early Seed as the Sweet Spot for Angel Syndicates13:21 Why Uday Joined EBAN Sports and What It Has Delivered15:25 Using EBAN Sports as a Deal Flow Source and Jury Member16:03 What EBAN Sports Is and How to Get Involved17:44 What PE Experience Brings to Early Stage Investing20:11 What PE Readiness Actually Looks Like and Why It Matters for Founders21:48 The Growing Wave of PE Interest in Sports and Sports Tech22:01 What the Next 12–18 Months Look Like for 1406 Park Lane Partners25:17 Training for a Half Marathon in Madrid and the Tech Used Along the Way27:42 Favourite Sporting MomentStay Connected with SportsTechXSpotify: https://creators.spotify.com/pod/profile/sportstechx/Apple Podcast: https://podcasts.apple.com/in/podcast/the-sports-tech-allstars-podcast/id1271329751LinkedIn: https://www.linkedin.com/company/sportstechxYouTube: https://www.youtube.com/@SportsTechX

In this episode of the Sports Tech AllStars Podcast, we present Evan Kirkham, CEO and Co-Founder of Outlier.The conversation explores how Outlier is building a data-driven sports betting platform that charges bettors directly rather than taking affiliate fees from sportsbooks, why that single decision shapes everything about the product, and where the $11 million Series A company is heading next - including a data acquisition and a new live betting product.TakeawaysOutlier charges bettors a subscription fee instead of taking affiliate money from sportsbooks - a deliberate choice that keeps the product fully aligned with the userTaking affiliate fees from sportsbooks creates an incentive to funnel users rather than serve them - Outlier refuses to make that trade-offThe platform is essentially a Bloomberg Terminal for sports bettors, taking users from insight to analysis to bet execution in one seamless flow65% to 70% of Outlier's traffic is NBA, with prop bets driving 95 percent of overall usageThe US skipped the betting shop era entirely - everyone came to digital sports betting at the same time, which is why adoption has been so fastThe financialization of sports betting is the defining US trend - bettors will increasingly move in and out of positions like traders, with limit orders and automated executionThe market is bifurcating between serious data-driven bettors and casual fans who just want entertainment - most products are still trying to serve both at onceUK bettors have ingrained behaviors tied to legacy sportsbooks - breaking those habits is the core challenge of international expansionOutlier is acquiring a data technology provider and launching a net new live in-game betting productTo learn more, visit: https://www.outlier.betGet in touch with Evan Kirkham at: linkedin.com/in/evan-kirkham-581b1220 Hosted by ⁠Rohn Malhotra⁠ from ⁠SportsTechX⁠ - Leading source of Investment and Innovation insights in sports. As promised, here's your small surprise:Unlock your 30-day growth plan (worth €49) on the SportsTechX Intelligence Hub for free!Simply verify your company details and you get access to 1,500+ investors, programmes, initiatives and events in the sportstech ecosystem.Here's how to get set up and if you'd like a walkthrough of the platform, feel free to book a call here.More from SportsTechX:Explore the SportsTechX Intelligence Hub, an interactive database of over 8,000 sports tech companies, 8,000+ deals, 1,000+ investors, programs and events - HEREDownload the latest Global Sports Tech Ecosystem Report - HERESign Up for the Sports Tech Weekly Newsletter for more news, features & insights on Sports Tech - HERE Stay Connected and follow for more:LinkedInYouTubeSpotifyApple PodcastChapters00:00 Introduction02:59 What Outlier Is and Why It Calls Itself a Bloomberg Terminal for Sports03:28 Is Outlier for Casual Bettors or Serious Ones?04:08 The Match.com Model - Building a Suite of Data Products05:14 The Origin Story05:51 Game Lines vs Prop Bets08:40 Why Outlier Charges Subscribers Instead of Taking Sportsbook Affiliate Fees10:13 Subscription as the Core Business Model 12:10 Why Affiliate Models Serve the Sportsbook, Not the Bettor13:18 100,000 Monthly Active Users and the NBA Dominance13:48 Expanding Into Soccer and International Markets 16:00 Why the US Adopted Sports Betting So Fast Compared to Europe17:57 The Learned Behavior Problem in UK Betting Markets19:47 The Stale UK Market and the Opportunity for a Fresh Product21:13 The Financialization of Sports Betting23:20 The Bifurcation of Sports Betting: Serious vs Fun24:11 Prediction Markets, Cultural Betting and Responsible Gambling in Europe25:03 Betting as a Shared Entertainment Experience26:38 Why Sportsbooks Are Missing the Fun Segment Entirely27:12 What Is Next: Series A, CMO Hire, Data Acquisition and Live Betting Product29:18 Favourite Sporting Moment