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Above the Fold, A Content Marketing Podcast
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Above the Fold, A Content Marketing Podcast

Author: Brafton

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Marketing is fun and these 2 guys who have experienced all sides of it in the trenches bring that in each and every podcast. One comes with a data background, while the other focuses more on the creative. Together, they both love Top Gun way too much...

Expect insight and laughter as they take you through marketing industry news and best practices in the most unique way possible. Hosted by AVP of Marketing Jeff Baker, whose research has been featured on Moz, and VP of Content Francis Ma, who has more than 10 years of experience working with creatives and clients.
36 Episodes
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Apparently, a great story plus great data can change a marketing campaign. This is a shocking development for Jeff and Francis. Join us and our guest David Lemley as we dig into why numbers and creative can fuel the bottom line.
Special guest Tommy Griffith of Clickminded talks SEO training courses, college degree scams, and how SEO media has turned into a clickbait industry. 2:00 - Starting a $100k business on the side. 17:00 - The state of the clickbait SEO media industry. 35:40 - Colleges selling worthless digital marketing degrees for $50-100k, before the curriculum is even set. 
An expose on the people who have to manually review and censor offensive and violent content on Facebook. An influencer with over 3 million followers couldn’t sell 36 t-shirts. Northface caught trying to hack Wikipedia. What? Rand lays out the case against Google for the department of justice. Because, they definitely couldn’t figure it out themselves. 
Your brand is more important than your website when it comes to SEO. What the hell does that mean? That's exactly what we asked Garrett Mehrguth, CEO of Directive, when he pitched us this podcast topic. Garrett explains the value of not just showing up in search results for the keywords you are targeting, but also having your brand show up in search results that are not part of your website. Call it SEO brand reach? Call it Call it guest blogging and online partnerships? Call it reputation management? We don't know what you call it, but Garrett makes an interesting point that you shouldn't miss as a content marketer. 
We talk about data all the freaking time. Why? Because Jeff likes it and Francis cries when he has to think about charts. But in this episode, we talk with Chuck Leddy, a lifelong creative who explains the importance of crafting a brand story. Because yes, a brand story CAN and DOES translate to revenue. 
DuckDuckGo is a search engine that puts privacy at the forefront of their business model. Seriously, you will get ZERO search customization, because you are anonymous. But is that what people want? Are searchers happy to give up their information in exchange for extremely customized results? It seems to be a mixed bag. People seem to want the customization, but NOT the tracking. But what we can say for sure is that DuckDuckGo is gaining market share. 
Tim Soulo, CMO and product advisor of Ahrefs, and industry-leading SEO tool, joined us for a discussion on searcher-intent, and SEO trends.Tim explained how a simple modification to a high-value page brought their rankings from the bottom of page one to the top, effectively 5x-ing their traffic within days.Tim also dropped a bombshell on us; Ahrefs is creating something BIG. We are talking game-changing BIG.
What happens when you have a deep dive into AI for an hour? You find out Jeff is a closet Taylor Swift fan (according to a chatbot) and Francis has real fear of a robotic Barbie. This all happens thanks to author James Vlahos joining the show who, coincidentally, wrote a book about AI called Talked to Me: How Voice Computing Will Transform the Way We Live, Work, and Think. That's right people, loopholes are real and they are spectacular. 
Eli Schwartz, former Direct of Growth and SEO at SurveyMonkey joined us to talk about all things SEO, search trends, and the value of surveys. It's been a while hasn't it? This is what happens when your two co-hosts end up taking vacation on opposite weeks. On this episode we welcome SEO and survey expert Eli Schwartz as a guest to take the boys through the finer points of enterprise SEO and surveys. And interestingly enough, the conversation may just reveal a recipe for how content could go viral (spoiler alert: it's weird stats). All this and random sounds from Colombia as Jeff was still there when this was recorded.
Nick Eubanks, CEO of the From the Future company joined us to talk about his article that blew up on SparkToro a month ago. In this article he did something crazy...He opened his books to the world, breaking down his exact cost of doing business. Why does anyone care? Well, for starters, nobody has ever done it before, considering cost structures as "proprietary information." Most importantly, this level of transparency led to a great conversation about how to express to clients and prospects why digital marketing services are considered "expensive." The cost of creating quality content is fully built into the cost structure of high-quality agencies. And as we know, high-quality content is the ONLY content that performs on the web. In short, if you want results, you need to pay for them. 
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