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Above the Fold - Marketing and Laughs
Above the Fold - Marketing and LaughsSubscribed: 21Played: 213
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Do you wanna talk marketing and have a few laughs? Good, because Jeff and Francis think marketing should be fun first, educational second, and lecturing never. We interview eclectic guests ranging from dating coaches to mushroom experts, all in an effort to find the most interesting conversations that make marketing fun and creative.
Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.
Sure, we'll occasionally get into some educational stuff, but it's mostly by accident. We do zero half hour learning sessions. NOPE. Come have a beer, glass of wine, or whiskey with us and have a couple laughs.
62 Episodes
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Meet Social media expert Neal Schaffer. He’s come a long way since becoming one of the first people to join Linkedin (true story) — he’s a social media consultant, fractional CMO and author (just to name a few of the many hats he wears). And now he’s making an appearance on the podcast to share his most important lessons learned over the course of his illustrious career. Do you have to be on every social media platform? Should you trust your gut when it comes to content marketing? What’s going to happen with TikTok? Listen up to find out.
Yvonne Ivanescu made her share of mistakes while launching an ethical swimwear brand, but they didn't slow her down. This honest entrepreneur, isn't afraid to talk about the struggles — or the triumphs — of creating a brand from scratch. Even Jeff & Francis, who don't hold anything back, were inspired by her authenticity. If you're a struggling entrepreneur, Yvonne's is the voice you need to hear right now.
Jarod Spiewak has been in the marketing game since age 14, but he's been hustling since the 5th grade (which wasn't that long ago for him). Wunderkind jabs aside, he has unique perspectives on marketing and entrepreneurship, particularly where client selection is concerned. He also has a respectable appreciation for '90s films, so as you might imagine, he won Jeff and Francis over pretty fast.
Shane Barker is back! And he's brought the usual jokes, insights and anecdotes with him. Hear about his exploits since we last spoke in 2018. They involve saving small businesses, trying ayahuasca and being Shane Barker, digital marketer extraordinaire (not necessarily in that order).
Not only do we discuss SEO at length, but also considerations for running an SEO company. Greg Digneo of Content Guppy is one hell of a guest—a great storyteller, a seasoned SEO and a plainspoken poet of sorts. This is one of the good ones, folks. You'll learn stuff, you'll laugh and you'll walk away feeling a little more OK with things than when the episode started.
It’s vintage Above the Fold: Just Jeff, Francis and much ado about nothing pertaining to marketing. You'll learn a bit about VR, a bit about the perils of publishing SEO-tool comparisons and a lot about Francis and Jeff. This is a fun one.
Do-gooder Diana Fryc sees brands as a force for good, but a lot goes into walking that walk. Fortunately, she knows all the steps. The co-founder of Voodoo Retail, and host of The "Gooder" Podcast, walks us through food equity, conscious capitalism, women in leadership roles, sustainability and more on what is possibly the most important episode of Above the Fold to date.
Josh Little dreams of a world with fewer meetings and crunchier pickles. Hear his plan to minimize meetings and maximize crunch on this week's episode of Above the Fold, which is dedicated to everyone out there who's sick and tired of pointless meetings.
How do you market addiction-recovery services? It's an intimate endeavor—as all health care marketing is—and it's one that Colin Jeffries, Director of Marketing & Communications at BrightView, knows a lot about. Listen as he and Francis explore the nuances of health care marketing and the power of empathy in brand messaging.
Lisa Jacobs has lived. This lawyer turned van lifer/digital-nomad coach/blogger/influencer is really good at being uncomfortable (and growing from that discomfort). If you're at an inflection point in your life or are considering trying something new, Lisa’s is the voice you need to hear right now. And if not, this is still a really fun use of 37 minutes.
Grocery shopping is about to get interesting. Because there's a science to how people shop for consumer goods, and Michael Keplinger, SmashBrand's Director of Strategy knows it inside and out. If you've ever wondered why labels look the way they look and say the things they say (or don't), you're in for a treat.
What's your favorite mushroom? Jeff Chilton, CEO of Nammex, can tell you facts about it that would floor you. In our strangest episode yet, we explore the medicinal, spiritual, mythical, cultural and societal significance of mushrooms. You will never look at a mushroom the same way again. Learn more about Jeff's company here: https://www.nammex.com
Featuring Kevin Leeds, developer from Arizona, the gang sips whiskey and talks crypto and Gamestop explosions, reviving airships for the purpose of partying, and rappelling down cliffs in Mexico on your butt. Don't miss this episode of Below the Fold.
The seriously skilled Melissa Berrios is a former civil engineer from Puerto Rico turned marketing consultant who also happens to be a singer, guitarist, podcaster, and travel blogger. But social media strategy is her bread and butter, and she dished out plenty of wisdom on this episode of Above the Fold. You can learn about Melissa (and listen to her podcast) @ https://www.melissaberrios.net/
Jeff and Francis kick-off 2021 with the first-ever "found" episode of Above the Fold (we have an unfortunate history of losing episodes, but this is the first time we've found one). The boys are joined by former Brafton employee and content manager extraordinaire, Connor McGann, about what goes into starting a podcast. *Note: This is a must-listen for anyone who's had even half a thought about maybe, possibly, someday starting a podcast.
Special guest Tony Guarnaccia has lived. He faced homelessness (twice), made a cake for Jennifer Lopez (seriously) and rubbed elbows with executives at some of the world's most recognizable brands. Listen to him tell his story and discuss SEO, entrepreneurship, and resilience with Jeff and Francis.
John Vuong, Local SEO Search owner, and Jeff swap odd-jobs stories (like the time Jeff was a professional mosquito mercenary) before diving into the world of local SEO. Learn, among other things, how not to respond to "getting Karened" on Google.
Clearscope is a tool that helps content marketers and SEO experts create content that will rank in Google Search. Co-founder Bernarnd Huang explains the shifting landscape of Google search and how marketers can use tools to stay ahead of the curve.
Will Stevens of Seer Interactive talks about how he kicked himself into gear to start writing his first book. He also shares predictions on the long-term business ramifications of the coronavirus lockdown.
How do the boys get such interesting guests? They get help, and one of those people is Jessica Rhodes and her company Interview Connections. Taped in the pro-COVID19 days, this episode looks at the business of getting guests on podcasts and why there's no uniform way to record them. Also y'all should thank her because without Rhodes this podcast would be a parade of Jeff and Francis' drunken marketing friends all whining about the same thing.
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