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The Z-X Spectrum

Author: Lizzie Hodgson & Brandon Relph

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The Z-X Spectrum brings youth marketing thought leader Brandon Relph (Generation Z) and speaker, consultant, and ThinkNation Founder, Lizzie Hodgson (Generation X) together as they take an intergenerational view of the impact of tech and digital on work, education… and life.

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17 Episodes
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In this specially recorded podcast of The Z-X Spectrum, Brandon and I took to the main stage at Brighton Summit, a one-day event that brought over 400 delegates from across the region together to explore all things business. Our guests were Lola Ray from social disruptor Make (Good) Trouble and George Hodgson (no relation) from fashion and mental health brand Maison De Choup, two trailblazers aged under 25. In our panel discussion, we explored how the workplace will change with the emergence of a blended workforce of four generations, all with vastly different experiences and expectations. Lola and George also explained why inevitable change will accommodate Gen Z, not the other way round. LINKS:Brighton Summit: - https://brightonsummit.com/Lola Ray:- Make (Good) Trouble: http://www.makegoodtrouble.co.uk/George Hodgson:- Maison De Choup: https://maisondechoup.co.uk/- Twitter: https://twitter.com/imgeorgehodgson- LinkedIn: https://uk.linkedin.com/in/georgedavidhodgson- Instagram: https://www.instagram.com/georgedavidhodgson/?hl=en- Web: https://www.georgedavidhodgson.com/-----Brandon Relph: www.brandonrelph.comLizzie Hodgson: www.lizziehodgson.com
In this episode of the Z-X Spectrum podcast, we interview Meri Williams, CTO of Monzo Bank, the digital-only bank that's really shaking up the banking industry.  In our chat, we explore Monzo's tremendous growth: at date of the recording they were at 2.8 million customers. But their growth isn't just in account terms. Their teams of engineers are getting big too.  So how do you scale a company so rapidly? How do you onboard effectively? And how do you create a truly transparent, people-first culture? We also deep dive into diversity and inclusivity - or DandI as Meri refers to it, and explore wider issues including how hopeful she is for young people as they adapt to an ever-changing world, but also touch on her concerns regarding misinformation being weaponised to radicalise people. All hugely pertinent topics.  Learn more about Monzo: Twitter: https://twitter.com/monzo Twitter: https://twitter.com/MakingMonzo Website: https://monzo.com/ Learn more about Meri Williams: Twitter: https://twitter.com/Geek_Manager Website: http://blog.geekmanager.co.uk/ NEXT EPISODE: Sarah Johns, Chief Cashier from Bank of England.
In this episode we took to the stage to record a special edition of The ZX Spectrum at The Children’s Media Conference 2019 in Sheffield. We were joined by four hugely inspirational young people as panelists, each of them an activist in some shape or form.How are young people and the media responding to a new sense of purpose and action amongst the young? How can media organisations build activism into the content they are creating int his rapidly changing landscape? Should they be responding to the changing landscape?In the session (edited for the podcast) called “Kids Taking A Stand”, the panelists covered a range of topics, including:- What is activism, and why does it matter?- How young people are responding with a new sense of purpose and of activism to issues and problems they are inheriting- If activism has a stigma in the mainstream media, and how working with young people can help change in that perception- We also discussed wider issues around visibility of diverse young people in front of and behind the scenes in media - including young people from working class backgrounds.Our panellists were:Alvin Owusu-Fordwuo: As well as being a university student and an intern at Google Android Marketing, Alvin also run a social enterprise, called the advantage group. It’s aim is to transform the lives young people from underrepresented groups.Ella Meek is a 13-year-old plastic waste activist and campaigner for her charity, Kids Against Plastic. She’s also presenter of Sky Kids programme called FYI.Dan Lawes is founder and CEO of Youth Politics UK, a national organisation with the main aim of giving young people the skills to bring about positive social change.Noga Levey Rapoport is an environmental campaigner and an active member of the UK student climate network. For Brandon and I, it reinforced our belief that we need to include diverse young people in many more discussions and ideas, especially as it is they who are going to have to deal with the consequences of the decisions taken by older generations.The Children’s Media Conference is the only gathering in the UK for everyone involved in developing, producing and distributing content to kids and young people, and we’re really grateful to the organisers for giving Brandon and myself the opportunity to bring The Z-X Spectrum to this major event. 
In this episode we chat to Iggy Bassi, CEO of Cervest - a platform that aims to empower smarter decisions and sustain Earth’s natural capital, while democratising science for a climate-smart future.Iggy sheds light on his powerful vision to use AI, data and intel in real-time in the race against the accelerating climate crisis by creating a resilient, resource-smart supply ecosystem. We also explore the role governments, companies and people have in putting nature first for the future of all. A hugely complex, but urgent topic.LISTEN. RATE. SHARE. Thank you!CervestCervest Twitter Iggy Bassi  -------Brandon’s TwitterBrandon LinkedIn Brandon's siteLizzie’s TwitterLizzie’s LinkedInLizzie's siteCOMING SOON! www.thezxspectrum.net
In this episode we’re joined by Calum Chace - a columnist, is an author and speaker on artificial intelligence. His books - ”The Economic Singularity" addresses the coming wave of cognitive automation; ”Surviving AI" looks further ahead to the arrival of strong AI, (aka human-level AI, or artificial general intelligence) which will lead to superintelligence.Unsurprisingly, we cover some BIG topics: AI, work, capitalism, machines… future of humanity.Conversations cover:The Economic Singularity: The moment in the future when we need a different firm of economic structure because machines render almost all humans unemployable.How the world of jobs is going to change, increasingly quickly: Machines are going to replace humans in increasing numbers of tasks and jobs, so we’re going to have to change what jobs or tasks we do multiple times over our lifetime. This means retraining and re-skilling more and more profoundly.The need to widen the AI and work conversation to wider society.Why we must stop comparing the impact of AI and machine learning to the Industrial Revolution: Changes will be far more seismic.Universal Basic Income: Calum shares his thoughts on why he’s not in favour of it. Instead we make the costs of everything really cheap... aka the Abundance Economy.AI, equality and social cohesion: How will we know if AI has resulted in good or bad outcomes on society… and who say’s what’s good or bad?LISTEN. RATE. SHARE. Thank you!Calum Chace's workCalum Chace Twitter-------Brandon Relph LinkedIn Brandon's site  Lizzie Hodgson TwitterLizzie Hodgson LinkedInLizzie's site  
A fascinating chat with Liam Berriman, Lecturer in Childhood and Youth Studies (Social Work and Social Care) at University of Sussex. About Liam:  A sociologist by training, Liam completed a BA in History and Sociology and an MA in Social Research, at Goldsmiths, UoL. During his Masters he carried out research on how working class parents negotiate children's internet access. In 2015 he was appointed as a Research Lecturer in Digital Humanities & Social Science in the Sussex Humanities Lab, working on collaborative projects around digital culture, archives, computational ethnography, toys and the history of computing.  An Associate of the Sussex Humanities Lab, he supports the Digital Lives and Memories strand. In 2018 he was appointed Lecturer in Childhood and Youth Studies in the Department of Social Work & Social Care, primarily contributing to the MA Childhood and Youth Studies and BA Childhood and Youth programmes and co-leading an elective on the 'Everyday Digital'.      In this episode we explore the following: - Impact of gaming on the shape and feel of wider tech - and nostalgia that it brings. - The self-identification online by young people. - How burden of responsibility around tech is wrongly put on shoulders of young people, not the tech orgs. - Whether gov policy can keep up with pace of change in tech - particularly when online and digital structures are becoming part and parcel of everyday life, driven by private companies.  - What’s happening with data around children and young people: where do we see connections between data and care of children? - Children in the social care system: New machine learning to attempt to predict young people who might be at risk… a bit like Minority Report. Learn more about Liams work: https://www.researchgate.net/profile/Liam_Berriman University of Sussex: http://www.sussex.ac.uk/profiles/331243  Publication: Researching Everyday Childhoods Time, Technology and Documentation in a Digital Age: https://www.bloomsburycollections.com/book/researching-everyday-childhoods-time-technology-and-documentation-in-a-digital-age/ Everyday Childhoods blog: http://blogs.sussex.ac.uk/everydaychildhoods/ Online Harms White Paper: https://www.gov.uk/government/consultations/online-harms-white-paper Liam's Twitter: https://twitter.com/liamberriman ------ Lizzie Hodgson's Twitter: https://twitter.com/lhdgsn Lizzie Hodgson's LinkedIn: https://www.linkedin.com/in/lizziehodgson/ Lizzie's site: https://lizziehodgson.com  Brandon Relph's LinkedIn: https://www.linkedin.com/in/brandonrelph/ Brandon's site: https://www.brandonrelph.com/  
We cover some big topics in this episode: EU Article 13 Copyright Directive, Intellectual laws, fair use of content, publishers, Facebook, Google, Instagram, Twitter, ISPs, distribution, personal responsibility and education. We then move on to Article 11, discussing the role of the traditional press in democracy. How does good investigative journalism thrive in a world where the vast majority of people won’t personally pay for fair and balanced news? It costs money to pay for good journalism, but we need checks and balances on those in power. And where does Brexit leave us in all of this?So many things to get our heads around. Fortunately we’re joined by Samatha Oakley, an IP expert from So Law. She sheds some light on the issue… sparking a great discussion. And even if we don’t see eye-to-eye on everything, she educated us no end. Thank you Samantha! Learn more about So Law: https://so-law.co.uk/ Connect with Samantha on LinkedIn: https://www.linkedin.com/in/samantha-oakley-04167716Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/  Read more about Brandon: https://www.brandonrelph.com/———Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsnFind Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/Read more about Lizzie: https://lizziehodgson.com 
In this episode we chat with Mark Ash, the hugely interesting and inspiring CEO of Pure360, an email marketing platform based in Brighton, UK. About Mark: With 20 years experience in the digital marketing sector, Mark has a rounded understanding of all things digital. He started his career in the hey-day of digital advertising at DoubleClick in 1999, developing his expertise in display advertising, web analytics and email marketing, working with a variety of clients such as P&G, Dell, Nokia and Sainsbury’s amongst many others.In this episode we explore the following:- With so many marketing channels available, how email marketing stays relevant to build brand loyalty.- The changing landscape: in the future all transactions will be conducted from the body of an email. AKA: the email becomes the web browser.- Democratisation of consumer data.- How Bitcoin and AI - when used correctly - will bring true validation of 1-2-1 communication.- Company values: a delicate balance - authenticity, creativity, emotional intelligence and adaptability is key.- What a company like Pure360 is doing to prepare for Generation Z - from personalisation to on-boarding at the company itself.- Why curiosity and being open to learn new things is so relevant today’s ‘jigsaw’ workplace: continuous learning.- Why a progressive, inclusive culture matters in a company, and how, as CEO, Mark ensures he and his colleagues get it right.- The role of empathy and purpose in work.Learn more about Pure360: https://www.pure360.com/ Follow Pure360 Twitter: https://twitter.com/pure360Find Mark on LinkedIn: https://www.linkedin.com/in/mark-ash-355b531/———Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/ Read more about Lizzie: https://lizziehodgson.com ———Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/ Read more about Brandon: https://www.brandonrelph.com/
 In this episode, we delve further into our recent TEDx Brighton talks, unpicking some of the core themes.We explore:-  The ‘escalator ‘of life: how our blockers can become moments of clarity- Why we need to stop judging others - Role of empathy in work... and life- Why there is no such thing as a self made person- Understand what it means to be human in an increasingly technological world.We also segue from Artificial Intelligence into: - How 9/11 was generational watershed moment- Attention span of Gen Z- What skills young people will need to navigate an increasingly complex world - including creativity and curiosity- Why the education matters... but the system needs a radical overhaulYou can check out the full TEDx talks here:Lizzie’s talk: https://www.youtube.com/watch?v=141zrzM6vbYBrandon’s talk: https://www.youtube.com/watch?v=xeqxG62c-X4&t=6sLearn more about Brandon:  www.brandonrelph.comLearn more about Lizzie:@lhdgsnwww.lizziehodgson.comCheck out last our special International Women’s Day episode with Caroline Walmsley, co-founder and CEO of Further My Future.
It’s our International Women’s Day 2019 episode! In it we talk with the hugely inspirational Caroline Walmsley, CEO and co-founder of Further My Future.Caroline, Brandon and Lizzie discuss:Attitudes towards apprenticeshipsSkills and experienceImportance of role models - and modelling behaviours - for young women… and young menReflecting on how equality attitudes have changed in the past couple of decadesThe damaging narrative of ‘having it all’ for womenWhy IWD matters and why we can’t be complacent about equalityRole of men: they are just as important and are part of the solutionSimple steps we can all do to improve equality for more: the power of conversations, discussions, understanding.About: Further my Future is an application designed to connect young people to careers information about apprenticeship opportunities and employers to connect with young people seeking apprenticeship opportunities.Learn more about Further My Future: https://furthermyfuture.comFollow Caroline Walmsley Twitter: https://twitter.com/carowalmsleyFind Caroline on LinkedIn: https://www.linkedin.com/in/cawalmsley/ ———Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/ Read more about Brandon: https://www.brandonrelph.com/ Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/ Read more about Lizzie: https://lizziehodgson.com 
 In this episode of The Z-X Spectrum, we consider this BIG question: Do you think 2045 could be one long gap year?Focus: The podcast covers issues like Universal Basic Income, purpose, education, government and equality. About: It is a recording of a special ThinkNation and Economic Singularity Club event where we explored Artificial Intelligence and the future of work. The event was a collaboration between Calum Chace and Ed Charvet from the ESC and supported by ThinkNation. Calum is a columnist, author and speaker on artificial intelligence. Ed is Chief Strategy Officer at Logicalis. He also chaired the discussion.The panel discussion was made up of young people - including Brandon from this podcast - and industry thought leaders. The focus of the discussion and subsequent audience workshops was to explore the possibility that by 2045, machines will have become so capable that they will have replaced humans in pretty much all of the work that we do now. If that does happen, what might the ripple effect be? What will the positives or negatives in this scenario? After the panel debate, members of the audience were divided into workgroups where they collaborated and considered their responses to the question: “Do you think 2045 could be one long gap year?” They developed a consensus within their group, and formulated a two-minute address, delivered by a representative or a few representatives of that group.Panelists:Lois Shearing:  Content Marketing Graduate for one of Atlassain's Platinum solution partners, Adaptavist. Rob O'Connor: Amazon Alexa development, Accenture Arohi Jain: Head of Research at The Future Society Kieran Cranston: Youth worker and on Fixup Seminars' Grad2Greatness programme Alison Collington: Project Manager for Fiver and Tenner Challenges, Young Enterprise Brandon Relph: One of the UK's leading entrepreneurs and co-host of The Z-X Spectrum. ------ Lizzie Hodgson, co-presenter of The Z-X Spectrum and director of ThinkNation, designed and ran the workshop. Thanks to venue: The Conduit 
After a bit of a break, The Z-X Spectrum podcast is back where Co-host Brandon Relph and I explore tech, digital and intergenerational perspectives. In this episode we talk with two hugely inspirational women: Young Enterprise Deputy CEO Sharon Davies, and Tenner and Fiver Challenge Project Manager, Alison Collington. We discuss enterprise, work, future of education, young people, the intersection of technology and what skills we're going to need to thrive in an uncertain future. Learn more about Young Enterprise: https://www.young-enterprise.org.uk/Tenner Challenge: https://www.tenner.org.uk/ Fiver Challenge: https://www.fiver.org.uk/ Follow Sharon Davies on Twitter: https://twitter.com/sdavies1971 Follow Alison Collington on Twitter: https://twitter.com/tennerfiverye Find Sharon on LinkedIn: https://www.linkedin.com/in/sharon-davies-33152b20Find Allison on LinkedIn: https://www.linkedin.com/in/alisoncollington ———Find Brandon Relph on LinkedIn: https://www.linkedin.com/in/brandonrelph/ Read more about Brandon: https://www.brandonrelph.com/ Follow Lizzie Hodgson on Twitter: https://twitter.com/lhdgsn Find Lizzie Hodgson on LinkedIn: https://www.linkedin.com/in/lizziehodgson/ Read more about Lizzie: https://lizziehodgson.com 
After returning from Brighton Pride 2018, Brandon and Lizzie discuss the implications of big brands on Pride festivals, how the LGBTQ world has changed and what comes next.LINKS:BRANDON RELPH: www.brandonrelph.com LIZZIE HODGSON: www.lizziehodgson.com
Genuinely fascinating conversation with podcast co-host Brandon Relph and recent university graduate, Rebecca Longhurst. FOCUS: We discuss young people in work/employment, the 'work ethic', impatience, social media, anxiety, commitment, robots and machine learning, social aspect of work, and explore if some young people are missing the value of experience and grafting, but still expect to get the 'promotion' in an instant? LINKS:REBECCA LONGHURST: www.twitter.com/becca_longhurstBRANDON RELPH: www.brandonrelph.comLIZZIE HODGSON: www.lizziehodgson.com
In our first podcast, The Z-X Spectrum, we kick off with Brandon’s choice of subject: The Love Island effect. Pretty much deconstructing the whole phenomenon, we explore what impact the UK’s ITV2 show has on social media, streaming and traditional media, product placement, consumerism, the podcast - and ethics - asking is the Love Island pure escapism, or a little more complex? We also touch on Facebook and their Cambridge Analytics fine, advertising in the ‘Hey Alexa’ world, buying yourself out of all advertising and newspapers… even Dr Who gets a mention. Plus how this year’s other huge TV event, the World Cup, created a sense of unity in England after a period of feeling quite the opposite. Hope you enjoy! You can learn more about Lizzie Hodgson at: www.lizziehodgson.comYou can learn more about Brandon Relph at: www.internetready.net
In this episode of The Z-X Spectrum, we chat with BBC show Blue Peter presenter, Richie Driss. Having only joined the show this year (2019), we explore how Richie came to have the job of presenting on the world’s longest-running children’s TV show - 60 years and counting - and dive into the role TV has in young people’s lives today.It’s a challenging media landscape for any broadcaster - both here in UK and globally -  so how is Blue Peter engaging young people and why does this flagship show mean so much to generations of people? We also touch on what being a role model means to Richie - and where his passion for content creation and presenting came from in the first place.Just a note on the quality of the recording: We had a few technical issues with our equipment which meant we had to record directly from the laptop and not mics. But it doesn’t detract from the topics we cover. So hope you enjoy!------------Richie Driss:Instagram: https://www.instagram.com/richiedrissTwitter: https://twitter.com/RichieDrissBlue Peter: https://www.bbc.co.uk/cbbc/shows/blue-peter
In this episode of The Z-X Spectrum, we sit down with Sarah John, Chief cashier of the Bank of England.Hot off the heels of our interview with Meri Williams, Chief Technology Officer at Monzo, the online bank (you can hear that episode here) Sarah spoke to us about the future of cash - and the important role she believes it has in society, and in central banking. We explored the impact of going cashless to vulnerable groups - older people and those on low incomes especially - and whether cash will ever become a thing of the past.We also discussed how we educate children and young people about the value of money. Should cash continue to be a viable option in society?A shorter than usual interview - we were so lucky to get some time at the Bank of England with Sarah who is exceptionally busy - but one that packed a lot in! So hope you enjoy it.More about Bank of England: www.bankofengland.co.uk
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