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We finally ended Season 6! And what a better way to close than to introduce our new co-host. We are excited to update the format of the show and to be able to share with everyone Season 7. Thank you to everyone who has been with us this far. We are very excited to continue bringing insights to the automotive industry. Highlights: 05:33 When it comes to social media are you measuring the impact of your efforts or just concerned with vanity metrics? 11:15 Do you have a data analyst in your store? 18:35 How have you been handling the rapidly changing landscape of the automotive industry? 25:00 How is the Covid-born Sales Associate going to fair long-term? 41:35 Have you created an acquisitions team in your dealership? 1:04:00 Next five years. Connect With Charity: https://stan.store/Yes-i-cann Special thanks to https://lps.foureyes.io/dealertalkfor for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://foureyes.io/dealertalk Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in, and as usual, we will TALK later! Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 *************************************
Well, one more to go to wrap up season 6!    This week we talked with Eric Richards about current strategies to help dealers more effectively prepare their inventory for the front-line and how to leverage that on digital platforms. This was a very insightful conversation and one that is very pertinent to the current landscape.    Highlights:    05:00 Should you display all inventory on your website or only front-line ready units?    15:00 Creating ads directly from your website.  21:00 Why you should be advertising more not less.  30:00 Outsourcing recon to speed up the front-line process   41:00 Experience demands more cost.   50:00 Next five years.   Connect With Eric:  eric@dealerbydesign.ca   Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.   You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...   Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:   Website: https://dtvms.net/   Facebook: https://www.facebook.com/Dealertalk/   Instagram: https://www.instagram.com/dealertalk/   YouTube:  https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg Twitter: https://twitter.com/TalkDealer   LinkedIn: https://www.linkedin.com/in/herb-r-an...   Thank you for tuning in, and as usual, we will TALK later!
Welcome back! Only two more episodes left in this season.    This week we sit down with my good friend Darren Farnsworth to talk about several topics including websites, inventory, predictions for 2022, and more.    Time highlights:   04:00 Similarities between the music industry and the car business   15:00 Connecting social and search ads to your website   21:00 Group site listing strategy   32:00 Are you struggling to move more units since covid   41:00 Are you preparing for consumer behavior changes due to the pandemic impact   51:00 Next five years    Connect with Darren:   LinkedIn: https://www.linkedin.com/in/darrenfarnsworth/overlay/contact-info/  Website:  https://darrenfarnsworth.com/ https://www.2020econsulting.com/  Mobile: (801)330.1417  Twitter: https://twitter.com/dfarnsworth  Email: df@darrenfarnsworth.com   Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.   You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...   Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:   Website: https://dtvms.net/   Facebook: https://www.facebook.com/Dealertalk/   Instagram: https://www.instagram.com/dealertalk/   YouTube: https://www.youtube.com/channel/UCFzz...   Twitter: https://twitter.com/TalkDealer   LinkedIn: https://www.linkedin.com/in/herb-r-an...   Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 12 of season 6.    It is a real treat, and absolute honor, to have the Alpha Dawg, himself, on the program. Mr. Ziegler is a true pioneer of the industry, and one of the first people to create content to enhance the reputation within the automotive industry.  I have always admired his work and what he has been able to accomplish.   Make sure to listen to this episode in its entirety. It is my sincere hope that you can gain as much from this session as I did. Connect with Jim Ziegler:   LinkedIn: https://www.linkedin.com/in/jimzieglercsp/detail/contact-info/  Websites:   https://www.zieglersupersystems.com/  https://www.zieglersupersystems.com/alphadawgblog/  https://www.facebook.com/InternetBattlePlan  Email: zieglerss@aol.com  Twitter: JimZiegler Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.   You can sign up for a free 60-day trial here:https://lps.foureyes.io/free-trial?fe... Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:  Website: https://dtvms.net/  Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/  YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg  Twitter: https://twitter.com/TalkDealer  LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in, and as usual, we will TALK later!
Welcome back! Episode 11 of Season 6 is out. Only 4 more to go before another incredible season has wrapped.    It is so good to be back after the holidays and we have so much headed your way before we break for the Summer.     This week we sit down with Deric Bumper to talk about his predictions for 2022. We also talk about subprime during Covid. On the subprime side of the game, Deric brings some pretty interesting perspectives that you are going to want to listen to.   Connect with Deric here:   LinkedIn: https://www.linkedin.com/in/dericsells/detail/contact-info/ Website: https://linktr.ee/dericsellscars Email: dericslade@gmail.com  Twitter: cedbumper1   Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.  You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...   Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:  Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzz...  Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-an...   Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 10! This was a cool session, we did our first LinkedIn live and we had an awesome guest back for another episode. Thanks to Max Zanan and Charity Ann for joining on this very special episode. Highlights: 06:52 Is your dealer compliant? 15:00 What will happen to salespeople that started post-COVID 26:00 How will an on-order retail model impact the purchase experience 33:00 Having an end-to-end sales process 48:00 Market price adjustments future impact 1:00:32 Dealer have been selling cars online for a while Here is how to reach Max LinkedIn: https://www.linkedin.com/in/maxzanan/ Website: maxzanan.com Phone: 917.903.0312 Email: maxzanan@gmail.com Twitter: MaxZanan Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe... Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzz... Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-an... Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 9! We are just over halfway through season 6 and this episode is FIRE!  Ian brings a well-rounded perspective to the inventory shortage, manufacturing process, and the future impact this will have on the retail side of the business.    You will want to listen to this episode in its entirety!    Highlights:    06:00 Getting started is half the battle    20:00 How to structure a value-add podcast episode    32:28 Kaizen manufacturing    39:00 JIT manufacturing set us up for a true online-buying experience    48:00 How your website and app technology are part of the future of your dealership    52:00 Personalize the customer experience    01:00:29 Next five years    Connect with Ian:    LinkedIn: https://www.linkedin.com/in/iannethercott/detail/contact-info/   Website: iannethercott.com   Twitter: @lovebuyingcars    Phone: 604.240.7642   Check out Ian's show at:   autohubshow.com     Special thanks to https://foureyes.io/ for partnering with me this season!  Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.   You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe...   Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:   Website: https://dtvms.net/  Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/  YouTube: https://www.youtube.com/channel/UCFzz...  Twitter: https://twitter.com/TalkDealer  LinkedIn: https://www.linkedin.com/in/herb-r-an...   Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode 8! We have none other than General Motors Jeff back on the program to talk about pricing, online buying, customer satisfaction and so much more! Join us for this week's information-packed session.   Time highlights:   06:14 Ways to get more sales during these times  14:00 Acquisition strategy   28:00 Do customers actually want to buy cars online   36:00 Online buying process   51:00 Jeff's advice for those looking to do social media marketing   1:04:00 Next five years   Connect with Jeff:    LinkedIn: https://www.linkedin.com/in/generalmotorsjeff/  Email: hunterfourseven@hotmail.com  Facebook: https://www.facebook.com/generalmotorsjeff  YouTube: https://www.youtube.com/generalmotorsjeff Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe... Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzz... Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-an... Thank you for tuning in, and as usual, we will TALK later!
Welcome back to season 6 episode 7! Man, this season has been a lot of fun and this next episode is one of my favorites. I had the pleasure of talking data translation and digital transformation with the folks over at sMedia. Together, we discuss the interconnectivity of data and progress, and the people capable of interpreting it all. We unpack a lot! Don’t miss out. Connect with sMedia: Website: https://smedia.ca/ Facebook: https://www.facebook.com/sMedia.ca Regan LinkedIn: https://www.linkedin.com/in/regansmedia/ Twitter: regan_sMedia email: regan@smedia.ca Jarret LinkedIn: https://www.linkedin.com/in/jarrettem... email: jarrett@smedia.ca Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?fe... Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzz... Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-an... Thank you for tuning in, and as usual, we will TALK later!
Welcome to season 6 episode 6! This week we have non-other than the G.O.A.T himself--Ali Reda. These have been crazy times, and we are talking to Ali about what we should be doing to stay ahead of the constantly changing market. Like most of us, Ali has had to find ways to adjust, and he shares some of the strategies he has put in place to navigate the current landscape. Highlights: 11:00 How we should be preparing for future success 18:00 What Ali did during the shutdowns during the early COVID days 21:00 What is going to happen when the market stabilizes 38:00 Should we set up used-car leasing? 45:00 Switching from selling to buying 56:00 Ali's message to the industry about a post-covid future 1:06:00 Next five years Connect with Ali: LinkedIn: https://www.linkedin.com/in/ali-reda-9066945a/ Email: ali_reda@lesstanford.com Mobile: 313-408-0006 Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in, and as usual, we will TALK later!
Welcome to episode five of the Dealer Talk Podcast. This week we are sitting down with David Steinberg founder and CEO of Foureyes, our sponsor for this season, to talk about the power of email!  Sit back, relax and enjoy learning about some of the ways that Foureyes is changing the way dealers engage with customers through email. Time Highlights:  02:44 How did Foureyes start  09:00 Using website data to get better results  16:00 What to measure on your website 23:00 What should your website activity convey  35:00 How to use Foureyes effectively  37:00 The five percent rule  56:00 Next five years  Connect with David here:  LinkedIn:  https://www.linkedin.com/in/david-l-steinberg/ Email: david.steinberg@foureyes.io  Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in, and as usual, we will TALK later!
Welcome to this episode with non-other than William Hollis. We are stepping outside of our regular content to talk about motivation, success, and even the power of social media.   Make sure to check this out in its entirety!    Time highlights:  4:00 finding your calling   6:00 William use to sell cars!   11:00 stepping into your destiny   14:00 Make the most of it while you're here   20:21 Ca others truly motivate you   25:00 Building your personal brand   34:00 Next five years    Connect with William:    LinkedIn: https://www.linkedin.com/in/william-hollis-5a375352/  Instagram: https://www.instagram.com/williamkinghollis/  Twitter: https://twitter.com/kinghollis_co?lang=en    Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers.    You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT     Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:   Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/   Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/   Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another session. We are talking acquisition with Danny Zaslavsky. We are digging deep into a strategy he uses at his store to compete with CarMax, which is across from CarMax. We are also doing a full demo of Vincue, which Danny is one of the founders of, so make sure to check out the video portion of this episode on my YouTube channel. Time Highlights: 05:30 Why don't we buy every car we can get our hands on? 18:00 Do I need third parties to validate my acquisition process? 24:00 W.A.R. what does it mean and how we can leverage it. 30:00 How to buy more cars during the shortage 37:00 Is this market conducive to buying more 38:00 Live demo 75:00 What is the deficiency with Vincue software 77:00 Next five years Here is how to connect with Danny: LinkedIn: https://www.linkedin.com/in/danny-zaslavsky-a8503121/ Email: danny@dealercue.com Mobile: 913.808.7008 Special thanks to https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here: https://lps.foureyes.io/free-trial?feac=ALL6TT  Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/ Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/ Thank you for tuning in, and as usual, we will TALK later!
Welcome back to another episode of the Dealer Talk Podcast (S6E2)! This week, returning to the studio, we have Owen Moon, co-founder of Fixed-Op's Digital. Owen shares some top insights for the dealer service departments during these unprecedented times!     I, personally, am excited about Owen's fixed ops video solutions. It's time we give more personality to the service side of the business, and Owen has some great ideas.      Time Highlights:     7:04 Biggest impact dealers faced on the fixed ops side during COVID     14:00 The disproportionate balance between marketing efforts for sales and service     21:00 Video marketing strategy for fixed ops     32:00 Traditional marketing place for fixed ops in today's landscape     36:00 Getting your customer base to schedule more appointments     40:00 Text marketing for the service side of the business     45:00 Next five years     How to connect with Owen:     LinkedIn: https://www.linkedin.com/in/owen-moon/     Website: FixedOpsDigital.com    Email: owenmoon44@outlook.com    Mobile: 605.376.0195   https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here    https://lps.foureyes.io/free-trial?feac=ALL6TT     Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms:   Website: https://dtvms.net/    Facebook: https://www.facebook.com/Dealertalk/    Instagram:  https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber    Twitter: https://twitter.com/TalkDealer   LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/      Thank you for tuning in, and as usual, we will TALK later!
Welcome back! Wow, another season. I am excited to be back having great conversations and learning from some fantastic people. Season 6 is opening with Lou Ramirez, A.K.A. The Car Guy, and what a way to get it going. Lou is one of the most hardworking people in the business! I cannot wait for you to learn about his journey and the insights he shares in Episode 1. Here is how you can connect with Lou: LinkedIn: https://www.linkedin.com/in/lou-ramirez-508246198/   Website: https://carguycoffee.com/   Mobile: 270-268-5386 A special shout-out has to go to  https://foureyes.io/ for partnering with me this season! Together we are helping dealers across the country leverage their website data to more efficiently connect with buyers. You can sign up for a free 60-day trial here  https://lps.foureyes.io/free-trial?feac=ALL6TT Noteworthy time highlights:  11:06 the positive side of COVID  22:16 The salesperson perspective during these times  30:16 Customer Service is the bottom line   36:00 Strategy for current market value spike of inventory  41:00 What is the trade-in plan  47:32 Next five years  Also, don't forget to check out the Dealer Talk podcast on our website and on the following platforms: Website: https://dtvms.net/   Facebook: https://www.facebook.com/Dealertalk/   Instagram:  https://www.instagram.com/dealertalk/ YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   Twitter: https://twitter.com/TalkDealer  LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/    Thank you for tuning in, and as usual, we will TALK later!
Welcome Back! Tune in to our last episode of season 5, man; I can not believe that I have been able to keep this going for this many seasons. What a great guest to close things off! Non-other than Fred Lennart's, the "Sub-Prime Hero," what can I say? Great conversation, and you need to listen to the whole thing! Time Highlights:  10:00 Why process can help us regain market share from Carvana and Vroom  19:00 How has covid impacted sub-prime lending  27:00 How banks have reacted to the market conditions  31:00 Fred's perspective on starting the #carguycoffee podcast  41:40 Podcasting for dummies (LOL)  44:30 #carguycoffee podcast in Digital Dealer  49:10 Fred's five core values  51:17 Five Years  By the way, if for some insane reason you are not listening to the #cargucoffe podcast, STOP1 what you are doing and go check it out right now. Website: https://carguycoffee.com/ Podcast: https://podcasts.apple.com/us/podcast/car-guy-coffee/id1495594687 Connect with Fred here: LinkedIn: https://www.linkedin.com/in/fredrickl/ Facebook: https://www.facebook.com/subprimehero Mobile: 270.872.9277 Email: budgetfred3@gmail.com Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/   Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/    YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/     Thank you for tuning in and as usual, we will TALK later!
Welcome Back!  Are you thinking about how last year's events have impacted your customer loyalty? If you have not done all that you can to educate and inform your customer base during these times, you will probably be lighter on the DMS side when the dust settles. Check this very insightful conversation with Felicity where we talk about what customer retention means now.   Time Highlights:  07:00 The reward of helping others 12:00 Why do dealers lose customers during these times?  24:00 Think about future business as well 27:00 Target the right audience with the right message  34:00 Reward loyalty 37:00 Why omnichannel is the way of the future 42:00 Build your brad  48:00 Next five years  Connect with Felicity:  LinkedIn: https://www.linkedin.com/in/felicity-marontate-3033b7139/detail/contact-info/  Website: https://vicimus.com/  Phone: 416.504.7038 Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/   Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/    YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/     Thank you for tuning in and as usual, we will TALK later!
Welcome Back!  This week we talk to Daniel Bompadre from Fusion Zone Automotive and it is a great conversation. Not only are you in for a value-packed session but it is our 100th episode! It's been a few months since we recorded our last sessions and I can't think of a better way to get back to learning than this conversation.    Time Highlights:    09:00 The future of third parties and the impact for dealer digital presence.    18:00 Why behavior is the best metric to look for and not traffic.    20:00 Why we need to have a true analytical position within each dealership.   25:00 Be careful of bundles, you might be duplicating efforts.   33:00 SEO vs. SEM for long-term success.    45:00 The importance of reviews and responding to them   56:00 Brand message is the key    Links to learn more about Fuzion Zone:    https://www.fzautomotive.com/    Demo: https://www.fzautomotive.com/contact/    Connect with Daniel:    LinkedIn: https://www.linkedin.com/in/daniel-bompadre/    Email: dbompadre@fzautomotive.com    Also, don’t forget to check us out at our website and on the following platforms:   Website: https://dtvms.net/   Facebook: https://www.facebook.com/Dealertalk/  Instagram: https://www.instagram.com/dealertalk/    YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/     Thank you for tuning in and as usual, we will TALK later!
Welcome Back! This week I sit down with Forest Ward from Call Drip and we are talking about lead response time. It is such a simple concept but one that plays a huge role in today's digital landscape. If marketing is the message, then how we prepare to respond to the activity generated from that message is an area we can look to for increased closing percentages! Time Highlights: 02:00 Consumer shopping transitions 10:00 Where are we missing opportunities when it comes to handling leads? 12:00 If marketing is the message then how are we handling the aftermath of that message? 16:00 How much salesmanship should our BDC departments have? 19:00 The salesman of the future 21:00 Accommodate customers on how they want to do business 25:00 Calldrip product presentation 52:00 Calldrip live demo Visit Calldrip here https://www.calldrip.com/ Request a demo with Calldrip here https://www.calldrip.com/schedule/ Connect with Forest: LinkedIn: https://www.linkedin.com/in/forest-ward-89597185/ Email: fward@calldrip.com Mobile: 801.634.9122 Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/  Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/   YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/   Thank you for tuning in and as usual, we will TALK later!
Welcome Back! This week I sit back with repeat guest Shawn Armorer and we are talking about several things including having a horizontal approach to decision-making. I really like Shawn’s perspective on this approach and I am very excited to share this session in its entirety with all of you. Time Highlights: 07:00 A positive outlook on the pandemic 13:00 Database marketing and how important it is 18:00 Horizontal decision-making 22:00 How the pandemic has pushed progress in the industry 25:00 Brand message in the car business 31:00 What it takes to stand out in the automotive retail space 37:00 Hiring practices after the pandemic 45:00 Next five years Connect with Shawn: LinkedIn: https://www.linkedin.com/in/shawn-armorer-b6200a46/ Email: thebdcalchemist@gmail.com Also, don’t forget to check us out at our website and on the following platforms: Website: https://dtvms.net/  Facebook: https://www.facebook.com/Dealertalk/ Instagram: https://www.instagram.com/dealertalk/   YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  Twitter: https://twitter.com/TalkDealer LinkedIn: https://www.linkedin.com/in/herb-r-anderson-mba%F0%9F%8E%99-503546b/   Thank you for tuning in and as usual, we will TALK later!
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