FREE TRIAL LINK: https://frikintech.com/about/partners/dealertalk/ In this SEASON FINALE episode of DEALER TALK, join hosts Herb and Charity as they welcome Tom Harsha, co-owner of FRIKINtech. They discuss the importance of creating a closer relationship between CUSTOMERS and DEALERS and the use of HIGH TECH PROGRAMS to achieve that! Do you love DEALER TALK PODCAST? If you can, please give us your support: https://dealertalk.io/video/# 📞 Connect: Website: https://frikintech.com/about/love-car-dealers/ Tom Harsha: https://www.linkedin.com/in/tomharsha/ Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership 🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto 📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html ⏰Highlights⏰: 00:00 Introduction. 07:00 This is Dealer's life. 13:00 Who are you Tom? What is FRIKINTech? 20:00 This is what we do. 33:40 How the customer behaves. 40:45 The Multi-Channel Approach. 48:00 Other things about FRIKINTech service. 01:00:00 How about Equity. 01:09:00 And the Next 5 years? Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Jim Ziegler, the owner of Ziegler SuperSystems. They discuss the challenges dealerships face in inventory management and the future of the automotive industry. Episode Highlights: 1. What is the deal with manufacturers in 2023? 2. What about the forecast after Q2? 3. The strategy to follow once units are back in stock. TRAIN YOUR SALES STAFF! 4. Even in these times, not all customers prefer buying cars online! 5. Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 6. Always be part of the community; it is good business! 7. What can we expect next year? 📞 Connect: LinkedIn: ⁠https://www.linkedin.com/in/jimzieglercsp/detail/contact-info/ ⁠ Websites:   ⁠https://www.zieglersupersystems.com/ ⁠ ⁠https://www.zieglersupersystems.com/alphadawgblog/ ⁠ ⁠https://www.facebook.com/InternetBattlePlan ⁠ Email: zieglerss@aol.com  Twitter: ⁠JimZiegler Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership 🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto 📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html ⏰Highlights⏰: 00:00 Introduction 10:00 What is the deal with manufacturers in 2023? 20:00 The strategy to follow when units are back in stock. TRAIN YOUR SALES STAFF! 30:00 Even on these times, not all customers prefer buying cars online! 40:00 Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 50:00 What can we expect next year? Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh... Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Mike Trudeau, the Executive VP of Business Development for Montway Auto Transport. They discuss the challenges dealerships face in inventory management and the future of the automotive industry and explore the advancements in car transportation technology and the evolving automotive landscape. By leveraging innovative technology like Montway Auto Transport's automation portal, dealerships can streamline their car transportation processes and overcome inventory challenges, ensuring efficient operations in an ever-evolving automotive industry. 📞 Connect: Website: https://www.montway.com/ Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://rb.gy/z9ujzp 🎥 Covideo - https://rb.gy/uflllw 📞 Calldrip - https://rb.gy/h0fwta 📱 RunMyLease - https://rb.gy/av9bvf   ⏰ Highlights: 00:00 Introduction 21:21 Mike Trudeau: Streamlining Sales Processes 22:02 Mike's Background in the Automotive Industry 23:28 Challenges and Trends in Inventory Management 26:18 Insights on Electric Vehicles and Transportation 30:09 Montway Auto Transport's Automation Portal (MAP) 31:54 Simplifying Car Transportation with MAP   Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast on Apple Podcasts: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Send a voice message to the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/message Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics. --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Speed to Sale: Time Kills Car Deals   Introduction: Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea).   Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals.   Episode Highlights:   *Importance of teamwork and collaboration within the dealership. *Financial implications of Covid. *Providing Information: FTC Guidelines and Customer Expectations *Recognizing the significance of BDC agents offering comprehensive information to customers. *Striking a balance between control and accountability in setting appointments and providing information.   Enhancing the customer experience in the automotive industry requires a shift in mindset and a commitment to understanding and addressing customer needs. By fostering teamwork, providing accurate information, reducing customer anxiety, and creating memorable experiences, dealerships can differentiate themselves and build long-lasting customer relationships.   Join us in our next episode as we continue to explore key topics and trends shaping the automotive industry.   SEO Keywords: customer experience, automotive industry, salespeople, BDC agents, FTC guidelines, information provision, customer expectations, managing anxiety, warm transfers, dealership experience, personalized interactions, customer-centric approach.   📞 Connect:   https://www.xdc.team/   Vendor Partners 👓Foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease https://rb.gy/av9bvf   ⏰Highlights: 00:00 Introduction 8:00 Service Customer Satisfaction 23:40 Terry McSpadden 47:15 Sales PERSON 1:24:00 You Need a Car to Rob a Bank 2:05:00 It's All About Being Positivity 2:30:45 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively. The conversation highlights the shift in the car industry and the need for improved leadership and accountability. Herb argues that it's crucial to let customers express themselves fully before providing solutions. He believes in asking relevant questions to understand customers' needs and presenting suitable options. Both Herb and Charity emphasize that active listening and effective communication skills are essential in sales.  Highlights:  -Despite its positive aspects, the industry suffers from a negative reputation that deters people from pursuing it intentionally.  -Even in 2023, some individuals within the industry perpetuate negative behaviors that contribute to the stigma.  -Charity points out the lack of accountability among leaders in the car industry. Herb and Charity discuss the need for a shift in leadership practices to address this issue. Keywords: automotive dealership, car sales, customer experience, salesmanship, selling, conversation, training, dealer, managers, senior salespeople, listening, finish sentences, customer conversations, problem-solving, communication skills, interview skills, personal development   Vendor Partners 👓Foureyes.iohttps://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL.  https://rb.gy/z9ujzp 🎥Covideo.  https://rb.gy/uflllw   📞Calldrip.  https://rb.gy/h0fwta   📱RunMyLease.  https://rb.gy/av9bvf 📞 Connect:  LinkedIn: https://www.linkedin.com/in/christian-charvet-858b25172/ Instagram: https://automotivementorship.com/ Website: https://automotivementorship.com/   ⏰ Highlights:  00:00 Introduction  06:16 Is Sales Manipulation  11:33 All Communication is Transactional 25:11 Guest: Christian Charvet  53:47 Interviewing for Employee’s  01:03:43 Next Five Years   Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************ Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“So, there we are in Poland. No cellphone, we don’t know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson Check out Herb’s interview on the Steve Fucile Show. Together they discuss the importance of digital marketing in the auto industry and the need for dealerships to control their own narrative in order to gain customer trust. Social media is a cost-effective way to drive traffic to a dealership's website. Also, learn how Herb got robbed in Poland.   Connect with our friend Steve Fucile on his social media below.   Keywords: digital marketing, auto industry, customer trust, third-party sites, inventory management, social media, lead generation, branding, entertainment, education. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL.  https://rb.gy/z9ujzp 🎥Covideo.  https://rb.gy/uflllw   📞Calldrip.  https://rb.gy/h0fwta   📱RunMyLease.  https://rb.gy/av9bvf 📞 Connect:   LinkedIn: https://www.linkedin.com/in/stephen-fucile-8714b5168/ Instagram: https://www.instagram.com/rebounded1/ Facebook: https://www.facebook.com/stephen.fucile.5 Tik Tok: https://www.tiktok.com/@thestevefucileshow/video/7194475371004316974   YouTube: https://www.youtube.com/channel/UCa0BM3aFHJRk9dSE5zzNPEQ ⏰ Highlights: 00:00 Introduction 07:30 The American Dream Still Exists 20:00 And Then He Stole My Car! 28:00 Understanding Where the Issues Are 46:30 Motivation to Get Off the Couch 01:08:00 You Can’t Sell What You Don’t Have 01:23:00 The Growth of Business Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************ Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile industry, perceptions about the used car market, and the upcoming NIADA convention from June 19-22, and learn more about how to improve and elevate the automobile industry. Don't forget to download the NIADA mobile app to plan your schedule and make the most of the convention. Keywords: NIADA convention, automobile industry, used car market, independent dealers, mobile app, early bird discount. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.c om/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 00:45 Secret Shopping 09:14 You’re Paying Someone to Lose Your Money! 14:40 Jared Halsted with NIADA 18:00 NIADA Presidents Council 20:00 Troy Scheer with NIADA 27:00 NIADA Convention 28:20 Ignorance is Not an Excuse in the Eyes of the Law 38:00 Independent Dealer-Specific Concerns 55:00 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry. He highlights the importance of building relationships with customers instead of focusing solely on transactions. He discusses the role of technology in making it easier and more convenient for buyers to purchase cars online and discusses the power of the National Independent Auto Dealers Association (NIADA). Vendor Partners: 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.c om/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 6:50 Automotive News 10:00 Jury Duty 27:30 Scott Allen 35:00 NIADA Certified 44:00 Community Involvement 52:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast here:  https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“Imagine what sales would be like if nobody had to choose which side of the gray line to be on, and everybody was just ethical. What would we all be doing as it would completely shift the industry in such a positive manner? We should definitely be focusing on that trajectory.” -Charity Ann Season 8 Special Episode: Women in Automotive Podcasting shares the experiences of Kaylee Felio, Elena Ciccotelli, Charity Dunning, and Charity Ann as they navigate podcasting within the automotive industry. We talk about how it has helped us grow our personal brands, taught us more about the electric vehicle space, allowed us to showcase individuals who don't normally have the opportunity to speak, and helped promote the incredible automotive industry we have grown to love. We also discuss some of the gaps in the podcasting space for automotive and our favorite AI’s.   Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf   📞 Connect: Kaylee Felio: The Parts Girl Podcast Elena Ciccotelli: EV’s for Everyone Charity Dunning: What the Fixed-Ops   ⏰ Highlights: 00:00 Introduction 04:34 Managing a Career and a Podcast 13:40 How Do We Bring People to the Automotive Industry 21:10 Professionalism and Recruitment 28:35 What the Consumer Wants 35:30 Using AI’s to Help in Podcasting 43:00 EV Conspiracy Theories 47:50 Next Five Years   Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here:  https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Thank you for tuning in, and as usual, we will TALK later!     --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“How many times have you gone to the desk and, for not having a signature on the paper, they throw the paper at your face. You're going to tell me that if you're really bought into creating customer experience and doing things differently, you're not going to get your managers to fall in line? Bull shit.” -Herb Anderson Bill Elizondo is back. His experience in the BHPH industry goes back more than 30 years. Currently serving as a NIADA 20 Group Moderator, Bill offers insights on strategic growth and development and explains the importance of joining a Group. Whether you are a franchised dealer, an independent, or a BHPH, find out why and how 20 Groups can change your life. Vendor Partners: 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 04:00 Woah, Did You Just Swear? 17:50 New SWAG 20:00 Automotive News 30:00 Bill Elizondo 40:35 Don’t Be Afraid of the 20 Group 49:00 The Power of Your Peers 54:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“Competition makes everybody better. It forces everyone to step up their game and ultimately the consumer benefits.” -Herb Anderson. Join us for a conversation with NIADA’s President of the Board Scott Allen as we discuss the current and projected state of the Buy-Here-Pay-Here automotive space. Scott is sought after for his expertise and insight into the Independent Automobile industry as well as his small business acumen. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf   📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g   ⏰ Highlights: 00:00 Introduction 6:50 Automotive News 10:00 Jury Duty 27:30 Scott Allen 35:00 NIADA Certified 44:00 Community Involvement 52:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here:  https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

The State of Automotive with NIADA “Automotive customers are being pushed down the credit funnel. If they could qualify on the retail side with a 650-680, now that paper is being turned away, so they have to go with the Independent or the buy-here-pay-here sector.” -Herb Anderson Collectively, the NIADA moderators — Ben Goodman, Bill Elizondo, and Ed Curry — bring more than 100 years of experience to the table, working on almost every level of the car business. Join us for an engaging conversation about the great year buy-here-pay-here is anticipating. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 13:30 Shifting Your Marketing Strategy 29:30 Delinquency on the Rise 34:30 Comfort Levels 1:13:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to our first EVER bi-lingual DealerTalk episode. English starts at 7:00 minutes. If you want to follow along join us on YouTube. Boris Lopez is an internationally experienced automotive professional with over 20 years of experience. His impressive resume illustrates his skills in negotiation, business planning, management, and marketing strategies. Boris is a graduate of the NADA Academy and the Harvard University Continuing Education Program. He was featured in the 2020 Automotive News 40 under 40. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞Connect: Instagram: @borislopezd Facebook: https://www.facebook.com/profile.php?id=707827133 LinkedIn: https://www.linkedin.com/in/boris-lopez-ab4a2a60 ⏰Highlights: 00:00 Introduction 07:00 English Starts Here 27:50 Dealers Patting Themselves on the Back 34:30 Acquiring Inventory 46:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“Having this network and support is amazing and what is the biggest win for NIADA.” -Mikael K Charity discusses automotive marketing with Dream Team Media Company's founder and Operations Director, Kendra Brown, and National Independent Automobile Dealers Association - NIADA Marketing Directors, Troy Scheer, and Mikael Kourinian. Vendor Partners  👓Foureyes.io https://rb.gy/iuoo6n  🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp  🎥Covideo. https://rb.gy/uflllw  📞Calldrip. https://rb.gy/h0fwta  📱RunMyLease. https://rb.gy/av9bvf  📞 Connect: https://www.linkedin.com/company/dream-team-media-company https://www.facebook.com/dream.team.media.co https://www.instagram.com/dream.team.media.co/ ⏰ Highlights:  00:00 Introduction  05:00 Secret Shop  15:00 Meet the Guests  26:00 Marketing Directors  35:00 What NIADA Brings  45:00 Next Five Years  Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber  Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

"You can go back over all the different economic downturns and challenges that we've had, yet auto dealers always find a way to survive and come out smelling like roses right because of the innovators the entrepreneurs."  -Jeremy Beck Beck is an automotive executive with 25 years of industry experience. His resume includes roles with rural, small-town dealerships with BHPH operations to working with some of the largest automotive dealer groups in the country. Beck also spent 10 years working for F&I providers in streamlining their dealer support, training and development, process and procedures, and go-to-market strategy. Most recently, he was the Vice President of Sales and Field Operations for one of the largest F&I product providers servicing the independent dealer community. Since joining NIADA, he’s worked to develop and implement a strategy for Dealer Education, 20 Groups, Research, and Industry Insights and Events. Independent dealers are the backbone of our industry, says Beck. They drive volume, growth, and innovation, and adapt to ever-changing landscapes better than any other part of our industry. I’m excited to join the executive team at NIADA and help provide our members an association that is dedicated to their future. NIADA’s mission of Meet, Learn, Profit, and Grow are aspects to which I have dedicated my entire career. News: Kate Winslet CAN hold her breath for 7 minutes: https://www.snopes.com/fact-check/kate-winslet-breath-underwater/ Vehicle Gross: https://www.dalepollak.com/2023/01/an-ongoing-gross-deception-thats-growing-moving-cars-between-stores/ Used Car Price Index: https://www.autoremarketing.com/wholesale/historic-drop-manheim-used-car-price-index-ends-3-years-volatility https://www.autofinancenews.net/allposts/risk-management/manheim-price-index-posts-largest-yoy-decline-in-history/ Australian quarantine: https://www.drive.com.au/news/three-of-australias-top-five-car-brands-hit-by-new-quarantine-delays/ Toyota Emissions Goals: https://lasvegassun.com/news/2023/jan/12/toyota-pushes-zero-emission-goals-by-converting-ol/ Highlights:  00:00 Introduction 05:18 Glitter? 14:03 Preparing for Carvana 25:50 Jeremy Beck 55:10 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“There hasn't ever been a better-used car market, and Carvana failed to make money. They failed to truly improve.” Steve is the author of Ridiculously Simple Sales Management and Assumptive Selling; as well as a respected automotive industry veteran and founder of Stauning Solutions Group – a leading training & consulting. Steve served in various automotive leadership roles, including as the Asbury Automotive Group’s Director of eCommerce, the Director of the Web Solutions Division of Reynolds & Reynolds, and as the General Manager of Dealer Web Services for Dominion’s Dealer Specialties. The article cited in this episode is here: https://askthemanager.com/2017/04/why-carvana-will-fail-and-how-they-might-succeed/#.Y-_cNnbMK3C 📞 Connect: https://twitter.com/SteveStauning https://www.linkedin.com/in/sstauning/ https://www.youtube.com/@SalesTrainer Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf ⏰Highlights: 00:00 Introduction 18:45 Digital Retailing 24:25 Carvana Dealerships? 32:21 ADESA 55:22 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

The NIADA understands that in the automotive] industry, we need to be prepared for the unexpected and make sure that we can pivot before it's too late and adapt to a changing market. -Melanie Wilson As Interim CEO for NIADA, Melanie is responsible for the overall Association, implementing the strategic plan, and supervising all staff, operations, administration, accounting, and finance. Boards and Committee responsibilities: NIADA Board of Directors, NIADA Foundation Board, NIADA Services Board, Foundation Board, Finance Committee, and Past Presidents. Reach NIADA: LinkedIn: https://www.linkedin.com/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g Welcome to Season 8! ⏰Highlights: 00:00 Welcome to Season 8! 03:20 NIADA 06:12 Melanie Wilson 16:54 Engaging  With the Consumer 23:58 The Powerhouse Team 34:41 Next 5 Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Learn what is up for Season 8 and welcome our guest, George Nenni. It’s been a full podcast season with Charity as Co-Host, and Herb has bombs to drop on our Season Finale. Don’t miss a minute. George is the founder of Generations Digital, a technology marketing analytics firm that empowers car dealers to eliminate advertising waste and maximize their marketing dollars. He is the author of A Car Dealer’s Guide to Google Analytics 4, A Car Dealers’ Guide to Digital Marketing, and A Car Dealer's Guide to Google Business Profile, all available on Amazon. Thank you all for an incredible season of learning and growth. We are excited for what is to come! News: 📌🗞️Monthly Payments on the Rise shorturl.at/eprWX 📌🗞️Autonomous Vehicle Legality Per State shorturl.at/iR179 📌🗞️Shoot Out in Mexico shorturl.at/fgiH0 Links: ✍🏼 Dealer Play Book: Brian Pasch shorturl.at/atEY8 ✍🏼 Hidden Brain Episode: The Influence You Have shorturl.at/fxyJW 🛒 Fill-a-Cart dealertalk.io/fill-a-cart/ Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: George Nenni Book: Car Dealers Guide to Google Analytics: shorturl.at/nR136 LinkedIn: https://www.linkedin.com/in/georgenenni/ Facebook: https://www.facebook.com/georgenenni Twitter: @georgenenni ⏰ Highlights: 00:00 Introduction 01:21 LOTR? on Dealer Talk? 20:00 Herb’s Big Announcement 25:25 Automotive News 48:00 George Nenni 58:00 Preserving Analytical YOY Data 34:55 The Value of Social Media 38:20 The Small Things You Can Do 01:22:00 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzz... ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/d... ************************************* Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

When you have the coolest thing in the world and all the right things are said and done—we all think there is something missing. “It sounds too good to be true.” Join us as we discuss the technological growth within the automotive industry. Currently, in his 20th year with PBS, Kevin has been the tactician responsible for the sales team welcoming thousands of PBS customers to the family even through multiple product reinventions.  Bringing innovative ideas to PBS and our customer base across all divisions, Kevin’s creative ways of looking at and evaluating a situation continue to be of tremendous value to the retail automotive industry. News: 📌🗞️ Carvana: https://bit.ly/3YxktPa 📌🗞️ Autonomous Vehicles: https://bit.ly/3I6AA0z 📌🗞️Inventory Changes YOY: https://bit.ly/3jfAitQ ✍🏼 Blog Post of the Week: https://bit.ly/3jcXMzE Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: Tim Warren Website: https://www.pbssystems.com/ LinkedIn: https://www.linkedin.com/in/kevin-preston-9b5b174/ ⏰Highlights: 00:00 Introduction 5:27 Automotive News 28:30 Blog Post of the Week 32:30 Kevin Preston 45:10 Hiding Behind Technology 1:11:10 The Perpetual Search for the Fatal Flaw 1:14:25 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

If you didn’t figure it out with your ex, we will let you in on a little life secret—it’s all about the way you say it. Herb is out of the office again this week and Charity gets to talk about words for an entire episode. She’s in her happy place and nerding-out with Tim Warren of Helium SEO on how finding the right words can change the game for your dealership. Also, do you know what a ‘homer’ is? You will now! Don’t assume your website isn’t worth it. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: Tim Warren Website: https://helium-seo.com/ Twitter: https://twitter.com/HeliumSeo Facebook: https://www.facebook.com/heliumseo/ LinkedIn: https://www.linkedin.com/in/timwarrenhelium/ ⏰Highlights: 00:00 Introduction 01:40 Secret Shopping 10:00 Tim Warren 16:30 Helium SEO 19:10 Keys Words on Google 27:55 What’s a Homer 34:55 The Value of Social Media 38:20 The Small Things You Can Do 45:50 YouTube Ranking 51:15 SEO Comes Down to Two Things 52:25 What Herb Doesn’t Know… 55:25 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* Thank you for tuning in, and as usual, we will TALK later! --- Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support