DEALER TALK

In this episode, hosts Herb Anderson and Zack explore the unparalleled allure of Tesla ownership, transcending the mere realm of electric vehicles. They unravel the captivating narrative behind Tesla's meteoric rise in the automotive industry, attributing its success not solely to electric propulsion but to a revolutionary ownership experience. From seamless software updates to unparalleled customer service, Tesla has redefined the essence of car ownership, setting a new standard for consumer expectations. Join Herb and Zack as they dissect the essence of Tesla's allure, delving into how its distinctive ownership experience has inspired entrepreneurial ventures and disrupted traditional car dealership models. Through insightful discussions, they extract invaluable lessons for the automotive industry, providing a roadmap for dealerships to adapt, innovate, and thrive in an ever-evolving market landscape. Connect with Zack: 📞Mobile - 909.682.2416 🎩LinkedIn - linkedin.com/in/zackscriven 🌐Website - https://www.electricmobiledetailing.com/ 📧Email - zackscriven@gmail.com 📹YouTube - youtube.com/c/zackscriven  If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 02:50 The ownership experience 09:00 Different range considerations 14:13 You can't just add an EV to an ICE vehicle! That is not why Tesla wins 27:36 The maintenance side of the Tesla vehicles 32:56 Why dealers should leverage the used potential of Tesla's 42:00 Why Tesla should advertise and how that presents opportunities for car dealerships 45:31 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Embark on a riveting journey as I team up with Kerri Wise of Autofi to unravel the mysteries surrounding digital retailing. We unravel its evolution since the seismic shift spurred by the pandemic, charting its trajectory into the future. Yet, amidst its undeniable potential, why do dealers hesitate to make Digital Retail the ultimate call-to-action experience on their websites? Tune in as we probe deep into the psyche of automotive retail, exploring the enigmatic dynamics that shape its landscape. Stay tuned until the end for an exclusive offer straight from Kerri herself! As we unravel the mysteries of digital retailing, you won't want to miss this unique opportunity. Connect with Kerri 👒LinkedIn - linkedin.com/in/kerriwise 📧Email - kwise@autofi.io If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 04:43 What trends do you see in the industry? 15:21 The price objection 22:00 How Autofi ensures dealers get approvals! 27:26 Leads are the laziest way to measure performance 30:10 How to use Digital Retail to create a moat around our dealer 43:00 The Apple Store experience 56:27 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to the Dealer Talk podcast, where insightful conversations unfold on the cutting edge of automotive retail. In today's episode, Curt and Herb dive deep into the dynamic world of e-commerce and its transformative impact on automotive retail. Join us as we dissect the latest developments, including the groundbreaking partnership between Hyundai and Amazon, set to revolutionize how vehicles are bought and sold. With Amazon slated to sell Hyundais directly on their platform starting in 2024, the automotive industry is at a crossroads, demanding dealerships to embrace e-commerce strategies like never before. Curt and Herb share their expert insights on the implications of this partnership and its ripple effects across the automotive retail landscape. From navigating new consumer behaviors to seizing opportunities for innovation, we explore how dealerships can leverage e-commerce to stay competitive in this rapidly evolving market. Don't miss out on this compelling discussion that promises to reshape your perspective on the future of automotive retail. Tune in now to discover what lies ahead and how you can thrive in the age of e-commerce. Connect with Curt 📞Mobile - 716.720.2788 🎩LinkedIn - linkedin.com/in/curtanderson-b2b 🌐Website - https://b2btail.com/ 📧 Email - curt@b2btail.com Link to the book recommendation referenced in the show: https://www.amazon.com/Stop-Being-Best-Kept-Secret/dp/173497530X/ref=tmm_pap_swatch_0?_encoding=UTF8&qid=&sr= If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 05:00 Why the market is pulling into the direct-to-consumer 11:00 What will the Hyundai / Amazon experience be like? 18:00 How to out-teach the competition? 25:30 There has been no disruption to the auto retail space 33:10 Why should customers trust us to buy their vehicle online 37:00 There is no in-person Amazon experience 39:39 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to Dealer Talk Podcast, where you're getting an unfiltered piece of my mind today! Join me as we delve into the ever-evolving automotive industry and dissect some critical shifts that demand our attention. In this episode, I address a pressing concern: the industry's overwhelming embrace of digital solutions at the expense of traditional avenues. Are we losing sight of the crucial balance between digital and conventional marketing strategies? I argue that a compelling marketing mix demands a holistic approach that captures consumer mindshare long before they even consider purchasing a vehicle. What's particularly intriguing is the recognition of this need by major players like Google and Microsoft. Through groundbreaking initiatives such as Pmax and Microsoft Garage, these tech giants are reshaping the landscape, offering digital solutions that empower dealers to engage consumers preemptively. But here's the question: Are we veering off course by abandoning traditional methods altogether? Join me as we explore the nuances of this debate. Do you share my concerns or believe I'm missing the mark entirely? Tune in to this episode of Dealer Talk for a thought-provoking discussion that challenges the status quo and invites you to share your insights. Let's navigate the shifting tides of automotive marketing together! Connect with Herb 📞Mobile - 702.526.0900 🎩 LinkedIn - linkedin.com/in/herb-r-anderson-mba🎙-503546b 🌐Website- https://dealertalk.io/ 📧Email - Herbert.anderson@dtvms.net 🎙️Podcast - https://podcasts.apple.com/ca/podcast/dealer-talk/id1425674535 If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 03:00 The current transformation 10:00 Why your digital experience needs to match your in-store 15:00 Why has TESLA been successful without the need to advertise (in the traditional sense) 25:52 Why we need to earn mindshare from consumers 27:00 The Power of word of mouth advertising Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Tune in as Tim and Herb dissect why traditional methods are still incredibly potent despite the allure of digital avenues. They unravel insights, strategies, and actionable ideas you can seamlessly integrate into your dealership today. This episode is not just a conversation—it's a blueprint for success. Don't miss the opportunity to revolutionize your dealership's marketing approach. Listen to the entire episode for practical strategies and ideas that promise to amplify your dealership's profitability in the ever-evolving automotive landscape. Stay tuned, and get ready to unlock the secrets to traditional marketing success! Connect with Tim 🎩LinkedIn - linkedin.com/in/troweactual 🌐 Website - https://www.theoohinsider.com/ 📧 Email - timothy.n.rowe@gmail.com 🎙️Podcast - https://podcasts.apple.com/us/podcast/ooh-insider/id1483489943 Link to the episode we referenced in the show: https://www.theoohinsider.com/in-the-pit-podcast/ If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 05:00 Why podcasting can help you learn and grow? 15:00 Why 10% of your digital budget is going to bot traffic 25:00 Dealers are missing the boat by not doing brand marketing 35:52 Is the attribution we seek in digital mediums accurate? 36: 00 Creating investment confidence 44:00 Branding is the long-term play 50:22 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Welcome to Dealer Talk Podcast! In this episode, we delve into the dynamic world of transportation within the automotive space with none other than Trent Broberg, CEO of Acertus. Join us as we explore the current landscape and how dealers can strategically leverage innovative solutions like Acertus to gain a competitive edge in 2024 and beyond. From discussing the transformative impact of electric vehicles to the revolutionary potential of driverless technology, Trent and our host take you on a journey into the future of transportation. Discover key insights, trends, and actionable strategies to shape dealers' navigation of the evolving automotive industry. But that's not all! Stay tuned until the end of the episode for a special offer directly from Trent himself. Whether you're a dealer, an enthusiast, or simply curious about the future of mobility, this episode is packed with valuable insights you won't want to miss. Tune in now and accelerate your understanding of transportation in the automotive space! Connect with Trent 🎩 LinkedIn - linkedin.com/in/trentbroberg 🌐Website - https://acertusdelivers.com/ If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 03:00 Who is Acertus 10:36 Leveraging digital auctions by having the right partner 20:00 Using tech to target the right customer with an offer 32:00 Will the younger generation want to own vehicles? 37:10 The value of audience selection with Microsoft 42:00 Will we be able to sell cars before they hit the lot? 50:04 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Join Shawn, known as "The BDC Alchemist," and Herb as they delve into the controversial theory surrounding the true essence of BDC (Business Development Center) departments. Are BDCs in the automotive space genuinely cultivating business or merely elevated call centers? Explore, from Shawn's perspective, the pivotal role of coaching as a crucial ingredient for success. Uncover how many opportunities lie concealed within the areas of deficiencies, often unbeknownst to decision-makers in car dealerships. This discussion promises to challenge preconceptions and shed light on the transformative potential of a well-crafted BDC strategy in the automotive industry. Connect with Shawn 📞Mobile - 514.799.7996 🎩LinkedIn - linkedin.com/in/shawn-armorer-b6200a46 🌐Website - https://bdcalchemy.com/ 📧Emil - jshon77@hotmail.com If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 04:00 Why the focus should be on adding value. 16:00 What is a business case for your BDC? 18:00 What is Herb's definition of a BDC 27:00 Why inbound a constraint on your BDC department 32:10 What is the definition of a BDC 42:00 Are you providing training for your BDC agents and managers? 58:36 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this engaging conversation, Darren and I thoroughly explore the captivating evolution of chat functionality on automotive dealers' websites. Our discussion delves into its remarkable potential to transform ordinary website visitors into enthusiastic and decisive buyers seamlessly. Be sure to tune in until the end for an exclusive offer from Darren that you won't want to miss! 📞 Connect - 443.823.8540 🎩 LinkedIn: https://www.linkedin.com/in/darrenweagly/ 📧 Email - dweagly@carnow.com If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠ 🎥 Covideo - ⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠ 📱 RunMyLease - ⁠⁠https://www.runmylease.com/lead-gener...⁠⁠ 🛻 Simple Recon - ⁠⁠DealerTalk – Simple Recon⁠ ⏰Highlights⏰: 00:00 Introduction. 08:20 The evolution of chat 14:00 Why do we have AI-managed responses when we are open for business? 20:00 Why are we ignoring customer requests for help? 24:40 Giving up too much information via chat 32:00 Every sale starts with a conversation 42:00 How vendors and dealers can have better conversations 46: 52 Special offer for listeners of the podcast 48:18:The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Don't miss the inaugural episode of Season 9, where I engage in an insightful discussion with the visionary founder of Simple Recon. Together, we delve into innovative strategies for decision-makers within the automotive industry to optimize their recon process, ultimately reducing the time it takes to get cars on the front line. Be sure to tune in until the end for an exclusive offer from Smit that you won't want to miss! 📞 Connect - 561.843.1056 🎩 Linkedin - https://www.linkedin.com/in/ullfindsmit/ 💻 Website - https://www.simplerecon.com/ 📧 Email - smit@simpledealersuite.com Schedule a demo here: https://www.simplerecon.com/free-trial/. Set up the promo code as 'DealerTalk' (no spaces), and it WILL give you 20% off for life and a 60-day trial. If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠DealerTalk – Simple Recon⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 05:16 How can Simple-Recon help you navigate these times 13:00 Why technology can help you streamline your process 20:00 Is Simple-Recon an advantage or just another tool? 25:28 How Simple-Recon allows people at the dealership to track vehicle status 31:00 Simple-Recon is very hands-off and reduces human error 36:00 Are we on the verge of significant change in the space? 46: 41 Special offer for listeners of the podcast 48:20: The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Join Herb and Lizz in this engaging podcast episode as they dissect Microsoft's innovative strategies that empower dealers to elevate their game. Delve into the future of car buying from the consumer's perspective, exploring the impact of cutting-edge technologies like ChatGPT. Will consumers invest over 15 hours in research, and how can dealers adapt to this evolving landscape? Uncover the untapped potential of Bing and understand why dealers should be as intentional with it as they are with Google. Plus, gain insights on diversifying your marketing approaches to effectively connect with a broader spectrum of buyers. 📱Phone - 714.287.2139 👒Linkedin - linkedin.com/in/ecallaway 📧Email - lizzcallaway@microsoft.com If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 05:00 What is the future of car dealer websites? 15:00 A visual replacement for GOOGLE analytics 25:00 Quality over quantity when it comes to digital visitors to your website 30:52 Traditional advertising strategies becoming more digital 37:10 The value of audience selection with Microsoft 42:00 Does Microsoft offer API's? 43:53 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Christian and I are delving into the crucial realm of first-party data, unraveling its essence, exploring its implications for advertising strategies within the automotive industry, and, most notably, deciphering how to harness its power in 2024 amidst the unpredictable market landscape. Ensure you stay tuned until the end to glean insights into my strategic recommendations for navigating the upcoming year. 📞 Connect - 707.342.8808 🎩 LinkedIn - linkedin.com/in/christianferrer 💻 Website - https://www.demandlocal.com 📧 Email - christian@demandlocal.com If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠⁠DealerTalk – Simple Recon⁠⁠ ⏰Highlights⏰: 00:00 Introduction. 06:00 How to leverage CRM data to connect with current customers 13:00 How companies like GOOGLE understand the value of traditional advertising 23:00 How DT Vendor Management Solution helps dealers 27:23 What is first-party data? 29:00 What does cookiless mean for car dealers? 33:00 You have a $25K budget. How do you spend it? 38:10 Herb's budget allocation 42:44 The next five years Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

We released this episode ahead of schedule to provide you with an exclusive opportunity to take advantage of the deal Peter offered. Act fast, as the offer concludes during NADA 2024. Don't miss out! In this compelling episode, Herb and Peter Dufy from Dealer Image Pro engage in a candid conversation, delving into some of the industry's pivotal issues. They explore intriguing questions, such as the curious absence of WebP images in website providers, the reluctance of companies like vAuto to update their technology code stack, and a pressing concern shared by many in the industry: the scarcity of APIs that could revolutionize technology for car dealers in significant ways. 📞 Connect: 866.963.1199 💻 Website - https://www.dealerimagepro.com/ 🎩 Linkedin - linkedin.com/in/peter-a-duffy-jr-416383b 📧 Email - peter@dealerimagepro.com If you're seeking trusted partners to enhance your dealership's success, click the link below to leverage our extensive experience and benefit from exclusive volume discounts. 📱https://dealertalk.io/our-partner/ 🛬 Frikintech - https://frikintech.com/about/partners/dealertalk/ 👓 Foureyes.io - ⁠⁠⁠https://lps.foureyes.io/free-trial?fe...⁠⁠⁠ 🎥 Covideo - ⁠⁠⁠https://www.covideo.com/codirect/?utm...⁠⁠⁠ 📱 RunMyLease - ⁠⁠⁠https://www.runmylease.com/lead-gener...⁠⁠⁠ 🛻 Simple Recon - ⁠⁠⁠DealerTalk – Simple Recon⁠⁠ ⏰Highlights⏰: 00:00 Introduction 07:00 Why are we still using JPEG images? 18:25 How the current technology hurst our ability to build trust with customers 30:00 Technology legacy? 40:00 What is the future of consumer research before purchasing a vehicle 61:00 Peter's EXCLUSIVE offer for our listeners 62:46 Next five years Subscribe to My Channel: YouTube:    / @dealertalk   Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast... Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh... Support the podcast: https://podcasters.spotify.com/pod/sh... --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

FREE TRIAL LINK: https://frikintech.com/about/partners/dealertalk/ In this SEASON FINALE episode of DEALER TALK, join hosts Herb and Charity as they welcome Tom Harsha, co-owner of FRIKINtech. They discuss the importance of creating a closer relationship between CUSTOMERS and DEALERS and the use of HIGH TECH PROGRAMS to achieve that! Do you love DEALER TALK PODCAST? If you can, please give us your support: https://dealertalk.io/video/# 📞 Connect: Website: https://frikintech.com/about/love-car-dealers/ Tom Harsha: https://www.linkedin.com/in/tomharsha/ Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership 🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto 📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html ⏰Highlights⏰: 00:00 Introduction. 07:00 This is Dealer's life. 13:00 Who are you Tom? What is FRIKINTech? 20:00 This is what we do. 33:40 How the customer behaves. 40:45 The Multi-Channel Approach. 48:00 Other things about FRIKINTech service. 01:00:00 How about Equity. 01:09:00 And the Next 5 years? Subscribe to My Channel: YouTube: / @dealertalk Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2. Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh.. Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Jim Ziegler, the owner of Ziegler SuperSystems. They discuss the challenges dealerships face in inventory management and the future of the automotive industry. Episode Highlights: 1. What is the deal with manufacturers in 2023? 2. What about the forecast after Q2? 3. The strategy to follow once units are back in stock. TRAIN YOUR SALES STAFF! 4. Even in these times, not all customers prefer buying cars online! 5. Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 6. Always be part of the community; it is good business! 7. What can we expect next year? 📞 Connect: LinkedIn: ⁠https://www.linkedin.com/in/jimzieglercsp/detail/contact-info/ ⁠ Websites:   ⁠https://www.zieglersupersystems.com/ ⁠ ⁠https://www.zieglersupersystems.com/alphadawgblog/ ⁠ ⁠https://www.facebook.com/InternetBattlePlan ⁠ Email: zieglerss@aol.com  Twitter: ⁠JimZiegler Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://www.fixedopsdigital.com/online-marketing-solutions-for-your-fixed-operations-department/?utm_source=dtvms&utm_medium=referral&utm_campaign=partnership 🎥 Covideo - https://www.covideo.com/codirect/?utm_source=dealer-talk&utm_medium=referral&utm_campaign=auto 📞 Calldrip - https://www.calldrip.com/dtvms?hs_preview=xxAwWwPb-72725455961 📱 RunMyLease - https://www.runmylease.com/lead-generation-tools.html ⏰Highlights⏰: 00:00 Introduction 10:00 What is the deal with manufacturers in 2023? 20:00 The strategy to follow when units are back in stock. TRAIN YOUR SALES STAFF! 30:00 Even on these times, not all customers prefer buying cars online! 40:00 Never trust figures supplied by a vendor about the vendor! Do we still need TV publicity? 50:00 What can we expect next year? Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg Follow the podcast on Apple Podcasts: https://podcasts.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Send a voice message to the podcast: https://podcasters.spotify.com/pod/sh... Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of Dealer Talk, join hosts Herb and Charity as they welcome Mike Trudeau, the Executive VP of Business Development for Montway Auto Transport. They discuss the challenges dealerships face in inventory management and the future of the automotive industry and explore the advancements in car transportation technology and the evolving automotive landscape. By leveraging innovative technology like Montway Auto Transport's automation portal, dealerships can streamline their car transportation processes and overcome inventory challenges, ensuring efficient operations in an ever-evolving automotive industry. 📞 Connect: Website: https://www.montway.com/ Vendor Partners: 👓 Foureyes.io - https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙 FIXEDOPS DIGITAL - https://rb.gy/z9ujzp 🎥 Covideo - https://rb.gy/uflllw 📞 Calldrip - https://rb.gy/h0fwta 📱 RunMyLease - https://rb.gy/av9bvf   ⏰ Highlights: 00:00 Introduction 21:21 Mike Trudeau: Streamlining Sales Processes 22:02 Mike's Background in the Automotive Industry 23:28 Challenges and Trends in Inventory Management 26:18 Insights on Electric Vehicles and Transportation 30:09 Montway Auto Transport's Automation Portal (MAP) 31:54 Simplifying Car Transportation with MAP   Subscribe to My Channel: YouTube: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast on Apple Podcasts: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Send a voice message to the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/message Support the podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support SEO Keywords: car transportation, inventory management, automotive industry, efficient sales processes, technology in dealerships, interest rates, payment-driven cars, challenges in inventory management, Montway Auto Transport, automation portal, MAP, vehicle dispatch, electric vehicles, transportation logistics. --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

Speed to Sale: Time Kills Car Deals   Introduction: Herb, Charity and Terry McSpadden have a great time recording Dealer Talk's first-ever drunk episode (totally Charity's idea).   Join us for a hilarious conversation about how speed is everything in sales. TKD: Time Kills Deals.   Episode Highlights:   *Importance of teamwork and collaboration within the dealership. *Financial implications of Covid. *Providing Information: FTC Guidelines and Customer Expectations *Recognizing the significance of BDC agents offering comprehensive information to customers. *Striking a balance between control and accountability in setting appointments and providing information.   Enhancing the customer experience in the automotive industry requires a shift in mindset and a commitment to understanding and addressing customer needs. By fostering teamwork, providing accurate information, reducing customer anxiety, and creating memorable experiences, dealerships can differentiate themselves and build long-lasting customer relationships.   Join us in our next episode as we continue to explore key topics and trends shaping the automotive industry.   SEO Keywords: customer experience, automotive industry, salespeople, BDC agents, FTC guidelines, information provision, customer expectations, managing anxiety, warm transfers, dealership experience, personalized interactions, customer-centric approach.   📞 Connect:   https://www.xdc.team/   Vendor Partners 👓Foureyes.io https://lps.foureyes.io/free-trial?feac=ALL6TT 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease https://rb.gy/av9bvf   ⏰Highlights: 00:00 Introduction 8:00 Service Customer Satisfaction 23:40 Terry McSpadden 47:15 Sales PERSON 1:24:00 You Need a Car to Rob a Bank 2:05:00 It's All About Being Positivity 2:30:45 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber   ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

In this episode of the podcast, Herb and Charity discuss their frustrations with the stigma surrounding the car industry and the need for better skills in sales. They emphasize the importance of understanding customers' needs and solving their problems effectively. The conversation highlights the shift in the car industry and the need for improved leadership and accountability. Herb argues that it's crucial to let customers express themselves fully before providing solutions. He believes in asking relevant questions to understand customers' needs and presenting suitable options. Both Herb and Charity emphasize that active listening and effective communication skills are essential in sales.  Highlights:  -Despite its positive aspects, the industry suffers from a negative reputation that deters people from pursuing it intentionally.  -Even in 2023, some individuals within the industry perpetuate negative behaviors that contribute to the stigma.  -Charity points out the lack of accountability among leaders in the car industry. Herb and Charity discuss the need for a shift in leadership practices to address this issue. Keywords: automotive dealership, car sales, customer experience, salesmanship, selling, conversation, training, dealer, managers, senior salespeople, listening, finish sentences, customer conversations, problem-solving, communication skills, interview skills, personal development   Vendor Partners 👓Foureyes.iohttps://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL.  https://rb.gy/z9ujzp 🎥Covideo.  https://rb.gy/uflllw   📞Calldrip.  https://rb.gy/h0fwta   📱RunMyLease.  https://rb.gy/av9bvf 📞 Connect:  LinkedIn: https://www.linkedin.com/in/christian-charvet-858b25172/ Instagram: https://automotivementorship.com/ Website: https://automotivementorship.com/   ⏰ Highlights:  00:00 Introduction  06:16 Is Sales Manipulation  11:33 All Communication is Transactional 25:11 Guest: Christian Charvet  53:47 Interviewing for Employee’s  01:03:43 Next Five Years   Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************ Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“So, there we are in Poland. No cellphone, we don’t know the language, and we just got robbed by an 80-year-old man.” -Herb Anderson Check out Herb’s interview on the Steve Fucile Show. Together they discuss the importance of digital marketing in the auto industry and the need for dealerships to control their own narrative in order to gain customer trust. Social media is a cost-effective way to drive traffic to a dealership's website. Also, learn how Herb got robbed in Poland.   Connect with our friend Steve Fucile on his social media below.   Keywords: digital marketing, auto industry, customer trust, third-party sites, inventory management, social media, lead generation, branding, entertainment, education. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL.  https://rb.gy/z9ujzp 🎥Covideo.  https://rb.gy/uflllw   📞Calldrip.  https://rb.gy/h0fwta   📱RunMyLease.  https://rb.gy/av9bvf 📞 Connect:   LinkedIn: https://www.linkedin.com/in/stephen-fucile-8714b5168/ Instagram: https://www.instagram.com/rebounded1/ Facebook: https://www.facebook.com/stephen.fucile.5 Tik Tok: https://www.tiktok.com/@thestevefucileshow/video/7194475371004316974   YouTube: https://www.youtube.com/channel/UCa0BM3aFHJRk9dSE5zzNPEQ ⏰ Highlights: 00:00 Introduction 07:30 The American Dream Still Exists 20:00 And Then He Stole My Car! 28:00 Understanding Where the Issues Are 46:30 Motivation to Get Off the Couch 01:08:00 You Can’t Sell What You Don’t Have 01:23:00 The Growth of Business Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************ Send in a voice message: https://podcasters.spotify.com/pod/show/dealer-talk/message Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“The independent and franchised dealers are a voice that needs to be unified so we can make the changes needed within the automotive industry.” -Charity Ann In this episode, Troy Scheer and Jared Halsted talk about their experiences in the automobile industry, perceptions about the used car market, and the upcoming NIADA convention from June 19-22, and learn more about how to improve and elevate the automobile industry. Don't forget to download the NIADA mobile app to plan your schedule and make the most of the convention. Keywords: NIADA convention, automobile industry, used car market, independent dealers, mobile app, early bird discount. Vendor Partners 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.c om/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 00:45 Secret Shopping 09:14 You’re Paying Someone to Lose Your Money! 14:40 Jared Halsted with NIADA 18:00 NIADA Presidents Council 20:00 Troy Scheer with NIADA 27:00 NIADA Convention 28:20 Ignorance is Not an Excuse in the Eyes of the Law 38:00 Independent Dealer-Specific Concerns 55:00 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber ************************************* Follow the podcast here: https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 ************************************* --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support

“I've never been to a 20 group that I didn't pick something up that I didn't come out of with more knowledge.” -Herb Anderson Gordon Tormohlen joins us to share his insights on the evolving retail market in the automotive industry. He highlights the importance of building relationships with customers instead of focusing solely on transactions. He discusses the role of technology in making it easier and more convenient for buyers to purchase cars online and discusses the power of the National Independent Auto Dealers Association (NIADA). Vendor Partners: 👓Foureyes.io https://rb.gy/iuoo6n 🚙FIXEDOPS DIGITAL. https://rb.gy/z9ujzp 🎥Covideo. https://rb.gy/uflllw 📞Calldrip. https://rb.gy/h0fwta 📱RunMyLease. https://rb.gy/av9bvf 📞 Connect: LinkedIn: https://www.linkedin.c om/company/national-independent-automobile-dealers-association/ Instagram: @_niada Facebook: https://www.facebook.com/NationalIndependentAutomobileDealersAssociation/ https://www.facebook.com/groups/1056971047680050 https://www.facebook.com/BHPHInfo Twitter: @_niada YouTube: https://www.youtube.com/channel/UCwhk-6tS5PDMOpGDkxGMd_g ⏰ Highlights: 00:00 Introduction 6:50 Automotive News 10:00 Jury Duty 27:30 Scott Allen 35:00 NIADA Certified 44:00 Community Involvement 52:30 Next Five Years Subscribe to My Channel: https://www.youtube.com/channel/UCFzze5QDo48HAS2K1kc83Tg?view_as=subscriber Follow the podcast here:  https://itunes.apple.com/us/podcast/dealer-talk/id1425674535?mt=2 Thank you for tuning in, and as usual, we will TALK later! --- Support this podcast: https://podcasters.spotify.com/pod/show/dealer-talk/support