Become a Media Maven

My 40th episode on this podcast was 35 Things to Do AFTER You Earn Media Coverage. I share this all the time with people.It’s been nearly five years since I recorded it and because it’s how you turn publicity into profit, it’s time for an update.But instead of rehashing 35, I’m going to share the top 10 things to do.If you’re subscribed to my newsletter, you’ll get a free checklist you can download of these things, so make sure you’re signed up at MediaMavenNews.com.Speaking of my newsletter, I’m also going to give away a copy of Alex Hormozi’s new book $100M Leads, so make sure you’re subscribed for a chance to win one.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

In this episode, we're diving deep into the concept of contributed articles. I'll unravel what they are, why they matter, and how you can make the most of them in your content strategy.What exactly is a contributed article? Why should you care? I'll explain all of this and more as we explore the benefits of becoming a contributor to online publications and platforms.Stay tuned as we delve into the strategies and steps you need to take to effectively pitch, write, and publish contributed articles that make an impact. So, whether you're a seasoned writer or new to the world of content creation, this episode is packed with valuable insights to help you become a master of contributed articles.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Last week, I walked you through my brand-new flywheel. It was all about content, so this week, I’m going to explain where I get the ideas for the content I create and how I create it.Some things mentioned in this episode include:LinkedIn PostCastmagicAgorapulseJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I consider a flywheel a system. It’s an order of doing things that once started, should keep going. One thing leads to the next.You can have a sales flywheel, a marketing flywheel, an operations flywheel, and more.I decided to create a content flywheel on paper. It was always in my head, but making a design in Canva to actually see makes a big difference for me when it comes to execution. Why content?When I look at how I get most of my leads and my clients, it’s from my content. Even if it’s not directly from my content, people look me up and check me out before deciding to contact me. My content is a big factor in their decision. So, this is a behind-the-scenes look at my content flywheel. If you want to see what it looks like, log onto BecomeAMediaMaven.com and click on this episode. You can also get the transcript for this episode and complete show notes there too. Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

If you've ever wanted to land coverage in Fox Business, you're going to love this podcast.Kevin Dinino, CEO of KCD PR, shared this story with Allison Carter at PR Daily. Now, I'm going to break it down and share what worked and why it did so you can implement it in your pitching strategy.To see the full pitch, word for word, check out the show notes on my blog at BecomeAMediaMaven.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Before I tell you how one media placement led to 1,600 customers for a business, I want to remind you that public relations is not sales. It’s marketing. The sales come afterward.I don’t like it when people rely on media placements to get sales. Can it happen and does it happen often? Yes. But it’s not sales. It’s marketing… and sales are a side effect of getting attention in the media. In SparkToro, Amanda Natividad told a story about her time at NatureBox, a snack food brand. She broke down her earned media goals into two buckets - long-term and short-term. One focus was on building a reputation and the other was to try to sell the product.I love this story for a few reasons and you can replicate what Amanda did by focusing on what she did that worked well.First, they were ready for conversions. When you’re ready, do these five things.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

This issue has been plaguing the media and public relations industries for years. It’s paying for editorial placements, also known as paying for placement PR. Any professional will tell you this is wrong and unethical. But the people who want you to hire them will tell you it’s safe and a way to make sure you don’t waste your money. When they say that, they’re just trying to get your money with little regard for their reputation or theirs.By doing this, a PR agency is guaranteeing results. Right off the bat, that’s a red flag. First of all, The Federal Trade Commission requires content sponsors to disclose whether they have paid for a third-party review or endorsement. When so-called public relations firms make these specific promises, they may be violating fair-trade practices.Sometimes, they pitch and only charge you when they land something and call it a day. I’ll get into the problems with this today, but sometimes they also pay people they know who contribute to a place they land the coverage and that’s a whole different, darker story. I’ve done many episodes on this before so those out on the podcast.The lines get blurred when you hire a publicist and ONLY pay them if and when they land you coverage. In this podcast episode, I explain why.When you’re ready, here are three ways I can help you.1. Spend less than an hour learning the 5 simple steps to getting featured in the media without spending money on ads. ​This masterclass is FREE!​2. In three hours, I’ll teach you how to pitch the media to earn publicity and turn it into profit. ​Click here to join my bootcamp now.​3. Are you ready to bring PR in-house? ​In my Media Mentoring Program​, you or a VA can learn how to become a publicist with the skills of a big PR agency.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

One of my big goals right now is growing my newsletter. I want to get more subscribers, break a 50% open rate, and increase my click thru rate to 3%.Building an email list is not easy. I have some things to do. In this podcast, I’m sharing the things I’m going to do and why I’m going to do them. Some things and resources mentioned in this podcast include:Josh Spector’s Skill SessionsThe Lab with Jay ClouseThe Become a Media Maven newsletter at MediaMavenAndMore.com/newsletter/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

This is an episode with show notes from the Duct Tape Marketing Podcast.Back in the day, you know ten years ago, I built some form of media relations into every marketing plan. As digital channels have taken more and more attention, it’s easy to push traditional media coverage aside, but do so at your own risk.Getting a nice mention in a magazine or newspaper read by your ideal client is an awesome awareness and trust builder, but today it also comes with a high authority website link making it even more potent.My guest for this week’s episode of the Duct Tape Marketing Podcast is Christina Nicholson. She is a former TV reporter and anchor who is on the other side of the desk these days, helping small businesses tell their stories as the founder of Media Maven. She and I discuss best practices for getting the media’s attention and improving your PR efforts.Nicholson is an award-winning journalist with more than a decade of experience anchoring, reporting, writing, blogging, video production, editing, excelling in social media, photography, and live TV. She has been featured in Forbes, Fast Company, the Huffington Post, Time, Yahoo!, PR Daily, All Business Experts, on CNN, WTVJ in Miami, WPTV in West Palm Beach, News 12 in New York City, and many other media outlets.What you’ll learn if you give a listen:How to create a PR plan as part of an overall marketing planWhat role PR plays in personal brandingWhat businesses should look for in a PR firmJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

What is an influencer entrepreneur and how do you become one? Jenny Melrose joins me on the Become a Media Maven podcast with a four-step framework on how to build your audience, grow your business, and make more money online.Jenny dishes on everything from starting, growing, and selling a family lifestyle blog to breaking down PACK, her four-step framework.Some resources mentioned in this episode:Pumpkin PlanSuperfansInfluencer Entrepreneur Podcast@Jenny_Melrose on IGJennyMelrose.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I’ve known Pat Flynn from Smart Passive Income for a few years now and he surprised me with some things we talked about. Pat shares how his business didn’t start with podcasting. Still, he credits the Smart Passive Income Podcast to his success and business growth in affiliate marketing, speaking, authoring multiple books, and more.Listen to learn more about how to build an audience to grow your brand to help more people and make more money.If you want to learn how to make money podcasting, check out his podcast courses:Power-Up PodcastingAMP'd Up PodcastingJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

The public relations industry often falls victim to several myths and misconceptions that contribute to it being a best-kept secret. They also hold you back from pitching to the media because you don’t think you’re ready or big enough. I hope by dispelling these myths, you recognize the actual value of public relations and media relations, that you are ready to start pitching your expertise, and the positive impact it can have on your reputation, visibility, and overall success.If you want to get started for free and you haven’t taken my hour-long masterclass, join at EarnMediaNow.com.For a little more, get into my bootcamp at PitchPublicityProfit.com.And of course, my Media Mentoring Program has it all. It’s a 10-week program that teaches you everything you need to know with accountability as you execute at MediaMentoringProgram.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Spin Sucks invented (and copyrighted) the PESO Model. I’ve recently been binging all of Gini Dietrich’s stuff… and this is her jam. It’s an integrated approach to communications that blends paid, earned, shared, and owned media to establish thought leadership, credibility, trust, and authority that fuel a brand reputation.P: PaidE: EarnedS: SharedO: OwnedWhether you're a marketer, PR professional, or business owner, understanding and implementing this model will improve your marketing strategies. Resources mentioned in this episode:Spin Sucks: https://spinsucks.com/My Newsletter: https://www.mediamavenandmore.com/newsletter/My Cookbook Reel: https://www.instagram.com/p/Ctpl3zZuBuO/The Media Mentoring Program: http://mediamentoringprogram.com/Become a Media Maven Podcast: https://www.mediamavenandmore.com/podcast/Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I love being productive and efficient. Sometimes a NOT to-do list can help you get just as much done if not more.While traditional to-do lists outline tasks and obligations, a "NOT to do" list allows you to identify and eliminate nonessential or unproductive activities. By clearly defining what activities should be avoided or minimized, it helps in setting boundaries and staying focused on the most critical tasks. This approach prevents wasted time and energy on distractions, unimportant commitments, or counterproductive habits. By consciously avoiding these activities, you can allocate more time and energy towards meaningful, high-priority tasks that contribute to your goals and overall success. Ultimately, a "NOT to do" list serves as a powerful tool for enhancing efficiency and maximizing productivity.Listen to what's on mine!Resources mentioned in this episode:Check out my online course at MediaMentoringProgram.comJoin my newsletter at MediaMavenAndMore.com/newsletterSee how we can work together at MediaMavenAndMore.com/work-togetherJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

By appearing as a guest on a podcast, individuals can establish themselves as thought leaders and gain credibility within their industry. Additionally, podcasts allow for meaningful networking opportunities, as hosts and fellow guests may have valuable connections. Being a podcast guest also contributes to personal branding and visibility, helping individuals reach a larger audience and potentially attract new opportunities or clients. Furthermore, the long-form nature of podcasts allows for in-depth conversations and the opportunity to showcase personality, which can foster a deeper connection with the audience. Why you should be a guest on a podcast:To be introduced to new peopleGet leadsTo turn leads into salesBiggest mistakes people make:The pitches are too longTalking points are too genericPitches are too promotionalWhat to do instead? That's what this podcast is all about!Resources mentioned in this episode:My online “one-sheeter”Pitch Publicity Profit BootcampThe Media Mentoring ProgramThe exact pitch I sent to Pat Flynn35 Things to Do After You Earn Media CoverageTry Agorapulse for free for 30 daysJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Should you hire a coach or buy an online course? There is a big difference between the two. Generally speaking, with a coach, you get more individualized help. With a course, it’s a one size fits all model you can go back to over and over again.I mix the two in my Media Mentoring Program.I’ve done both. Listen to the episode and watch the video from April 18th to go inside my 10 business coaching and mastermind decisions.I do both. It depends on what my goals are at the time and what the content is. Every coach, mastermind, and course is different. What may be a fit one year won’t be the next year.Some resources mentioned in this episode:Inside my 10 business coaching and mastermind decisionsMediaMentoringProgram.comBook recommendation: Secrets of the Millionaire MindJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

You need to be ready when you’re invited on a podcast or an opportunity comes up you weren’t expecting. If not, you will lose your chance, your competitor can snag it and it may change their business.Let’s make sure that’s you instead of them.Last week I talked about two ways to know if you’re ready for PR. Hopefully, you realized you are, so now let’s cover what you need to be ready to land coverage when opportunities come knocking.These first two I will breeze by because I mentioned them last week.Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch  the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) For more on this from a media perspective, check out the first hour of Pitch Publicity Profit by clicking here.Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation. Now, you need to help the journalist do their job by:Being available ASAP. Willing to work fast.Having high-resolution images, low-resolution images. Use my link to try out Canva Pro for free to get these things in the right size and format in seconds.Camera and microphone - airpods and a cellphone work fine!Sharing power. I don’t mean the size of your audience. I mean the common courtesy to just share what is printed, published, or aired.The confidence to just do it. Go back and listen to or watch the episode from April 4th for help with this. If idiots can earn coverage, you can too. Some resources mentioned in this episode include:4 Ways to Beat Imposter Syndrome in Just 15 MinutesPitchPublicityProft.com30-Day Canva Pro TrialJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

I’m shocked at how many people, especially female business owners make excuses for not being ready for PR - to be on a podcast, contribute an article, land a TV interview, etc.People feel like they’re not ready because of their perception of what they see on the outside.That perception is exactly why earning media exposure is worth so much - because of the way your audience will perceive you.People don’t get there because they have lots of money, run a successful business, have a big team, or anything else you may assume.They got there because they pitched a good idea at the right time. Trust me, that’s better than relationships.If you answer yes to any of these questions, then you’re ready to earn coverage.Are you an expert in something that can help someone? Do you have a product that solves a problem for someone? (If you don’t think you are, go back and listen to or watch the episode from April 4th on 4 Ways to Beat Imposter Syndrome in Just 15 Minutes.) I also go into this topic in hour one of my 3-hour bootcamp, Pitch Publicity Profit.Do you have a place to send leads? This could be a website, phone number, physical address… even a social media handle for you to start a conversation.That’s it. That’s all you need to earn exposure.That attention turns into leads. Those leads turn into sales (if you nurture them correctly). That’s how you grow your business. It’s Business 101. Attention > Leads > Sales.Getting attention is step one. You can’t have the other two without it.Some resources mentioned in this episode:4 Ways to Beat Imposter Syndrome in Just 15 MinutesPitchPublicityProft.comJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

The Forbes Coaches Council will say congratulations… then ask you to pay them to write for them. It’s the opposite of a job.I’m all about contributing to outlets when it builds your brand infront of your ideal customer or client, but this is different.Not only is this advertising, but it’s tricky advertising.While these pay-to-play appearances could impress people who don’t know any better, you’re better off just working a tad harder to earn a contributing role at a popular outlet. Then when you do, leverage that like I did when I contributed at Inc. Magazine.Some resources mentioned in this episode:16Places.com to become a contributorMediaMavenAndMore.com/newsletter to join my newsletterJoin Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.

Press release distribution services are tools that allow you to send press releases to a large, targeted audience of journalists, social networks, bloggers, influencers, and traditional or digital media outlets, either automatically or manually.They will guarantee you coverage… and they’re not wrong. You will get coverage. But what they won’t tell you is that NO ONE WILL SEE IT. This is why.1. The press release is copied and pasted. That’s it.2. The only way to see it is to have a long, convoluted URL.3. You don’t get any SEO love from the backlink.4. No one looks at the wires.5. You have to pay hundreds of dollars for it.So what do you do instead?You take the time to pitch strategically. To learn how to pitch join my FREE media masterclass at EarnMediaNow.com.Join Christina's newsletter for insider tips on growing your business without ads here.Become a contributor to a top website to build your brand with free resources here.Click here to join Christina's 3-hour bootcamp Pitch Publicity Profit. Follow Christina on social media at: Website Facebook Twitter Instagram LinkedIn YouTube TikTok If you liked this episode, please subscribe to this podcast to hear more like it. Tell your colleagues, friends, and family… and don’t forget to tap that subscribe button. For more podcast episodes, tap here.