Christopher Lochhead Follow Your Different™

On this episode of Christopher Lochhead: Follow Your Different, we engage in a profound conversation with Command Sergeant Major Gretchen Evans, a decorated veteran who served 27 years in the U.S. Army. Gretchen shares her inspiring journey, from her motivations for joining the military to her experiences as one of the few women in a male-dominated environment. She discusses the challenges she faced, including injuries that led to her hearing loss, and her post-military work with Team Unbroken, an adaptive athletic team she founded. Gretchen Evans' story is one of resilience, leadership, and unwavering dedication to service. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Honoring Veterans and Their Service: Command Sergeant Major Gretchen Evans Christopher opens the episode by expressing his deep respect for veterans and the critical role they play in society. He then introduces Command Sergeant Major Gretchen Evans, highlighting her remarkable journey and the challenges she faced, including injuries sustained in combat that led to her hearing loss. Christopher emphasizes Gretchen’s role as an inspiration, both during her military career and in her life after service, particularly through her work with Team Unbroken, an adaptive athletic team for veterans and civilians who have faced life-altering injuries or trauma. Early Motivations and Joining the Military Gretchen shares her motivations for joining the military, which were born out of necessity. After losing her parents at a young age, her older brother became her guardian. Struggling to make ends meet while juggling college and work, she was inspired by her father, a World War II veteran, and the values instilled in her. She decided to enlist in the military, finding a welcoming environment in the Army after being turned away by other branches due to her height. Breaking Barriers as a Woman in the Military When Gretchen Evans enlisted in 1979, there were very few women in combat roles. She reflects on the challenges of being one of the few women in a male-dominated environment, particularly during basic training. Despite the tough leadership from Vietnam veterans who were not accustomed to training women, Evans expresses gratitude for the rigorous training she received, which prepared her for the realities of military life. She shares her first experience of being deployed to a combat zone in Grenada in 1983, describing the mix of nerves and excitement she felt. Despite her youth and inexperience, she relied on her training and the guidance of her leaders to navigate the chaotic environment. To hear more from Gretchen Evans and her inspiring story of never giving up, download and listen to this episode. Bio Command Sergeant Major Gretchen Evans is a highly decorated U.S. Army veteran, motivational speaker, and author. With over 27 years of service, she served as a senior intelligence analyst and paratrooper in multiple combat zones, including Afghanistan, where a mortar blast resulted in a traumatic brain injury and hearing loss. Despite her injury, Evans continues to inspire through her resilience, sharing her journey in overcoming adversity. She leads Team UNBROKEN, the first all-disabled team in the “World’s Toughest Race” on Amazon Prime, promoting awareness about disability and perseverance. Links Follow Command Sergeant Major Gretchen Evans! Team UNBROKEN | LinkedIn |  Instagram We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, we look back on a fascinating deep dive with renowned author and peak performance expert Steven Kotler. The conversation centers around Kotler's book, "The Art of Impossible," which explores the intricate relationship between motivation, neurobiology, and the pursuit of extraordinary achievements. This episode will break down the key insights to help you harness your potential and achieve remarkable results. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Understanding Intrinsic Motivation Steven Kotler begins by unpacking the concept of intrinsic motivation, which he identifies as a crucial driver for human performance. He highlights five key elements: Curiosity, Passion, Purpose, Autonomy, and Mastery. These components not only fuel our desire to excel but also enhance our focus and engagement in activities. Kotler emphasizes that these intrinsic motivators are hardwired into our biology, suggesting that when we align our actions with these motivators, we can achieve remarkable results with less effort. Kotler illustrates this point by referencing the neurochemicals involved in passion and love, particularly dopamine and norepinephrine. He recalls the intense focus and attention one experiences when falling in love, noting that this heightened state of awareness comes effortlessly. This natural inclination towards passion and engagement, he argues, is a testament to our biological design, which favors extraordinary achievements.   The Consequences of Not Going Big A striking assertion made by Kotler is that not striving for greatness can have detrimental effects on our well-being. He argues that human beings are inherently wired for extraordinary accomplishments, and failing to pursue big goals can lead to negative outcomes. This perspective challenges conventional views on motivation and success, suggesting that complacency can be harmful. Kotler points out that many of the issues plaguing modern society, such as depression and anxiety, can be linked to a lack of meaningful work and engagement. He identifies eight major causes of depression, two of which—genetics and severe trauma—are often highlighted. However, he emphasizes that these factors account for less than half of the equation. The remaining causes are rooted in our biology and motivation, particularly the absence of work that aligns with our values, passions, and the opportunity for mastery.   The Importance of Meaningful Work One of the most significant insights from Kotler's discussion is the idea that meaningful work is essential for mental health and fulfillment. He explains that when individuals engage in work that lacks curiosity, passion, or autonomy, they are more likely to experience feelings of emptiness and depression. This lack of alignment with intrinsic motivators can lead to a sense of stagnation and dissatisfaction. Kotler argues that the modern workforce often overlooks the importance of these intrinsic motivators, leading to widespread disengagement. He stresses that when people are not allowed to pursue their passions or develop their skills, they miss out on the flow state—a mental state of complete immersion and focus that is crucial for peak performance. To hear more from Steven Kotler and how you can unlock peak performance in your company, download and listen to this episode.   Bio Steven Kotler is a New York Times bestselling author, an award-winning journalist, and the Executive Director of the Flow Research Collective. He is one of the world’s leading experts on human performance. He is the author of nine bestsellers (out of thirteen books), including The Art of Impossible, The Future is Faster Than You Think, Stealing Fire, The Rise of Superman, Bold, and Abundance. His work has been nominated for two Pulitzer Prizes,

On this episode of Christopher Lochhead: Follow Your Different, we get a blast from the past from a legendary dialogue with Rick Bennett, a renowned marketing expert from Silicon Valley. We delve into unconventional marketing strategies, emphasizing the importance of boldness and creativity in a crowded market. Rick shares anecdotes about impactful campaigns, such as a direct ad to a CEO that led to a significant response, and discusses the necessity of courage in marketing. The episode highlights the psychological impact of disruptive advertising on competitors and clients, encouraging executives to embrace risk for standout success. Christopher's engaging style and Rick's authentic insights make this a must-listen for marketing enthusiasts. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Creating Memorable Marketing Tactics Rick Bennett is celebrated for his ability to craft ads that not only capture attention but also provoke strong reactions. One of the standout moments in the episode is Christopher's recollection of Rick's iconic website from 1996. This site was more than just a digital presence; it was a masterclass in contextualizing advertisements within the competitive landscape. Rick shares an intriguing story about creating an ad for a political candidate designed to catch the eye of Sergey Brin at Google. The ad claimed the candidate had a revolutionary plan to eliminate income taxes and the national debt. This bold approach succeeded in getting the candidate a direct call from Brin, showcasing the power of direct and audacious communication. Vetting Executives for Courage Christopher probes Rick about how he assesses the courage of CEOs when considering collaboration. Rick introduces the concept of a "self-weeding garden," a metaphor for identifying the right clients. He emphasizes the importance of being straightforward and authentic, stating, "God hates cowards," to underline the necessity of courage in marketing. Christopher praises Rick for being unapologetically himself, noting that his authenticity sets him apart in the industry. Rick recounts his early experiences, including a pivotal moment with Larry Ellison, where he confidently challenged Ellison's views on advertising. This encounter not only solidified Rick's reputation but also transformed Ellison into an advocate for advertising. Guerilla Marketing: Making Generals Surrender Rick shared some important insights about guerilla marketing. One of the goals of guerilla warfare is to make the generals of the opposing army make mistakes. “My ads will attack your competition like a pack of speedy, crazed wolverines” – Rick Bennett He adds, “Demoralize the generals of the opposing army, then they’ll make mistakes. You have your investors to say, ‘Hey we have a winner here’ and you have to make the employees feel that their boss is kicking ass.” In the end, marketers should aim for a campaign where you make opposing generals psychologically surrender, even before any battle has begun. To hear more from the Marketing Assassin Rick Bennett, download and listen to this episode. Bio Rick Bennett is a renowned Silicon Valley guerrilla marketing expert with decades of experience helping startups and tech companies achieve explosive growth through unconventional and impactful strategies. Known for his innovative thinking and bold approach, Rick has a proven track record of creating campaigns that maximize reach and engagement while minimizing costs. Passionate about empowering businesses to stand out in competitive markets, he continues to be a trusted advisor and mentor for entrepreneurs seeking game-changing marketing solutions. Link Follow Rick Bennett! Website  | LinkedIn We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners.

On this episode of Christopher Lochhead: Follow Your Different, the spotlight is on the resilience and unique challenges faced by Israeli entrepreneurs as we have a conversation with Judah Taub, managing partner at Hetz Venture Capital. Judah shares insights on the Israeli tech startup ecosystem, the profound impact of military service, and the remarkable adaptability of entrepreneurs, especially following the traumatic events of October 7th. This dialogue highlights the intertwined nature of personal and professional lives in Israel, showcasing the enduring spirit and innovation that drive the entrepreneurial community amidst adversity. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Judah Taub on Military Service and Society Judah Taub discusses the integral role of military service in Israeli society, emphasizing how it creates a shared experience that binds citizens together. He shares an anecdote about speaking to West Point cadets, highlighting the differences between their backgrounds and those of Israelis. In Israel, military service fosters a collective sense of urgency and responsibility, particularly during crises. The Impact of Recent Events & Processing Trauma The conversation shifts to October 7th, a day that transformed from a high holy day to one of duty for Judah and his family, as they were called back into military service. This rapid transition underscores the unpredictable nature of life in conflict zones and its profound personal impact. Judah remembers the emotional toll of sudden changes, noting that the reality of the situation didn't fully sink in until a week later. This highlights the struggle of processing trauma amidst chaos and the importance of recognizing different coping mechanisms. Entrepreneurship Amidst Adversity Despite challenges, Judah highlights the resilience of Israeli entrepreneurs, who thrive on innovation and determination. The ability to adapt and pivot is crucial for success in uncertain environments. Judah then reflects on balancing multiple roles over the past year, including military service and entrepreneurial endeavors. He hope for the future, emphasizing the resilience of the Israeli spirit. Despite challenges, there is a strong foundation for recovery and growth within the entrepreneurial community. To hear more from Judah Taub and the power to innovate even at the most dire situations, download and listen to this episode. Bio Judah Taub is an Israeli entrepreneur known for his innovative approach to business and technology. As the managing partner at Hetz Ventures, he has played a pivotal role in investing in and supporting early-stage startups, helping them scale and succeed globally. Judah's expertise spans venture capital, product development, and strategic growth, with a focus on fostering innovation in deep tech and enterprise software. Passionate about empowering entrepreneurs, he combines analytical insights with hands-on mentorship, making him a respected figure in Israel’s vibrant tech ecosystem and beyond. Links Follow Judah Taub! LinkedIn | X (formerly Twitter) | Hetz Ventures We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

The holiday season is often portrayed as a time of joy, celebration, and togetherness. However, for many, it can also be a period of profound sorrow and reflection, especially for those who have experienced loss. So for this upcoming holidays, let's look back to a heartfelt conversation with Dushka Zapata, a prolific writer known for her impactful work on Quora and her books, including "Love Yourself and Other Insurgent Acts That Recast Everything." This episode delves into the complexities of grief, suffering, and the challenges some people face during the holiday season. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Complexity of the Holidays Christopher opens the conversation by acknowledging that while the holiday season is often seen as a time of joy and celebration, it can also be a period of profound sorrow for many. He candidly shares that this holiday season is particularly challenging for him due to personal losses he experienced in 2019. He emphasizes that this episode is for anyone feeling pain during the holidays, and he hopes it will foster empathy and understanding. Dushka responds by discussing the common questions she encounters on Quora regarding grief, such as whether it’s normal to feel sad or how long grief should last. She asserts that there is no "normal" when it comes to grief; people should feel whatever emotions arise without worrying about societal expectations. Dushka points out that no one has the authority to dictate how long someone should grieve or how they should feel.   The Pressure to Cheer Up The conversation shifts to the well-meaning but often misguided attempts by others to help those who are grieving. Dushka likens the pressure to "cheer up" to sitting on someone’s chest while they’re trying to breathe, describing it as suffocating. She believes that the best way to support someone in grief is to give them the space to feel their emotions without judgment or pressure to conform to societal norms of happiness. “I think so many people want to help but I’m going to tell you, asking someone to cheer up when they’re grieving is like sitting on someone’s chest when they’re trying to breathe.” – Dushka Zapata Christopher agrees, noting that if someone is perpetually happy, it may indicate they are avoiding deeper issues. Dushka adds that happiness can coexist with grief; one can be happy while still mourning. She shares her personal experience of grieving her father, who passed away in December, a month filled with reminders of loss amidst the holiday cheer.   The Freedom to Express Grief Dushka recounts how difficult it can be to navigate social interactions during the holidays when everyone expects happiness. She describes moments when people wish her a "happy holiday," and she feels an overwhelming urge to respond with honesty about her pain. She believes it’s essential for people to feel free to express their true emotions, even if it catches others off guard. Dushka then shares her decision to opt out of traditional holiday celebrations. After her father’s death, she found Christmas too painful and chose to set it aside for her well-being. She describes how she has created a holiday experience that feels right for her, which may not include the usual festivities. Dushka expresses that it’s okay to prioritize one’s emotional health over societal expectations. Christopher conveys his understanding and support for Dushka’s choice, affirming that everyone has the right to navigate their grief in their own way. Dushka acknowledges that while she may eventually reintroduce holiday celebrations, she is currently focused on honoring her feelings and taking care of herself. To hear more from Dushka Zapata and Christopher Lochhead's conversation on grief and happiness during the holidays, download and listen to this episode.    Bio

On this episode of Christopher Lochhead: Follow Your Different, we are treated to a profound conversation with Rickson Gracie, a legendary figure in Brazilian Jiu-jitsu. Known for his unparalleled contributions to martial arts and his deep philosophical insights, Rickson Gracie shares his wisdom on life, purpose, and spirituality. Rickson also discusses the significance of being present, engaging authentically in relationships, and cultivating a sense of purpose. His philosophy extends beyond the mat, offering valuable lessons in personal growth and mindfulness, encouraging listeners to embrace resilience and inner strength in their daily lives. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Rickson Gracie on the Nature of Competition in Jiu-Jitsu Rickson Gracie begins by highlighting a unique aspect of jiu-jitsu: the ability to compete intensely without causing injury. Unlike striking arts such as boxing, jiu-jitsu incorporates the concept of "tapping out," allowing practitioners to engage fully while maintaining safety. This dynamic foster a learning environment where losing is seen as an integral part of growth. Gracie also emphasizes the significance of being present, a practice that is central to jiu-jitsu. On the mat, practitioners must focus entirely on the moment, leaving behind external distractions. This mindfulness not only enhances performance but also translates to everyday life, fostering a sense of calm and clarity.   Rickson Gracie on Engagement and Connection in Relationships The conversation then touches on the importance of genuine engagement in relationships. Gracie reflects on how technology has altered social interactions, often leading to superficial connections. He argues that martial arts training can help individuals reconnect with the essence of human interaction, fostering deeper connections through shared experiences and presence.   Rickson Gracie on Finding and Fulfilling Your Purpose & Building Inner Strength Rickson Gracie discusses the concepts of purpose and service, highlighting that happiness is a dynamic process requiring effort and intention. He encourages listeners to identify their commitments and responsibilities, whether to family, work, or personal growth. Taking care of oneself is essential to being able to serve others effectively. On that note, Gracie opens up about his personal challenges, including his battle with Parkinson's disease. He approaches this new opponent with a strategic mindset, focusing on resilience and adaptability. He emphasizes the importance of understanding oneself and developing a strong sense of inner peace to navigate life's difficulties. To hear more from Rickson Gracie and his philosophies on the mat & in life, download and listen to this episode.   Bio Rickson Gracie is a legendary Brazilian Jiu-Jitsu master and MMA pioneer, celebrated for his mastery, discipline, and contributions to martial arts. A member of the renowned Gracie family, Rickson holds an 8th-degree red-and-black belt and has achieved an unparalleled level of skill and influence. Known for his philosophy of mind-body connection and his undefeated record in over 400 fights, he remains an iconic figure in the jiu-jitsu world, inspiring practitioners globally.   Links Follow Rickson Gracie! Website | Instagram We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with Matti Anttila, the visionary founder of Grain and Barrel Spirits. Matti shares his remarkable journey from investment banking to becoming a leader in the craft spirits market, focusing on the revitalization of the iconic Chicken Cock whiskey brand. He discusses the importance of brand authenticity, leveraging history, and the unique identity of Chicken Cock. The episode also explores Matti's collaboration with the Elvis Presley estate, enhancing the brand's allure. Matti emphasizes experiential engagement and strategic partnerships to differentiate in a competitive market, offering valuable insights for entrepreneurs in the spirits industry. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Matti Anttila: From Investment Banking to Craft Spirits Matti's transition from a lucrative career in investment banking to the unpredictable world of spirits was driven by a desire to create something meaningful. His background in real estate development fueled his passion for building something from the ground up, allowing him to see his ideas come to life. Transitioning to a new industry can be daunting, but pursuing what he loves has led to greater fulfillment and success. By utilizing his previous experiences and skills, Matti was able to build a strong foundation in his new venture.   Differentiating in a Competitive Market: Identifying White Space & Leveraging History Matti emphasizes that true innovation often comes from outside the industry. When entering the spirits market, he sought to identify "white space" within established categories, allowing him to avoid the challenge of educating consumers about what whiskey or bourbon is. This approach enabled him to carve out a unique niche for Chicken Cock whiskey. Another significant part of Matti's strategy involved leveraging history. He recognized that whiskey is a category where history plays a crucial role. By resurrecting Chicken Cock, a brand with roots dating back to 1856, he tapped into a rich heritage that added depth to the brand's narrative.   Matti Anttila & The Power of a Distinctive Name The name "Chicken Cock" itself was a major draw for Matti. It not only piqued his curiosity but also served as an effective conversation starter. The brand's history, including its prominence at the Cotton Club during prohibition and mentions by figures like Duke Ellington, added to its allure. Matti believes that word-of-mouth marketing is one of the most powerful tools for any brand. Chicken Cock's distinctive name naturally fosters conversations, making it easier to engage consumers and build brand awareness. To hear more from Matti Anttila and his thoughts on how to revive a brand to something legendary, download and listen to this episode.   Bio Matti Anttila is the founder & CEO of Grain & Barrel Spirits, an innovative company specializing in crafting and marketing premium spirits. With a passion for authenticity and quality, Matti has revived historic brands and introduced new, award-winning products like Chicken Cock Whiskey, Dixie Vodka, and Endless Summer Spirits. His approach combines an appreciation for tradition with a modern, entrepreneurial spirit, leading Grain & Barrel to rapid growth in the global spirits industry. Matti’s leadership and dedication to brand authenticity have made Grain & Barrel Spirits a standout in the market, recognized for its distinctive, high-quality offerings.   Links Follow Matti Anttila! Website | LinkedIn | Interview with Matti We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

On this episode of Christopher Lochhead: Follow Your Different, Christopher and fellow Category Pirate Eddie Yoon dive into the misconceptions surrounding innovation and market dynamics. This episode is a must-listen for business leaders and entrepreneurs who want to navigate the complexities of today's market more effectively.  You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. The Context The episode revolves around the limitations of Clayton Christensen's "Innovator's Dilemma" and the assumptions that can lead businesses astray. Eddie Yoon critiques the traditional understanding of disruptive innovation, arguing that it often misguides incumbents in their strategic decisions. He emphasizes the need for a fresh perspective on innovation that focuses on creating value rather than merely competing on price. The Innovator’s Dilemma Christopher Lochhead opens the discussion by emphasizing the importance of genuine conversations in business and innovation. He sets the context for a deep dive into the innovator's dilemma, highlighting its relevance in today's fast-paced market. Eddie Yoon then elaborates on the four fatal flaws associated with the innovator's dilemma and introduces intriguing concepts like "super dingdong premium pricing." Yoon shares valuable insights on how companies can generate unparalleled value while steering clear of "competition derangement syndrome." The Four Fatal Flaws of the Innovator's Dilemma   Lower Prices vs. Super Ding-Dong Premium Pricing The Misconception Many companies believe that lowering prices is the best strategy for growth. While this can increase market share, it often sacrifices profitability. The Reality Eddie points out that companies like Apple thrive by maintaining premium pricing, capturing a larger share of revenue and profits. Lowering prices can lead to a race to the bottom, where quality and brand value are compromised. Lesser Consumers vs. Super Consumers The Misconception Businesses often target "lesser need consumers" to expand their market, assuming that this will lead to growth. The Reality Eddie argues that this perspective is overly simplistic and lacks empathy. Instead, businesses should recognize the potential of "super consumers"—those who are passionate about the product and willing to pay for higher quality. Winning the Present vs. Designing the Future The Misconception Many companies focus solely on current market dynamics, trying to compete in existing markets rather than envisioning future possibilities. The Reality This short-sightedness can lead to missed opportunities for innovation and growth. Eddie encourages businesses to think beyond the present and actively design the future by identifying unmet needs and creating new solutions. Languaging Around Destruction Scarcity vs. Creation Abundance The Misconception The language surrounding disruption often focuses on destruction and scarcity, leading to a negative mindset that stifles creativity and innovation. The Reality Businesses should adopt a mindset of abundance and creation, where the goal is to build new categories and solve problems rather than merely displacing competitors. To hear more from Pirates’ Eddie Yoon and Christopher Lochhead, download and listen to this episode. This episode is based on a new audio mini-book "The Innovator's Delusion" by your friendly, neighborhood Category Pirates! If you are curious about how you can avoid falling into the trap of Innovator's Delusion, read about Christopher & Eddie's solution on "The Innovator's Solution". Want to join in on the Pirate Talks? Subscribe to Category Pirates and sail the seas with fellow Pirates today! Don’t forget to grab a copy (or gift!) of one of our best-selling books:  Snow Leopard: How Legendary Writers Create A Category Of One  The Category Design Toolkit: Beyond Marketing: 15 Frameworks Fo...

On this episode of Christopher Lochhead: Follow Your Different, we engage with marketing innovator and bestselling author Seth Godin. We explore the transformative impact of AI on business, the significance of personal agency, and the pitfalls of hustle culture. Seth emphasizes the importance of choosing customers and competition wisely, as these decisions shape one's future. The conversation also highlights the role of emotional labor, the need for intentionality in life and career design, and the dangers of hustle culture. Seth advocates for permission-based marketing, urging marketers to build genuine connections and deliver value to their audiences. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Seth Godin on the Importance Personal Agency Seth Godin emphasizes the importance of taking control of one’s life and career. He argues that many people are conditioned to conform and fit in, which limits their potential. Instead, he advocates for a life designed with intention, where individuals actively choose their paths rather than passively responding to circumstances. Another central idea in Seth's philosophy is that the customers and competition one chooses directly influence their future. He explains that if you cater to a specific audience, you must accept the limitations that come with that choice. Conversely, by selecting customers who align with your vision, you can create a more fulfilling and successful career.   The Impact of AI on Business The conversation also explores the impact of AI on the business landscape. Seth discusses how AI can be leveraged not just as a tool but as an integral part of a business strategy. He emphasizes that while AI can automate certain tasks, the human element—emotional labor, creativity, and decision-making—remains irreplaceable.   Seth Godin’s thoughts on Hustle Culture Seth critiques the hustle culture that glorifies constant work and competition. He argues that this mindset can lead to burnout and dissatisfaction. Instead, he encourages individuals to focus on meaningful work that aligns with their values and goals, rather than chasing trends or external validation. Seth and Christopher then discuss the idea that collaboration can oftentimes lead to greater success than competition. They argue that viewing others in the same field as collaborators rather than competitors can foster a more supportive and innovative environment. To hear more from Seth Godin and his thoughts in AI & Hustle Culture, download and listen to this episode.   Bio Seth Godin is a renowned entrepreneur, author, and marketing thought leader. He is the creator of the blog "Seth's Blog," where he shares insights on marketing, leadership, and personal development. Godin has written over 20 bestselling books, including Purple Cow, Linchpin, and The Dip, which focus on innovation, branding, and standing out in today’s competitive market. He is also the founder of several startups, including Yoyodyne, which pioneered online permission marketing. Through his writing, speaking, and courses, Godin encourages individuals to embrace creativity and make meaningful contributions.   Links Follow Seth Godin! Seth’s Blog | Website | LinkedIn   We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!

In the spirit of Oktoberfest, this episode of the Christopher Lochhead: Follow Your Different is a look back into our conversation with Professor Edward Slingerland, a distinguished scholar and author of Drunk: How We Sipped, Danced, and Stumbled Our Way into Civilization. They delve into the cultural and historical significance of alcohol consumption, examining its role in human civilization. Professor Slingerland argues that alcohol has been pivotal in social bonding, creativity, and even the development of agriculture. They discuss how different cultures approach drinking, highlighting the benefits of moderation and the potential harms of excessive consumption. The episode offers a nuanced perspective on alcohol's impact on society. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   Edward Slingerland on Why Humans Enjoy Getting Drunk Professor Slingerland begins by addressing a fundamental question: why do humans enjoy getting drunk? The simple answer is that it feels good. However, this leads to a deeper inquiry: why has evolution allowed us to enjoy getting drunk? The prevailing narrative suggests that our attraction to intoxication is an evolutionary mistake. Substances like alcohol are often seen as hijacking our brain’s reward circuits, providing pleasure without any evolutionary purpose. Contrary to this view, Professor Slingerland argues that alcohol has played a significant role in human evolution. Unlike other pleasurable activities that evolution tolerates because they are not overly costly, alcohol consumption can cause real harm. But despite its potential dangers, humans have been focused on making and consuming alcohol for thousands of years. Archaeological evidence shows that humans were brewing beer around 13,000 years ago, well before the advent of agriculture. This suggests that our desire to get intoxicated may have driven the development of agricultural societies.   Alcohol and the Development of Societies One of the key arguments in Professor Slingerland’s book is that the first plants domesticated by humans were often those with psychoactive properties, not necessarily those that were nutritionally beneficial. For instance, the ancestor of maize was cultivated for its potential to make beer rather than for food. This desire for intoxication may have been a primary motivator for settling down and forming agricultural societies. Once humans transitioned to agricultural societies, they faced new challenges. Life in these communities was often stressful and monotonous compared to the more egalitarian and diverse lifestyles of hunter-gatherers. Alcohol provided a means to cope with these stresses, enhancing mood and reducing anxiety. This is still true today; many people enjoy a drink after work to mark the transition from a stressful day to a more relaxed evening.   Alcohol and Creativity Alcohol has a long history of being used to enhance creativity. Humans rely heavily on creativity for survival, especially in adapting to changing environments and competing with other groups. However, there’s a tension in our brains between the need to innovate and the need to focus. Alcohol can help loosen inhibitions and foster creativity by temporarily downregulating the prefrontal cortex (PFC), which is responsible for executive functions like focus, impulse control, and decision-making. The famous saying "write drunk, edit sober" encapsulates this dynamic. Different psychoactive substances can enhance different cognitive functions. Alcohol can help loosen inhibitions and foster creativity, while stimulants like caffeine can improve focus and task management. This balance between creativity and focus is crucial for innovation and problem-solving. To hear more from Professor Edward Slingerland and the culture of drinking through the ages,

On this episode of Chistopher Lochhead: Follow Your Different, we talk with Richard Worsham and Grant Longenbaugh, the President and CMO of Janus Motorcycles. They discuss Janus's unique approach to motorcycle design, emphasizing craftsmanship, simplicity, and a distinctive riding experience called "rambling." Richard and Grant share their journey from customizing mopeds to creating a new category of lightweight, custom motorcycles. They highlight their rejection of the industry's focus on speed and technology, instead prioritizing the joy of riding and community engagement. The episode underscores Janus's success in redefining the motorcycle experience through authenticity and innovative category design. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. What is Janus Motorcycles? Janus Motorcycles stands out in an industry that typically prioritizes speed and technological advancements. While the mainstream motorcycle market grows at a modest rate of about 2% annually, Janus has achieved remarkable growth, boasting a 50% increase over the previous year. This success is attributed to their commitment to craftsmanship and a unique riding experience that emphasizes a slower, more meditative journey. The early days of Janus saw Richard and his co-founder, Devin, customizing mopeds and eventually deciding to create a motorcycle that reflected their vision. They started with a 50cc model, drawing inspiration from their experiences with mopeds. Community and collaboration played a crucial role in their journey, as they relied on local expertise and craftsmanship to bring their vision to life. Richard Worsham & Grant Longenbaugh and how they got into Janus Motorcycles Richard Worsham's journey began on the East Coast and eventually led him to Goshen, Indiana, where Janus is based. His time at Notre Dame and the region's rich history in craftsmanship, particularly in the RV industry, laid the foundation for Janus. Leveraging local manufacturing resources, including partnerships with Amish craftsmen known for their exceptional quality, Richard's passion for motorcycles was ignited during his college years. This passion ultimately led to the creation of Janus Motorcycles. Grant Longenbaugh, with a background in marketing and creative work, became involved with Janus out of passion and curiosity. He and his colleague, Jordan, helped launch the 250cc line through a successful Kickstarter campaign. This campaign not only provided the necessary funding for EPA testing but also marked a turning point for Janus, allowing them to scale their operations. On Rejecting Industry Norms Janus Motorcycles takes a starkly different approach compared to the broader motorcycle industry, which has been focused on technological advancements and performance enhancements for decades. Richard and Grant articulate their philosophy of rejecting this "features push" mentality, instead prioritizing beauty, simplicity, and a genuine connection to the riding experience. Richard draws parallels between motorcycles and classic cars, noting that vehicles like the old MGs provide a raw, engaging experience that modern vehicles often lack. He argues that while technological advancements like anti-lock brakes and rider aids are beneficial, they can also dilute the authentic experience of riding. The focus should be on the joy of the ride itself, rather than on features that might be more appropriate for household appliances. To hear more from Richard Worsham & Grant Longenbaugh on their experience with Janus Motorcycles and the category of motorcycles and riding experience, download and listen to this episode. Bio Richard Worsham and Grant Longenbaugh are the President and CMO of Janus Motorcycles, a motorcycle manufacturer company based in Goshen, Indiana. Richard Worsham, an artist and engineer with a passion for vint...

On this episode of Christopher Lochhead: Follow Your Different, we have a conversation with John Spagnola, CEO of Ublendit, about innovation and category creation in the spirits industry. John shares his journey, emphasizing the strategic advantage of creating new categories rather than competing in existing markets. He discusses the success of Hideout Vodka and introduces a new agave spirit, the "77," designed for health-conscious consumers. The episode also explores the impact of celebrity endorsements and meaningful partnerships, such as Hideout Vodka's initiative with the National Parks. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go.   John Spagnola on the Challenge of Competing in Established Markets John starts off the conversation by reflecting on the challenges faced by smaller brands in a market controlled by a few large companies like Diageo and Constellation Brands. These giants can easily undercut smaller brands on price, making it difficult for them to compete. John emphasizes that merely trying to fit into the existing market is a trap that many fall into. Instead of competing within established markets, John advocates for creating new categories. This approach not only differentiates products but also attracts attention from larger companies, who view category creators as innovative rather than as threats. He cites the success of brands like Screwball Whiskey and 21 Seed, which created unique categories and achieved significant valuations.   Hideout Vodka and MGM Partnership John shares the story of Hideout Vodka, which gained traction by securing a partnership with MGM properties in Las Vegas. This partnership allowed Hideout Vodka to become the vodka of choice in several MGM hotels, marking a significant win for a smaller player in the industry. However, as the brand began to grow, John realized they were falling into the trap of merely trying to fit into the existing market. Recognizing the need for innovation, John and his team brainstormed a new product idea involving Cheech and Chong, the iconic duo known for their association with cannabis culture. They conceptualized a vodka product called "The Judge's Water," which cleverly ties into a memorable scene from Cheech and Chong's movie "Up in Smoke." The product not only serves as vodka but also converts into a bong, appealing to their fan base in a novel way. This product sold over 5,000 units quickly, showcasing the power of category creation.   John Spagnola on Leveraging Celebrity Partnerships John believes that aligning with well-known figures can turbocharge category creation and drive consumer interest. He shares his excitement about developing an apple pie whiskey, initially inspired by Martha Stewart, but now considering other celebrity partnerships that could elevate the brand even further. John then discusses the potential for high acquisition multiples in the spirits industry, noting that companies can achieve impressive valuations, especially when they have a unique product and a celebrity endorsement. He highlights the average revenue multiples in the spirits sector, which can reach as high as 21x for celebrity-backed brands, making it an attractive space for innovation and investment. To hear more from John Spagnola and his ventures in Category Creation, download and listen to this episode. If you want to hear about our previous discussion about the Custom Spirits Category, check out this previous episode at FYD 212.   Bio John Spagnola is the CEO of Ublendit, LLC. Ublendit is a pioneer in the custom spirts category. They are the first to create custom spirits for hotels, bars, nightclubs, restaurants and special events. John is also Managing Partner at Venture Santa Cruz, where they identify new markets to make a difference in and disrupt them. He’s based in Santa Cruz, CA.   Links

On this episode of Christopher Lochhead: Follow Your Different, we have an insightful conversation with Dr. Judy Ho, a renowned clinical and forensic neuropsychologist, to explore attachment theory and its impact on personal and professional relationships. Dr. Judy Ho explains how early caregiver relationships shape our emotional responses and interactions throughout life. They also discuss the nature versus nurture debate, cultural influences on empathy, and the potential for healing attachment wounds at any age. This episode also delves into managing negative self-talk and understanding attachment styles, offering practical strategies for fostering healthier relationships and personal growth. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Dr. Judy Ho on Attachment Theory Attachment theory, as explained by Dr. Judy Ho, is a psychological model that describes the dynamics of long-term interpersonal relationships between humans. It focuses on the bond formed with primary caregivers during early childhood, which lays the foundation for how individuals perceive themselves and navigate challenges in life. This bond is crucial because, as infants, we are entirely dependent on adults for survival. The lessons learned during this formative period are deeply ingrained, influencing our behavior and emotional responses well into adulthood. Christopher Lochhead brings up the nature versus nurture debate, questioning whether core human qualities like love and empathy are innate or learned. Dr. Judy Ho explains that these traits are a combination of both biological drives and environmental influences. While there may be an innate tendency to care for those we are related to, much of how we express love and empathy is shaped by our environment and the behaviors modeled by others. Cultural Influences on Empathy and Generosity Christopher shares a personal story about an encounter with an immigrant in distress, highlighting cultural differences in perceptions of generosity and empathy. Dr. Ho notes that culture significantly shapes our values and behaviors. In individualistic cultures like the United States, personal independence is often prioritized, whereas collectivist cultures emphasize community support and shared resources. This cultural context can profoundly influence how individuals respond to acts of kindness and generosity. Dr. Judy Ho on Healing at Any Age The conversation shifts to the possibility of healing attachment wounds, even for those who have experienced difficult childhoods. Dr. Ho reassures listeners that healing is possible at any age, regardless of whether the original caregivers are available for discussion. The key is to develop a secure attachment to oneself, which involves recognizing and addressing the patterns formed due to past experiences. Christopher reflects on the concept of "re-parenting" oneself, a process he learned about in his early twenties. Dr. Ho explains that this involves revisiting past experiences and providing oneself with the nurturing and support that may have been lacking during childhood. It is essential to understand that many individuals carry the misconception that they are to blame for their caregivers' shortcomings, leading to negative self-talk and a distorted self-image. To hear more from Dr. Judy Ho & her thoughts on self-healing and building healthy relationships, download and listen to this episode. Bio Dr. Judy Ho is a triple board-certified clinical and forensic neuropsychologist, television and media personality, and tenured associate professor at Pepperdine University. She specializes in evidence-based therapies for mental health and has published extensively on various psychological topics. Dr. Ho is also the author of Stop Self-Sabotage, focusing on personal growth and overcoming self-defeating behaviors.

On this episode of Christopher Lochhead: Follow Your Different, our guest Grace Vandecruze treats us to an extraordinary story of resilience, determination, and financial empowerment. Grace shares her remarkable journey from a childhood marked by poverty and homelessness to becoming a successful entrepreneur and financial advisor. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Grace Vandecruze’s Early Life and Influences Grace’s story begins in Guyana, where she was raised by her grandmother. Her grandmother's unwavering belief in her potential played a crucial role in shaping Grace's mindset. Despite limited resources, her grandmother's love and generosity instilled in her the philosophy of "believe beyond your limits." Grace's family immigrated to the United States when she was 14, seeking better opportunities. They faced numerous challenges, including homelessness. Despite these hardships, her determination to succeed never wavered. She viewed education as the key to breaking the cycle of poverty and worked tirelessly to excel academically. Financial Empowerment and Education The COVID-19 pandemic prompted Grace to shift her focus toward financial empowerment. She had been educating community groups about financial literacy, introducing concepts like investing and personal finance. In addition, the tragic events surrounding George Floyd's death further motivated her to publish her book, "Homeless Millionaire: Six Pillars to Uplift to Financial Abundance," to empower others during a time of crisis. Grace's book is designed to be accessible and practical, filled with tools and resources to help readers navigate their financial journeys. She likens the process to climbing a mountain, where she supports readers every step of the way. Grace Vandecruze on Embracing Identity and Overcoming Stereotypes Grace reflects on her identity as a woman, an immigrant, and a person of color, asserting that these aspects of her life are not disadvantages but rather unique strengths that set her apart. She believes that everyone has the potential to transcend stereotypes and limitations through mindset and determination. Grace likens life to mountain climbing, where reaching a peak is just a momentary celebration before facing the challenges of the descent. She emphasizes the importance of continuous growth and the pursuit of new challenges. To hear more from Grace Vandecruze & her amazing journey, download and listen to this episode. Bio Grace Vandecruze is a financial advisor, CPA, and Founder of Grace Global Capital, LLC, with over 20 years of Wall Street experience. She has advised on transactions exceeding $5 billion and holds an MBA from The Wharton School. Grace’s life was transformed after a fire left her family homeless, fueling her passion for financial wellness. An accomplished mountaineer and sailor, she inspires others through her resilience. Grace has been recognized by Business Insurance and Directors & Boards, and frequently contributes to financial media as a speaker and thought leader. Links Find out more about Grace Vandecruze! LinkedIn | X (formerly Twitter) | Homeless to Millionaire We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different, we engage in a compelling conversation with Adam Frankl, a seasoned expert in the tech startup world. With over two decades of experience, Adam shares his insights on the current state of tech startups, particularly in light of the rapid advancements in artificial intelligence (AI). In our conversation with Adam, we delve into actionable advice and thorough explanations to guide aspiring entrepreneurs and tech enthusiasts, so stay tuned to learn more about the current state of startups. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Adam Frankl on The Current Startup Landscape Adam Frankl begins by highlighting the paradox of the startup environment in 2024. On one hand, launching a tech startup has never been easier due to the availability of advanced tools and resources. Entrepreneurs now have access to productivity tools, social media for distribution, and the ability to build audiences quickly. This democratization of technology allows startups to reach potential customers and create impactful products more efficiently than ever before. However, this ease of entry has led to intense competition. The number of startups has surged, making the market more crowded. Founders must navigate not only the challenges of building their products but also the pressures of macroeconomic trends, such as fluctuating valuations and the uncertain IPO landscape. Adam Frankl on Transformative Impact of AI They then move into the topic of the transformative impact of AI on startups. Adam observes that every startup he has worked with in the past year has integrated AI into their operations, not just in product development but across all aspects of the business. This integration allows startups to enhance productivity, streamline processes, and innovate at an unprecedented pace. He emphasizes that the speed at which startups can achieve traction today is remarkable. For instance, he shares a story about a relatively new startup that has already generated revenue and is on track to become a billion-dollar company, all within a year of its founding. This rapid growth is largely attributed to the use of AI in various functions, from coding to marketing. Focusing on Problems, Not Products A key insight from Adam is the importance of focusing on the problem rather than the product. He argues that successful founders prioritize understanding the pain points of their target audience. By concentrating on the problem, startups can create solutions that resonate deeply with potential customers. This approach aligns with the principles of the lean startup movement, which advocates for validating problems before developing products. Adam explains that when founders articulate the problem they aim to solve, they attract the attention of those who experience that problem. This creates a community of potential customers eager to engage with the startup, even before a product is fully developed. He stresses that the first product may not be perfect, but if it addresses a significant pain point, customers will be willing to invest in it. To hear more about Adam Frankl’s thoughts on the current landscape of startups, download and listen to this episode. Bio Adam Frankl is the author of "The Developer Facing Startup," a guide dedicated to helping developers navigate the complexities of launching and scaling their own tech startups. With over a decade of experience in software engineering and entrepreneurship, Frankl combines his deep technical expertise with a passion for innovation. He has successfully co-founded multiple startups and understands the unique challenges faced by developer-entrepreneurs. His book distills practical advice, actionable strategies, and real-world insights to empower developers in their journey from coding to company ...

On this episode of Christopher Lochhead: Follow Your Different, we engage in a thought-provoking dialogue with Dr. Susan Liautaud, a renowned ethicist and professor at Stanford University. With Dr. Liautaud, we explore the complexities of ethical decision-making in today’s fast-paced world, focusing on leadership, resilience, and the impact of emerging technologies like AI. Dr. Liautaud also emphasizes the importance of character in leadership and the ethical implications of technology. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Dr. Susan Liautaud on Emphasizing Character Over Experience Dr. Liautaud underscores the critical role of character in leadership, noting that while experience and track record are crucial, the emphasis on character seems to have diminished in recent years. She expresses concern that many organizations prioritize short-term gains over ethical considerations, leading to a culture where difficult decisions are avoided. This avoidance can have dire consequences, as seen in various high-profile corporate scandals. Direct Communication as an Ethical Responsibility Christopher Lochhead shares his observations about the communication styles prevalent in different regions, contrasting the directness he experienced growing up in Montreal with the more indirect communication often found in Silicon Valley. He expresses frustration with what he perceives as a culture of passive-aggressiveness, where people avoid confrontation and use euphemisms to address issues. Dr. Liautaud agrees, stating that clarity and directness are not just cultural preferences but ethical responsibilities. Dr. Susan Liautaud on Addressing Imposter Syndrome and Perfectionism The conversation touches on the phenomenon of "imposter syndrome," particularly among younger professionals. Christopher shares his perspective that feeling like an imposter often stems from a misunderstanding of one's own capabilities. Dr. Liautaud concurs, noting that the label of "imposter syndrome" can be misleading and that it is essential for individuals to recognize their growth and learning in new roles. Dr. Liautaud then highlights the broader implications of perfectionism in the workplace, suggesting that the pursuit of unattainable standards can lead to unethical behavior, such as cheating or avoidance. She emphasizes that organizations must foster an environment where individuals feel safe to express their challenges and seek support without fear of judgment. To hear more from Dr. Susan Liautaud and the how adhering to Ethical Responsibilities can affect and improve the workplace, download and listen to this episode. Bio Dr. Susan Liautaud teaches cutting-edge ethics at Stanford University and serves as Chair of the Council (trustees) at the London School of Economics and Political Science. She advises corporations, NGOs, and governmental bodies and their leaders on internationally complex ethics matters and is the Founder of the Ethics Incubator. Links Connect with Dr. Susan Liautaud Website | LinkedIn | X / Twitter |  Stanford Profile We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Dr. Robert Wolf and delve into the harrowing yet inspiring story of his father, a Hungarian Jewish man who survived the Holocaust and escaped oppressive regimes. This episode is not just a recounting of historical events but a powerful call to action against the rising tide of anti-Semitism and cultural intolerance. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Dr. Robert Wolf on the Importance of Remembering History Dr. Robert Wolf's book, "Not a Real Enemy", is a poignant reminder of the atrocities of the Holocaust. His father's story, filled with both tragedy and resilience, underscores the importance of remembering and educating others about this dark chapter in history. Because of this, Dr. Wolf expresses deep concern over the current rise in anti-Semitism, noting alarming statistics such as the belief among some young Americans that the Holocaust is a myth. This ignorance is dangerous and highlights the need for proactive education and awareness. The Role of Resilience and Redemption & Understanding Geopolitical Tensions The conversation also touches on the power of resilience and redemption. Dr. Wolf shares his father's journey of rebuilding his life after the Holocaust, emphasizing the importance of integrity and dedication to helping others. They then explore the complexities of geopolitical tensions, particularly focusing on the Israeli-Palestinian conflict and the broader implications involving Iran. Dr. Wolf and Christopher discuss the historical prejudices and the potential for cooperation and economic growth among Arab nations. Fostering Understanding and Empathy Throughout the episode, Dr. Wolf emphasizes the importance of education and community engagement in combating ignorance and fostering a more inclusive society. He advocates for proactive efforts to educate others about the Holocaust and the dangers of hatred. To hear more from Dr. Robert Wolf and his thoughts on Antisemitiism and the current world events, download and listen to the episode. Bio Dr. Robert J. Wolf is a neuroradiologist with an educational background from the University of Michigan Medical School, Brown University, and Yale University. Inspired by his parents' harrowing experiences escaping communist Hungary and the Holocaust, Dr. Wolf authored "Not a Real Enemy," which recounts his family's survival and the tragic history of Hungarian Jews during World War II. He shares these stories with audiences worldwide, aiming to preserve and highlight this important history. Links Learn more about Dr. Robert Wolf! Website | LinkedIn | X (formerly Twitter) | Facebook | Not A Real Enemy We hope you enjoyed this episode of Christopher Lochhead: Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, X (formerly Twitter), Instagram, and subscribe on Apple Podcast / Spotify!

On this episode of Christopher Lochhead: Follow Your Different we have an in-depth conversation with Shelane Etchison, a veteran who is currently running for office in the US government. This episode is a compelling exploration of Shelane's remarkable journey from a non-military background to serving in the Army, her experiences in combat, and her motivations for running for political office. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Shelane Etchison on her Journey of Overcoming Challenges Shelane begins by recounting her early life, noting that she did not come from a military family. Growing up in a dual-citizen household with her mother from British Columbia, Canada, she developed a deep sense of gratitude for the opportunities available in the United States. The events of September 11, 2001 profoundly impacted her, sparking her interest in the military and leading her to join ROTC during her undergraduate studies. Initially, Shelane faced significant challenges in ROTC, feeling out of place and unsure of herself. After a brief withdrawal, she explored Air Force ROTC but ultimately returned to Army ROTC, where she found her footing. Her determination to serve was fueled by a sense of duty and a desire to prevent future attacks on American soil. She reflects on the internal dialogue that motivated her: "Someone has to go and bear the burdens of defending this nation." - Shelane Etchison Shelane Etchison on her Views on Military Service and Leadership Shelane articulates her views on the significance of military service in shaping effective leaders. She believes that the skills and values learned in the military—such as discipline, teamwork, and strategic thinking—are essential for political leaders. Her perspective challenges the conventional notion of leadership, advocating for a model that prioritizes service and accountability. Throughout the conversation, Shelane emphasizes the need for political reform, particularly in how veterans are treated and represented in government. She shares her vision for a more inclusive political landscape, where diverse voices, especially those of veterans, are heard and valued. This vision is rooted in her belief that true leadership involves listening to the needs of the community and acting in their best interests. Motivations for Running for Congress Shelane expresses deep concern about the current polarization in American politics, which she believes is detrimental to the country. She argues that there is a significant crisis of genuine leadership, and she feels compelled to step up and represent the values she believes in. Drawing from her military experience, she emphasizes the importance of leaders who prioritize the needs of the people over party interests. Shelane's decision to run as an independent candidate is rooted in her desire to challenge the two-party system, which she views as increasingly out of touch with the electorate. She points out that a majority of Americans are registered as independents, yet they often lack viable candidates on the ballot. By running as an independent, Shelane aims to provide a new choice for voters who are frustrated with the current political landscape. To hear more from Shelane Etchison and her views on how to change the government from within, download and listen to this episode. Bio Shelane Etchison is a former Army officer and aspiring congressional candidate. Raised in Florida, she became the first in her family to join the military after the events on September 11. She served in Iraq and was part of a Special Operations program in Afghanistan. After 11 years of service, she earned an MBA and MPP from Harvard. Shelane has worked on economic development and security consultancy projects and is committed to bringing principled leadership to North Carolina,

On this episode of the Christopher Lochhead: Follow Your Different, we have a conversation with Roman Sheremeta, a distinguished behavioral economist and professor at Case Western Reserve University. Roman shares his personal experiences and insights on the ongoing war in Ukraine, highlighting the resilience of the Ukrainian people and the devastating impact of the conflict. The discussion covers the global implications of the war, the importance of standing against aggression, and the role of strength in maintaining peace. Christopher and Roman also address broader geopolitical issues, including the US government's response and the need for strong leadership and unity. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Roman Sheremeta on the Devastating Impact of War on Ukraine Roman Sheremeta recounts the harrowing impact of the war on Ukraine, highlighting the destruction of infrastructure and the psychological toll on the population. He shares his personal experiences of visiting a children's hospital in Ukraine, where the war's impact on the hospital and its patients is heart-wrenching. Roman also discusses the challenges faced by his family and friends in Ukraine and his efforts to raise funds to support his alma mater, which has also been affected by the conflict. Despite the devastating circumstances, Roman emphasizes the resilience and determination of the Ukrainian people. He describes the daily challenges faced by Ukrainians, including the constant threat of air raids and the psychological burden of living in a war zone. He also shares the emotional toll of losing friends and family members in the conflict. Roman Sheremeta on the Global Implications of the War Roman highlights the global implications of the war, emphasizing the need for strength and unity in the face of tyranny. He warns of the potential for further aggression if the international community does not take a stand against the war. “This is not just a Ukrainian war; this is something that concerns the whole of humanity. If we don’t stop this evil now, it will only be emboldened, leading to real trouble.” – Roman Sheremeta Christopher and Roman discuss the role of strength in maintaining peace and deterring aggression, drawing on historical examples and behavioral economics principles. The Importance of Standing Up Against Aggression Both Christopher and Roman share personal experiences of standing up against aggression. Christopher recounts defending two older women from harassment, while Roman shares a story of intervening to stop a thief. These experiences highlight the importance of strength in deterring aggression and the challenges of doing so within the current legal and societal framework. The conversation then touches on the complexities of democracy and international relations. Roman provides insights into the motivations behind the war and debunks false narratives about the situation. Both Christopher and Roman express frustration with the lack of consistent support for countries facing aggression and call for a more principled approach to international conflicts. To hear more from Roman Sheremeta and how the global community can help end the war, download and listen to this episode. Bio Roman Sheremeta is a renowned economist specializing in experimental and behavioral economics. He earned his Ph.D. from Purdue University and currently serves as an Associate Professor of Economics at Case Western Reserve University. Sheremeta's research primarily focuses on conflict resolution, competitive behavior, and decision-making processes, gaining him international recognition and numerous academic accolades. In addition to his academic roles, Sheremeta is a frequent contributor to leading economic journals and conferences. His innovative experiments and studies have significantly advanced the unde...

On this episode of the Christopher Lochhead: Follow Your Different we have a conversation with Mike Maples Jr., co-founder of Floodgate, about his new book "Pattern Breakers." We explore the concept of Pattern Breakers, non-consensus thinking, and the breakthrough sequence for startups. Mike shares some insights on the role of language in defining new patterns and the significance of early adopters. The conversation provides valuable perspectives on the mindset and strategies essential for entrepreneurial breakthroughs and category design. You’re listening to Christopher Lochhead: Follow Your Different. We are the real dialogue podcast for people with a different mind. So get your mind in a different place, and hey ho, let’s go. Mike Maples Jr on Understanding Pattern Breakers Mike Maples Jr. introduces the concept of pattern breakers as individuals or companies that disrupt the status quo by proposing radically different futures. These entities don't just imagine a different future; they live in it, tinkering with new technologies and experiencing firsthand the opportunities to break the limits of current thinking, feeling, and acting. Mike also discusses non-consensus thinking, and how is crucial it is for pattern breakers. It involves challenging widely accepted norms and beliefs to create transformative value. He emphasizes that breakthrough startups often face resistance from the present and the status quo, making it essential for founders to be disagreeable in the right situations. The Breakthrough Sequence for Startups The first step in the breakthrough sequence is achieving insight breakthroughs. Founders need to immerse themselves in the future they envision, understanding new opportunities and creating new patterns. Mike uses examples of legendary founders like Marc Andreessen and Bob Metcalfe, who were visitors from the future, to illustrate this point. Once insight breakthroughs are achieved, the next step is to achieve product-market fit. This involves building what's missing for early adopters and lighthouse customers, who play a crucial role in shaping the direction of a startup. Founders must listen to these early believers and co-create the future with them. The final step in the breakthrough sequence is driving growth. This involves creating a movement and category design, gradually moving more people to the envisioned future. Mike highlights the importance of using differentiated language to escape the comparison trap and the conformity trap, leading people into a different future. The Role of Big Companies in Creating Breakthroughs Big companies can also create breakthroughs by harnessing inflections and insights to change the future. Mike discusses different approaches big companies can take, such as sustaining innovation, organic growth, mergers and acquisitions (M&A), and partnering. However, he also acknowledges the challenges and biases that come with being a successful company. One effective strategy for big companies is backcasting, where leaders stand in the future and look back to the present, envisioning how they achieved a radically different future. This approach helps companies switch their mental scaffolding from being in the present and looking forward to being in the future and looking back to the present. To hear more from Mike Maples Jr on Pattern Breakers and creating breakthroughs for your company, download and listen to this episode. Bio Mike Maples Jr. is an entrepreneur turned venture capitalist. He’s co-founder of Silicon Valley based, early-stage VC Floodgate. And the host of the popular “Starting Greatness” podcast. Investments include Twitter, Lyft, Bazaarvoice, Sparefoot, Ayasdi, Xamarin, Doubledutch, Twitch.tv, Playdom, Chegg, Demandforce, Rappi, Smule, and Outreach. Link Connect with Mike Maples Jr.! Floodgate | Twitter | LinkedIn | Starting Greatness Podcast Check out Mike's new book, Pattern Breakers! Amazon Books | Porchlight Books | Starting Greatness | Patte...