Discover#PPCChat Roundup
#PPCChat Roundup
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#PPCChat Roundup

Author: Anu Adegbola

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The podcast that has been called “your go-to if you don’t make it to the #ppcchat [live discussions], and even if you do”!

Join this weekly roundup of the experts giving you advice on the latest and timely Paid Media issues as chatted through on the #PPCChat Twitter discussion on Tuesdays 5PM GMT. Hosted by Award Winning Speaker Anu Adegbola. Get more of the podcast details at linktr.ee/ppcchat_roundup .
142 Episodes
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#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Marc Poirier (@marcpoirier) Q1 How do you define “programmatic advertising”? Q2 What is a DSP and what’s the difference between for instance, GDN (google Display Network) and a DSP? Q3 Are you currently doing any programmatic advertising for your clients? If so, what are you doing? Q4 What are the biggest challenges in either implementing or getting approval for programmatic advertising for you? Q5 What do you think programmatic is best suited for - awareness, prospecting, retargeting or all of the above? How are you using it/how would you like to use it if you’re not currently? Q6 Do you use any tools or services to manage programmatic advertising for your clients? Q7 Is there any data or insight you can get from Programmatic Advertising that you don’t get from other types of advertising? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 On a scale of 1 to 5, with one being completely not inspired and 5 being so inspired you can barely sleep, how inspired are you feeling in PPC these days? Q2 Does your level of current PPC inspiration vary by platform right now? If so, how? Q3 What excites the most in PPC right now? Q4 What are you struggling with, as far as inspiration goes, in PPC right now? Q5 When your inspiration is faltering, what do you usually do to try to kick start it? Q6 Have you seen any campaigns (or done any yourself!) lately that you thought were really amazing or cool or inspiring or idea-sparking? Q7 Are there any resources you use (could be non PPC too) when you feel your PPC inspiration faltering? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 What was your initial reaction to the news that BMM will be folded into Phrase Match, starting this month? Q2 Has your thinking or opinion about this announcement changed after some time to digest it? Q3 What, if anything, do you plan to do in your existing accounts and campaigns as a result of this change? Does this differ from what you plan to do for new campaigns and/or accounts? Q4 Will you consider using Broad Match differently after this announcement? (Because we all know Google really wants us to do this…) Q5 How does the less visibility into search query data play into this for you? Either your reaction and/or your plans to work in the new system? Q6 If you were going to modify how match types worked, assuming that changes to this point could NOT be undone, how would you do it? Q7 If you could influence how keyword matching worked without restriction or constraint, what would you do? Q8 Anything else you would say to @GoogleAds - if they were listening - on keyword matching? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 Do you ever suffer from some version of Impostor Syndrome? Q2 Are there particular situations that you’ve noticed tend to bring it out for you? Q3 How does Impostor Syndrome manifest for you? Does it make you feel a certain way? Or do or not do certain things? Q4 How do you cope with a bout of Impostor Syndrome?  Q5 Are there any resources you’ve found that are helpful in combating Impostor Syndrome?  Q6 Most of us are terrible at helping ourselves with this kind of thing, but what would you say to someone else who was experiencing Impostor Syndrome to help them get past it in that moment? (Save these answers for when you need them later!) Q7 Is it helpful to know that you are not the only one who sometimes feels this way? Do you like having these more existential chats from time to time?  --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 On a scale of 1 to 5, with 1 being “It is my favorite channel” and 5 being “If I could never have to use it again I’d be overjoyed” how are you feeling about advertising on Facebook right now? Q2 Have you seen any impacts from the iOS 14 related changes in your accounts?  Q3 Has your thinking about Facebook and the role it can/should play with your accounts changed as we begin 2021?  Q4 What is your biggest frustration advertising on Facebook right now? Q5 Have clients been asking and/or have you been strategizing about moving ad dollars off of Facebook? Q6 Have you found any viable alternatives to Facebook for your accounts? Q7 Let’s crowdsource some ideas - share an industry and target audience you’re struggling with on Facebook/looking for alternative ideas for and see what others might suggest! Q8 Have you found any really useful Facebook resources lately? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 What are your favorite lesser known or hidden gems in Google Ads? Q2 What are your favorite lesser known or hidden gems in Facebook? Q3 What are your favorite lesser known or hidden gems in Microsoft Ads? Q4 What are your favorite lesser known or hidden gems in LinkedIn? Q5 What are your favorite lesser known or hidden gems in YouTube? Q6 What are your favorite lesser known or hidden gems in Twitter, Snapchat, Quora, Pinterest or TikTok? Q7 Is there a hidden gem platform that you’ve found that you’d like to tell us all about? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 There are so many things that happen that we don’t control, like platform changes or major world or industry events - how do you cope with these when they happen? Q2 Is there anything proactive or preventative you do to help your mental health when it comes to this industry? Q3 To use a term I am sure we are all sick of at this point - in this year of “unprecedented times” have you had to develop new ways to stay sane or grounded or functional in your work or personal life? Q4 If you’re feeling overwhelmed, for PPC, world events or personal reasons, where do you turn for help? Q5 What stresses you out the most from a PPC perspective right now? How are you coping with or managing that stress? Q6 How do you find bright spots when things are not going well? What helps you keep moving forward when you really don’t feel like it? Where do you find motivation when it seems elusive? Q7  Are there any habits you have or have adopted that help your mental health and wellbeing that you’d like to share that you haven’t already? Q8 What can we, as a community, do to provide support for PPC pros’ mental health and well being? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1 How are you feeling, generally, about the prospects for PPC in 2021? Q2 What are you most excited about in PPC for 2021? Q3 What are you most concerned about in PPC for 2021? Q4 Do you have any new projects or initiatives planned for 2021? If so, what are they? Q5 Have you vowed to stop doing any particular PPC things in 2021? And if so, why? Q6 What are you really hoping to be able to get a client to say yes to in 2021? Q7  Which do you think will have a bigger impact on your PPC efforts in 2021 - Google’s continued transparency blocking (search queries) or the Facebook/Apple feud regarding trackable advertising data? Or neither? Something else? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 AWhat do you think the biggest change was in PPC in 2020? Q2 What is your biggest general wish for PPC in 2021? Q3 What are your PPC wishes for Google Ads in 2021? Q4 What are your PPC wishes for Facebook Advertising in 2021? Q5 What are your PPC wishes for Microsoft Advertising in 2021? Q6 What are your PPC wishes for LinkedIn Advertising in 2021? Q7 What are your PPC wishes for other platforms (Amazon, Twitter, Quora, Snapchat, Pinterest, TikTok, etc.) in 2021? Q8 What are you hoping to get to do or try in 2021 that you didn’t get to in 2020? What kept you from it this year? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Jennifer Denney (@DenneyJenn) from @elevatedmrktng Q1 Are you currently using Google Data Studio? If so, how are you using it? Q2 Why do you use Google Data Studio? Q3 What is your favourite source of data to connect to Google Data Studio? nQ4 What data connectors do you use with Google Data Studio? What is your favorite? Q5 What Insights from what platform are easier to see in Google Data Studio? Q6 Do you create your own boards with google data studio or do you have templates? Q7 Bonus: Can you share your resources for boards? Q8 Do you automate your reporting being emailed to clients, bosses, etc? Q9 ?? Q10 Sooooo, why do you use Google Data Studio? Q11 What are your helpful resources for Google Data Studio? Q12 What do you wish Google Data Studio could do that it currently cannot? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Simon Mathonnet (@SimonMathonnet) from @unbounce Q1 Do you have any input or responsibility for landing pages or CRO in your accounts? If so, what is expected of you? Q2 What types of campaigns do you generally use landing pages for? When/would you use an existing page of your website instead? Q3 What other techniques or tools for optimization, apart from A/B tests, are you currently implementing? Q4 What factors do you take into account when prioritizing experimentation and optimization? Q5 What’s your biggest hurdle when coming up with new testing or optimization strategies? Q6 Do you have an example of a time when you made a very interesting discovery based on a website or landing page experiment? How did you leverage that discovery? Q7 Do you have questions for @SimonMathonnet & @unbounce ? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 What kinds of campaigns are you currently running on Google Ads? And do you use an MCC or direct logins? Q2 Have any of your accounts been impacted by the recently rolled out Auto Applied Recommendations (with their own control center outside of the Google Ads UI)? Q3 Has the obscuring of search query data continued to impact your accounts? If so, what are you seeing now? Q4 Are there other changes that have occurred in Google Ads that have impacted your accounts this year - positively or negatively? Q5 What do you think will be coming next from Google Ads? Q6 What is something you hope Google Ads does in the near future? (Opposite question is next). Q7 What is something that you hope Google Ads will NOT do in the near future? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon)  Q1: Branded search campaigns are ________?   Q2 Competitor search campaigns are ___________?  Q3 Performance projections are ____________?  Q4 The sales funnel is ____________ (relative to PPC)?  Q5 The most overrated thing in PPC is ______________?  Q6 The most underrated thing in PPC is ____________?  Q7 What controversial or against the grain PPC opinion do you have that has not been covered yet? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) and Krista Seiden (@kristaseiden)  Q1 Prior to this chat - were you aware of Google Analytics 4? If so, what did you know? Q2 Are you doing any planning or implementation of GA4 currently? Have clients asked you about it? For Krista - What is the recommendation for implementing GA4 currently? What are the biggest differences in GA4 from what we are used to? Q3 Now that you know a little more about GA4, is there a particular aspect of it that is exciting to you? Concerning to you? Confusing to you? Q4 What do you hope is included in GA4 that is not in the current version of GA? Q5 Do/have you used Big Query? It is included in GA4 - will you try it? Q6 Do you know if there will be a way to "merge" historical data from an old UA property to a GA4 property? Or are we stuck looking back just to the timeframe we set up GA4 in that particular property --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 How do you use audience targeting in your PPC? On search? On social? Q2 How do you determine who should be part of the audiences you target? Does this differ on search or social? Q3 Do you develop demographic profiles or personas based on customer data? If so, how do you do this? Q4 Do you have ways that you verify that your assumptions about your audiences are correct?   Does this vary by search or social? Q5 If you are doing retargeting, is it based on the assumption that people  who did not complete the desired action simply got interrupted? Or does  it allow for the fact that some might just “choose another option”? Q6 Do you have an example of a time when you made an audience or demographic discovery that really surprised you? Q7 What was the worst audience assumption you’ve had to deal with? How/did you overcome it? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) & Simon Poulton (@SPoulton) Q1 Let’s get an idea of who is participating today - please describe your  mix of search and social as well as B2B, B2C, Retail and DTC. Q2 Are you concerned about upcoming changes to tracking and attribution, such as the loss and/or blocking of cookie data? Q3 Is a bigger concern for you and your clients attribution or targeting  when it comes to less available cookie/tracking data? If it is a concern  at all? Q4 Are you planning and/or doing anything now to prepare for the loss of cookie data? If so, what are you planning/doing? Q5 Are you or your clients currently CCPA compliant? What steps should advertisers take here? Q6 What, if any,  impact have you seen as a result of ITP changes over the past year? Q7 Have you implemented any alternative measurement solutions beyond  tracking exclusively with platform pixels (such as incrementality  testing, or marketing mixed modeling (MMM)? Q8 What are the biggest topics you are worried about that folks aren’t talking about? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you do both paid search and paid social for your clients? If so, are you doing both for most, some or none of those clients? Q2 Are you primarily handling B2B, B2C or a mix of both currently? If you’re e-commerce, that would be helpful to know as well (as it is kind of its own animal)! Q3 Prospecting and/or Awareness - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q4 Acquisition - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q5 Retargeting - which channels are you using for this and why? Which channel(s) do you start with? Which has been most successful? Q6 How do you typically use search and social together most effectively? Q7 Which metrics do you rely on most to determine if an initiative is successful on search or on social? Does it vary by your objective (prospecting, awareness, acquisition or retargeting)? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Sam (@DigitalSamIam) Q1 Did you read the House Report on Antitrust or any coverage of it? What are your preliminary thoughts? Do you agree or disagree with the broad strokes? Q2 One big takeaway from the report: it’s pretty clear regulators think that G, Apple, Amazon + FB have outsized influence within the digital economy. Do you think that’s right? Wrong? Why? Q3 While the House report didn’t really touch PPC or Digital Advertising, plenty of previous reports have covered it (most recently, the UK’s CMA). This included a discussion that vertical integration leads to conflicts of interest. What do you think? Q4 A second PPC-related criticism leveled involves Platforms (G, FB, Amazon) withholding relevant data from advertisers + publishers that would allow them to make more informed decisions. Discuss Q5 So, one of the big things about antitrust is the idea of tradeoffs and problems. IMO, I think there are 4-5 core "issues" that various people have with "Big Tech" -- some of these are antitrust problems, and some aren't. But we lump them all together. Discuss Q6 One of the underlying drivers of the report was the idea that Social Media (i.e. FB) has outsized influence in public discussion, including in the dissemination of misinformation. Lots of complexity here. So, do you think that the social media landscape should be more regulated? Do platforms have an obligation to take down misinformation? What levels of speech does this fall to? Q7 There has been discussion previously about regulating core internet functions (i.e. Search) as a utility (i.e. under the common carrier or public utilities doctrine)? Q8 How much of our complaints with tech are a result of problems unique to tech, and how much of our complaints are things that every other big company does that tech has optimized + scaled? --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Duane Brown (@duanebrown) Q1 When did you start to prepare for Black Friday/Q4 this year?  Q2 What have you been doing differently this year to prepare? Q3 Have you taken into account Q2 sales? i.e if something sold during Q2 lockdown but is not something you normally sell in Q2 2019. Would you feature that again during Q4 2020/this current lockdown Q4 Are you taking shipping delays into account? Q5 Anything we didn't talk about that will impact Q4? What should your peers think about to thrive this year? Focus on what you can control..rest will take care of itself --- Send in a voice message: https://anchor.fm/ppcchat/message
#ppcchat Twitter discussion that runs on Tuesdays at 5pm GMT - Led by Julie F Bacchini (@NeptuneMoon) Q1 Do you use any third party tools to help with your PPC management? Q2 What circumstances make you decide you need a PPC tool? Q3 Which of your tools is your absolute favorite and why? Q4 Are there any tools that you have tried and ended up stopping using? Why? Q5 What is your biggest obstacle to finding and/or using PPC tools? Q6 Do you pass the cost of tool subscriptions on to clients? If so, how - built in to your costs, a technology fee, pass the actual subscription cost along or something else? Q7 What do you wish there was a tool for and/or a feature in an existing tool for these days? --- Send in a voice message: https://anchor.fm/ppcchat/message
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