#PPCChat Roundup - Behind the Scenes of Paid Search

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you feel like there are more, less or the same amount of things you have to explain to clients and stakeholders about PPC today than in the past? Q2 What are you explaining most frequently these days? Q3 Which ad platforms are the most confusing or confounding to have to explain to clients or stakeholders lately? What has been the most confusing or confounding element you’ve had to explain recently? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you read the new metric definitions from Google Ads? What are your thoughts? Q2 Do you think these changes in definitions are paving the way for anything in particular or is this just Google being Google? Q3 Now that you have seen the warning that seems to say that ad strength might impact your ads ability to serve, and Ginny’s response saying nothing has actually changed, what are your thoughts or concerns on this front? Q4 How/do you think  goal posts are being moved relative to Google Ads right now in your opinion and experience? And what, if anything, would you love to see changed on that front? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How would you characterize your working relationship with Google Analytics 4? Q2 Let’s talk about the recent changes in Google Analytics 4 that are designed to address discrepancies between Google Ads & GA4. Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Have you ever had a client or stakeholder reach out to tell you the “need more sales or leads NOW”? What types of campaigns were you running for that account at the time - search, display, social, etc.? Q2 How did you react to and handle the request to instantly bring in more sales or leads via PPC? Q3 What do you wish clients or stakeholders understood about how PPC works with regard to getting immediate increase in sales or leads? Q4 Do you do any type of forecasting as to additional volume that is potentially available that they are not currently capturing? How do you create your forecasts? And how often do you do them? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How far have you waded into using automation in your PPC practices? Dipped your toes, in up to your knees or swimming in the ocean of automation? Q2 How would you describe your general attitude about PPC automation? Q3 Where do you use and/or plan to use automation the most in 2024? What has influenced your decisions about how and what to use? Q4 What are you stubborn about when it comes to automation in PPC? What is the reason for your stubbornness on that aspect? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1  Do you find it uncomfortable to have to tell clients hard truths about either their PPC or their businesses? And if so why and if not, why not? Q2 What are some examples of hard truths you have had to tell clients? And how was it received? Q3 What tips do you have for those who are either inexperienced with this or find it really uncomfortable? Q4  Is there anything you do proactively to help avoid getting into hard truth situations with clients? Q5  Have you ever had a client tell you a hard truth? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What do you think the most impactful changes have been in the PPC industry over the past 3 years? What are the services that you currently sell the most often and/or most easily? Has this changed or shifted over the last 3 years? Q3 Are there services that you are gearing up toward offering or have begun offering more recently? What prompted you to move in that direction? And how has the client reception been to them? Q4 What are your biggest worries or concerns about working in PPC over the next 10 years? And what, if anything, can you do about them? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Do you have a process for vetting potential clients? Q2 Do you have specific questions you ask potential clients when talking about working together? If so, do you do it via intake form, discovery call, etc.? What do you always ask about? Q3 What are red flags to you when interacting with a potential client? Which are deal breakers? Q4 What are the signs of a good potential client to you? Q5 Is there anything you know now that you wish you knew then when it comes to vetting potential clients? Let’s share our hard-earned wisdom! --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How long have you been working in PPC? And are you in-house, agency or freelancer/consultant? Q2 Have you ever felt burned out or had a period where you just were not enjoying PPC for a while? Did anything in particular lead up to the burnout or lack of enjoyment feelings? Q3 Is there a particular part of PPC that tends to make you feel more burnt out or dislike PPC work? What did/do you do to help alleviate the burnout or lack of enjoyment in your PPC work? What was most helpful for you? Q5 Are there things you do to help prevent burnout or decreased enjoyment with your PPC work? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 Are you currently, or have you ever, worked as a PPC freelancer or consultant? If so, how many years have/did you work in that type of set up? Q2 How did you make the decision to become a PPC freelancer or consultant? What went into your decision? Q3 What has been the most challenging aspect of being a PPC freelancer or consultant for you?How did you deal with the challenges? Do you wish you did it differently? Q4 What do you really like about being a PPC freelancer or consultant? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 How do you think testing in PPC has changed in the last few years? Does it differ by platform? Q2 How are you approaching testing these days? Does it differ by platform? Q3 What do you test most frequently - keyword or audience targeting, ad copy, images, etc.? Q4 What are your biggest testing frustrations? Does it vary by platform? Q5  Are there things you want or plan to test in the first half of 2024? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#PPCChat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon) Q1 What is on your mind in PPC this week? Q2 Performance Max - strategies and will it be the one campaign to rule them all thread. Discuss. Q3 Getting the support you need from Google Ads and other platforms. Discuss. Q4 What are clients or stakeholders asking you about the most right now? Q5 Where do you all think we are in the pendulum swing between companies wanting to outsource PPC (agencies & freelancers) to companies wanting to pay salaries (go in-house) instead? --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

Q1 from Fraser Andrews: Are there any more insights as to extra brand safety controls for Pmax on the horizon? Q2 from MarkBPPC on Twitter: I have no words to describe how bad Google Ads support is. Are there any plans to improve it ... or is support being completely phased out altogether? To what extent has Bard/Google AI taken over support? Q3 from Boggs on Discord: Google seems to be pushing Maximize Conversion Value and tROAS. I’d love to utilize this, but in Lead Gen it’s not always practical to assign a value to the conversion action - especially when something like a form fill or phone call can lead to services worth anywhere from $20-several thousand dollars. I think it would be much more practical to set values at the ad group or campaign level. Does Google have any plans to change how conversion values can be assigned? If not, can you recommend a workaround? Q4 from Anthony Higman on Twitter Was this some kind of test - https://twitter.com/AnthonyHigman/status/1735697860446900573? If not, what was it, and how can advertisers know if this is happening in their accounts? And stop it from happening? Q5 from @Peter Bowen: There seems to be a lot more disapproval of ads happening in the last 6 months. Has there been a change internally at Google Ads that would explain this? And how can advertisers get incorrect disapprovals fixed in a timely manner? Q6 from Darius Chiosa on LinkedIn: Are they going to slowly get rid of different campaign types until the only option available left will be AI-driven campaigns like Pmax? Q7 from Nate Louis on Twitter: Many people are seeing instances of overspending on a campaign by as much as double the daily budget. Aside from us using scripts/APIs or manually pausing an ad group/campaign, is there a setting within Google Ads that will keep Google from overspending the daily campaign budget? Q8 Why are competitors' names matching so much more frequently to both brand and non-brand terms in the last 6-12 months? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat S)lack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon ) Q1 What is on your holiday wish list for PPC platforms? Q2 What is on your holiday wish list for PPC clients or stakeholders? What do you wish they knew, did or stopped doing, etc.? Q3 What is on your holiday wish list for the PPC industry? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 What are the most common PPC strategy or execution issues you run across these days? How do you address PPC strategy or execution the issues you find? What are the most common client or stakeholder issues you run across these days? How do you address or deal with client or stakeholder issues you encounter? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 Did you run any promotions for Black Friday and/or Cyber Monday this year? If so, for what types of products or services? Q2 How were the results of your promotions or sales this year? How did they compare to last year’s BFCM? Q3 Did you notice any trends this year as a PPCer? Q4 Did you notice any trends this year as a consumer? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 What type of PPC are you working in right now (Ecomm, B2B, B2C, Small Business, etc.)? Q2 Ecomm PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q3 Lead gen and B2B PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q4 Small business PPCers - What is your strategy for this BFCM, holiday and general Q4 period? Does it vary by platform? Q5 What is the biggest challenge, in your opinion, in running PPC during this holiday period? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 What PPC news from the last few weeks (or months) has you most excited? Q2 What PPC news from the last few weeks (or months) has you most worried or concerned? Q3 What do you have the most questions or stress about in PPC right now? Q4 Are there any PPC new stories that you’d like to know more about? --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 Are you currently using Performance Max in your accounts? If so, for how long and in what industries? Q2 How has PMax performance been for your accounts lately? Q3 Have you tried anything new in Performance Max or do you plan to in Q4 2023? If so, what and why? Q4 Have you tried Demand Gen campaigns yet? If so, how have they performed? And if not, why not? Q5 What is your Performance Max wish list? What would you like to see happen with its development? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message

#ppcchat Slack discussion that runs on Tuesdays at 5pm GMT - Led by Julie Bacchini (@NeptuneMoon)  Q1 Have you seen an increase in PPC costs in the last 12 months? If so, by how much? On which platform(s)? And in what industries? Q2 If you have seen cost increases, are they limited to any specific campaign type or platform? Q3 If you have seen cost increases, have you been able to determine the reason for the cost jumps? Q4  If you have seen cost increases, have you been able to do anything to bring costs back down to previous levels? Q5 How are you explaining cost increases to clients or stakeholders? And are they concerned about this issue? Thank you for listening! Please help grow the podcast - and rate/review on Spotify, Amazon, Apple Podcast & more - linktr.ee/ppcchat_roundup --- Send in a voice message: https://podcasters.spotify.com/pod/show/ppcchat-roundup/message