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Chad Lingafelt chats with Wayne Mullins, founder of Ugly Mug Marketing. Wayne is a progressive thinker who leads a Marketing Group in Louisiana making big strides in the industry. He’s also a recent author of the book Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists On this episode, we talk about how advertising is just one small component of marketing. We also cover how you need systems and processes to ensure that you attract and keep your customers. Wayne also shares where to start; by building a customer avatar so you know what your ideal client is and where you could find them. Find out how you can write a diary page for your customers, where they shop, how many children they may have, what are their pain points and desires before you write any copy or ads. Wayne talks about natural progression of Know, Like, and Trust and the four campaigns that you should be running. Simple Campaign - Targeting Strangers so they can know about you and like you! Trust Campaigns - Targeting Friends that are Building Trust Only. May need multiple campaigns for product, service, brand. Evangelist - allowing customers or brand ambassadors to speak on your behalf that highlights their relationship with you. Tools & Resources - giving tools to Evangelists to share about your business. This is a great conversation for businesses that are looking to attract new customers and retain existing customers. Connect with Wayne & Ugly Mug Marketing Website: https://www.uglymugmarketing.com/ Instagram: https://www.instagram.com/uglymugmarketing/ Facebook: https://www.facebook.com/uglymugmarketing/ LinkedIn:  https://www.linkedin.com/in/fireyourself Buy Wayne’s Book: Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists https://www.yourfullcirclemarketing.com/
Chad Lingafelt chats with Brian “Essince” Collins, CEO of Royal Heir Entertainment a Radio Promotion, Sports Marketing, Music Promotion, Digital Distribution company. Brian joins us from Independence, Ohio but is originally from Honduras. On this episode, we talk with Brian about starting a small business, being a solo entrepreneur, and the journey that he’s taken when expanding. Brian shares how he learned to delegate, manage his time, and how to efficiently manage tasks. This is a great conversation for leaders that want practical tips to better manage their time & tasks. Connect with Brian "Essince" Collins & Royal Heir Entertainment Website:  https://www.royalheirent.com Instagram: https://www.instagram.com/itsessince/ Twitter: https://twitter.com/essince Facebook: https://www.facebook.com/itsessince LinkedIn: https://www.linkedin.com/in/essince/
Chad Lingafelt chats with Levi Gray, Product Manager at Loc-Doc Security, about the impact our Book Club has had with the implementation of EOS in our organization. On this episode, we talk about how you can start to transform your organization with EOS. Chad was introduced to EOS many years ago and has been intentional in taking steps to introducing this model into our organization. We talk about how you can get your organization 100% on the same page with where you’re going and how you’re going to get there. So what is EOS? EOS stands for Entrepreneurial Operating System (EOS). It is a set of simple concepts and practical tools used by companies around the world to clarify, simplify, and achieve their vision. Using EOS helps you to look at your business in a whole new way – through the lens of the Six Key Components™. 6 Key Components include: Vision - 8 Questions & Shared by all - Strengthening this component means getting everyone in the organization 100% on the same page with where you’re going and how you’re going to get there. Traction - Rocks & Meetings - This means bringing discipline and accountability into the organization – becoming great at execution – taking the vision down to the ground and making it real. Data - Scorecards & Measurables - This means cutting through all the feelings, personalities, opinions, and egos and boiling your organization down to a handful of objective numbers that give you an absolute pulse on where things are. Process - Documented & Followed by All - This is the secret ingredient in your organization. This means “systemizing” your business by identifying and documenting the core processes that define the way to run your business. You'll need to get everyone on the same page with what the essential procedural steps are, and then get everyone to follow them to create consistency and scalability in your organization. Issues - Issues List & IDS - Strengthening this component means becoming great at solving problems throughout the organization – setting them up, knocking them down, and making them go away forever. People - Right People & Right Seat - Simply put, we can’t do it without great people. This means surrounding yourself with great people, top to bottom, because you can’t achieve a great vision without a great team. These components must be managed and strengthened in order for you to be a great business no matter if you’re a small business or a large corporation. This is an important conversation for leaders that want to transform their organization. Find out how a minor investment has created a huge value for our company and for individual development. EOS Books & the Order You Should Read Them What the Heck is EOS Get a Grip Rocket Fuel Traction Our Company Book Club launched in October of 2020 to help develop and grow our team. Our goal was to focus on continued education, personal development, and moving together collectively. Learning together and implementing these practices to generate a uniform mindset that has been taking our team to the next level. Books We've Read: Leaders Eat Last The 4 Disciplines of Execution The Ideal Team Player The Five Dysfunctions of A Team Superfans Atomic Habits How To Lead When You’re Not In Charge Deep Work: Rules for Focused Success in a Distracted World Meetings Suck: Turning One of the Most Loathed Elements of Business into One of the Most Valuable
Chad Lingafelt chats with Laura Lewis-Barr, A Public Speaking Trainer with from Training 4 Breakthroughs based in Chicago. On this episode, we talk about how storytelling engages your listeners brain and allows you to connect with people on a deeper basis. We learn how to heighten the dramatic effect you can have by sharing the struggles. Here are 4 elements that a Great Story Has! Share the Particular Time & Place Share the Struggle Cover the Conflict Resolve This is a great conversation for people looking to improve their public speaking, sales people looking to refine their pitch, and even business leaders looking to reach theit employees in a team meeting. Connect with Laura Lewis-Barr Website:  www.training4breakthroughs.com Twitter: https://twitter.com/Psyche_Cinema Facebook: https://www.facebook.com/Training4Breakthroughs/ LinkedIn: https://www.linkedin.com/in/laurallb/
Chad Lingafelt chats with Doug Noll, Professional mediator, award winning lawyer and award winning author. Doug provides mediation, emotional competency, and de-escalation skills. Doug has studied neuroscience for other 25 years and uses this knowledge to help understand emotions. Doug hasn’t owned a television in over 40 years and has used that time to develop himself. He is a second degree black belt in Chinese kung fu, taught tai chi for over 10 years, a Level III ski instructor, instrument-rated private pilot with multi-engine and helicopter ratings, Irish fiddle and harp player, whitewater kayaker and rafter, and Spey casting steelhead fly fisherman. On this episode, we talk about how to calm an angry person, de-escalating an emotional situation, and how you should really be listening when talking to people. We also learn about the 3 step process of affect labeling. 3 Step Affect Labeling Step 1: Ignore the words - the words don’t mean anything. Step 2: Read the emotional subsets of the person. Remain quiet and process what their emotional experience is. Step 3: Reflect back the emotion. Look for involuntary responses of the body relaxing like: Nod of the head Verbal Response Dropping shoulders Sigh Ask the questions: What do we do to fix this? What makes this right? What makes these situation better? We learn about listening each other into existence and how taking the time to listen to others emotions and let people be heard is a key factor in peaceful relationships. This is an important conversation for leaders that want to improve their skill set and understand how to encourage a peaceful environment where people feel heard. Connect with Doug Noll Website: https://dougnoll.com Twitter:  https://twitter.com/dougnoll Facebook:  https://www.facebook.com/DouglasNoll LinkedIn: https://www.linkedin.com/in/dougnoll/ Buy Doug’s Books: De-Escalate: How to Calm an Angry Person in 90 Seconds or LessDe-Escalate: How to Calm an Angry Person in 90 Seconds or Less Elusive Peace: How Modern Diplomatic Strategies Could Better Resolve World ConflictsElusive Peace: How Modern Diplomatic Strategies Could Bette…
Chad Lingafelt chats with Mikey Moran , CEO of Private Label Extensions and Author of Fearless Beauty. On this episode, we talk about Mikey’s journey into the entrepreneur world. We learn about past business failures and how through those failures, key takeaways he learned that led him to success in running an 8 figure business a year. Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify. Mikey shares some insights on staying connected with customers through a community, sharing knowledge, and how to survive being married to an entrepreneur. Buy Fearless Beauty - The Hair Business Blueprint https://www.amazon.com/dp/1544520077/ref=cm_sw_em_r_mt_dp_KTHBQWV64GD6C07WS50R Connect with Mikey Moran & Private Label Website: https://www.uglymugmarketing.com/ Instagram: https://www.instagram.com/uglymugmarketing/ Facebook: https://www.facebook.com/uglymugmarketing/ LinkedIn: https://www.linkedin.com/in/hannahacosta/
Chad Lingafelt chats with Hannah Acosta, Social Media Manager at Ugly Mug Marketing and extremely skilled in Facebook Advertising, strategy building, and content creation. On this episode, we talk about getting into the minds of people that you are serving. We discover the importance of finding out what is valuable to your ideal client. Some tips to make your industry interesting online: Use pictures of Actual Technicians or team members Show what messages from you look like Give a sneak peak as to what the service experience is going to be like. Show what the service van looks like Let them know what they should be prepared for This conversation is for small business owners looking to increase their social presence. If you are struggling to know what you should post to make your industry interesting, this conversation is for you! Connect with Hannah Acosta & Ugly Mug Marketing Website: https://www.uglymugmarketing.com/ Instagram: https://www.instagram.com/uglymugmarketing/ Facebook: https://www.facebook.com/uglymugmarketing/ LinkedIn: https://www.linkedin.com/in/hannahacosta/
We don’t talk to people like this: “Hey, you look fat in these jeans!” or “Hey you are starting a business? It’s never gonna work, you’re not good enough!” – So if we don’t talk to other people like this, why do we talk to ourselves like that? Today, Chad Lingafelt chats with Nathalie Plamondon-Thomas, Founder and CEO of the THINK Yourself® ACADEMY, a Confidence Expert. Nathalie is also an international No.1 Bestselling Author of fifteen books about success, communication, wellness and empowerment. She works with people who want to get rid of their negative self-talk and unlock their full potential. On this episode, we talk about mindset and having a positive one. We discover the impact that your mindset has in order to succeed. We learn how to start changing your mindset with this 2 step technique 2 Step Technique: Step 1: Rephrase what you heard in the PAST TENSE - “I used to…” Step 2: Progressive Statement - “I am in the process of…” “ I am willing to learn….” This conversation is for high performers, achievers, and perfectionists that may struggle with imposter syndrome or maybe self doubt in the role they are operating in. Get the Free 15 Keys to Unlock Confidence from Nathalie here: www.thinkyourself.com/confidenceguide Connect with Nathalie Plamondon-Thomas & THINK Yourself® ACADEMY Website:  https://thinkyourself.com/ Instagram: https://www.instagram.com/nathaliepthinkyourself/ Facebook: https://www.facebook.com/ThinkYourselfAcademy LinkedIn: https://www.linkedin.com/in/nathalie-plamondon-thomas-6b3262a/ Twitter: https://twitter.com/thinkyourselfAc
Chad Lingafelt chats with Natasha Hemmingway, an entrepreneurial-based Sales Coach + Speaker. Natasha is the creator of Heart Not Hustle® Sales System, Convert Your Leads and Hello Client, Hello Cash™ —a coaching firm founded with an aim to helping entrepreneurs find, and focus, on the deeper meaning behind their business motivation and sales message. On this episode, we talk about how to impact your business growth with an effective sales process. Natasha shares some insights on having authenticity in your market and matching your goals and culture to your market. We also touch on why you might need a consultant to see what you are missing. We learn about how working with a consultant can reveal what you might be missing and how you can incorporate winning techniques into your sales process to increase your conversions rate. This is a great conversation for business leaders that are reexamining their sales process and are looking to impact their growth in the coming year. Connect with Natasha Hemmingway Coaching, LLC Website: https://natashahemmingway.com/ Instagram:https://www.instagram.com/natashahemmingway/ Facebook: https://www.facebook.com/natashahemmingwayspeaks/ LinkedIn: https://www.linkedin.com/in/natasha-hemmingway
Chad Lingafelt chats with Hall T. Martin, Founder and CEO of the TEN Capital Network. TEN Capital is based in Austin, TX, and has been connecting startups with investors for over ten years. On this episode, we talk about some of Hall’s strategies to bring your start up to the market. We talk about connecting start ups and investors, knowing what your startup is about, and having a good pitch deck. We also learn about crafting a startup story and Hall shares a little about a startup that is extracting dna from a wooly mammoth. Learn more about how you can position your start up to investors by having organized data! Connect with Hall T. Martin & TEN Capital Website: https://tencapital.group Instagram: https://www.instagram.com/tencapitalnetwork Twitter : https://twitter.com/TENCapGroup LinkedIn: https://www.linkedin.com/company/ten-capital-network/
Chad Lingafelt chats with Reuben Swartz, founder of Mimiran and Sales for Nerds joining us from Austin, Texas. Mimiran helps companies sell faster and more profitably by streamlining the sales process. On this episode, we talk about how you can improve your sales process and convert leads into clients. Reuben shares his thoughts on understanding the market and who your product or service helps best and identifying who will pay for it. We dive in to what you can do to make it easier for people to buy, how to talk in their language, and how to make them the hero of the story. Learn more about how you can start improving your sales even if you’re not a sales expert. This is a great conversation for non sales people and even sales experts that are ready to start growing their percent of closed leads. Connect with Reuben Swartz & Mimiran Website: https://www.mimiran.com, https://www.salesfornerds.io Instagram: https://www.instagram.com/mimiran Facebook: https://www.facebook.com/mimiran LinkedIn: https://www.linkedin.com/in/reubenswartz
Chad Lingafelt chats with Matt Frentheway, a co-creator of the Legends Boxing franchise from Park City, Utah. On this episode, we talk about what makes a franchise worthy and how you should be setting up operation systems in your business to get it franchise ready! We talk about the people side of an organization like Marketing and how to sell, HR and who to hire, and even your Executive team and how their care for the franchisee can be impactful. This is a great conversation for business leaders that are looking to invest or getting their business ready to be invested in. Connect with Matt Frentheway & Learn2Franchise Website: https://learn2franchise.com Instagram: https://www.instagram.com/learn2franchise Facebook: https://www.facebook.com/learn2franchise LinkedIn: https://www.linkedin.com/in/mattfrentheway
Chad Lingafelt chats with Mark Willis, a CERTIFIED FINANCIAL PLANNER™, a three-time #1 Best Selling Author and the owner of Lake Growth Financial Services, a financial firm in Chicago, Illinois. On this episode, we talk about some of Mark’s strategies to become your own source of financing (without utilizing a bank) and create a tax-free income for your retirement. We talk about some of the other strategies that have been recommended by people like Dave Ramsey, “beans & rice and rice & beans” as well as “cash only”, and how that might not be the best choice to grow your income. Learn more about how you can become your own bank and invest your wealth in yourself This is a great conversation for business leaders that are ready to think differently about their money and how to invest it for the future. Connect with Mark & Lake Growth Financial Services Website: https://lakegrowth.com/ Instagram: https://www.instagram.com/notyouraveragefinancial/ Twitter : https://twitter.com/LakeGrowth Facebook: https://www.facebook.com/lakegrowth LinkedIn: https://www.linkedin.com/in/marklakegrowth/
Chad Lingafelt chats with Wayne Mulins, founder of Ugly Mug Marketing. Wayne is a progressive thinker who leads a Marketing Group in Louisiana making big strides in the industry. He’s also a recent author of the book Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists On this episode, we talk about scaling a business and the importance of clarity while growing. We learn that growth creates complexity and that complexity is the enemy of clarity! We also cover the 5 W’s (and 1 H) Where are we going? Why does it matter? What is my role / contribution? What is expected? Who am I responsible for? How will I be measured? Wayne gives some great tips to ensure there is clarity for your team: Have Quarterly Team Meetings Have Weekly Team Meeting Make Sure there is Goal alignment within the Team 3 Lead Metrics to Measure  3 Weekly Commitments This is a great conversation for leaders who are struggling with teams that are in chaos. Utilizing these tools can bring clarity and help your team win in business! Connect with Wayne & Ugly Mug Marketing Website: https://www.uglymugmarketing.com/ Instagram: https://www.instagram.com/uglymugmarketing/ Facebook: https://www.facebook.com/uglymugmarketing/ LinkedIn:  https://www.linkedin.com/in/fireyourself Buy Wayne’s Book: Full Circle Marketing: Transform Your Marketing and turn Customers into Evangelists https://www.yourfullcirclemarketing.com/
Chad Lingafelt chats with Alexis Haselberger, a time management, productivity and stress-reduction coach. Alexis has helped thousands of people take control of their time so they can do more of what they want and less of what they don’t! On this episode, we talk about the structure and support you need to build long term sustainable habits. We learn that Productivity is not about the tool, but Productivity is about the person and how to find the tool that fits you perfectly. We also cover why any time spent planning saves you on execution and why creating a plan is important, but, sticking to the plan is adaptable. If you struggle with task, priority, or stress management, then this is a conversation you need to listen too! Download your FREE Distraction Action Plan: https://www.alexishaselberger.com/reduce-distraction Connect with Alexis Haselberger Coaching and Consulting, Inc Website: https://www.alexishaselberger.com Instagram: https://www.instagram.com/do.more.stress.less Facebook: http://www.facebook.com/domorestressless LinkedIn: https://www.linkedin.com/in/alexis-haselberger/
Chad Lingafelt chats with Bill Johnston, Co-Founder and President of Recover Brands, a local Charlotte company making apparel out of 100% recycled materials. On this episode, we talk about sustainability, consumer education in business, and why it matters. We also discuss how do you stay on track to reach your goals and how does your team know what winning looks like. Bill shares his thoughts on why it’s not just about making a “good product” but understanding why the customer cares about the product. Questions to ask as a Yourself as a Business Owner from a Customers Point of View: What is your mission? What is your value add? What are your Core Values? Why would someone choose to purchase your product or use your service? Connect with Bill Johnston & Recover Brands Website: recoverbrands.com Instagram: https://www.instagram.com/recoverbrands Twitter: @recoverbrands Facebook: http://www.facebook.com/recoverbrands LinkedIn: https://www.linkedin.com/company/recover-brands
Chad Lingafelt chats with Marty Strong, former Navy SEAL, leader and business consultant about leading through chaos. Marty spent 20 years as a Navy SEAL, 26 years in business, has beaten cancer twice, and lost a son. He shares his story and perspective on leading through adversity. On this episode, we talk about how people view adversity as a challenge, a neutral attitude, or concern over how it impacts them. We also cover the ways that Change impacts their world: Get to the why - why is there concern People need to commit emotionally before they commit intellectually Present 1:1 - give them time to process and get buy in Let them layout their concerns / challenges We learn about the gravitational pull to people that are either positive or negative. We also discover that People that stay positive, even in chaos, are force multipliers. How to Stay Intellectually Humble Wake up everyday fresh Leave behind accolades Leave behind failures Let your past groom your judgement This is a great conversation for leaders struggling with a chaotic cycle and can bring some clarity to mindset and what it takes to win in business! Connect with Marty Strong: Website: martystrongbenimble.com Instagram: https://www.instagram.com/martystrongbenimble Facebook: http://www.facebook.com/MartyStrong LinkedIn: https://www.linkedin.com/in/marty-strong-9676bb13/ Buy Marty’s Book: Be Nimble: How the Creative Navy SEAL Mindset Wins on the Battlefield and in Business https://www.amazon.com/dp/1789048400/ref=cm_sw_em_r_
Chad Lingafelt chats with Angela Ficken, LICSW, a licsenced therapist who will challenge you to work on becoming the happier, healthier self you envision Sit in as Chad has a mini therapy session with Angela! On this episode, we talk about managing stress and dealing with anxiety. If you’re a business owner or leader, you might be carrying a heavy burden of stress. We dive into some healthy ways to deal with those heavy loads of stress and anxiety and signs that you might be struggling. Signs You Might Be Struggling with Stress & Anxiety: Distraction - not dealing with the problem Irritability with people Family Relationships Suffering Drinking More Food Increase or Maladaptive coping skills Self-doubt Concern over people leaving Ways to Manage Stress & Anxiety: Understand You Are Not Alone and You don’t have to Figure it Out on your own Therapy with a professional Working with a Life Coach Journaling your thoughts Connect with Progress Wellness Website: progresswellness.com Instagram: https://www.instagram.com/progresswellness/ Facebook: https://www.facebook.com/progresswellness
Chad Lingafelt chats with Pat Sullivan, former basketball coach, teacher, and athletic administrator. Pat spent 44 years as a coach - 10 at the high school level and 34 at the collegiate level. He is the author of Attitude-The Cornerstone of Leadership and Team-Building: From the Bench to the Boardroom. On this episode, we talk about why having a good attitude is foundational when you are in leadership positions. We unpack conflict resolution in a team setting and within a business. Pat also shares why Great Leaders say thank you to all members of your team no matter the role they play. Connect with Pat Sullivan Website: coachpatsullivan.com Facebook: https://www.facebook.com/sullyleadership/ LinkedIn: https://www.linkedin.com/in/patsullivan100/
Chad Lingafelt chats with Stewart Roberts, entrepreneur and life coach who is helping transform business men, fathers, and husbands around the country into the best version of themselves. On this episode, we talk about how you can measure and improve success in your work life and home life and the secret to success! We learn about the importance of a routine, the significance of 80th birthdays, and what to do to keep yourself accountable. Connect with Crown Supports Inc. Website: StewartRoberts.com Instagram: https://www.instagram.com/amademansays/ Facebook: https://www.facebook.com/groups/maninfull Pintrest: Pinterest.com/StewartRobertsCoach LinkedIn: https://www.linkedin.com/in/sturoberts1/
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