Claim OwnershipFarmer & Stetz
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© Sam Farmer
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Two Beauty Brand Owners talk industry news. Based in the UK and USA.
32 Episodes
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Sam and Katarina discuss the lecture at the science museum confronting the conspiracy theories surrounding the moon landings and the wider implications with fake news and the ramifications surrounding the marketing in the cosmetics industry. Is there such a thing as a waterless product and how can we reduce, reuse and recycle in the industry.
Why is science and evidence seen as the enemy in the cosmetics industry? Clean Beauty, No Nasties, Organic, Free From are destroying the industry from within. The curious consumer is not informed, they are being manipulated and exploited by these new marketing terms. What are we afraid of? Why can't we communicate effectively? We love the cosmetics industry, it's a force for good but at the same time we, as an industry, are focussed on short term marketing gains, leading inevitably to real and prolonged damage.
Katarina and Sam return to discuss the magazines and websites they read and use every week.
Katarina and Sam discuss the current favourite 'buzz' words such as Natural, Organic, Clean, Vegan, Vegetarian, Sustainable. The danger of moving away from Scientific evidence in the formulation process.
Sam kicks off over 'Clean' Beauty and Katarina brings some clarity to the discussion.
Katarina and Sam talk about NPD, the complexities of managing the salt curve including when and if you should move onto the next product.
Instagram is full of possibilities for a brand but it's a minefield of false hope, fake followers, dubious morals, unresolved ethics as well as being great fun. Katarina and Sam discuss their experience with the social media platform.
Katarina and Sam chat to award winning make-up artist, Daniel Sandler. Listen to his incredible journey and how Daniel created his eponymous, multi award winning product range.
Sams been to a lecture by Dan Whitby of Lake Personal Care about the latest studies in Circadian Rhythm and its potential in Cosmetics. Katarina shines some light on the legal case L'Oréal have brought against Drunk Elephant.
This is a bit late - recorded a few weeks ago.
We discuss the use of social culture in advertising cosmetics. Plus, find out why the marketing word - 'Cosmeceutical' - doesn't mean anything in reality. The UK laws are very clear.
Katarina and Sam discuss the growing trend of Cannabis in skincare, the issues with logistics and should you take investment.
Katarina and Sam talk to Perry Romanowski - President of the USA's Society of Cosmetic Chemists
Sam reports back from the Packaging Innovation Show, we talk Brexit and Katarina talks about the Micro Story Marketing Strategy.
Cosmetic news to hit the press this week, Eyebrow dye regulation and AI in formulation. Will the human cosmetic formulator ever be replaced?
We discuss the social pressures on shaving body hair for both men and women. Stem Cells in Skin care, what is that all about?
Sam's microphone is broken but if you can bear with the sound, we talk about the complexities of instagram, Botox on the High Street, the rumoured potential sale of Elemis and the dreaded - Probiotics and the Microbiome.
Marketing skill or Formulation breakthroughs? What are the elements to a successful Cosmetic brand?
Katarina and Sam discuss the latest PR tricks being used to try and get attention in an over saturated market and cut through the endless amount of product launches.
'The only way to have a successful cosmetics brand is to leverage existing fame and online influence.'
Katarina and Sam discuss the pros and cons of this statement.
Katarina is in Sweden this week and we discuss stories of the week before attempting to understand why you would want gold or diamonds in your cosmetic products.
Sam and Katarina address some cosmetic misinformation and ill advised tech applications. The race to sell on Amazon, who's winning?
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