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Pragmatic Talk

Author: Scot Westwater

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The husband and wife team behind Pragmatic Digital share insights on how to navigate the modern digital marketing landscape.
15 Episodes
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Welcome to the first Pragmatic Talk Minute - a bite-sized rundown of various digital marketing and Voice related topics from Susan and Scot Westwater. In this episode we cover what customer centricity is and what it means to be customer centric. If you like this format, you'll love our Amazon Alexa flash briefing. To enable it, go to the Alexa skill store and search for Pragmatic Talk A Voice Marketing Flash BriefingLooking for more information like this? Check out our new book: www.VoiceStrategyBook.com 
Welcome back to another episode of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode, we talk about our key take aways from Voice Summit 2019 and things to consider as we move into 2020 and beyond. We also touch on our Voice Summit session which focused on creating a business case for Voice and the framework Susan rolled out to help you identify where Voice makes sense during the path to purchase.  Voice Summit Presentation Slides: http://bit.ly/PragmaticNowWhat  Pragmatic Voice Experience Framework:  http://bit.ly/PragmaticVEFramework https://www.pragmatic.digital  You also can watch this episode on YouTube: https://www.youtube.com/watch?v=HyeOg1PHRN0&t=2s&frags=pl%2Cwn@PragmaticDigitl  Flash Briefing: "Alexa, Launch Pragmatic Talk" Alexa Skill: "Alexa, Launch Voice Facts"
Clients and strategists often ask us "What are consumers doing with their smart speakers?" In this episode of Pragmatic Talk, we cover some common use cases in retail and healthcare (2 industries that are seeing tremendous early adoption of Voice).We also discuss the 40 Billion dollar retail opportunity that Voice represents in 2020. Lots of good info in this episode.This episode is the third of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoiceFor more voice-related topics, check out the resources below:https://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
If you've listened to our podcast for any amount of time, you know that Voice is about to be a very big thing. But how do you convince clients or internal stakeholders to invest? This episode is for you. We discuss the business opportunity that Voice represents and share some data to help you convince the right people that Voice is a smart investment to make in 2019.This episode is the second of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoiceFor more voice-related topics, check out the resources below:https://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
We've talked a lot about Voice over the past 10 episodes of the podcast but realized we never have really explained what it is. In this episode of Pragmatic Talk, we aim to fix that. We define what Voice is, share some common Voice related terms and some stats around the most prevalent use of Voice. This episode is the first of a 9 part series recorded from our recent Voice workshop "Catching The Next Big Wave In Digital Marketing." If you'd like to check out the entire webinar, you can sign up for the on-demand version here: http://bit.ly/BusinessCaseForVoiceFor more voice-related topics, check out the resources below:https://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Analytics and big data are the lifeblood of any business but in my experience, not everyone is paying close attention to what the data is telling them. Worse yet is when people look at the data without outside context and start applying their worldview to the numbers. In this episode we discuss things to keep in mind when looking at your analytics and why some often used metrics may be a bit of a red herring. https://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
Welcome to episode 9 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Last year Amazon shipped over 100MM Alexa devices and Google sold millions of Google Homes. Year over year growth in Voice technology is accelerating at an incredible rate.  So it's not really a matter of if Smart Speakers and Voice devices, it's a matter of when. At the same time, few companies are actually investing in Voice technology and even fewer will be ready with skills (apps) that have been pressure tested in the wild. This gap represents a massive opportunity for those pioneers who are willing invest now. This is like knowing mobile was about to blow up 10 months before it happened. In this episode, we talk about what brands and individuals need to be doing in 2019 to take advantage of this once in a decade opportunity so they're best prepared for the influx of new Voice users in 2020. https://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
Welcome to episode 8 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. Is voice a one size fits all proposition? Should voice be a stand alone tactic or is it one piece in your company's larger customer experience? In this episode of Pragmatic Talk we talk about where voice fits within your company's existing ecosystem and some ways you can use Voice to improve your customers experience. For video of this episode, check us out on YouTube: https://youtu.be/juVDDo7j_84https://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
Welcome to episode 7 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. There's lots of talk about Customer Experience lately. But what does it mean? In this episode of Pragmatic Talk we talk about what Customer Experience is it and what does it mean to be customer centric. For video of this episode, check us out on YouTube: https://youtu.be/6lKUXM1qLOMhttps://www.pragmatic.digital@PragmaticDigitlFlash Briefing: "Alexa, Open Pragmatic Talk"
Welcome to episode 6 of Pragmatic Talk hosted by Scot and Susan - the husband and wife team behind Pragmatic Digital. In this episode of Pragmatic Talk we cover the history of voice interactions and when it makes sense to build a voice skill or app for Amazon Alexa or Google Home. For video of this episode, check us out on YouTube: https://www.youtube.com/watch?v=M-Re0MXO9Io&frags=pl%2Cwnwww.pragmatic.digital
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